[TomGuy]

Easy:

After 3 months count the number of listeners gained, lost or remained relatively consistent.

Those who lost are losing the radio stations money.

Let the listenership decide. It worked with Air America.

[Buckeye McFrog]

Let the listenership decide. It worked with Air America.

My theory on Air America is that their core listenership was essentially hostile to Capitalism. Hence they were not very receptive to buying goods and services being put out there by the advertisers, and their whole revenue model failed.

Libs like the NPR model better. Take money from someone else by force and use it to promote your own point of view.