Skip to comments.New Zealand Marmite shortage leads to stockpiling of the yeast-extract spread
Posted on 03/20/2012 3:36:48 PM PDT by Tennessee Nana
WELLINGTON, New Zealand -- It's a sticky black sandwich spread that much of New Zealand adores, though detractors liken it to axle grease. And when it runs out, it's Marmageddon.
The manufacturer of Marmite says its supplies of the yeast-extract product ran out this week, four months after earthquakes forced it to close the only factory that made New Zealand's version.
"Don't freak. We will be back soon!" the company, Sanitarium, says on the Marmite website. But there are signs of freaking in this country of 4.4 million people, which eats its way through 640 metric tons of the savory spread every year.
"I can confirm there was a rush on Marmite yesterday," Antoinette Shallue, spokeswoman for the grocery chain Foodstuffs, said in an email. "Clearly Kiwis took the news of the impending shortage very seriously!"
Some are calling the crisis "Marmageddon." Others are auctioning their supplies of Marmite online. Even the country's leader sounds concerned.
"I'm going to have to go thin I'm afraid. I have a very small amount in my office and once that runs out I'm obviously aware that supplies are very short," Prime Minister John Key told television station TV3 on Tuesday.
At the risk of angering Marmite fans, Key went on say that he could also eat Vegemite, a rival spread that is made in Australia.
Both Marmite and Vegemite are made from yeast extract. Marmite was launched in England and, at first, was imported into New Zealand. But by 1919, New Zealand had come up with its own version, which differs in taste significantly from the English version.
As a result, importing English Marmite simply won't work, said Pierre van Heerden, Sanitarium's general manager.
"People have grown up with Marmite. It's an iconic New Zealand brand," van Heerden said. He's advising people to use their remaining supplies sparingly: for instance, by spreading Marmite on warm toast, so that it goes further, or on just one side of the bread in double sandwiches.
The problem traces back to a series of earthquakes in the city of Christchurch that last year killed 185 people and destroyed many buildings. In November, Sanitarium decided the quake damage was severe enough it needed to close its Christchurch factory, the only one that makes the New Zealand style of Marmite. This week, it ran out of supplies.
Supermarkets still have some jars left, but they're going fast.
"We anticipate running out of stock of Marmite in the next two to three weeks across all our stores, and unfortunately we have no control of the situation," Murray Johnston, general manager of merchandise at grocery chain Progressive Enterprises, wrote in an email.
Van Heerden said he has kept the 25 people who make Marmite on the payroll and hopes to resume production by July -- when either the factory will be repaired or the production line will be moved.
In the meantime, one would-be entrepreneur has listed a jar of Marmite for a minimum bid of 3,500 New Zealand dollars ($2,900) on the auction site Trade Me, admitting that: "Seal broken, had to take a couple of toasts worth just to say goodbye to my prized Marmite."
Nobody has placed a bid.
Yep, that’s exactly what she does. I’m not sure where she finds it now when she does get it. It seems like they had it at one of the base commissaries at one time. I know she got a MEGA jar of it for my Marmite loving brother at an English store one time. It was huge. I think it cost about $20.
I guess its welsh rarbit for me.
I can get a tiny jar at a local speciality store ...
But its not cheap..
Haven’t had any in years.....
Mom used to make thick slabs of bread, toasted, buttered hot and a slight spread of Marmite - I’d eat two and want more.Great memories!
Oh stop it !!!
Don’t we have an excess of Marmites in Utah? And then,there is Bishop Mitt Romney!
How did you develop a taste for it TN Nana?
I was born in NZ
Amazon has it $27.51 for six 4.4 oz jars. A 600g tub is $32.00. What does it taste like?
Marmite zombie apocalypse!
Tastes like Mum’s kitchen and love..
You can't be POTUS.
Cool. A fungus that tastes like love and apple pie. LOL
Can anyone explain the flavor?
Also, if you buy Marmite in the US, will it be the English version or the NZ version? I’m guessing the English version, and if that’s the case are we missing out?
$12.60 for about <9 ozs
Yes thats a very small jar..
Beats sugar coated sugar bombs.
Oh, that makes sense. It says in the article that the NZ version has a different taste than the English. I wonder what the difference is?