Free Republic
Browse · Search
News/Activism
Topics · Post Article

Skip to comments.

JC Penney Offends Traditional Families Again (By Using Ellen DeGeneres as spokesperson)
OneMillionMoms ^ | February 1, 2012

Posted on 02/02/2012 2:08:23 PM PST by NYer

Recently JC Penney announced that comedian Ellen Degeneres will be the company's new spokesperson. Funny that JC Penney thinks hiring an open homosexual spokesperson will help their business when most of their customers are traditional families. More sales will be lost than gained unless they replace their spokesperson quickly. Unless JC Penney decides to be neutral in the culture war then their brand transformation will be unsuccessful.

Their marketing strategy is to help families shop and receive a good value for their money. Degeneres is not a true representation of the type of families that shop at their store. The majority of JC Penney shoppers will be offended and choose to no longer shop there. The small percentage of customers they are attempting to satisfy will not offset their loss in sales.

JC Penney has made a poor decision and must correct their mistake fast to retain loyal customers and not turn away potential new, conservative shoppers with the company's new vision.

"Importantly, we share the same fundamental values as Ellen," said Michael Francis, president of J.C. Penney Company in a press statement. "At JC Penney, we couldn't think of a better partner to help us put the fun back into the retail experience. Moving forward, we'll be focused on being in sync with the rhythm of our customers' lives and operating in a 'Fair and Square' manner that is rooted in integrity, simplicity and respect. We're thrilled that she's joining our team to help convey the exciting transformation under way."

"They have an incredible vision for the future and are completely re-inventing themselves to become America's favorite store," said DeGeneres in a press statement.

By jumping on the pro-gay bandwagon, JC Penney is attempting to gain a new target market and in the process will lose customers with traditional values that have been faithful to them over all these years.

* UPDATE: In a previous campaign we emailed Disney Channel and requested that the film "Little Manhattan" no longer air on their channel or at the very least cut out the offensive scenes. It did not air for some time. During last night's episode on January 31, the curse word OMM was concerned about being in a children’s movie on a kid's network has been edited! The 10-year-old Gabe originally said, "What the hell?!" and now the word "hell" has been edited. Instead of the obnoxious beep to bleep out the foul language, which would raise questions, it was just removed.

TAKE ACTION


Make a personal phone call to JC Penney's customer service department. Their numbers are 972-431-8200 (customer service) and 972-431-1000 (corporate headquarters).

Ask JC Penney to replace Ellen Degeneres as their new spokesperson immediately and remain neutral in the culture war.



TOPICS: Business/Economy; Constitution/Conservatism; Culture/Society; Extended News
KEYWORDS: ads; culturewars; degeneres; glbt; homosexualagenda; jcpenney; jpc; retail
Navigation: use the links below to view more comments.
first 1-5051-86 next last

1 posted on 02/02/2012 2:08:30 PM PST by NYer
[ Post Reply | Private Reply | View Replies]

To: netmilsmom; thefrankbaum; Tax-chick; GregB; saradippity; Berlin_Freeper; Litany; SumProVita; ...
Catholic Ping
Please freepmail me if you want on/off this list


2 posted on 02/02/2012 2:09:11 PM PST by NYer ("Be kind to every person you meet. For every person is fighting a great battle." St. Ephraim)
[ Post Reply | Private Reply | To 1 | View Replies]

To: NYer

shop walmart... our clothes aren’t gay...

that’ll turn heads in the advertising bidness.

hehehe

t


3 posted on 02/02/2012 2:11:46 PM PST by teeman8r (Armageddon won't be pretty, but it's not like it's the end of the world.)
[ Post Reply | Private Reply | To 2 | View Replies]

To: NYer
Ellen DeGeneresate. Fixed it.
4 posted on 02/02/2012 2:12:37 PM PST by bigbob
[ Post Reply | Private Reply | To 1 | View Replies]

I’m thinking, yawn.


5 posted on 02/02/2012 2:13:58 PM PST by sand lake bar (You have not converted a man because you have silenced him.)
[ Post Reply | Private Reply | To 4 | View Replies]

To: NYer

Ellen Degenerate says, “Come to JCP - Lez be friends!”


6 posted on 02/02/2012 2:14:34 PM PST by RightGeek (FUBO and the donkey you rode in on)
[ Post Reply | Private Reply | To 1 | View Replies]

To: NYer

Most stores are doing this. Going after the “hip, gay, secular progressive”. A straight, white 50 year old man with 2 kids and happily married for 25 years isn’t welcome. Too boring. That describes me btw. And I have money. And these stores ain’t gettin any of it.


7 posted on 02/02/2012 2:16:23 PM PST by albie
[ Post Reply | Private Reply | To 1 | View Replies]

To: Impy; Perdogg; fieldmarshaldj
MAYBE, MAYBE IF Smellen was a lipstick (like Amber Heard or Kelly McGillis from 25 years ago) it wouldn't be so bad.

But, dammit, Smellen is very fugly. It looks like a homely man.

8 posted on 02/02/2012 2:18:13 PM PST by GOPsterinMA (Farewell sweet Rick, we barely knew ye...)
[ Post Reply | Private Reply | To 1 | View Replies]

Proposed Seal for the United States


Click The Pic To Support FR

9 posted on 02/02/2012 2:20:45 PM PST by DJ MacWoW (America! The wolves are here! What will you do?)
[ Post Reply | Private Reply | To 1 | View Replies]

To: NYer

I don’t watch Ellen for 1 reason...She PROMOTES homo life.


10 posted on 02/02/2012 2:22:43 PM PST by Sacajaweau
[ Post Reply | Private Reply | To 1 | View Replies]

To: NYer

Get over it or shop somewhere else.

Thanks.


11 posted on 02/02/2012 2:23:47 PM PST by abercrombie_guy_38
[ Post Reply | Private Reply | To 1 | View Replies]

To: NYer
“The majority of JC Penney shoppers will be offended and choose to no longer shop there. “

If that statement is in fact true, JC Penny will be out of business in a year.

However, it is my guess that the people at JC Penny reviewed Ellen's Q Score and found that she does not offend the majority of their shoppers and will attract additional shoppers.

But, to say that a majority of JC Penny shoppers will no longer shop there is asinine.

12 posted on 02/02/2012 2:31:00 PM PST by trumandogz
[ Post Reply | Private Reply | To 1 | View Replies]

To: NYer

JC Penny is rapidly following their old competitors Sears and Monkey Ward down the rat hole of oblivion ... and they so far removed from reality that they have no idea of any of the reasons why.

13 posted on 02/02/2012 2:31:13 PM PST by Zakeet (If Obama had half a brain, his butt would be lopsided)
[ Post Reply | Private Reply | To 1 | View Replies]

To: NYer

Not your grandmother’s J. C. Penney (Queerpenny?)


14 posted on 02/02/2012 2:33:46 PM PST by HiTech RedNeck (Sometimes progressives find their scripture in the penumbra of sacred bathroom stall writings (Tzar))
[ Post Reply | Private Reply | To 1 | View Replies]

To: Zakeet

To be “fair” many men get a charge out of seeing lesbians carry on with one another. However this is really alley conduct, and conduct that even alley cats are too wise to engage in.

Some liberals got the upper hand at JCP and want to make it edgy. They’ll just end up cutting their business off with that edginess.


15 posted on 02/02/2012 2:36:30 PM PST by HiTech RedNeck (Sometimes progressives find their scripture in the penumbra of sacred bathroom stall writings (Tzar))
[ Post Reply | Private Reply | To 13 | View Replies]

To: NYer

Perhaps being spokesperson Snap-On Tools might be a better fit for Degeneres.


16 posted on 02/02/2012 2:57:01 PM PST by The Great RJ ("The problem with socialism is that pretty soon you run out of other people's money" M. Thatcher)
[ Post Reply | Private Reply | To 1 | View Replies]

To: NYer

Maybe she came cheap.


17 posted on 02/02/2012 3:01:01 PM PST by Excellence (9/11 was an act of faith.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: NYer
I thought JCPenny went out of business years ago. They did around here anyway.

Don't really care who appears in their commercials.

My boycott of JCPenny will continue, unintentional and non-ideological, but a boycott nonetheless.

18 posted on 02/02/2012 3:02:24 PM PST by dead (I've got my eye out for Mullah Omar.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: NYer

The first time I saw Eleen in a make up commercial I realized that the company doesn’t care about what it’s selling, it cares more about what it’s saying.

As far as JCP gave up the ghost as soon as Kohls store started popping up. They are now my favorite.


19 posted on 02/02/2012 3:02:40 PM PST by submarinerswife (Insanity is doing the same thing over and over, while expecting different results~Einstein)
[ Post Reply | Private Reply | To 1 | View Replies]

To: submarinerswife

Sorry about the horrendous spelling in my previous post. My keyboard is demented tonight.


20 posted on 02/02/2012 3:04:32 PM PST by submarinerswife (Insanity is doing the same thing over and over, while expecting different results~Einstein)
[ Post Reply | Private Reply | To 19 | View Replies]

To: HiTech RedNeck
To be “fair” many men get a charge out of seeing lesbians carry on with one another.

Not all of us by any stretch.

Personally, I find homosexuality, bestiality, sadism, transvestism, and other forms of sexual perversion disgusting.

Furthermore, the number one rule for application of cognitive psychology to advertising through endorsements is to select someone that buyers identify with themselves and wish to emulate. For example: I like Michael Jordon and want to play basketball at his skill level; Michael uses Air Jordon sneakers; I want to buy my own Air Jordon sneakers. The number two rule is to avoid controversial spokesmen and topics.

The idiots at JC Penney are trying to appeal to one percent of the population at the risk of losing a large portion of the remaining 99 percent. They do this at their own peril.

21 posted on 02/02/2012 3:06:40 PM PST by Zakeet (If Obama had half a brain, his butt would be lopsided)
[ Post Reply | Private Reply | To 15 | View Replies]

To: NYer
Funny that JC Penney thinks hiring an open homosexual spokesperson will help their business when most of their customers are traditional families. More sales will be lost than gained unless they replace their spokesperson quickly.

The claim is 1-2% {I think that's too high} of the population is queer, which means that OWS the 99% is going to be against this queer advertising campaign.

Was bwaney fwank too busy making wedding plans?

Maybe he/she can buy their wedding dress at pennys.

22 posted on 02/02/2012 3:09:48 PM PST by USS Alaska (Nuke The Terrorist Savages)
[ Post Reply | Private Reply | To 1 | View Replies]

To: NYer; AFA-Michigan; Abathar; Absolutely Nobama; Albion Wilde; AliVeritas; Antoninus; BabaOreally; ..
Homosexual Agenda Ping

Freepmail wagglebee to subscribe or unsubscribe from the homosexual agenda ping list.

Be sure to click the FreeRepublic homosexual agenda keyword search link for a list of all related articles. We don't ping you to all related articles so be sure to click the previous link to see the latest articles.

Add keywords homosexual agenda to flag FR articles to this ping list.

Another company becomes a weapon in the war of homo-perversion against morality, normalcy and families.

23 posted on 02/02/2012 3:13:38 PM PST by little jeremiah (We will have to go through hell to get out of hell)
[ Post Reply | Private Reply | To 1 | View Replies]

To: trumandogz

Being in a “traditional family,” I’m far too busy with survival to spend time being offended over this. It almost goes without saying that no actress or model they might hire shares my values; the exceptions are too few to be worth seeking out.

I buy clothes at Penney’s several times a year. They have an excellent clearance section! Since I don’t watch television or read the local Democrat newspaper, I’d have no idea who was doing Penney’s advertising, if I hadn’t seen it here.

*Yawn*


24 posted on 02/02/2012 3:15:21 PM PST by Tax-chick (View new baby pictures on the Tax-chick page!)
[ Post Reply | Private Reply | To 12 | View Replies]

To: abercrombie_guy_38; NYer

Get over it or shop somewhere else.


Who are you advising to “get over it” and what exactly do you mean?


25 posted on 02/02/2012 3:16:32 PM PST by little jeremiah (We will have to go through hell to get out of hell)
[ Post Reply | Private Reply | To 11 | View Replies]

To: NYer

Thanks for posting. Another store off my list.


26 posted on 02/02/2012 3:21:05 PM PST by Colonel Kangaroo
[ Post Reply | Private Reply | To 1 | View Replies]

To: HiTech RedNeck

“To be “fair” many men get a charge out of seeing lesbians carry on with one another.”

That may be true for super hot chicks on skinemax. But the vast majority of real lesbians aren’t super hot. And live displays chicks lip-locking or worse in a bar will make even a skinemax afficionado throw up a little in his mouth.


27 posted on 02/02/2012 3:31:01 PM PST by dsrtsage (One half of all people have below average In the US the number is 54%)
[ Post Reply | Private Reply | To 15 | View Replies]

To: Zakeet

“The idiots at JC Penney are trying to appeal to one percent of the population at the risk of losing a large portion of the remaining 99 percent. They do this at their own peril. “

I bet the idiots at JC Penny did their research and found strong evidence that Ellen would help increase sales and I bet that the idiots at JC Penny are right.

Ellen has a high Q Score and she is paid $200,000.00 for appearances.


28 posted on 02/02/2012 3:41:23 PM PST by trumandogz
[ Post Reply | Private Reply | To 21 | View Replies]

To: trumandogz

Whatever a Q score is doesn’t effect me in the least. I don’t like her. Her promoting a store makes me NOT want to shop there. JC Penny stopped making stuff my family likes. We head to Kohls when we need something from a department store. Having her do their very annoying screaming advertising is not going to win over people.


29 posted on 02/02/2012 3:54:21 PM PST by 1scrappymom
[ Post Reply | Private Reply | To 28 | View Replies]

To: Tax-chick

So now we have to boycott JC Penney because they hired Ellen and we have to boycott Amazon, Starbucks and Microsoft as they support gay marriage in Washington State.

And boycott Apple as they have domestic partner benefits and boycott every major bank, airline and computer company as they all offer domestic partner benefits.

Perhaps, we should also boycott each and every company in the world that like JC Penny hires gays and lesbians.


30 posted on 02/02/2012 3:54:44 PM PST by trumandogz
[ Post Reply | Private Reply | To 24 | View Replies]

To: little jeremiah

as soon as the queers started to come out we should have been making companies embarrassed and know it was bad for their business.

Now they have infiltrated all walks of life, including the church, and now the military.

Only the boy scouts stood firm and good for them.


31 posted on 02/02/2012 4:05:32 PM PST by manc (FOX, DRUDGE, HAS BEEN DISGUSTING IN THEIR BIASED ATTACKS V NEWT. I HATE OUR BIASED LIBERAL MEDIA.)
[ Post Reply | Private Reply | To 23 | View Replies]

To: 1scrappymom

While you may not care about Q Scores, those who work in marketing and are responsible for overall sales do care about Q Scores.

And while I have no use for Ellen or JC Penny, I do think that this move will help JC Penny sales.

Finally, let me get this straight, you will not shop at JC Penny because they hired Ellen, but will shop at Kohl’s which is owned by a Liberal Democratic politician?


32 posted on 02/02/2012 4:07:57 PM PST by trumandogz
[ Post Reply | Private Reply | To 29 | View Replies]

To: NYer

Stupid Million Moms. Did the Soros/Joyce money run out and they had to find a different group of fusspots to leech off of?


33 posted on 02/02/2012 4:10:25 PM PST by Oztrich Boy
[ Post Reply | Private Reply | To 1 | View Replies]

To: Tax-chick
Since I don’t watch television...

Good for you. I often wonder what people find of interest on TV.

34 posted on 02/02/2012 4:56:13 PM PST by OldPossum
[ Post Reply | Private Reply | To 24 | View Replies]

To: NYer

G-d is turning this nation over to the sodomites...


35 posted on 02/02/2012 5:00:16 PM PST by who knows what evil? (G-d saved more animals than people on the ark...www.siameserescue.org.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: 1scrappymom; submarinerswife

Kohl’s were donors to Planned Parenthood. Does that make you NOT want to shop there?


36 posted on 02/02/2012 5:39:02 PM PST by newzjunkey
[ Post Reply | Private Reply | To 29 | View Replies]

To: NYer

Don’t you know that Ellen is America’s Lesbian?


37 posted on 02/02/2012 5:41:22 PM PST by GSWarrior (I don't like half the folks I love.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: albie
Demographically you're extinct as far as most stores, services and brands care.

You're money means nothing to them because it's too hard to get and your peak spending days for their products or services are done.

38 posted on 02/02/2012 5:45:53 PM PST by newzjunkey
[ Post Reply | Private Reply | To 7 | View Replies]

To: NYer

By the way, what is Barnes & Noble’s stand (if any) on gay “marriage?” I am really disappointed in amazon dot com, because I did a LOT of shopping there (Alaskans do love their online shopping!), and I depended on them like the old pioneers used to depend on the general store. I’m still trying to figure out which online vendors I can trust.


39 posted on 02/02/2012 6:08:32 PM PST by redhead (, , , comedian)
[ Post Reply | Private Reply | To 1 | View Replies]

To: NYer

jc penney rip. EdG is an abomination. i will not support sodomites. jcp, starbucks, ... the list of the reprobate is growing.


40 posted on 02/02/2012 6:32:56 PM PST by nonsporting
[ Post Reply | Private Reply | To 1 | View Replies]

To: OldPossum

For all-night baby-feeding events, there are documentaries on streaming video from Netflix.


41 posted on 02/02/2012 6:55:56 PM PST by Tax-chick (View new baby pictures on the Tax-chick page!)
[ Post Reply | Private Reply | To 34 | View Replies]

To: newzjunkey
Kohl’s were donors to Planned Parenthood

They sponsor the cancer center that saved my Husband's life last year so I would really have to think about it.

First, I would have to know if they are still donors to PP.

I take this seriously and not in a knee jerk sort of way.

42 posted on 02/02/2012 7:43:15 PM PST by submarinerswife (Insanity is doing the same thing over and over, while expecting different results~Einstein)
[ Post Reply | Private Reply | To 36 | View Replies]

To: NYer
"Moving forward, we'll be focused on being in sync with the rhythm of our customers' lives and operating in a 'Fair and Square' manner that is rooted in integrity, simplicity and respect."

Whenever I hear the work "respect" used anymore, I know it's just one more word that's been re-defined by the pervert Left. It has no semblance to the correct, original meaning.

43 posted on 02/03/2012 12:55:08 AM PST by fwdude
[ Post Reply | Private Reply | To 1 | View Replies]

To: GOPsterinMA

I do not understand why she wants to look like a man.

I also do not understand why she does commercials for make-up,since she looks more and more masculine every day.

What am I missing?


44 posted on 02/03/2012 11:44:27 AM PST by POWERSBOOTHEFAN (Future Meteorologist.)
[ Post Reply | Private Reply | To 8 | View Replies]

To: POWERSBOOTHEFAN
“What am I missing?”

Marketing cosmetics to men? I can't figure it out either; that's my best guess.

Smellen’s an unfeminine dog; actually, I wouldn't want her selling dog food because she'd frighten the dogs.

45 posted on 02/03/2012 11:51:32 AM PST by GOPsterinMA (Farewell sweet Rick, we barely knew ye...)
[ Post Reply | Private Reply | To 44 | View Replies]

To: trumandogz; LucyT; Tax-chick; manc; Las Vegas Ron; TheOldLady; onyx; bushpilot1; Beckwith
Photobucket
46 posted on 02/03/2012 5:51:43 PM PST by mojitojoe (SCOTUS.... think about that when you decide to sit home and pout because your candidate didn't win)
[ Post Reply | Private Reply | To 30 | View Replies]

To: mojitojoe; Jim Robinson; trumandogz

Jim, why is this homo supporting troll allowed to stay here?


47 posted on 02/03/2012 6:07:41 PM PST by Las Vegas Ron (Rush Limbaugh = the Beethoven of talk radio)
[ Post Reply | Private Reply | To 46 | View Replies]

To: trumandogz; Las Vegas Ron; mojitojoe; darkwing104; 50mm; SunkenCiv; humblegunner; Allegra; Eaker; ..


So long, trumandogz (Posting History)

Hat Tip to Las Vegas Ron and mojitojoe

Pro-perversion PDS troll finally gets pushed onto a sizzling ride and ends up being crunchy Viking Kitty nuggets





Your long reign of avoiding the lightning has ended


Thank you JoeProBono

FReepmail TheOldLady to get ON or OFF the ZOT LIGHTNING ping list.

48 posted on 02/04/2012 8:54:07 AM PST by TheOldLady (FReepmail me to get ON or OFF the ZOT LIGHTNING ping list)
[ Post Reply | Private Reply | To 47 | View Replies]

To: trumandogz

You know those signs by the subway rails?
The ones that show a pictogram telling you NOT to pee on the rails?
You like to ignore those signs, don’t you.

So you like homosexuals, we get it.
You like Obama too.
We get that as well.
FR is not for you.
May I suggest DemonicUnderground?


49 posted on 02/04/2012 8:59:23 AM PST by Darksheare (You will never defeat Bok Choy!)
[ Post Reply | Private Reply | To 32 | View Replies]

To: trumandogz; 230FMJ; 50mm; A.Hun; abigailsmybaby; AFPhys; Aircop_2006; AliVeritas; Allegra; ...
Perhaps, we should also boycott each and every company in the world that like JC Penny hires gays and lesbians

Just think of all of the money we could save...

Please let me know if you want ON or OFF my Viking Kitty/ZOT ping list!. . . don't be shy.

50 posted on 02/04/2012 9:01:16 AM PST by darkwing104 (Let's get dangerous)
[ Post Reply | Private Reply | To 30 | View Replies]


Navigation: use the links below to view more comments.
first 1-5051-86 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
News/Activism
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson