* The word in question is bleeped out on TV
* The character's mouth is pixelated on TV so one can't even see what is said
* The actress herself didn't even say the word, saying "fudge" instead
And people are still complaining?!?!
(For what it's worth, I've always preferred the free market solution - Don't like it? Don't watch it).
That only works when people don't watch it. Modern Family is one of the most popular television shows in the country right now. People like it and that's just not right!!!
Kinda funny. Ed O'Neill is one of the stars on Modern Family. He knows all too well what happens when a single individual embarks on a crusade to bring attention to an offensive program. In the late 1980s, he was starring in a fledgling, little-watched sitcom on the then fledgling, little-watched Fox network. One of the few viewers of O'Neill's show was a housewife named Terry Rakolta. She didn't like what she saw. Didn't like it at all. So she embarked on a public crusade to get this show removed from the air. This little-watched show was Married with Children and Rakolta succeeded in bringing attention to this show. A lot of attention. Suddenly people were watching it to see what the fuss was about. And they kept watching it. And the rest is history.