Skip to comments.J.C. Penney CEO on Ellen DeGeneres controversy
Posted on 02/09/2012 6:56:53 AM PST by narses
(CBS News) J.C. Penney is trying to rebuild its customer base with help from a new spokeswoman, Ellen DeGeneres. But a group called One Million Moms is accusing the company of "jumping on the pro-gay bandwagon."
DeGeneres responded to the group on her TV show Wednesday, saying, "I'm happy about (being the spokesperson) J.C. Penney is happy about it. But there's this group called One Million Moms that is not happy about it. And normally I try not to pay attention to my haters, but this time I'd like to talk about it because my haters are my motivators. This organization doesn't think I should be the spokesperson because I am gay. So for those of you tuning in for the first time, I'm gay. I hope you were sitting down. ... So they wanted to get me fired, and I'm proud and happy to say that J.C. Penney stuck by their decision to make me their spokesperson."
In a statement last week, J.C. Penney said it stands behind its partnership the talk show host.
On "CBS This Morning," Thursday, J.C. Penney chief executive officer Ron Johnson, said the company "shares the same values" as DeGeneres and that the decision to have her as a spokesperson was a "no-brainer."
"We don't look at it like a controversy. One of the great things about America is people can speak their mind. And you know, the organization that believes one thing has spoken and it was great to see Ellen share her views yesterday. And we stand squarely behind Ellen as our spokesperson and that's a great thing. Because she shares the same values that we do in our company. Our company was founded 110 years ago on the golden rule, which is about treating people fair and square, just like you would like to be treated yourself. And we think Ellen represents the values of our company and the values that we share."
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I think the situation would have been best left alone by JCP. Saying “we share her values” is going to do nothing but fuel the fire.
Personally, I think Ellen is funny and I don’t have an issue with a company hiring her as a spokesperson. This is a free country, after all ... right?
Well she’s in those make-up commercials and those don’t seem to be overtly pushing the gay agenda. Are these J.C. Penneys commercials out yet?
Wow, since my family really DOES shop at J.C. Penny, this is one of those conservative boycotts I can actually participate in. I will not darken their doors again because their values are not my values.
No Penneys for me!!
To all of you who LOVE me enough to be honest with me, if the scriptures say that I am sinning, please tell me before the judgement day. Thanks.
J.C. Penny has every right to use some one who “Shares their Values” as a spokesperson I don’t patronize companies who share the same values as Ellen DeGeneres .
JC Penney’s shares the same values as Ellen Degenerate?? Really??
Won’t be spending my money there, for sure.
I was with Ellen on this one until she called people who disagree with her “haters”
That is a filthy harmful word to use
This is just another example of the political correctness that JCP is bowing to. Along with bowing to the golden calf.
Upper managent in many companies are the same, young, trained in the Marxist schools, ready to do the bidding of the homo-facists.
JCP offering lower costs= Great idea
Saying Ellen and JCP have same core ideas= bad idea
Guess Lex and wife won’t chek out the new JCP
“Buy Cover Girl and you can look just like Ellen DeGeneres!” Uh, no thanks.
BIG AMEN to that!!! If every woman aspired to look like her, I’d start looking at animals in a different way.
Smellen is FUGLY and it’s “wife” is too.
Yeah, they can hire whomever they want.
I guess there just weren’t any female comedians available that don’t flaunt their homosexuality.
I think it’s the other way around.
The homos are being used as a weapon by the anti-Christian left.
The goal is to criminalize Christianity. And it will happen.
“Personally, I think Ellen is funny and I dont have an issue with a company hiring her as a spokesperson. This is a free country, after all ... right?”
I didn’t know you were pro-gay./s
This is a very strange protest. Ellen got quiet about her sexuality after her relationship mishap(lesbian partner became straight).
JC Penney is circling the bowl, and desperate to become relevant.
I don’t have a problem with JC Penney hiring Ellen. And the move is having better than the desired effect. Lots of attention to the new “JCP”. There’s always Target, and Kohl’s to name a couple of alternatives. I don’t shop at JCP, and hiring Ellen isn’t going to inspire me to check them out.
Buh bye Penneys.
“But that’s another thing I can’t understand. Why would a makeup company select an unattractive woman to be their spokeswoman, regardless of her “orientation”?”
Beauty being in the eye of the beholder....I don’t worry about it. Besides there’s a lot more ugly chicks than supermodels.
Smellen is “married” to it’s “wife”.
You can Google it, I won’t post links here.
I'm doing my best to uphold Family Values, but I'm running out of stores in which to shop. (Macys - transgender dressing rooms) (Penny's - anti-family)
We need a Pro-Family Department Store. (That's a good name for it.)
LOL! That’s actually pretty funny, Grunthor. Good one.
MrB ... you’re probably right on that. But as far as that category of people go, she probably flaunts it the least. Would you rather JCP hired Kathy Griffin?
JCP is certainly free to align with who they like as their spokesMAN, same as we are free to not align with JCP considering their choice to give the majority of us the bird.
Hope their moving to 5% of population as their new base works out, but I suspect more non-homo Americans will shop elsewhere than new customers they’ll attract with Degenerate. Maybe JCP should go ask HomoDepot how that worked out.
Am betting that within 2 weeks Degenerate will not be their spokesMAN.
Meanwhile the left keeps pretending that big business is rightwing, its not.
If JC Penny loses a bunch of customers they might change, MIGHT. Their views never will though.
J.C. Penney has every right to employ Ellen DeGeneres as their spokesperson. I have every right to walk right on by their store.
Bad mistake hiring Ellen Degenerate.
J.C. Penney has every right to stand by their controversial decision. I have every right to shop elsewhere. I do not need J.C. Penney.
The whole spokesman thing is weird anyway. I have NEVER in my life saw a spokesman and said, “I am going to that store”. I go to the stores that I enjoy and want to buy things but it has nothing to do with a spokesman.
Don’t the Million Moms have a Second Ammendment to subvert?
Ellen is a very talented comedian & talkshow host. Yet putting her homosexuality up front has gotten her shows cancelled in the past. When she doesn’t push that aspect she does just fine with her audience.
It seems that the Mom’s have provoked Ellen. It’ll be interesting to see if Ellen goes into another career tailspin by once-again putting her lesbianism first. If I were J.C. Penney I’d be worried about that possibility.
There is a list somewhere of “gay” friendly companies. The gay organizations take note of companies which have “gay” friendly personnel policies and support the homosexual agenda. There are a lot of major companies on that list.
Starbucks recently came out as favoring homosexual marriage, as their corporate position. If I recall correctly, they also said that this position reflects their values and reflects diversity and all that.
There seems to be a great deal of pressure being brought on Corporate America to celebrate homosexuality.
Ellen is a cover girl, you know. She got the girl her Daddy always wanted her to be.
I like Ellen and wish her luck.
This is such a transparent PR stunt. Johnson is laughing at people he thinks are idiots for taking the bait and giving him exactly the visibility he wanted.
I was trying to think of one woman comedienne who’s actually funny. Came up blank. Griffin is outright disgusting. DeGeneres has backed off her ‘in your face’ lesbianism of earlier times, and she is funny, did a good job for AmEx.
The ‘shared values’ statement could well have been left unsaid. Even CEO’s are entitled to be stupid from time to time.
I tend to think ‘interest groups’ endlessly inserting themselves into corporate decisions is getting rather boring. The feminists managed to get Rush Limbaugh removed as spokesman for Florida Orange Juice. Somehow, RL speaking for Florida orange juice was going to contaminate it? Or DeGeneres flacking JC Penney will lessen the quality of their merchandise? Or, if I buy my kid Winnie the Poo jammies at JCP, they’ll end up gay?
Ron Johnson, CEO - JC Penney
Yes, you are right, unfortunately. The ultimate aim is to destroy the Church from inside as well as outside.
DeGeneres can do whatever she wants. I don’t care.
But JC Penney can’t pretend that what they’re doing isn’t helping to promote a political agenda.
They’ve taken sides in a pop culture battle.
Thank you for posting that! I was wondering if anyone else shared my interpretation of the Golden Rule.
Ron Johnson told Steve Jobs he was leaving Apple for JC Penney
Johnson describes the move as very similar in comparison to his move from Target in the late 1990s to Apple
NEW PLAN for JC Penney:
Johnson broke down the plan into the retailing six P’s: Price, Personality, Product, Promotion, Place and Presentation.
With the new plan, instead of getting people in four times a year, JC Penney hopes to draw them in just once a month. If they’re successful in that, they’d triple their business from promotions.
Along with the new logo, in hand with the 12 promotions a year, each month will receive a color. That color will be reflected on the outside of the store with lighting fixtures, in the 96-page booklet JC Penney will mail to its customers and inside the store in the frames and photos.
Classic JC Penney brands such as IZOD, Arizona Jeans, Liz Claiborne and St. John’s Bay already have plans for their shops in the works. New partners such Martha Stewart and L’Amour by Nanette Lepore will also have stores.
QUOTE: “I didn’t come here to improve. I came here to transform. Every single leader in America who works to improve their business year after year...can create gradual results, but the only question is, how fast did you improve compared to someone else? You don’t fundamentally change your position in the marketplace.”
Agree...and JC Penney can choose her as their spokesman and I can choose not to shop there any more because of it. America is great!
So you are a retail firm fighting for every dollar in tough times and what do you do? “Right” or “wrong,” you go out and offend your shoppers.
Let me run out and buy that stock.
I’ve noticed that they seem to be changing their “brand” from J. C. Penney to jcp. I worked for them in college, at a time when Mr. Penney’s picture hung in every store — over the elevators. He must have been in his 80’s at the time, if he was still alive. But his ideas of customer service and honesty in business permeated the culture.
Seems things have degenerated since then — perhaps that is why their spokesperson is now DeGeneres...;^)
I don't follow Degeneres much. I know she's a homosexualist, but she avoids throwing it in my face unlike Rosie O'Donnell.
In my opinion, she's got a disorder, just like depression, alcoholism, schizophrenia, etc. So long as she's not trying to get others to mimic her disorder, I don't really care much one way or the other.
I will say trying to “normalize” homosexualism is as evil as trying to deny autistic people help.
Jan 25, 2012
Before Ron Johnson took the stage yesterday to unveil his revival plan for J.C. Penney Co. (JCP), William Ackman, the chains largest shareholder, vowed it would be the most important day for retailing in 25 years.
Investors differed, and the shares sank during Johnsons 90-minute presentation. It was a signal that his plan fell short of the excitement that has followed Johnson since he became chief executive officer in June after turning Apple Inc. (AAPL) stores into the worlds most successful retail operation.
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