Skip to comments.Rush Limbaugh Spurns Plea By Ex-Advertiser To Be Accepted Back
Posted on 03/10/2012 3:36:31 AM PST by blam
Rush Limbaugh Spurns Plea By Ex-Advertiser To Be Accepted Back
By Mark Whittington
March 10, 2012
The imbroglio over Rush Limbaugh, his unfortunate remarks about a student activist, and his advertisers took a bizarre turn when one advertiser who publicly denounced Limbaugh last week and pulled its ads, begged to be taken back.
The advertiser in question is Sleep Train, a mattress company. According to the Los Angeles Times, Limbaugh has turned down its request to be reinstated as a voiced advertiser, which involved the host himself endorsing the company. The reason was that Sleep Train's action had angered Limbaugh's many millions of listeners so the show could not in good conscience accept the company back.
Meanwhile, a new startup by conservative media personality Michelle Malkin, Twitchy.com, has announced that it is a new advertiser on the Rush Limbaugh program. Twitchy.com is a service that groups messages on Twitter by subject. The buying of ad space on the radio talk show is as much a political statement in support of Limbaugh as it is a play to advertise for more subscribers.
The dust up over Sleep Train, along with the blowback suffered by Carbonite over that company's public denunciation of Limbaugh, demonstrates that the iconic radio talk show host is dealing from a position of strength in the campaign to deprive him of advertisers. One tends to prosper when one advertises on Limbaugh's show. But cross him, and one will suffer.
The one overwhelming fact is that Limbaugh commands many millions of listeners. There is no evidence that any of them have stopped listening because of the kerfuffle with Sandra Fluke. Indeed, one suspects that Limbaugh has gained listeners, curious about what the fuss is all about. As long as the show maintains its listener base,
(Excerpt) Read more at news.yahoo.com ...
I’m not pure business, but I know that some are.
To a true, detached businessman, losing the advertising on, and the resulting sales of the Rush show must be destroying some of them.
They aren’t principal driven, the sales losses must seem totally insane to them.
If they ever get Rush good and truly pissed off then they will find out what effective boycotts actually look like.
Limbaugh wields huge power in this country and isn`t shy about putting it to use. Very glad he`s on our side.
I would bet there are a lot of Media Matters “employees” sleeping in their Mom and Dad’s basement on a mattress that Mom or Dad bought because they heard it advertised on the Rush Limbaugh show.
Note to advertisers; Make sure whomever is attempting to boycott you is actually part of your customer demographic.
Amen to that!
Good for Rush.
Why should he take any advertiser back that left him? I hope all of the deserters pay dearly with lost sales and losses while the advertisers that stayed with Rush profit tremendously.
Her name is spelled Fucke...not Fluke
Please don't throw Ol' Rushie in de boycott patch, Mr. Libby - anyting but dat!
The FReepers predicted this, (snicker).
Yep. Leftist weanies that would refrain from buying a "Limbaugh product" were already not buying. The dust up over Fluke was like bald men writing angry letters to a curling iron company.
Gloria Gone Wild - Arrest Limbaugh
“The FReepers predicted this, (snicker).”
Actually, there were many that threw him under the bus.
Mess with the bull - get the horns...
One can almost understand their confusion. After all, they make mattresses and Fluke is obviously a big user of mattresses.
I did a little bt. I cancelled Netflix with a hand written letter mailed to customer service at their corporate HQ
Media Matters and the advertisers who bailed now know that it’s not a good idea to tug on Superman’s cape.
Get off it!
The audience has verifiably swelled.
We are the power they need to reckon with.
I’ve got a feeling Proflowers is really going to take a hit come Easter time and mothers day. They’re about the only Rush advertiser that listeners like me could possibly utilize on a convenient and regular basis.