I personally don’t think this is a big controversy at all. If One Million Moms hadn’t brought this up, I wouldn’t even know who the JCP brand amabassador is. Does anyone know who was their brand ambassador before this? To me Ellen is a comedian who happens to be a homosexual.
Probably you would see Degenerate’s photo on ads and so on. If she wasn’t going to be used publicly, they wouldn’t hire her. She may “happen” to be homosexual, but it’s a big shtick with her and she makes sure everyone knows about it. And that is why JCPenny hired her. Not because of the comedian part.