Skip to comments.Chinese Open First Car Plant in Europe
Posted on 02/22/2012 5:17:48 AM PST by DeaconBenjamin
Great Wall this week became the first Chinese automobile manufacturer to open an automobile assembly plant inside the European Union. Chinese carmakers are seeking to establish a beachhead into the European market.
Bulgarian Prime Minister Boyko Borisov attended the opening of Great Wall's new factory in the northern Bulgarian village of Bahovitsa. The plant is to be operated jointly by Great Wall and the Bulgarian firm Litex Motors.
"Stepping on the European market is our strategy," Great Wall CEO Wang Fengying said at the opening festivities.
Within three to five years, the company plans to produce an entire line of models in Bahovitsa to be sold in Europe, she said. Test assembly of the Voleex C10 and the Steed 5 pick-up truck, which sell for 8,200 to 12,800, began already in November.
In the midterm, Great Wall plans to assemble around 50,000 automobiles per year at the 500,000 square meter plant. The number of workers is expected to grow from the current total of 120 to 2,000. Initially, the company plans to sell its vehicles primarily in Bulgaria and neighboring Eastern European countries like Serbia and Macedonia, but it later plans to expand into other EU countries.
Attractive Labor Market
Bulgaria, the EU's poorest country, is an oasis of cheap wages and low taxes. Workers are considered well educated and the country is ideal as the site for a company like Great Wall to launch. Given that wages for factory workers have risen considerably in China in recent years, assembly sites abroad have become increasingly attractive for some manufacturers.
Just as the Japanese and Koreans did decades ago, Chinese automakers are hoping to gain strong positions in the longer term in the Western European and United States markets. The move also reflects efforts by Bulgaria to attract more foreign investment.
(Excerpt) Read more at spiegel.de ...
The Chicaps are on the move
They are actually doing what the Russians should have done but lacked the ability
Interesting. I have been to Bulgaria and it is a nation of educated people selling bootlegs of everything including McDonalds.
I also thought it strange that all the graffiti in the city of Burgas was in English. They had defaced a Russian statue with “Kill the Russians” and there were American band names painted all over it.
Bulgaria is part of Europe ?
Asia begins at the Bosporus. North and West Europe. South and East Asia
The USSR could have easily won the Cold War. All they had to do was open up the gulags to American manufacturers.
I think it’s hilarious that they named a car company after something that isn’t supposed to move. ever.
Headline from 2017:
“Driving Deaths up 250% Even Though Motorists Driving Less”
Please don’t shoot me for this, but I swear that car has slanteyed headlights and a bucktoothed grille.
Does the horn go “So solly!”?
I wonder if those cars will be the same quality (or the lack of) as the tools sold by Harbor Freight?