Free Republic
Browse · Search
News/Activism
Topics · Post Article

Skip to comments.

Behavioral Pricing: A consumer's worst nightmare, a merchant's dream
Insider ^ | January 21, 2012 | Allen Gannett

Posted on 01/23/2012 6:17:21 AM PST by EnjoyingLife

What if when you bought a new Macbook, the price was higher because your tweets constantly referenced your love and devotion for Apple? What if Orbitz used the fact that your Facebook Likes include "Party Rocking in Miami" to charge you more for a flight to Miami?

This is called online behavioral pricing. It's a consumer's worst nightmare as it uses the traces of your online identity to maximize prices on the products and services you want most. It's also an ecommerce merchant's dream.

(Excerpt) Read more at thenextweb.com ...


TOPICS: Culture/Society; News/Current Events
KEYWORDS: behavioralpricing; facebook; internetprices; pricing

1 posted on 01/23/2012 6:17:25 AM PST by EnjoyingLife
[ Post Reply | Private Reply | View Replies]

To: EnjoyingLife

Sounds like a little counter-information would help the consumer secure bargains. Try it at your own risk, merchants.


2 posted on 01/23/2012 6:20:27 AM PST by Lazamataz (Every single decision Obama makes is to harm America.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: EnjoyingLife

It’s the equivalent of negotiating for a car at a car dealer and the salesman leaves the office to get coffee, and while he’s gone, you and your wife discuss every detail of your financial situation, your desire for the car, your best price, etc., all within earshot of the hidden mic.

Then he comes back and nails you.

On a related note, one futurist believes that facebook as we know it is a fad, in that people will tire of sharing their every little detail and reading the details of others on the web.


3 posted on 01/23/2012 6:20:47 AM PST by cuban leaf (Were doomed! Details at eleven.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: cuban leaf

Oh Honey, I suppose we could live with that car, it would be a little better than nothing if we could get it cheaply enough...


4 posted on 01/23/2012 6:24:16 AM PST by null and void (Day 1098 of America's ObamaVacation from reality [Heroes aren't made, Frank, they're cornered...])
[ Post Reply | Private Reply | To 3 | View Replies]

To: cuban leaf

“face book a fad”
Exactly the way I view it.. The only way “they” make anny money on it is to glean info on you and sell it...


5 posted on 01/23/2012 6:25:11 AM PST by mosesdapoet (Moses ..A nick name I received as a kid for warning another -It's a sin to tell a lie")
[ Post Reply | Private Reply | To 3 | View Replies]

To: cuban leaf

I was a fairly avid Facebook user for a while (although not the ridiculous friend collector that some people are). I am seriously considering deactivating my account. The more I consider it, the more I hate the concept.


6 posted on 01/23/2012 6:25:25 AM PST by Mr. Bird
[ Post Reply | Private Reply | To 3 | View Replies]

To: EnjoyingLife

I dislike Ford F-150 trucks. The ride is lousy on the new ones. But, if the price was right, maybe 25% off the sticker I would consider buying a new 2012.


7 posted on 01/23/2012 6:27:41 AM PST by mosaicwolf (Strength and Honor)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Mr. Bird

There is one thing I use it for: Staying in contact with my adult daughters, who all live in Seattle. It matters now that I have moved to Kentucky. It lets me see what they are talking about and sometimes chime in.

I still prefer email, though.


8 posted on 01/23/2012 6:31:45 AM PST by cuban leaf (Were doomed! Details at eleven.)
[ Post Reply | Private Reply | To 6 | View Replies]

To: mosaicwolf
I dislike Ford F-150 trucks. The ride is lousy on the new ones. But, if the price was right, maybe 25% off the sticker I would consider buying a new 2012.

I feel the same way about F-250s. 30% off might change my mind though!

9 posted on 01/23/2012 6:36:52 AM PST by 6ppc (It's torch and pitchfork time)
[ Post Reply | Private Reply | To 7 | View Replies]

To: Lazamataz
Indeed. The very consumer who does his homework is the one who'll figure this out the fastest. The merchant would be wise to tread carefully if he wants goodwill free advertising and return customers, or if he's worried about getting bad ratings on comsumer blogs.

I would suggest to any merchant to use this info to cultivate the customer, not rip him off.

10 posted on 01/23/2012 6:41:06 AM PST by Mamzelle
[ Post Reply | Private Reply | To 2 | View Replies]

To: cuban leaf

“It’s the equivalent of negotiating for a car at a car dealer and the salesman leaves the office to get coffee, and while he’s gone, you and your wife discuss every detail of your financial situation, your desire for the car, your best price, etc., all within earshot of the hidden mic.”

Being spied on actually worked for my wife and me. A year after we bought our house, we found out through a neighbor friend that the prior owners had bugged the house to hear comments from potential buyers. Luckily, my wife and I thought the house was too big for us, so we were not talking about how we really wanted it. In fact, we said we would only buy it if the price was right. To make a long story short, we put in a much lower bid than asking and they accepted. Guess it worked against them. Turns out we love the house and property.


11 posted on 01/23/2012 6:47:11 AM PST by Londo Molari
[ Post Reply | Private Reply | To 3 | View Replies]

To: Mr. Bird

Well at least one can find out how smart their FB friends are, most FB individuals give FB everything that FB and the rest of the world don’t need to know like: birth date, home town, highschool, and college, it’s not to smart to give out that kind of information randomly to FB or strangers on FB.


12 posted on 01/23/2012 6:49:01 AM PST by ReformedBeckite (1 of 3 I'm only allowing my self each day)
[ Post Reply | Private Reply | To 6 | View Replies]

To: Lazamataz

Informational pricing is for those foolish enough to broadcast to the world much personal info, and many cases every move they make or thought they have, on infantile Facebook and the like.

Doubt folks who think personal stuff is actually personal, have to worry.


13 posted on 01/23/2012 6:49:52 AM PST by X-spurt
[ Post Reply | Private Reply | To 2 | View Replies]

To: Londo Molari
year after we bought our house, we found out through a neighbor friend that the prior owners had bugged the house to hear comments from potential buyers

That's kinda creepy.
14 posted on 01/23/2012 6:51:01 AM PST by chrisser (Starve the Monkeys!)
[ Post Reply | Private Reply | To 11 | View Replies]

To: chrisser

“That’s kinda creepy.”

Yeah, I know. After finding out that information, I thoroughly searched the house for any listening devices they may have left behind.


15 posted on 01/23/2012 6:53:31 AM PST by Londo Molari
[ Post Reply | Private Reply | To 14 | View Replies]

To: Mr. Bird

I got rid of Facebook a few months ago. It was always a little creepy before, but when they were caught tracking what websites you visit after you log out, I found that to be a violation of privacy (one of many). Now, any time you do a status update with a candidate’s name, they are tracking that and sending it to politico to determine your political leanings.

I have to say being Facebook-free has been one of the best moves I’ve made lately. Now I no longer have to listen to people’s political beliefs, sports trash talking,religious beliefs, etc. I came to the realization that I just don’t care what most other people are doing.


16 posted on 01/23/2012 6:58:43 AM PST by VA_Gentleman ("Poor Al Gore. Global warming completely debunked via the very internet you invented." -Jon Stewart)
[ Post Reply | Private Reply | To 6 | View Replies]

To: Londo Molari

Its real easy and you’d never find them. You can get a free program on the computer that is voice activated, and uses the computer’s microphone....Lock the screen down and there is no way to know or disable it.
.
Not that I would have possibly used this in the past or anything.....


17 posted on 01/23/2012 7:17:55 AM PST by BallparkBoys (RESIST WE MUCH! ....We must, and we will much, about that, be committed!)
[ Post Reply | Private Reply | To 15 | View Replies]

To: EnjoyingLife

All the more reason not to buy off the internet before doing a price comparison. And all the more reason not to get on FB or other social network.


18 posted on 01/23/2012 7:29:56 AM PST by bgill (The Obama administration is staging a coup. Wake up, America, before it's too late.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: EnjoyingLife

That is why it pays to have multiple online identities.. lol

Sure, I am using my real name when I order something, but different email, and my real personal info is no where on the web to identify me.


19 posted on 01/23/2012 7:36:37 AM PST by eXe (Si vis pacem, para bellum)
[ Post Reply | Private Reply | To 1 | View Replies]

To: EnjoyingLife

It’s called bargaining and anyone who has shopped in non-fixed price markets will recognize it.

Willing buyer - willing seller.

The seller wants to get the highest price that will not leave the buyer so bitter that he will not return for another purchase.

The buyer wants it for free, but will often settle for something less than the Suggested Retail Price.

The problem is that many buyers are so emotionally involved in the purchase that they fail to walk away when the deal is not right.

‘A fool and his money are soon parted.’


20 posted on 01/23/2012 7:52:28 AM PST by BwanaNdege (Man has often lost his way, but modern man has lost his address - Gilbert K. Chesterton)
[ Post Reply | Private Reply | To 1 | View Replies]

To: EnjoyingLife

Well, just in case anyone is listening, I absolutely despise single malt Scots whisky, and I wouldn’t drive a Porsche Boxster if you gave me one.


21 posted on 01/23/2012 8:11:17 AM PST by Notary Sojac (Liberalism: Ideas so good, they have to be mandatory!!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: mosaicwolf
I dislike Ford F-150 trucks.

And, I hate Mustangs too. Especially those convertible GT's. Too much horsepower for those folks riding around with the top down, listening to rock-n-roll or country music, driving WAY too fast, their hair getting greasy from blowing in the wind, getting sunburned, smiling and waving even though you know they're really hating it.

Oh, and I hate Dell laptops...especially the new skinny-thin ones. A man needs big one, a hefty computer...like a Commodore 64 or something.

22 posted on 01/23/2012 8:35:42 AM PST by moovova (Report my sarcastic, fear-mongering, hate-filled lies to www.AttackWatch.com by clicking HERE.)
[ Post Reply | Private Reply | To 7 | View Replies]

To: EnjoyingLife

stop posting your life’s history and all of your personal info on the web...

People are watching!!!


23 posted on 01/23/2012 11:30:07 AM PST by phockthis (http://www.supremelaw.org/fedzone11/index.htm ...)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Londo Molari
A year after we bought our house, we found out through a neighbor friend that the prior owners had bugged the house to hear comments from potential buyers.

Depending on where it happened, it might have been illegal eavesdropping. It would be illegal in the state where I live. It's one thing to videotape (without sound) in your own home and another to pick up voices, especially when you do not give notice that surveillance is taking place. I would not recommend doing this.

24 posted on 01/23/2012 11:49:13 AM PST by Tazlo
[ Post Reply | Private Reply | To 11 | View Replies]




Click the red pepper!

Don’t Veg Out
Become a Hero, Donate Monthly


Sponsors will contribute $10
For each new monthly sign-up

25 posted on 01/23/2012 1:25:35 PM PST by TheOldLady (FReepmail me to get ON or OFF the ZOT LIGHTNING ping list)
[ Post Reply | Private Reply | View Replies]

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
News/Activism
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson