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New Zealand Marmite shortage leads to stockpiling of the yeast-extract spread
TheOregonian ^ | March 20, 2012 | Staff/AP

Posted on 03/20/2012 3:36:48 PM PDT by Tennessee Nana

WELLINGTON, New Zealand -- It's a sticky black sandwich spread that much of New Zealand adores, though detractors liken it to axle grease. And when it runs out, it's Marmageddon.

The manufacturer of Marmite says its supplies of the yeast-extract product ran out this week, four months after earthquakes forced it to close the only factory that made New Zealand's version.

"Don't freak. We will be back soon!" the company, Sanitarium, says on the Marmite website. But there are signs of freaking in this country of 4.4 million people, which eats its way through 640 metric tons of the savory spread every year.

"I can confirm there was a rush on Marmite yesterday," Antoinette Shallue, spokeswoman for the grocery chain Foodstuffs, said in an email. "Clearly Kiwis took the news of the impending shortage very seriously!"

Some are calling the crisis "Marmageddon." Others are auctioning their supplies of Marmite online. Even the country's leader sounds concerned.

"I'm going to have to go thin I'm afraid. I have a very small amount in my office and once that runs out I'm obviously aware that supplies are very short," Prime Minister John Key told television station TV3 on Tuesday.

At the risk of angering Marmite fans, Key went on say that he could also eat Vegemite, a rival spread that is made in Australia.

Both Marmite and Vegemite are made from yeast extract. Marmite was launched in England and, at first, was imported into New Zealand. But by 1919, New Zealand had come up with its own version, which differs in taste significantly from the English version.

As a result, importing English Marmite simply won't work, said Pierre van Heerden, Sanitarium's general manager.

"People have grown up with Marmite. It's an iconic New Zealand brand," van Heerden said. He's advising people to use their remaining supplies sparingly: for instance, by spreading Marmite on warm toast, so that it goes further, or on just one side of the bread in double sandwiches.

The problem traces back to a series of earthquakes in the city of Christchurch that last year killed 185 people and destroyed many buildings. In November, Sanitarium decided the quake damage was severe enough it needed to close its Christchurch factory, the only one that makes the New Zealand style of Marmite. This week, it ran out of supplies.

Supermarkets still have some jars left, but they're going fast.

"We anticipate running out of stock of Marmite in the next two to three weeks across all our stores, and unfortunately we have no control of the situation," Murray Johnston, general manager of merchandise at grocery chain Progressive Enterprises, wrote in an email.

Van Heerden said he has kept the 25 people who make Marmite on the payroll and hopes to resume production by July -- when either the factory will be repaired or the production line will be moved.

In the meantime, one would-be entrepreneur has listed a jar of Marmite for a minimum bid of 3,500 New Zealand dollars ($2,900) on the auction site Trade Me, admitting that: "Seal broken, had to take a couple of toasts worth just to say goodbye to my prized Marmite."

Nobody has placed a bid.


TOPICS: Australia/New Zealand; Foreign Affairs
KEYWORDS: comfortfood; newzealand
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Oh noez..

The love of my childhood...

Every morning on my toast for breakfast..

:(

1 posted on 03/20/2012 3:36:56 PM PDT by Tennessee Nana
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To: Tennessee Nana

I’ll tell my husband. He loves that stuff.


2 posted on 03/20/2012 3:38:46 PM PDT by dragonblustar (Allah Ain't So Akbar!)
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To: Tennessee Nana

Ah, go import some Vegimite, mate. PS, isn’t a Marmite some sort of rodent????


3 posted on 03/20/2012 3:40:34 PM PDT by SkyDancer (Talent Without Ambition Is Sad - Ambition Without Talent Is Worse)
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To: Tennessee Nana

Considering how the plants eat all of that nasty carbon and exude oxygen, explain why it’s ethical to be a vegitarian.


4 posted on 03/20/2012 3:42:12 PM PDT by Blogatron (Brought to you by The American Frog Council; 'Frog - The other green meat')
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To: Tennessee Nana

This article made my day.

Gee Whiz, a Marmalite shortage is serious.


5 posted on 03/20/2012 3:43:08 PM PDT by jayrunner
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To: Blogatron

Sorry, wrong thread


6 posted on 03/20/2012 3:43:40 PM PDT by Blogatron (Brought to you by The American Frog Council; 'Frog - The other green meat')
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To: dragonblustar

I’m a’cryin’ here...

I got a big jar for about $1.99 when I was there last in 2009..

It lasted for months after I got it home...

I used it sparingly..

Its about $6 here in the states for a little wee jar ..


7 posted on 03/20/2012 3:43:56 PM PDT by Tennessee Nana (Why should I vote for Bishop Romney when he hates me because I am a Christian)
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To: SkyDancer

Vegemite ???

What ya think I am ???

an Aussie ???

A West Islander ???


8 posted on 03/20/2012 3:45:57 PM PDT by Tennessee Nana (Why should I vote for Bishop Romney when he hates me because I am a Christian)
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To: Tennessee Nana

“eats its way through 640 metric tons”

Sheesh! That’s a lot. Kinda reminds me of the “Sh!t On A Shingle” stuff we got fed at private school dorm. Either you loved it or hated it. I loved it!


9 posted on 03/20/2012 3:47:41 PM PDT by Dr. Bogus Pachysandra ( Ya can't pick up a turd by the clean end!)
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To: Tennessee Nana

Is walla bee stew still available?


10 posted on 03/20/2012 3:47:50 PM PDT by mylife (The Roar Of The Masses Could Be Farts)
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To: jayrunner

Yeah sure iz..

SOB

WAAAAAAAAAAAAAAAAA


11 posted on 03/20/2012 3:47:50 PM PDT by Tennessee Nana (Why should I vote for Bishop Romney when he hates me because I am a Christian)
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To: jayrunner

Yeah sure iz..

SOB

WAAAAAAAAAAAAAAAAA


12 posted on 03/20/2012 3:48:01 PM PDT by Tennessee Nana (Why should I vote for Bishop Romney when he hates me because I am a Christian)
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To: Tennessee Nana
It's an iconic New Zealand brand,...

Years ago, I vacationed in NZ. Never saw Marmite that I can remember, but more than one breakfast came with those single serving containers of Vegemite.

I was quite surprised to see "Kraft" on the label.

13 posted on 03/20/2012 3:48:29 PM PDT by Calvin Locke
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To: mylife

Wallabies are protected in NZ..

Theyre an import from Aussie..

I think you mean Kangaroo Stew...


14 posted on 03/20/2012 3:50:01 PM PDT by Tennessee Nana (Why should I vote for Bishop Romney when he hates me because I am a Christian)
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To: Calvin Locke

OO Yuk

Pooie pooie..,


15 posted on 03/20/2012 3:51:10 PM PDT by Tennessee Nana (Why should I vote for Bishop Romney when he hates me because I am a Christian)
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To: Tennessee Nana

My English mom craved Marmite when she was pregnant with me, but she was in the States and couldn’t find it at the time. Maybe if she had had some, I would have liked the taste. Not a fan. I think she puts it on toast. One of my older brothers likes it, but he was born in England some maybe he developed a taste in the womb.


16 posted on 03/20/2012 3:51:28 PM PDT by beaversmom
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To: Tennessee Nana

You cant get anything anymore!

*spit*


17 posted on 03/20/2012 3:53:09 PM PDT by mylife (The Roar Of The Masses Could Be Farts)
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To: beaversmom

Yeah on toast...

Butter and then the Marmite...

YUM

:)


18 posted on 03/20/2012 3:53:23 PM PDT by Tennessee Nana (Why should I vote for Bishop Romney when he hates me because I am a Christian)
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To: mylife

This is Obamas fault...


19 posted on 03/20/2012 3:54:28 PM PDT by Tennessee Nana (Why should I vote for Bishop Romney when he hates me because I am a Christian)
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To: Blogatron

Marmite’s not made from plants, it’s made from yeast, which is a fungus.


20 posted on 03/20/2012 3:55:04 PM PDT by Boogieman
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To: Tennessee Nana

Obviously.


21 posted on 03/20/2012 3:55:41 PM PDT by mylife (The Roar Of The Masses Could Be Farts)
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To: Tennessee Nana

Yep, that’s exactly what she does. I’m not sure where she finds it now when she does get it. It seems like they had it at one of the base commissaries at one time. I know she got a MEGA jar of it for my Marmite loving brother at an English store one time. It was huge. I think it cost about $20.


22 posted on 03/20/2012 3:57:28 PM PDT by beaversmom
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To: Tennessee Nana

I guess its welsh rarbit for me.


23 posted on 03/20/2012 3:58:53 PM PDT by mylife (The Roar Of The Masses Could Be Farts)
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To: beaversmom

I can get a tiny jar at a local speciality store ...

But its not cheap..


24 posted on 03/20/2012 4:06:15 PM PDT by Tennessee Nana (Why should I vote for Bishop Romney when he hates me because I am a Christian)
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To: Tennessee Nana

Haven’t had any in years.....

Mom used to make thick slabs of bread, toasted, buttered hot and a slight spread of Marmite - I’d eat two and want more.Great memories!


25 posted on 03/20/2012 4:06:20 PM PDT by brityank (The more I learn about the Constitution, the more I realise this Government is UNconstitutional !!)
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To: brityank

Oh stop it !!!

:)


26 posted on 03/20/2012 4:07:47 PM PDT by Tennessee Nana (Why should I vote for Bishop Romney when he hates me because I am a Christian)
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To: Tennessee Nana; a fool in paradise

Don’t we have an excess of Marmites in Utah? And then,there is Bishop Mitt Romney!


27 posted on 03/20/2012 4:09:55 PM PDT by Revolting cat! (Let us prey!)
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To: Tennessee Nana
Binger to the rescue.
28 posted on 03/20/2012 4:10:23 PM PDT by Utah Binger (Southern Utah where the world comes to see America)
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To: Tennessee Nana

How did you develop a taste for it TN Nana?


29 posted on 03/20/2012 4:10:58 PM PDT by beaversmom
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To: beaversmom

I was born in NZ


30 posted on 03/20/2012 4:12:19 PM PDT by Tennessee Nana (Why should I vote for Bishop Romney when he hates me because I am a Christian)
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To: Tennessee Nana

Amazon has it $27.51 for six 4.4 oz jars. A 600g tub is $32.00. What does it taste like?


31 posted on 03/20/2012 4:12:19 PM PDT by madison10
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To: Tennessee Nana

Marmite zombie apocalypse!


32 posted on 03/20/2012 4:12:26 PM PDT by Noumenon ("I tell you, gentlemen, we have a problem on our hands." Col. Nicholson-The Bridge on the River Qwai)
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To: madison10

Tastes like Mum’s kitchen and love..

:)


33 posted on 03/20/2012 4:13:36 PM PDT by Tennessee Nana (Why should I vote for Bishop Romney when he hates me because I am a Christian)
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To: Tennessee Nana
I was born in NZ

You can't be POTUS.

34 posted on 03/20/2012 4:13:47 PM PDT by Revolting cat! (Let us prey!)
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To: Tennessee Nana
Tastes like Mum’s kitchen and love..:)

Cool. A fungus that tastes like love and apple pie. LOL

35 posted on 03/20/2012 4:15:08 PM PDT by madison10
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To: Tennessee Nana

Can anyone explain the flavor?

Also, if you buy Marmite in the US, will it be the English version or the NZ version? I’m guessing the English version, and if that’s the case are we missing out?


36 posted on 03/20/2012 4:18:33 PM PDT by Yardstick
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To: Utah Binger

$12.60 for about <9 ozs

Yes thats a very small jar..


37 posted on 03/20/2012 4:19:33 PM PDT by Tennessee Nana (Why should I vote for Bishop Romney when he hates me because I am a Christian)
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To: madison10

Beats sugar coated sugar bombs.


38 posted on 03/20/2012 4:19:55 PM PDT by mylife (The Roar Of The Masses Could Be Farts)
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To: Tennessee Nana

Oh, that makes sense. It says in the article that the NZ version has a different taste than the English. I wonder what the difference is?


39 posted on 03/20/2012 4:20:42 PM PDT by beaversmom
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To: Tennessee Nana

40 posted on 03/20/2012 4:20:51 PM PDT by Tijeras_Slim
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To: Revolting cat!

Well no

My ancestors were Loyalists and left here...


41 posted on 03/20/2012 4:21:03 PM PDT by Tennessee Nana (Why should I vote for Bishop Romney when he hates me because I am a Christian)
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To: Tijeras_Slim

Thanks a lot...

Now my mouth is watering..


42 posted on 03/20/2012 4:22:48 PM PDT by Tennessee Nana (Why should I vote for Bishop Romney when he hates me because I am a Christian)
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To: Tennessee Nana

OK I’ll keep shopping. How much for a R/T ticket? i would love to try out a fly rod on one of those streams.


43 posted on 03/20/2012 4:23:12 PM PDT by Utah Binger (Southern Utah where the world comes to see America)
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To: beaversmom

Dont know..

NZ perfected it...

Nector of the gods...


44 posted on 03/20/2012 4:24:01 PM PDT by Tennessee Nana (Why should I vote for Bishop Romney when he hates me because I am a Christian)
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To: Tennessee Nana

I’ll bet you like white bait too huh? (barf)


45 posted on 03/20/2012 4:25:26 PM PDT by Ditter
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To: Utah Binger

Use to be big trout in NZ..

the little ones 1 foot long or so get thrown back in to grow...

Oct 1 through March 31 used to be the season for trout...

Spring and summer..


46 posted on 03/20/2012 4:27:33 PM PDT by Tennessee Nana (Why should I vote for Bishop Romney when he hates me because I am a Christian)
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To: Ditter

Oh yes...

Whitebait fritters...

I used to take them cold to school as sandwiches too...


47 posted on 03/20/2012 4:29:14 PM PDT by Tennessee Nana (Why should I vote for Bishop Romney when he hates me because I am a Christian)
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To: Ditter; Tennessee Nana

White bait patties,mmmmmmm.


48 posted on 03/20/2012 4:31:25 PM PDT by moose07 (The truth will out, one day.)
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To: Tennessee Nana
Just answering:"Oh noez.. The love of my childhood... Every morning on my toast for breakfast.. :(

A substitute?

49 posted on 03/20/2012 4:32:56 PM PDT by SkyDancer (Talent Without Ambition Is Sad - Ambition Without Talent Is Worse)
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To: SkyDancer

Aye ???


50 posted on 03/20/2012 4:51:59 PM PDT by Tennessee Nana (Why should I vote for Bishop Romney when he hates me because I am a Christian)
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