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Sainsbury's Tiger bread becomes Giraffe bread on advice of 3 year-old
The Telegraph ^ | 11:06AM GMT 01 Feb 2012 | Sean O'Hare

Posted on 02/01/2012 10:08:56 AM PST by null and void

Sainsbury's has caved to a campaign, triggered by a 3-year-old girl, to change the name of its Tiger bread to Giraffe bread.



The new Giraffe loaves went on sale yesterday, eight months after toddler Lily Robinson sent a letter to the supermarket suggesting the splotches on the bloomer's crust resemble more a giraffe's pelt than that of a tiger.

Sweet: Lily Robinson's letter to Sainsbury's.

Sainsbury's customer manager Chris King happened to agree with Lily and responded with a letter that started: "I think renaming the bread giraffe bread is a brilliant idea - it does look more like the blotches on a giraffe than the stripes on a tiger, doesn't it?

Customer's always right: customer manager agrees with Lily.

"It is called tiger bread because the first baker who made it a looong (sic) time ago thought it looked a bit stripey like a tiger. Maybe they were a bit silly.

Lily's mother went on to upload the letters to Facebook, starting the 'Campaign to change Tiger Bread to Giraffe Bread at Sainsbury's' which went viral, registering hundred of Facebook 'likes' and comments, and nudging Sainsbury's into action.

A spokesman for the store said: ‘In response to overwhelming customer feedback that our tiger bread has more resemblance to a giraffe, from today we will be changing our tiger bread to giraffe bread and seeing how that goes.’

Customer manager Mr King received hundreds of compliments for his thoughtful response and is now training to be a primary school teacher.

The 73p bloomer loaf takes on the giraffe-like crust as a result of rice paste being brushed onto the surface before baking,and cracking as it dries.

Taste the difference: formerly Tiger Bread, now Giraffe Bread

(Excerpt) Read more at ...

TOPICS: Culture/Society; United Kingdom
KEYWORDS: awwwwww
Mouths of babes...
1 posted on 02/01/2012 10:09:02 AM PST by null and void
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To: null and void

Very cute.

2 posted on 02/01/2012 10:12:39 AM PST by Do Not Make Fun Of His Ears (Ann Coulter is a joke.)
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To: Do Not Make Fun Of His Ears

I believe this is a copyright violation of Giraffe Bread from the 1970’s.
“What fun it is to be a Giraffe!”

3 posted on 02/01/2012 10:17:39 AM PST by massgopguy (I owe everything to George Bailey)
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To: massgopguy

Aren`t they sticking their neck out here?
That`s a tall order.

4 posted on 02/01/2012 10:40:38 AM PST by bunkerhill7 (Giraffe bread, Zoo food?? Who knew?)
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To: null and void

When I hear “tiger bread”, I think it is a type of bread with the appearance of a tiger. When I hear “giraffe bread”, I think of a type of bread made with giraffe... doesn’t seem appetizing.

5 posted on 02/01/2012 10:42:22 AM PST by Marko413
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To: null and void
It does look more like a giraffe's pelt. When I first opened the thread, I thought for sure it was going to be some liberal pc move to change from a "scary" tiger to a "friendly" giraffe.

It's sad, really, that these are the first thoughts I have in today's world.

6 posted on 02/01/2012 10:43:48 AM PST by IYAS9YAS (Rose, there's a Messerschmitt in the kitchen. Clean it up, will ya?)
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You think tigers are scary? Back to remedial Disney for you!

7 posted on 02/01/2012 10:45:43 AM PST by null and void (Day 1108 of America's ObamaVacation from reality [Heroes aren't made, Frank, they're cornered...])
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To: Marko413

Yes, but giraffes are nicer than tigers. They’re vegetarians, they’re herd animals, they’re passive. Tigers are agressive loners who represent an outmoded way of being, what with their self sufficiency and all.

8 posted on 02/01/2012 10:49:40 AM PST by Yardstick
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