-——Pepsi is funding the research and development, and paying royalties to Senomyx, which uses HEK-293 (human embryonic kidney cells) to produce flavor enhancers for Pepsi beverages.
Using isolated human taste receptors we created proprietary taste receptor-based assay systems that provide a biochemical or electronic readout when a flavor ingredient interacts with the receptor, says the Senomyx website.-——
Just ordinary business.
God help us!
What a twisted horror!!! Sickening!