Skip to comments.Rush Limbaugh Spurns Plea By Ex-Advertiser To Be Accepted Back
Posted on 03/10/2012 3:36:31 AM PST by blam
Rush Limbaugh Spurns Plea By Ex-Advertiser To Be Accepted Back
By Mark Whittington
March 10, 2012
The imbroglio over Rush Limbaugh, his unfortunate remarks about a student activist, and his advertisers took a bizarre turn when one advertiser who publicly denounced Limbaugh last week and pulled its ads, begged to be taken back.
The advertiser in question is Sleep Train, a mattress company. According to the Los Angeles Times, Limbaugh has turned down its request to be reinstated as a voiced advertiser, which involved the host himself endorsing the company. The reason was that Sleep Train's action had angered Limbaugh's many millions of listeners so the show could not in good conscience accept the company back.
Meanwhile, a new startup by conservative media personality Michelle Malkin, Twitchy.com, has announced that it is a new advertiser on the Rush Limbaugh program. Twitchy.com is a service that groups messages on Twitter by subject. The buying of ad space on the radio talk show is as much a political statement in support of Limbaugh as it is a play to advertise for more subscribers.
The dust up over Sleep Train, along with the blowback suffered by Carbonite over that company's public denunciation of Limbaugh, demonstrates that the iconic radio talk show host is dealing from a position of strength in the campaign to deprive him of advertisers. One tends to prosper when one advertises on Limbaugh's show. But cross him, and one will suffer.
The one overwhelming fact is that Limbaugh commands many millions of listeners. There is no evidence that any of them have stopped listening because of the kerfuffle with Sandra Fluke. Indeed, one suspects that Limbaugh has gained listeners, curious about what the fuss is all about. As long as the show maintains its listener base,
(Excerpt) Read more at news.yahoo.com ...
I’m not pure business, but I know that some are.
To a true, detached businessman, losing the advertising on, and the resulting sales of the Rush show must be destroying some of them.
They aren’t principal driven, the sales losses must seem totally insane to them.
If they ever get Rush good and truly pissed off then they will find out what effective boycotts actually look like.
Limbaugh wields huge power in this country and isn`t shy about putting it to use. Very glad he`s on our side.
I would bet there are a lot of Media Matters “employees” sleeping in their Mom and Dad’s basement on a mattress that Mom or Dad bought because they heard it advertised on the Rush Limbaugh show.
Note to advertisers; Make sure whomever is attempting to boycott you is actually part of your customer demographic.
Amen to that!
Good for Rush.
Why should he take any advertiser back that left him? I hope all of the deserters pay dearly with lost sales and losses while the advertisers that stayed with Rush profit tremendously.
Her name is spelled Fucke...not Fluke
Please don't throw Ol' Rushie in de boycott patch, Mr. Libby - anyting but dat!
The FReepers predicted this, (snicker).
Yep. Leftist weanies that would refrain from buying a "Limbaugh product" were already not buying. The dust up over Fluke was like bald men writing angry letters to a curling iron company.
Gloria Gone Wild - Arrest Limbaugh
“The FReepers predicted this, (snicker).”
Actually, there were many that threw him under the bus.
Mess with the bull - get the horns...
One can almost understand their confusion. After all, they make mattresses and Fluke is obviously a big user of mattresses.
I did a little bt. I cancelled Netflix with a hand written letter mailed to customer service at their corporate HQ
Media Matters and the advertisers who bailed now know that it’s not a good idea to tug on Superman’s cape.
Get off it!
The audience has verifiably swelled.
We are the power they need to reckon with.
I’ve got a feeling Proflowers is really going to take a hit come Easter time and mothers day. They’re about the only Rush advertiser that listeners like me could possibly utilize on a convenient and regular basis.
I guess this gambit by the Whitehouse Plumbers Group, aka Media Matters, didn’t quite play out the way they wanted. FUBO!
Rush had the right to spend as many hours as he wanted mocking the woman and her politics, but as a gentleman, he crossed the line. He recognized that and went forward with a public apology.
I think from a moral standpoint, he realized he was standing on the same side as the lefties and made a very quick and public move back to where he should be.
The uproar going on now is from people who don’t listen to Rush and the companies making business decisions based on this false outrage deserve what the get.
These advertisers are really dumb. It takes years to get name recognition and loyalty. Flower shops are a dime a dozen. Did they ever consider a lot of listeners were buying as a way to show their support for pro-Rush companies?
My husband’s conjecture: there is some new Diversity Queen at Sleep (Whatever -— I’ve forgotten the brand already) who did this and who will soon be run out of town when the CEO finds out who it was.
Yes. good point.
To hit Carbonite you have to go through a process, which I did, but to hit Proflowers all you have to do is NOT buy, which I won’t.
Read on Wikipedia that Proflowers was sued three times for false advertising -— that their flowers were ‘fresh from the fields’ -— and all three times they lost, but then turned around and kept on with the same false ads.
the fines were minimal so I suppose it was just a cost of doing business-— and lying.
There goes a good mouthful of coffee!!
The list of companies that officially announced on Twitter, Facebook or in statements to other media outlets that they would stop advertising on the radio show include:
AccuQuote Life Insurance, Allstate Insurance, American Heart Association, AOL, Aquarium of the Pacific, Bare Escentuals, Bethesda Sedation Dentistry, Bonobos, Capital One, Carbonite, Cascades Dental, Citrix, Consolidated Credit Counseling Services, Constant Contact, Cunningham Security, Freedom Debt Relief, Geico, Girl Scouts, Goodwill Industries, Hadeed Carpet, JCPenney, Legal Zoom, Matrix Direct, Netflix, New York Lottery, Norway Savings Bank, OReilly Auto Parts, Philadelphia Orchestra, PolyCom, Portland Ovations, ProFlowers, Quicken Loans, Regal Assets, Reputation Rhino, RSVP Discount Beverage, Sears, Sensa, Service Magic, Sleep Train, Sleep Number, St. Vincents Medical Center, Tax Resolution, Thompson Creek Windows, TurboTax and Vitacost.
And I was about to buy Carbonite. I will enjoy letting them know why I won’t.
yes, and the egg on their face at this point is so thick i chuckle everytime i see one of their posts...
These reporters are such prix! Limbaugh has done no such thing. In fact Rush wished ST "Good Luck" in his reply. It was a very cordial response. People who hate "good" even when they don't like something will never truly be happy in their lives because they can not be intellectually honest with themselves about reality!
Stupid, stupid move on the part of these companies. Spurning an audience that large makes no business sense at all.
It would be interesting to know how many of Rush’s listeners quit him over the remarks. Anyone, like me, who has been listening to Rush for a long time knows that he occasionally strays and says something he regrets. He apologized for his unfortunate remarks concerning the sl....er female law student Ms. Flaky er... Sandra Fluke. I can’t believe Rush would lose that many students due some stupid b...er... woman who admitted that she’s promiscuous.
Thanks for the list. Stupid thing for Rush to say, but cowardly response from some of his sponsors. I had a service magic quote out, but will have to inform my bidders that I’ve changed my mind. Proflowers will get no new orders from me. Only other possible retaliation is Netflix. Time to look at Amazon Prime again...
Many years ago, a friend of mine came up with an auto dialer system. It was used for surveys and setting appointments. This was before all the automated stuff ht the market. Million dollar idea and we had almost 2 years on the competition.
In our strategy session he mentioned that he would never sell the system to democrats because they could use it against republicans. The other partners said green is green and unless our plan was to vet every purchase to make sure it wasn’t going to be used for political purposes we should sell it to anyone.
The creator refused. He closed the company, got rid of us all and went out on his own. Needless to say, after spending his life savings to create this, he took on investors who ripped him off and the system never saw the light of day.
When ideology trumps business business loses.
I kindof wish Sean, Glen, and Mark and maybe others would flesh their muscles and tell some of these advertisers that if they won’t advertise with Rush they can’t won’t accept them either.
Gloria Gone Wild - Arrest Limbaugh”
Read this on Drudge this morning. My only surprise. What took her so long? She is trailer park trash. Sorry. Shouldn’t insult trailer park trash.
Also, Limbaugh exposed Liberals and made them look like hypocrites, ie Maher and Shultz. Next time, when one of these morons say a disgusting thing about conservative, they are in trouble. Why do you think Maher was on twitter, defending limbaugh and telling liberal to back off.. He knows his days of misogny are over!
Dollar-for-dollar, radio advertising is probably the most effective advertising format for reaching prospective customers. Canceling your own ads over some kind of perceived "outrage" only works if the people who are allegedly outraged are actually your customers. With many of these so-called "right-wing radio" shows, the listeners tend to comprise the kind of demographic groups (middle-aged, high-income earners) advertisers covet. What kind of fool would tamper with that?
Guess I will have to find new car insurance. Geico, you lose. And Girl Scouts? Ladies, my annual case of thin mints is history.
I’m really surprised at Proflowers. They’ll feel the pinch soon, no doubt. I know I’ll never order from them again. I was good for at least 3 orders a year and plan to let them know.
I’m sick about Sears. My grandfather worked for them for 40 years and I have always been a loyal customer for appliances, lawn mowers, toys, etc. Now it’s adios, Sears!
If you think that I am against your people, I’m not.
demkicker I am not against homosexuals, you do not need to freep mail me, just conduct your life in the open.
After I added you to my ping list of companies that boycotted Rush in post # 29 YOU are the one that private emailed me:
“Dont pester us. Post to your own people.”
How dare you? And FYI, I'm not a homosexual. I'm a 60 yr old female. Your the hypocritical coward here. You didn't dare make your post public on this thread. Now others will see how you behave to a fellow FReeper who was just giving out information that might be useful.
Boycott Gloria - Ha!
Something is weird, I didn’t post all that to you, and not in private e-mail.
I reacted to your post to me, but it seems that you were reacting to my post to you.
I've been wishing and hoping and praying for this, too.
Guess we could contact them in joining in with Limbaugh to see if they could. Rush paved the path for conservative talk radio - he is the big daddy.
Would be nice if his fellow conservative talk show fellas would drop the advisers, too. We can do what Levin says sometimes. We can "surge".
Looks like a lot of you have already responded. Excellent!
I'm jumping into the pool today with 24/7! Then boycott emails to the advertisers.
"Onward an Upward"!
Rush is the big daddy...conservatives on air and on print stand on his shoulders. Big Time.
They don't want items donated by Conservatives?
What is their mission statement?