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Goodbye To The King Size: Mars To Downsize Candy Bars In 2013
npr.org ^ | February 15, 2012 | Allison Aubrey

Posted on 02/15/2012 5:50:09 PM PST by John W

Ready to say goodbye to a sliver of your Snickers? And how about a slightly slimmer Mars bar? By the end of 2013, chocolate-maker Mars says all of its chocolate bars will be under — or right at — the 250-calorie mark.

With all the fixation on our civilization's expanding waistlines, it's not that there are bad foods, just big foods. That means you won't be seeing lower-calorie chocolate or caramel — just less of it.

And the company says it wants to be an industry leader, helping its customers enjoy "responsible snacking." It sort of reminds me of beer manufacturers' campaigns for responsible drinking.

(Excerpt) Read more at npr.org ...


TOPICS: Culture/Society; News/Current Events
KEYWORDS: carbs; chocolate; foodpolice; sugar
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1 posted on 02/15/2012 5:50:13 PM PST by John W
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To: John W

That just means you’ll have to pay more for the amount of calories you really crave for.


2 posted on 02/15/2012 5:54:10 PM PST by hawaiianninja (Palm note to self: Work for a succesful 2012! +Throw the garbage out!)
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To: John W
By the end of 2013, chocolate-maker Mars says all of its chocolate bars will be under — or right at — the 250-calorie mark.

And they will rise the price.

3 posted on 02/15/2012 5:54:28 PM PST by mylife (The Roar Of The Masses Could Be Farts)
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To: John W

Snickers has already downsized their little bite size candy bars.


4 posted on 02/15/2012 5:54:28 PM PST by unkus (Silence Is Consent)
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To: John W

Some things will remain King Size -- but your snacks will be dealt with harshly.

5 posted on 02/15/2012 5:54:43 PM PST by ClearCase_guy (I am pro-Jesus, anti-abortion, pro-limited government, anti-GOP.)
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To: John W

Wonderful news citizens. The chocolate ration has been increased to 10 grams.

[but wasn’t the chocolate ration 20 grams last week....AH THOUGHT CRIME!!]


6 posted on 02/15/2012 5:57:36 PM PST by DManA
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To: John W

LOL this is funny.

They are downsizing their candy bar to do us a favor.

I remember as a kid when the Giant sized bar they sell now was the regular sized bar they sold for a nickle.

They kept making it smaller and smaller to keep it at a nickle, and finally they jacked up the price.

That is whay they are making this one smaller too, don’t be fooled by their BS that they are doing us a favor.

By the way the article didn’t mention that they would charge less for the smaller bar did it??

I remember when I used to go to the store and buy a candy bar, I never do any more. I cannot see my way to dump a dollar or more on a sweet tooth.

The only time I eat candy now is when it is left over from halloween.


7 posted on 02/15/2012 5:57:57 PM PST by Venturer
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To: John W
Of course, this is all about M&M/Mars being concerned about our health. Nothing whatever to do with the fact that a smaller candy bar sold for the same price as a larger one equates to more profits. Certainly not.

Similarly, coffee companies are worried about our excess caffein consumption; why else would they reduce the size of their standard bag o' beans from a pound to 12 ounces?

And thank God for my local tavern: thinking only about the health of my liver, they now sell their "pints" in 14 ounce glasses.

Ain't it great that so many people care about our well-being?

8 posted on 02/15/2012 5:58:14 PM PST by southernnorthcarolina ("Better be wise by the misfortunes of others than by your own." -- Aesop)
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To: John W; All

Anybody remember 5th Avenue candy bar?
IMHO the best candy ever made.
It was orginally made by Ludens, and was similiar to Butterfinger only softer and MUCH better.
It was covered in milk chocolate with almonds on top.
Hersheys bought it and discontinued the almonds.
Now, you seldom see them in stores.


9 posted on 02/15/2012 5:59:41 PM PST by patriot08 (TEXAS GAL- born and bred and proud of it!)
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To: John W

Will we be allowed to purchase more than one at a time?


10 posted on 02/15/2012 6:00:48 PM PST by dainbramaged (I lost my mantra around 1969.)
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To: dainbramaged

Yes, but, you’ll have to sign for it.


11 posted on 02/15/2012 6:03:21 PM PST by John W (Viva Cristo Rey!)
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To: John W

I think this will go over about as well as Olive Garden’s reduced portions.

No value for my money means that my money will find other ways to be spent.


12 posted on 02/15/2012 6:04:16 PM PST by Jonty30 (What Islam and secularism have in common is that they are both death cults.)
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To: John W

Hm. I remember when they came out with those tiny two bite size bars they euphemistically labeled “Fun Size”. I have never determined who that “fun” was for; it certainly wasn’t me!
So, could the new size be named “Michellesized”?


13 posted on 02/15/2012 6:07:13 PM PST by Wiser now (Socialism does not eliminate poverty, it guarantees it.)
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To: John W

So, what did a 5 cent snickers bar weigh in about 1960 when the little grocery store my folks shopped in sold them for 6 for a quarter?


14 posted on 02/15/2012 6:07:55 PM PST by muir_redwoods (No wonder this administration favors abortion; everything they have done is an abortion)
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To: ClearCase_guy

WTF is Moochelle doing?


15 posted on 02/15/2012 6:09:32 PM PST by E. Pluribus Unum (Government is the religion of the fascists.)
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To: ClearCase_guy

Have you seen recent pics?

She’s lipo’d down bigtime for the 2012 campaign.


16 posted on 02/15/2012 6:11:18 PM PST by nascarnation (DEFEAT BARAQ 2012 DEPORT BARAQ 2013)
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To: John W

So the chocolate Gestapo knows where to come and take your stash.


17 posted on 02/15/2012 6:12:25 PM PST by Wiser now (Socialism does not eliminate poverty, it guarantees it.)
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To: patriot08

I LOVED 5th Ave. candy bars. So that’s what happened to them. What a shame.


18 posted on 02/15/2012 6:14:23 PM PST by mupcat
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To: Jonty30

The last time we visited Olive Garden we mentioned the noticeably smaller portions to the server. She told us she has to weigh every bowl of salad before it leaves the kitchen.


19 posted on 02/15/2012 6:15:26 PM PST by Wiser now (Socialism does not eliminate poverty, it guarantees it.)
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To: dainbramaged
Will we be allowed to purchase more than one at a time?

Only at gas stations with your taxpayer funded SNAP card. And only if the purchase includes a 124 oz. Slurpee.

20 posted on 02/15/2012 6:15:33 PM PST by digger48
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To: John W
It sort of reminds me of beer manufacturers' campaigns for responsible drinking.

Really? I picked up a six pack of Budweiser the other day in these new spun-aluminum bottles and when I got home I realized I'd purchased six 16-ounce beers versus six 12-ounce beers.

I wasn't terribly disappointed.

21 posted on 02/15/2012 6:15:49 PM PST by Drew68
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To: Wiser now

That’s probably more the influence of MBAs than MooseChelle.


22 posted on 02/15/2012 6:17:54 PM PST by nascarnation (DEFEAT BARAQ 2012 DEPORT BARAQ 2013)
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To: E. Pluribus Unum

Bump and grind-


23 posted on 02/15/2012 6:19:03 PM PST by funfan (and his crew)
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To: E. Pluribus Unum

WTF is Moochelle doing?

_____________________________

This creature is a disgrace.
Can you imagine Laura being photographed like this?


24 posted on 02/15/2012 6:19:22 PM PST by patriot08 (TEXAS GAL- born and bred and proud of it!)
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To: E. Pluribus Unum

Bump and grind-


25 posted on 02/15/2012 6:19:21 PM PST by funfan (and his crew)
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To: Venturer

“They kept making it smaller and smaller to keep it at a nickle, and finally they jacked up the price.”

You’re right about that; now I see stores selling “regular size” candy bars in a discount bin at a “sale price” of $.89, that I’ve never paid more than $.50 for (and still wouldn’t). Even the “pick-a-mix” (penny candy, like star-lite mints or small gum balls) now comes in $.99 bag for 20 pieces. I never see anyone buy them, either; the ones in the stores are probably 15 years old by now.


26 posted on 02/15/2012 6:19:39 PM PST by kearnyirish2
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To: southernnorthcarolina

We’re lucky; when the Khmer Rouge put Cambodia on a diet it all happened in about a week.

I remember when Bazooka gum started putting those ridges in it (that were invisible until you opened the wrapper); must’ve stretched 17 pieces of gum into 20 with that move...


27 posted on 02/15/2012 6:23:09 PM PST by kearnyirish2
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To: southernnorthcarolina
Similarly, coffee companies are worried about our excess caffein consumption; why else would they reduce the size of their standard bag o' beans from a pound to 12 ounces?

In this case it has to with our peculiar imperial measurements. 12oz is 1/3 of a kilogram, which happens to be a common container size throughout the rest of the world. This is just standardization, nothing more.

28 posted on 02/15/2012 6:24:15 PM PST by Melas (u)
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To: John W

And let us not forget the latest meme.

Whipped chocolate, now with Air Bubbles tm., new New NEW.

4/5ths the chocolate at the same price, what a concept.


29 posted on 02/15/2012 6:24:27 PM PST by tet68 ( " We would not die in that man's company, that fears his fellowship to die with us...." Henry V.)
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To: patriot08

“It was orginally made by Ludens, and was similiar to Butterfinger only softer and MUCH better.
It was covered in milk chocolate with almonds on top.
Hersheys bought it and discontinued the almonds.”

Not Ludens, Curtiss. one of the great companies absorbed by Mars/Hershey/Nestle oligopoly. Like Leaf, Peter Paul, Bonomo, Heide, nd whoever used to make goobers, Raisinets and snocaps, among others.


30 posted on 02/15/2012 6:24:45 PM PST by Dr. Sivana (May Mitt Romney be the Paul Tsongas of 2012.)
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To: patriot08

“Can you imagine Laura being photographed like this?”

Any “First Lady”, for that matter. I thought we had hit rock bottom when BJ Clinton was elected, and even more so when he was RE-elected; I was wrong on both counts. American white trash was still better than unassimilated, anti-American trash.


31 posted on 02/15/2012 6:25:28 PM PST by kearnyirish2
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We're also going to try to replace some of our older servers and failing equipment this year so we're going to add a little extra to our FReepathon goals. John is estimating ten to fifteen thousand to do this and I'd like to get it all in place and working before the election cycle is fully heated up, so we'll try to bring in a little more now if we can and the rest next quarter.
Jim Robinson


Click The Server To Donate

Support Activist Free Republic

32 posted on 02/15/2012 6:25:45 PM PST by DJ MacWoW (America! The wolves are here! What will you do?)
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To: John W
Just like how Tropicana just announced that "since most of their purchasers 'water down' their 'not from concentrate premium juice,'" they're just going to do their customers a favor and water it down for them! Not that I've ever met anyone who has said, "Gee, this orange juice has too much orange flavor!" Not to mention that the packaging is already smaller, selling you less of their watered down juice.

It all gets back to ONE THING, AND ONE THING ONLY!

The government just will not admit that there's any price inflation. And the rest of the world just plays along. We hear it all the time. Not a tiny little bit of inflation. Who are you going to believe? The soothsayers in the Obama regime and their ministry of propaganda, or your lying eyes and wallet?

Just because you can no longer buy a 1/2 gallon carton of OJ (they're now 59oz, down from 64), a package of hot dogs now has 7, rather than 8 franks, maybe to help hide the fact that the weight of the package has dropped from 16 down to 12oz, and a can of tuna fish has gone from 6oz to 5oz, while at the same time, all of the above HAVE increased in price!

No inflation? No, none at all, according to the apologists in the ministry of propaganda. Look how home prices have dropped (how many home owners are happy about that???!!!) and computer and consumer electronic prices have dropped? I found myself shouting at the television, "HOW MANY HOMES, COMPUTERS, and CONSUMER ELECTRONIC DEVICES DO YOU BUY EVERY WEEK, YOU F*@&#NG MORON!?!?!?

My monthly utility bills have gone up, as has the cost of every gallon of gasoline I buy so I can go to work every day! As has the cost of everything that I have to buy on a regular basis!

I am getting so sick and tired of the ministry of propaganda telling me that I should just ignore that shower of piss down my back, don't worry, after all, it's only raining!

Mark

33 posted on 02/15/2012 6:25:54 PM PST by MarkL (Do I really look like a guy with a plan?)
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To: patriot08; John W
Anybody remember 5th Avenue candy bar?
IMHO the best candy ever made.
It was orginally made by Ludens, and was similiar to Butterfinger only softer and MUCH better.
It was covered in milk chocolate with almonds on top.
Hersheys bought it and discontinued the almonds.
Now, you seldom see them in stores.

They still sell them in my neighborhood. I had no idea they once had almonds on top (imagine that, with the soft peanut brittle interior enrobed in rich milk chocolate). I remember vaguely that they were once made by Ludens (who also made the cough drops).

34 posted on 02/15/2012 6:26:39 PM PST by thecodont
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To: John W

As long as they’re halal...


35 posted on 02/15/2012 6:27:11 PM PST by MrBambaLaMamba (This Message Contains Privileged Attorney-Client Communications)
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To: E. Pluribus Unum
WTF is Moochelle doing?

Acting as a disgrace, as usual.

36 posted on 02/15/2012 6:27:21 PM PST by houeto (Mitt Romney - A Whiter Shade of FAIL)
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To: John W

I don’t have a problem with this as long as they lower the price on the lack of candy that we are buying. They price should be the same as buying two of the new candy bars on what was the price of one prior to the change.


37 posted on 02/15/2012 6:27:47 PM PST by napscoordinator (A moral principled Christian with character is the frontrunner! Congrats Santorum!)
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To: thecodont

Yeh..when Luden’s made them they had almonds on top.
(odd- a company known for cough drops making a candy bar, huh?)
They were SO good!
I live in Corpus Christi, Tx and it is rare that I can still find a 5th Avenue.


38 posted on 02/15/2012 6:34:04 PM PST by patriot08 (TEXAS GAL- born and bred and proud of it!)
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To: kearnyirish2

Man, did you hit the nail on the head!


39 posted on 02/15/2012 6:35:30 PM PST by patriot08 (TEXAS GAL- born and bred and proud of it!)
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To: John W

New healthier size, same great price!


40 posted on 02/15/2012 6:39:38 PM PST by Tanniker Smith (I didn't know she was a liberal when I married her.)
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To: John W
This is what it looks like, citizens. While you're fussing and fidgeting over this pol and that somehow you accommodate the boot on your neck.

Slaves don't have the luxury of pretending they follow a philosophy. Time to quit being conservatives and start being free men.


41 posted on 02/15/2012 6:41:29 PM PST by I see my hands (The old sod ne'er shall be forgot.)
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To: Tanniker Smith

You could write their ads! :-)


42 posted on 02/15/2012 6:42:27 PM PST by Pinkbell
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To: John W
Pathetic. The PR department is out there talking about respectable eating and such when this move is anything but that. It is about the bottom line of the company and nothing else. Look at the price of raw ingredients, they are up and anyone in the business knows that they are going to continue to go up. They have to pass on the cost to the consumer, but that isn't as easy as it sounds. This is why they reduce cost in more creative ways that you will notice less. We have seen it with other items such as Ice cream half gallon containers (they where reduced in size twice from my recollection), and such. Consumers more readily notice price increase than the others and those price increase will trigger a cut down on what they buy or stop buying all together but there is of course a limit to quantity/weight reduction and hence why they tag on to these “health campaigns” which is the slight of hand trick. I don't blame them either as they have to run a business in this type of environment much of which is caused by government in the economy but I just cannot stand the disengenousnous of how they go about an do it. The break down of any moral, ethic, and basic decency is just spreading like wild fire, but that is what ultimately happens in an inflationary environment.
43 posted on 02/15/2012 6:44:37 PM PST by DarkWaters ("Deception is a state of mind --- and the mind of the state" --- James Jesus Angleton)
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To: John W

Sign for it? Pfft! I want to see your photo I’d!


44 posted on 02/15/2012 6:45:30 PM PST by 9YearLurker
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To: Dr. Sivana; All

45 posted on 02/15/2012 6:46:40 PM PST by patriot08 (TEXAS GAL- born and bred and proud of it!)
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To: patriot08

Just another symptom of our cultural denigration; now I know how Europeans feel.


46 posted on 02/15/2012 6:46:57 PM PST by kearnyirish2
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To: John W

The reality is that all the ingredients of a candy bar are increasing in price. So, by shrinking the size of the candy bar, Mars can sell you less for the same price...

...and make you think that they are doing so for your own benefit.

(Like P.T. Barnum said, “There’s a sucker born every minute.”)


47 posted on 02/15/2012 6:53:28 PM PST by gogogodzilla (Live free or die!)
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To: I see my hands

Ordered one over the weekend.

http://www.cafepress.com/+i_am_not_a_number_dark_tshirt,508145961

48 posted on 02/15/2012 7:08:21 PM PST by gogogodzilla (Live free or die!)
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To: John W

But will they still cost only a nickel??

http://www.youtube.com/watch?v=Yhlfy5Gc2nM


49 posted on 02/15/2012 7:18:32 PM PST by Gator113 (~Just livin' life, my way~..... GO NEWT GO--itÂ’s about the survival of our country!!)
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To: Dr. Sivana; All

Hershey Foods Corporation acquired Luden’s brands from the Dietrich Corporation, a successor to Food Industries of Philadelphia, in 1986.[6] For many years, the bar included two whole almonds on top of the bar but these were taken out in the 1990s.
http://en.wikipedia.org/wiki/5th_Avenue_(candy)

Butterfinger- Curtis Candy Co
Their first confectionery item was Kandy Kake, later refashioned in 1921 as the log-shaped Baby Ruth. Their second confectionery item was the chocolate-covered peanut butter crunch Butterfinger. In 1931 Curtiss marketed the brand by sponsoring famous air racer, John H. Livingston, in the Baby Ruth Aerobatic Team flying the air-racer Howard “Mike” at airshows, and sponsoring Livingston’s Monocoupe racer in the 1934 MacRobertson Air Race.[1] [2]

In 1964, Standard Brands purchased Curtiss Candy Company. Standard Brands merged with Nabisco in 1981. In 1990, RJR Nabisco sold the Curtiss brands to Nestlé.
http://en.wikipedia.org/wiki/Curtiss_Candy_Company

In 1986, Hershey’s began a brief foray into cough drops when it acquired the Luden’s cough drops brand. But by 2001, the brand had been sold to Pharmacia,[22] and Luden’s eventually became a product of Prestige Brands.[23] Hershey’s kept Luden’s 5th Avenue bar.
http://en.wikipedia.org/wiki/Hersheys

Interesting analysis of candy:
http://www.waynesthisandthat.com/candybars


50 posted on 02/15/2012 7:25:58 PM PST by patriot08 (TEXAS GAL- born and bred and proud of it!)
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