To me, the two things worse about doing it to Zimmerman:
1) he is not a public figure
2) someone could actually die from it
And someone needs to loudly proclaim
WHY THEY DID IT.
Expose the agenda. Don’t let them get away with “yep, we did that, it was wrong, we’re sorry.”
They did it to incite racial hatred and tension.
They did it with the intent to cause violence against white people.