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Obama: A brand in search of a slogan (“He’s all over the place”)
Politico ^ | 4/07/12 | DONOVAN SLACK

Posted on 04/08/2012 4:35:52 AM PDT by Libloather

Obama: A brand in search of a slogan
By DONOVAN SLACK | 4/7/12 7:00 PM EDT

Everyone knows what Barack Obama’s campaign slogan was in 2008. No one seems to know what it will be for 2012.

The White House has been cycling through catchphrases since announcing his reelection bid a year ago: Winning the Future, We Can’t Wait, An America Built to Last, An Economy Built to Last, A Fair Shot.

They seem to be looking for one to resonate — and the constant unveiling of new ones suggests that so far, none of them have. To communications experts, the kaleidoscope of slogans is the latest reflection of the difficulties finding and marketing a message that Obama has faced almost since his inauguration — another challenge that came with the shift from insurgent outsider to sitting president.

“He’s all over the place,” said Bruce I. Newman, the Bill Clinton brand-messaging adviser whose “Bridge to the 21st Century” helped define Clinton’s 1996 reelection campaign.

(Excerpt) Read more at politico.com ...


TOPICS: Crime/Corruption; Extended News; Government; News/Current Events
KEYWORDS: 2012; elections; obama; slogan
How about - 'typical white guy'? 'Tan with a plan'? 'Yes, we Kenyan'!


1 posted on 04/08/2012 4:35:59 AM PDT by Libloather
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To: Libloather

I’ll Be Baaaasaaak


2 posted on 04/08/2012 4:43:33 AM PDT by evad (STOP SPENDING, STOP SPENDING, STOP SPENDING. It's the SPENDING Stupid)
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To: Libloather

“all over the place”- isn’t that the same term they use for dog/cow/horse sh!t???


3 posted on 04/08/2012 4:44:05 AM PDT by God luvs America (63.5million pay no federal income tax then vote demoKrat)
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To: Libloather

Look at that picture. It appears he is white except for his head. There appears to be a “tan” line around his neck. Do you think he darkens his face to appear more black?


4 posted on 04/08/2012 4:52:21 AM PDT by mc5cents
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To: Libloather

Obama is running on empty. All he has is straw men.


5 posted on 04/08/2012 4:53:59 AM PDT by nhwingut (Sarah Palin 12... No One Else (Maybe Tim Thomas))
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To: Libloather; mickie
Unnoticed by the Secret Service agent, the Earth Goddess springs from the ground to devour the president as he passes by on the beach.

Leni

6 posted on 04/08/2012 4:57:07 AM PDT by MinuteGal
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To: nhwingut
All he has is straw men.

He IS a straw man.


7 posted on 04/08/2012 4:57:24 AM PDT by mc5cents
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To: Libloather

Here’s a good slogan for him: I’m a horse’s a$$


8 posted on 04/08/2012 4:59:50 AM PDT by Jerrybob
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To: God luvs America
I say we help them out a bit... slogans the O might adopt... here goes;

Hot air rises, lifting all balloons...

No, no, try this one; Clown noses are red, Obama noses are brown, I'd rather sport a red nose, than be an Obama brown nose Clown...

No? well how about this;The future, it's still yet to come What? Lame?

Ok, my last one then; Obama, 4 More, And We're Done Now you try...

9 posted on 04/08/2012 5:02:59 AM PDT by dps.inspect (the system is rigged...)
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To: Libloather

I’m one vote away from being your ‘forever president’.


10 posted on 04/08/2012 5:07:45 AM PDT by maine yankee (I got my Governor at 'Marden's')
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To: Libloather

How about “Broke and Deranged”?


11 posted on 04/08/2012 5:34:31 AM PDT by SoFloFreeper
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To: Libloather
Photobucket
12 posted on 04/08/2012 5:51:07 AM PDT by baddog 219
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To: baddog 219

I for one would be willing to witness the Obama resurrection test

As a certified and disinterested third party, I would provide truthful testimony of the test results.


13 posted on 04/08/2012 5:53:47 AM PDT by bert (K.E. N.P. +12 ..... Crucifixion is coming)
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To: Libloather

1. How ‘bout a Second Helping?

2. Fair shot - wrong color

3. Vote for me - I’ll send Michelle on vacation permanently!

4. Gimme us what you got, whitey!

5. It couldn’t have been that bad - you’re still here.

6. Whatever it takes - we’ll take whatever.


14 posted on 04/08/2012 5:55:45 AM PDT by WorkingClassFilth (I'm for Churchill in 1940!)
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To: Libloather

“What, Me Worry?”

Hasn’t that been his slogan all along?


15 posted on 04/08/2012 5:57:19 AM PDT by Stosh
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To: Libloather

16 posted on 04/08/2012 6:08:27 AM PDT by dead (I've got my eye out for Mullah Omar.)
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To: Libloather

“Stepin Fetchit v.2012”


17 posted on 04/08/2012 6:10:22 AM PDT by LRS ("How many fingers, Winston?")
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To: Libloather

“Winning the Future” and “Kinetic Military Action” seem to sum up his administration and he can put them to good use in his campaign.

Yeah, WTF and KMA. That’s the ticket.


18 posted on 04/08/2012 6:14:03 AM PDT by CPOSharky (The only thing straight, white, Christian males get is the blame for everything.)
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To: Libloather
The Hopium is wearing off, so here's another hit of Kenyan Brown.

We have not yet run our of straw-man arguments.

We have more secrets to give to Russia and China.

Marxism is hard, it's gonna take for more years to fully implement.

We need another term to complete the co-opting both Houses and the Supreme Court.

19 posted on 04/08/2012 6:23:48 AM PDT by SERKIT ("Blazing Saddles" explains it all.......)
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To: Libloather

Obama, a slogan in search of a brand.


20 posted on 04/08/2012 7:08:12 AM PDT by tet68 ( " We would not die in that man's company, that fears his fellowship to die with us...." Henry V.)
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To: evad

Michael Savage: How Obama fixed 2012 election
Posted on April 7, 2012 by Conservative Byte

Audio here:

http://conservativebyte.com/2012/04/michael-savage-how-obama-fixed-2012-election/


21 posted on 04/08/2012 7:22:37 AM PDT by KeyLargo
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To: Libloather

According to Tribune. BLAME IT ON BUSH!!!!

Higher gas prices cause less public anger this time
Several factors are behind the relative complacency now compared with the price surge of 2008, analysts say.

http://www.chicagotribune.com/business/la-fi-gas-outrage-20120407,0,816255.story


22 posted on 04/08/2012 8:07:14 AM PDT by KeyLargo
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To: Libloather; All
When the WH came out with "Win The Future"..it was hard to believe that none of the geniuses in the administration realized that what "WTF" also stood for...as Sarah Palin pointed out immediately.

So, what we FReepers need to do now is develope a new slogan for the administration..four words..with the initials FUBO...

23 posted on 04/08/2012 8:58:49 AM PDT by ken5050 (The ONLY reason to support Mitt: The Mormon Tabernacle Choir will appear at the WH each Christmas)
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To: ken5050

His slogan should be “I resign immediately”.


24 posted on 04/08/2012 9:41:53 AM PDT by ogen hal (First amendment or reeducation camp?)
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To: SoFloFreeper
How about “Broke and Deranged”?

Good one! "Grope and Detain".

25 posted on 04/08/2012 12:00:51 PM PDT by roadcat
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To: ken5050
When the WH came out with "Win The Future"..it was hard to believe that none of the geniuses in the administration realized that what "WTF" also stood for...

Just like it's hard to believe that Obama, who was raised in Muslim culture, wouldn't be aware of the symbolism of being photographed in the Oval Office with his feet on the desk and his soles pointed to the camera.

26 posted on 04/08/2012 6:12:43 PM PDT by Pearls Before Swine
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