[Dr. Sivana]

I’m not sure about this. People have short attention spans. I wonder if the money would be better spent with lots of short ads intead...

Nah, the people who vote in primaries are a different breed. Plus, he will generate some bonus publicity if he does his placement properly. He is building on his strengths: Newt is a man who can develop a comprehensive plan and present it in an understandable manner on thorny topics.

[b9]

Newt is a man who can develop a comprehensive plan and present it in an understandable manner on thorny topics.

Yes - very succinct without being simplistic.