Skip to comments.Boortz Not Buying Huckabee or Smerconish "Friendlier" Talk Angle (lukewarm talk a bore)
Posted on 04/23/2012 6:46:21 AM PDT by raccoonradio
In the upcoming May 7th issue of Radio Ink magazine talker Neal Boortz discusses the recent push by Cumulus and others for a more toned down type of talk radio. Cumulus launched Mike Huckabee April 9th pushing the show as a friendlier conservative talk host. Boortz isn't buying that consumers have tired of the likes of Rush Limbaugh, Sean Hannity and others and they want to see more talkers like Huckabee and Michael Smerconish. Boortz says listeners want to be entertained. "Mike Smerconish is immensely talented. Barack Obama likes him. But on the radio, he is not compelling or exciting. He is methodical and dependable. The listeners are not going to react with overwhelming enthusiasm to somebody like that."
Boortz adds, about Smerconish, "I can see where he would want to go on the air and say "The type of talk radio I do, that's what the consumers want. That is what they are going to be looking for in the future." It's a great sales pitch to get people to sign on to your show. I still think what the consumers are looking for is, number one, entertainment. They want to be entertained. It can be a liberal, a libertarian, or a conservative. It can be far-left or far-right. If they are entertained, they are going to tune in. The ratings are going to be there and the advertisers are going to be happy." Smerconish is syndicated by Dial Global.
In our interview with Boortz, he also says, "syndication is really destroying the supply of good local talk show hosts. The talent pool is very shallow. So, the wonderful world of syndication, while it's been marvelously lucrative for the few hosts that manage to really get into it, it has really smothered the development of local talk radio talent." Neal Boortz has now been on the air for over 40 years and is heard on over 200 radio stations.
I stopped listening to Boortz when he told the world that he voted for Mittins in the Fla. primary, saying he was the only one who could beat Zero. Lost all credibility as a Libertarian.
Dennis Prager fan here.
Prager and other “Salem Communications” hosts used to be on in Boston but Salem switched it to Spanish language religion.
The shows Salem does (via Wikipedia):
General Market (secular) programs
Bill Bennett 6 a.m. to 9 a.m. ET
Mike Gallagher 9 a.m. to 12 p.m. ET
Dennis Prager 12 p.m. to 3 p.m. ET
Michael Medved 3 p.m. to 6 p.m. ET
Hugh Hewitt 6 p.m. to 9 p.m. ET
The woman who got Smerconish started in talk radio is the prog. dir. of an FM talker here and yup they run him.
Yes. I didn’t hear that show but I assume you mean Michael
Talk stations in Boston, for example, have a blend of
national and local
Tom & Todd (local), business show (local), Ingraham (syndie),
Jen Brien (local), Howie Carr (flagship station—synd. through New England but very Boston based), then syndie with
Savage, Jerry Doyle, Redeye Radio
Jeff Katz (local), Beck (syndie), Rush (syndie), Jay
Severin (local), Hannity, Levin, Coast to Coast (all syndie)
Talk only at night: Dan Rea and Steve Leveille, both local
Moonbat:Jeff Santos (local), Stephanie Miller (syndie),
Ed Schultz (syndie), Rebuild America (local) then various
syndie shows though often pre-empted by Red Sox baseball—
Eagan and Braude, Doug Meegan (both local), Smerconish
(syndie), Michael Graham (local), Wall St Wrapup and
John Batchelor (syndie), Overnight America (syndie)
Salem here in LA premiering Hedi Harris 6am-9 today. Not so sure for the long term. We’ll see.
I’m not talking about repeating the same topic every couple of minutes for new listeners, I’m talking about the same talking point literally every minute for eight to ten minutes straight. (I happen to have been able to find the very segment here: http://www.rushlimbaugh.com/daily/2012/04/09/maybe_sen_mccaskill_can_tell_us_why_we_need_thousands_of_irs_agents_to_provide_health_care , “Find Next Occurrence of” “IRS” until your mouse button stops working to see what I mean.)
I don’t want to hijack the thread, but I have some questions on radio and TV advertising that I’ve been wanting to ask somebody for quite some time.
1) What’s going on with showing the same commercial twice in the same commercial break, or even two times in a row? For a while, I thought my memory was shot, but now I see and/or hear this practically every day. Is this gross incompetence on somebody’s part, or some legal trickery (”you said to run your ad twice during the show, well we ran it twice”)? Is the American attention span now down to the life expectancy of a soap bubble?
2) In the old days, big advertisers (e.g., Campbell’s) wrote their contract so that no competitor’s ad would be on the opposite magazine page or in the same radio or TV commercial break. But these days I don’t know if I could say that there’s any company in the country that has that deal. Over Christmas, I saw TV commercials from four different car manufacturers in a row, then something else, then two more car ads. Why would an advertiser be in that environment?
Re DVR technology for radios, I often find myself lunging for a “rewind 30 seconds” button on my car radio as I immediately remember (over and over again!) that I actually had one. There are radios that let your record what’s being broadcast, but I haven’t found anything that also has that short-rewind button to let you hear it again while it’s recording.
The thread was on radio choice, so it never occurred to me to offer complaints about MSM repetition. That said, one of the things that will get me screaming is when they have only one five-second clip of some new event and play it virtually nonstop while their panel blathers on about the event. Court TV might be the worst — if they have some grainy, telephoto picture of the back of a guy’s head as he’s getting into a car, then that’s the picture they’ll slowly rotate and zoom on five, ten, fifteen times in a row during the segment.
Hear hear on Miller. We had him in Silicon Valley for about two years and then the station did their quarterly schedule blow-up and he was gone. I’m not quite dedicated enough to pay for the podcast and take the extra effort to listening to it that way.
LOL, ain't that the truth!