Ferris Bueller Super Bowl ad: Why it's online now, and why Broderick at first refused to star

Entertainment Weekly ^ | 1/30/12 | Honda

[AngieGal]

Sunday’s Super Bowl halftime ad break is still almost a week away, but you can get a sneak peek at Honda’s new Ferris Bueller-inspired spot by clicking below. In fact, you’ll get a whole lot more than a peek: This is the full two-and-a-half minute version of Matthew Broderick reprising his role in an homage to the iconic 1986 John Hughes comedy. The clip that will be broadcast during halftime — where ad time costs $3.5 million for 30 seconds — will be only one minute long.

[TigersEye]

I like Matthew Broderick. The Freshman was a great movie. Family Business was good too.

[prisoner6]

What movie was this based on? Seriously. I have no idea.

[GraceG]

The Commercial, i thought that was to be aired on Wednesday...

[mamelukesabre]

26 years ago. Hard to believe.

[patriot08]

Ferris Bueller's Day Off

1986

[mamelukesabre]

Ferris Bueller’s day off

sheesh, did ya just crawl out from under a rock?

[Jonty30]

Ferris Beuller’s day off.

Good movie.

[DemforBush]

I can’t look at that movie in quite the same light since Jeffery Jones turned out to be a freaking pervert. Principal Rooney’s (Jones) obsession with catching Ferris seem a whole lot more sinister now...

[Bigtigermike]

Ferris Bueller Day off? Never heard of it? It one of those classic iconic movies - the 80’s

[gunsequalfreedom]

Ever notice that every CRV on the road looks near new no matter how old it is. Do CRV owners have some compulsive disorder about keeping their cars spotless?

[patriot08]

Ferris Bueller's Day Off

[LowOiL]

Direct YouTube link to video...

http://www.youtube.com/watch?v=VhkDdayA4iA

[Ken H]

Now that was good. He doesn’t look much different than he did 25 years ago.

[gunsequalfreedom]

Geez, dont be too hard on the guy...even if he is clueless beyond belief. Some people actually do crawl out from under rocks.

[eddie willers]

I guess it would be funny if I had ever seen the movie. I mean I sorta know the plot and have seen the Ben Stein part quite a few times on other things, but never watched the actual movie.

Someone else will have to tell me if they pulled it off.

[Ken H]

Brilliant move to release the commercial early. Honda is going to get a lot of viewers looking at this, in addition to the Super Bowl spot. Look at FR as an example. What other commercial gets its own thread?

[EDINVA]

Some of us were busy raising children during the 80’s. I never heard of, much less saw, Ferris Bueller’s Day Off till the mid to late 90s. Never thought of parenthood as living under a rock before.

[dfwgator]

I can’t look at that movie in quite the same light since Jeffery Jones turned out to be a freaking pervert. Principal Rooney’s (Jones) obsession with catching Ferris seem a whole lot more sinister now...

I guess now we know what "Rooney Eats It" means.

[al baby]

Holy Crap where did the last 26 years go