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Rush Limbaugh Syndicator Cancels Ads (for two weeks)
UPI via WTAM ^ | Tuesday, March 13, 2012

Posted on 03/13/2012 10:18:37 AM PDT by kristinn

SHERMAN OAKS, Calif., March 13 (UPI) -- The syndicator of Rush Limbaugh's U.S. radio talk show said it was canceling all national commercials airing during the show for two weeks, a Web site reported.

Premiere Networks, the largest U.S. radio syndication company based on programming popularity, said in a memo to affiliate-station managers it suspended the national commercials airing on "The Rush Limbaugh Show" from Monday through March 19, Radio-Info.com reported.

While some radio stations pay huge fees to air Limbaugh's program, many air it for free or at low cost, provided they let Premiere run several minutes of national advertising every hour. The stations also run their own local commercials.

Premiere offered no reason for the suspension of national advertising for two weeks.

"I suspect they want to make sure that nothing happens, that there's no friction on the air involving an advertiser," Radio-Info.com Editor Tom Taylor told MSNBC.

Premiere -- which also syndicates "The Glenn Beck Program," "The Sean Hannity Show" and "Coast to Coast AM" among other programs -- said in a response to the Radio-Info.com story, "This memo was sent to traffic managers of news/talk affiliates as part of Premiere's overall strategy to update our processes and services to better meet our clients' needs."

Traffic managers schedule advertisements radio and TV stations.

(Excerpt) Read more at wtam.com ...


TOPICS: Business/Economy; Culture/Society; News/Current Events
KEYWORDS: premiere; rushlimbaugh; rushsponsors; sandrafluke
I thought I noticed something wrong yesterday when Mark Steyn was filling in. This explains it.
1 posted on 03/13/2012 10:18:47 AM PDT by kristinn
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To: kristinn

I miss some of the national commercials. The local station here keeps running the same annoying local ads over and over again. I’m ready to shoot my radio.


2 posted on 03/13/2012 10:21:47 AM PDT by murron (Proud Mom of a Marine Vet)
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To: kristinn

Limbaugh was playing golf yesterday, he announced it Friday.
What national ads are being suspended, I have not noticed any reduction today.


3 posted on 03/13/2012 10:23:34 AM PDT by svcw (CLEAN WATER & Education http://www.longlostsis.com/PI/MayanHelp2012.html)
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To: kristinn

Gives the station a bonus, since they will feel the gap with more local ads. Smart move.


4 posted on 03/13/2012 10:24:11 AM PDT by org.whodat
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To: murron

Rush played in a charity golf tournament yesterday.


5 posted on 03/13/2012 10:24:41 AM PDT by massgopguy (I owe everything to George Bailey)
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To: org.whodat

Make that fill. Ha, ha,


6 posted on 03/13/2012 10:25:28 AM PDT by org.whodat
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To: kristinn

I was wondering why Hoover.com was advertising on Rush today.


7 posted on 03/13/2012 10:26:00 AM PDT by Joe the Pimpernel (Islam is a religion of peace, and Moslems reserve the right to behead anyone who says otherwise.)
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To: kristinn

That’s what she said. Truth is, these companies are hiding the fact that they need a new brand name themselves and cannot live up to Rush.


8 posted on 03/13/2012 10:28:39 AM PDT by JudgemAll (Democrats Fed. job-security Whorocracy & hate:hypocrites must be gay like us or be tested/crucified)
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To: kristinn

I am sure you know by now that Rush was in a golf tournament yesterday with Rudy Giulliani and others.


9 posted on 03/13/2012 10:29:19 AM PDT by gigster (Cogito, Ergo, Ronaldus Magnus Conservatus)
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To: kristinn

Is there really a problem here? Anybody losing money?


10 posted on 03/13/2012 10:29:44 AM PDT by rusureitflies? (A person becomes a lost fool when they reject the Holy Spirit.)
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To: org.whodat

Ah! Thanks for the explanation! Makes perfect sense.


11 posted on 03/13/2012 10:32:26 AM PDT by Tallguy (It's all 'Fun and Games' until somebody loses an eye!)
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To: Joe the Pimpernel

guess we all need to contact HOOVER and let them know we are interested in new products? LOL


12 posted on 03/13/2012 10:33:15 AM PDT by pollywog ("O Thou who changest not, abide with me.".......)
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To: rusureitflies?

My guess is that the sponsors losing money are the ones who pulled their ads from Rush’s show. Some want back on. Others are waiting to become sponsors, so this might be a matter of shuffling the possibilities around.


13 posted on 03/13/2012 10:35:39 AM PDT by pallis
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To: org.whodat

“Gives the station a bonus, since they will feel the gap with more local ads. Smart move.”
******************************************************
You “nailed it”. It was definitely a good and prudent business move.


14 posted on 03/13/2012 10:39:15 AM PDT by House Atreides
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To: kristinn

There was a great Nero Wolfe detective story where the motive for the murder had to do with the sponsor of a popular talk radio show, “And Be a Villain” (first of the Zeck trilogy. Worth a read. Fun.)


15 posted on 03/13/2012 10:46:14 AM PDT by Dr. Sivana (May Mitt Romney be the Paul Tsongas of 2012.)
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To: House Atreides

i think this is payback- the advertsers are probably begging to come back

carbonite lost a bundle

Rush is refusig to allow some of them to come back - like the one in LA who bad-mouthed him


16 posted on 03/13/2012 10:50:56 AM PDT by Mr. K (If Romney wins the primary, I am writing-in PALIN)
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To: kristinn

SARAH/RUSH 2012 !!!!!!


17 posted on 03/13/2012 11:02:33 AM PDT by Evil Slayer (Onward, Christian soldiers, marching as to war....)
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To: org.whodat
Gives the station a bonus, since they will feel the gap with more local ads. Smart move.

It's nice to see that SOMEBODY "gets it"! Yes, this is a smart move.

18 posted on 03/13/2012 11:07:31 AM PDT by jdsteel (Give me freedom, not more government.)
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To: kristinn

I’ve noticed today that there are gaps where commercials usually are. I’m listening to WABC-NY over the internet and usually I hear all the ads. There has been one annoying one for a Marxist union protest against politicians wanting to sub 401ks for pension plans.


19 posted on 03/13/2012 11:08:17 AM PDT by LRoggy (Peter's Son's Business)
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To: org.whodat
Gives the station a bonus, since they will feel the gap with more local ads. Smart move.

Absolutely! Will give all local stations a bump to their bottom line which will make them much more resistant to calls to cancel Rush.
20 posted on 03/13/2012 11:21:42 AM PDT by Buckeye McFrog
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To: pallis

it will also leave the Lefties scrambling and scratching their heads on exactly who to boycott.


21 posted on 03/13/2012 11:22:42 AM PDT by Buckeye McFrog
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To: Buckeye McFrog

March 19th? Friday is the 16th. Today is the 13th. So it’s effectively a three day kerfuffle.


22 posted on 03/13/2012 11:37:06 AM PDT by massgopguy (I owe everything to George Bailey)
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To: kristinn

My guess:

They are lining up new advertisers (and some who have come back). None of these advertisers want to get picked off one by one, as they are rolled out. Instead, in two weeks, after all the spots are sold, they will roll out with the new ads.

It gives the controversy a few weeks to die down; instead of stringing it along for weeks, as new advertisers try out the show.


23 posted on 03/13/2012 11:39:36 AM PDT by lacrew (Mr. Soetoro, we regret to inform you that your race card is over the credit limit.)
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To: lacrew

I bet in two weeks the leftists will be writing down who is advertising and start again.

Of course now there is no “big” target for the left to hit.


24 posted on 03/13/2012 1:22:44 PM PDT by longtermmemmory (VOTE! http://www.senate.gov and http://www.house.gov)
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To: Mr. K

I heard an ad for carbonite on my local Rush Radio station yesterday - during the Rush Limbaugh show. I wondered if carbonite had changed their minds.


25 posted on 03/13/2012 2:07:47 PM PDT by Roses0508
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To: longtermmemmory

“I bet in two weeks the leftists will be writing down who is advertising and start again”

True, but after giving everybody a chance to breathe, these advertisers might come to a realization:

Theses ‘seminar’ e-mails from users of leftist web-sites are NOT potential customers....they didn’t exactly flock to Carbonite, in support of their decision (leaving Carbonite feeling a little like Arlen Specter right about now). Hopefully, if the left tries again, they will have gone ‘a boycott too far’.


26 posted on 03/13/2012 2:55:11 PM PDT by lacrew (Mr. Soetoro, we regret to inform you that your race card is over the credit limit.)
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To: massgopguy

I knew that. What did that have to do with my comments about local commercials?


27 posted on 03/13/2012 2:58:12 PM PDT by murron (Proud Mom of a Marine Vet)
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