Skip to comments.Goodbye To The King Size: Mars To Downsize Candy Bars In 2013
Posted on 02/15/2012 5:50:09 PM PST by John W
Ready to say goodbye to a sliver of your Snickers? And how about a slightly slimmer Mars bar? By the end of 2013, chocolate-maker Mars says all of its chocolate bars will be under or right at the 250-calorie mark.
With all the fixation on our civilization's expanding waistlines, it's not that there are bad foods, just big foods. That means you won't be seeing lower-calorie chocolate or caramel just less of it.
And the company says it wants to be an industry leader, helping its customers enjoy "responsible snacking." It sort of reminds me of beer manufacturers' campaigns for responsible drinking.
(Excerpt) Read more at npr.org ...
That just means you’ll have to pay more for the amount of calories you really crave for.
And they will rise the price.
Snickers has already downsized their little bite size candy bars.
Some things will remain King Size -- but your snacks will be dealt with harshly.
Wonderful news citizens. The chocolate ration has been increased to 10 grams.
[but wasn’t the chocolate ration 20 grams last week....AH THOUGHT CRIME!!]
LOL this is funny.
They are downsizing their candy bar to do us a favor.
I remember as a kid when the Giant sized bar they sell now was the regular sized bar they sold for a nickle.
They kept making it smaller and smaller to keep it at a nickle, and finally they jacked up the price.
That is whay they are making this one smaller too, don’t be fooled by their BS that they are doing us a favor.
By the way the article didn’t mention that they would charge less for the smaller bar did it??
I remember when I used to go to the store and buy a candy bar, I never do any more. I cannot see my way to dump a dollar or more on a sweet tooth.
The only time I eat candy now is when it is left over from halloween.
Similarly, coffee companies are worried about our excess caffein consumption; why else would they reduce the size of their standard bag o' beans from a pound to 12 ounces?
And thank God for my local tavern: thinking only about the health of my liver, they now sell their "pints" in 14 ounce glasses.
Ain't it great that so many people care about our well-being?
Anybody remember 5th Avenue candy bar?
IMHO the best candy ever made.
It was orginally made by Ludens, and was similiar to Butterfinger only softer and MUCH better.
It was covered in milk chocolate with almonds on top.
Hersheys bought it and discontinued the almonds.
Now, you seldom see them in stores.
Will we be allowed to purchase more than one at a time?
Yes, but, you’ll have to sign for it.
I think this will go over about as well as Olive Garden’s reduced portions.
No value for my money means that my money will find other ways to be spent.
Hm. I remember when they came out with those tiny two bite size bars they euphemistically labeled “Fun Size”. I have never determined who that “fun” was for; it certainly wasn’t me!
So, could the new size be named “Michellesized”?
So, what did a 5 cent snickers bar weigh in about 1960 when the little grocery store my folks shopped in sold them for 6 for a quarter?
WTF is Moochelle doing?
Have you seen recent pics?
She’s lipo’d down bigtime for the 2012 campaign.
So the chocolate Gestapo knows where to come and take your stash.
I LOVED 5th Ave. candy bars. So that’s what happened to them. What a shame.
The last time we visited Olive Garden we mentioned the noticeably smaller portions to the server. She told us she has to weigh every bowl of salad before it leaves the kitchen.
Only at gas stations with your taxpayer funded SNAP card. And only if the purchase includes a 124 oz. Slurpee.
Really? I picked up a six pack of Budweiser the other day in these new spun-aluminum bottles and when I got home I realized I'd purchased six 16-ounce beers versus six 12-ounce beers.
I wasn't terribly disappointed.
That’s probably more the influence of MBAs than MooseChelle.
Bump and grind-
WTF is Moochelle doing?
This creature is a disgrace.
Can you imagine Laura being photographed like this?
Bump and grind-
“They kept making it smaller and smaller to keep it at a nickle, and finally they jacked up the price.”
You’re right about that; now I see stores selling “regular size” candy bars in a discount bin at a “sale price” of $.89, that I’ve never paid more than $.50 for (and still wouldn’t). Even the “pick-a-mix” (penny candy, like star-lite mints or small gum balls) now comes in $.99 bag for 20 pieces. I never see anyone buy them, either; the ones in the stores are probably 15 years old by now.
We’re lucky; when the Khmer Rouge put Cambodia on a diet it all happened in about a week.
I remember when Bazooka gum started putting those ridges in it (that were invisible until you opened the wrapper); must’ve stretched 17 pieces of gum into 20 with that move...
In this case it has to with our peculiar imperial measurements. 12oz is 1/3 of a kilogram, which happens to be a common container size throughout the rest of the world. This is just standardization, nothing more.
And let us not forget the latest meme.
Whipped chocolate, now with Air Bubbles tm., new New NEW.
4/5ths the chocolate at the same price, what a concept.
“It was orginally made by Ludens, and was similiar to Butterfinger only softer and MUCH better.
It was covered in milk chocolate with almonds on top.
Hersheys bought it and discontinued the almonds.”
Not Ludens, Curtiss. one of the great companies absorbed by Mars/Hershey/Nestle oligopoly. Like Leaf, Peter Paul, Bonomo, Heide, nd whoever used to make goobers, Raisinets and snocaps, among others.
“Can you imagine Laura being photographed like this?”
Any “First Lady”, for that matter. I thought we had hit rock bottom when BJ Clinton was elected, and even more so when he was RE-elected; I was wrong on both counts. American white trash was still better than unassimilated, anti-American trash.
It all gets back to ONE THING, AND ONE THING ONLY!
The government just will not admit that there's any price inflation. And the rest of the world just plays along. We hear it all the time. Not a tiny little bit of inflation. Who are you going to believe? The soothsayers in the Obama regime and their ministry of propaganda, or your lying eyes and wallet?
Just because you can no longer buy a 1/2 gallon carton of OJ (they're now 59oz, down from 64), a package of hot dogs now has 7, rather than 8 franks, maybe to help hide the fact that the weight of the package has dropped from 16 down to 12oz, and a can of tuna fish has gone from 6oz to 5oz, while at the same time, all of the above HAVE increased in price!
No inflation? No, none at all, according to the apologists in the ministry of propaganda. Look how home prices have dropped (how many home owners are happy about that???!!!) and computer and consumer electronic prices have dropped? I found myself shouting at the television, "HOW MANY HOMES, COMPUTERS, and CONSUMER ELECTRONIC DEVICES DO YOU BUY EVERY WEEK, YOU F*@&#NG MORON!?!?!?
My monthly utility bills have gone up, as has the cost of every gallon of gasoline I buy so I can go to work every day! As has the cost of everything that I have to buy on a regular basis!
I am getting so sick and tired of the ministry of propaganda telling me that I should just ignore that shower of piss down my back, don't worry, after all, it's only raining!
They still sell them in my neighborhood. I had no idea they once had almonds on top (imagine that, with the soft peanut brittle interior enrobed in rich milk chocolate). I remember vaguely that they were once made by Ludens (who also made the cough drops).
As long as they’re halal...
Acting as a disgrace, as usual.
I don’t have a problem with this as long as they lower the price on the lack of candy that we are buying. They price should be the same as buying two of the new candy bars on what was the price of one prior to the change.
Yeh..when Luden’s made them they had almonds on top.
(odd- a company known for cough drops making a candy bar, huh?)
They were SO good!
I live in Corpus Christi, Tx and it is rare that I can still find a 5th Avenue.
Man, did you hit the nail on the head!
New healthier size, same great price!
Slaves don't have the luxury of pretending they follow a philosophy. Time to quit being conservatives and start being free men.
You could write their ads! :-)
Sign for it? Pfft! I want to see your photo I’d!
Just another symptom of our cultural denigration; now I know how Europeans feel.
The reality is that all the ingredients of a candy bar are increasing in price. So, by shrinking the size of the candy bar, Mars can sell you less for the same price...
...and make you think that they are doing so for your own benefit.
(Like P.T. Barnum said, “There’s a sucker born every minute.”)
Ordered one over the weekend.
But will they still cost only a nickel??
Hershey Foods Corporation acquired Luden’s brands from the Dietrich Corporation, a successor to Food Industries of Philadelphia, in 1986. For many years, the bar included two whole almonds on top of the bar but these were taken out in the 1990s.
Butterfinger- Curtis Candy Co
Their first confectionery item was Kandy Kake, later refashioned in 1921 as the log-shaped Baby Ruth. Their second confectionery item was the chocolate-covered peanut butter crunch Butterfinger. In 1931 Curtiss marketed the brand by sponsoring famous air racer, John H. Livingston, in the Baby Ruth Aerobatic Team flying the air-racer Howard “Mike” at airshows, and sponsoring Livingston’s Monocoupe racer in the 1934 MacRobertson Air Race. 
In 1964, Standard Brands purchased Curtiss Candy Company. Standard Brands merged with Nabisco in 1981. In 1990, RJR Nabisco sold the Curtiss brands to Nestlé.
In 1986, Hershey’s began a brief foray into cough drops when it acquired the Luden’s cough drops brand. But by 2001, the brand had been sold to Pharmacia, and Luden’s eventually became a product of Prestige Brands. Hershey’s kept Luden’s 5th Avenue bar.
Interesting analysis of candy: