Skip to comments.JC Penney Offends Traditional Families Again (By Using Ellen DeGeneres as spokesperson)
Posted on 02/02/2012 2:08:23 PM PST by NYer
Recently JC Penney announced that comedian Ellen Degeneres will be the company's new spokesperson. Funny that JC Penney thinks hiring an open homosexual spokesperson will help their business when most of their customers are traditional families. More sales will be lost than gained unless they replace their spokesperson quickly. Unless JC Penney decides to be neutral in the culture war then their brand transformation will be unsuccessful.
Their marketing strategy is to help families shop and receive a good value for their money. Degeneres is not a true representation of the type of families that shop at their store. The majority of JC Penney shoppers will be offended and choose to no longer shop there. The small percentage of customers they are attempting to satisfy will not offset their loss in sales.
JC Penney has made a poor decision and must correct their mistake fast to retain loyal customers and not turn away potential new, conservative shoppers with the company's new vision.
"Importantly, we share the same fundamental values as Ellen," said Michael Francis, president of J.C. Penney Company in a press statement. "At JC Penney, we couldn't think of a better partner to help us put the fun back into the retail experience. Moving forward, we'll be focused on being in sync with the rhythm of our customers' lives and operating in a 'Fair and Square' manner that is rooted in integrity, simplicity and respect. We're thrilled that she's joining our team to help convey the exciting transformation under way."
"They have an incredible vision for the future and are completely re-inventing themselves to become America's favorite store," said DeGeneres in a press statement.
By jumping on the pro-gay bandwagon, JC Penney is attempting to gain a new target market and in the process will lose customers with traditional values that have been faithful to them over all these years.
* UPDATE: In a previous campaign we emailed Disney Channel and requested that the film "Little Manhattan" no longer air on their channel or at the very least cut out the offensive scenes. It did not air for some time. During last night's episode on January 31, the curse word OMM was concerned about being in a childrens movie on a kid's network has been edited! The 10-year-old Gabe originally said, "What the hell?!" and now the word "hell" has been edited. Instead of the obnoxious beep to bleep out the foul language, which would raise questions, it was just removed.
Make a personal phone call to JC Penney's customer service department. Their numbers are 972-431-8200 (customer service) and 972-431-1000 (corporate headquarters).
Ask JC Penney to replace Ellen Degeneres as their new spokesperson immediately and remain neutral in the culture war.
shop walmart... our clothes aren’t gay...
that’ll turn heads in the advertising bidness.
I’m thinking, yawn.
Ellen Degenerate says, “Come to JCP - Lez be friends!”
Most stores are doing this. Going after the “hip, gay, secular progressive”. A straight, white 50 year old man with 2 kids and happily married for 25 years isn’t welcome. Too boring. That describes me btw. And I have money. And these stores ain’t gettin any of it.
But, dammit, Smellen is very fugly. It looks like a homely man.
I don’t watch Ellen for 1 reason...She PROMOTES homo life.
Get over it or shop somewhere else.
If that statement is in fact true, JC Penny will be out of business in a year.
However, it is my guess that the people at JC Penny reviewed Ellen's Q Score and found that she does not offend the majority of their shoppers and will attract additional shoppers.
But, to say that a majority of JC Penny shoppers will no longer shop there is asinine.
JC Penny is rapidly following their old competitors Sears and Monkey Ward down the rat hole of oblivion ... and they so far removed from reality that they have no idea of any of the reasons why.
Not your grandmother’s J. C. Penney (Queerpenny?)
To be “fair” many men get a charge out of seeing lesbians carry on with one another. However this is really alley conduct, and conduct that even alley cats are too wise to engage in.
Some liberals got the upper hand at JCP and want to make it edgy. They’ll just end up cutting their business off with that edginess.
Perhaps being spokesperson Snap-On Tools might be a better fit for Degeneres.
Maybe she came cheap.
Don't really care who appears in their commercials.
My boycott of JCPenny will continue, unintentional and non-ideological, but a boycott nonetheless.
The first time I saw Eleen in a make up commercial I realized that the company doesn’t care about what it’s selling, it cares more about what it’s saying.
As far as JCP gave up the ghost as soon as Kohls store started popping up. They are now my favorite.
Sorry about the horrendous spelling in my previous post. My keyboard is demented tonight.