Skip to comments.(Government Motors) GM, Ford feud over Super Bowl ad
Posted on 02/05/2012 4:46:57 PM PST by DogByte6RER
GM, Ford feud over Super Bowl ad
(Reuters) - A simmering feud between General Motors Co and Ford Motor Co heated up on Sunday as Ford objected to GM's Super Bowl advertisement for its Chevy Silverado pickup truck.
The ad, which will run on NBC's television broadcast of the Super Bowl on Sunday, depicts an apocalyptic scene in which Chevrolet Silverado pickup trucks and their owners escape death and make it to a pre-arranged meeting point.
But, one of their friends, identified as "Dave," who drives a Ford, doesn't make it to the meeting site, in the video that plays off the idea that the ancient Mayans predicted the world would end in 2012.
A letter from Ford attorney Lynne M. Matuszak says that according to insurance industry data it is Ford, and not GM, that makes the safer pickup truck and she called on GM not to use the ad. GM has refused to pull the spot.
GM has had the advertisement on its website for a few days, and a posting on YouTube by Sunday afternoon had been viewed 1.6 million times. GM stands by the ad and its claims.
"Ford insists that Chevrolet refrain from running the commercial during (Sunday's) Super Bowl; refrain from any future use of the commercial; and permanently remove the commercial from its website, its YouTube and Facebook pages and any other Internet sites," Matuszak wrote.
Jim Farley, Ford's global sales and marketing chief, told reporters on sidelines of the National Automobile Dealers Association convention in Las Vegas on Sunday that despite the GM claim that pickup truck registrations over the past 30 years support the ad's claim, Ford will fight the commercial.
(Excerpt) Read more at reuters.com ...
The Apocalypse theme seems particularly apt though, since an economic wasteland is what Obama is leaving for America. The Barry Manilow song makes the whole ad sound gay.
Watch the ad here:
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Super Bowl chuckle for the Prepper Ping List gang...
NEVER buy gm ever.
i HATED this commercial. First it looked like 9-11...then it had TWINKIES co-branding with GM, then it put down FORD> SCREW GOVERNMENT MOTOTS and the idiots that BUT their cars!!
The Manilow music made it even weirder.
Disclaimer: With the exception of my “fun” classic car..I have always driven a Chevy truck. I'll be switching to Ford for my next, and hopefully last purchase.
Saw the ad..it was pretty stupid. Twinkies..that was the perfect touch for this twinkie ad.
Dad coached football for almost 40 years as well as playing it in HS and in the 20th AF, and when it comes to the sport he has been around the block. My dad's comment on the pre-game show was "These people are making themselves look like dumb-asses."
Is that some twisted attempt at humor?
Go away GM and GE!
Go away OWS!
Go away Progressives!
Go away Obama!
HA HA yeah, they down play their obamanomics associantions, but bend their knee for their $?,000,000.00 bonuses from nobama. At least Ford is still a “private corporation”, not government owned.
I have to agree with your Mom..and I’m not a septuwhateverian.
Actually wondering why anybody would buy anything that is advertised on the Super Bowl! After all, if they were already successful, they would not need the advertising... If they weren’t successful, they must be really bad anyway.
As to GM, I’m really surprised that they would spend this kind of money to try to change the public’s mind - way too late, they are Government Motors and they can NOT change! Go you corrupt Unions - GO!
Ford - probably a good advertisement for them here...heh.
Maybe I'll get a new vehicle in the Gingrich administration.
GM attacking Ford is like the U.S. Government attacking private businesses. Oops! Wait a minute.... Like someone else said, that ad IS “gay”.
It was a cheap shot during the Super Bowl. Never buy Obama Motors.
Pray for America
If I was Ford I’d start running that ad where the buyer talks about wanting to buy Ford because they were not bailed out.
And keep running it forever.
Buying a Hyundai.
Did I pay for that ad?
manilow was a shout out to the fagot in chief.
Had they not mentioned Ford specifically they would have had a decent Super Bowl ad. As it is, though, GM has just exposed themselves as low-class bums and undeserving of my business.
Ford gets the ‘stupid’ award for objecting and making a big deal out of it. They need to can everyone that was involved in that decision making.
As for me, I buy cars made in America - like Hyundai.
They ran an ad like that, and the Administration “politely” told them to stop, or else. Seriously. Amazing, but true.
I figured Dave with his Ford didn’t show up because he took a girl with him in his truck since it’s a sexy truck, and he’s not sharing. And the 4 guys with the twinkies are going to be lonely, if you know what I mean.
The SuperBowl was befouled by the stench of ads from GE, GM, and Chrysler.
Three democrat party companies I will NEVER purchase a product from.
I asked one my Ford "gnomes" who was their why not run some funny add's that evicorate the Volt.
The answer was no, not their style....
But they said they will however try to beat them with better product which means better sales.
I'll say it again, watch the Fusion "Energi" vs. the Volt.
My predictions on what the Fusion would be were spot on, I follow Ford and I get how the set the bar high and shoot for best in class.
The Energi once compared to the Volt will be like comparing a Trablant to a Shelby Cobra...
Addition: new or used!
“Ford gets the stupid award for objecting and making a big deal out of it. They need to can everyone that was involved in that decision making.”
Thats totally up to you.I have always had Fords and Lincolns.
Hitler finds out about 2013 Mustang GT500
Good digs on GM and the Volt.
Warning for captioned language.
Now I’m upset.
The E-Trade baby wasn’t too funny.
If there was a Clydesdale commercial..I missed it.
At least I understand those commercials.
Ford should reply with an ad like this: Dave pulls up to the meeting area, with the bed full of food and adult beverages, and pulling a camping trailer. When he stops, the door of the camper opens and 6 good looking girls come out. Dave asks the Chevy guys if they have enough gas to get to the safe place, which they reply no, they drive Chevys. Dave says sorry!.
If the Obama Apocalypse occurs, we’ll have a real-life chance to see which truck is better.
f'em... Volt, Vette', Caddy, whatever.... keep them, put the out of work union pot-smoking/beer swilling assembly workers in them as condos. Park them in the newly "rebounding" Detroit... I hear that land is cheap.
Only quisling traitors would buy anything from Government Motors.
I know. I said I want them to start running that ad again.
Almost all Fords for me. My comment was meant to qualify your comment to include new or used GMs but, in hindsight, that wasn’t necessary.