Posted on 05/04/2012 8:57:03 PM PDT by MeneMeneTekelUpharsin
By Annie Gasparro Of DOW JONES NEWSWIRES
NEW YORK -(Dow Jones)- Starbucks Corp. (SBUX) says it's seeing strong sales of its K-cup portion packs for Keurig single-serve coffee brewers, even though Keurig's parent company, Green Mountain Coffee Roasters (GMCR), has seen an unexpected deceleration of sales growth lately. Starbucks Chief Executive Officer Howard Schultz sent an e-mail to employees Thursday, reassuring them that "Starbucks K-Cups continue to see robust gains," and that "Starbucks' relationship with Green Mountain remains as strong as ever." The e-mail came as Green Mountain's shares tanked 48% Thursday after it reported its latest quarterly earnings. Green Mountain's lower-than-expected sales and excess inventory weighed on its profit last quarter and deflated investor confidence in the long-term potential of the company.
Schultz said that while he can't comment on Green Mountain's performance, the single-serve coffee market remains a major focus for Starbucks. It will even begin selling two new varieties of K-cups in grocery stores "in the coming months," Schultz said in the e-mail. Seattle-based Starbucks has shipped more than 230 million K-Cups since it began selling the pods at supermarkets and retailers last year. The company also plans to begin selling its own single-serve espresso brewer and pods this fall, and continues to see strong sales of its Via Readybrew single-cup line. It's possible that the entrance of Starbucks as a new premium brand of K-cups is stealing sales from other K-cup providers.
More at link....
(Excerpt) Read more at adr.com ...
Go for Newman’s Own.. it’s organic at least! Buy the basket doohickey for your Keurig, make your own.
Imagine Starbucks “promoting environmentally unfriendly plastic waste”!!
Who woulda thunk it?!!!
Imagine Starbucks “promoting environmentally unfriendly plastic waste”!!
Who woulda thunk it?!!!
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EXACTLY what I thought! LMAO!
Sorry for my ignorance, but what, exactly, is a K-cup?
I drink instant :>)
I went into a Starbucks to buy some K-cups of their coffee and they didn’t sell it. Had to go to Target to get Starbucks’ Pike Place for the older Keurig. I just bought a “Vue”, and am hoping Starbucks gets cups for this makers.
I have a Cuisinart and buy Wolfgang Puck’s Breakfast in Bed coffee.
Starbucks’ success is a testament to the reckless, wasteful spending of college-age kids with time to kill. Why wouldn’t somebody pick up a case of Green Mountain “k cups” (or a brand as good or better) at Sam’s Club or Walmart or Cosco, for a fraction of what they’d pay at a Starbucks franchise?
bigger than a c cup.
Thank you for the response. However, why are major coffee shops offering something that you should brew at home? I have notice that both Strarbucks and Dunkin Donuts are advertising the K-cup?
Not to be a pain, but as an ol’ fart, just curious.
Thank you for the response. However, why are major coffee shops offering something that you should brew at home? I have notice that both Strarbucks and Dunkin Donuts are advertising the K-cup?
Not to be a pain, but as an ol’ fart, just curious.
Maybe so. But the question is what about Starbucks itself? When is that bubble going to pop? Dropped by one of their stores and bought a plain black coffee today. Horrible. Like drinking acid. McDonalds sells better coffee. And SB's frappuccinos and other sweetened drinks are basically just mediocre coffee shakes that have no coffee flavor. You can get a better one at Dairy Queen. Hard to understand the appeal.
I often thought how coffee shops” themselves could survive since they sell a product that each of us can make at home. I think Starbucks, et. al., is just doing some plain ol’ marketing and/or expanding its potential customer base by making their coffee available to different home brewing systems. I agree with another freeper about Newman’s coffees. I like Caribou also.
Like other people have mentioned, Starbuck’s coffee tastes kind of burned to me. For that matter, the Green Mountain varieties have been better than average, but not great. Tully’s is currently my favorite k-cup.
My first thought, too. I had no idea Starbucks was peddling these. Can you imagine the billions of these single serving containers dumped every year? What a waste stream. I’m surprised all the green kooks are jumping down S’Bucks’ throat on this one.
Jamaica Blue Mountain is my choice; low acid for those of us with damaged digestive tracts.
With the wire mesh thingy....and just get ground coffee at your supermarket and refill the wire mesh basket full and run 8 oz water thru the boiler twice for less strong.
Works well for me and much less expensive than buying the K-Cups.
Bed Bath and Beyond has the wire mesh baskets and the K-Cups also,
You can choose from hundreds of different kinds of beans and roast them to a degree that suits your taste and caffeine level. Once you get hooked on doing it yourself, all commercial coffee tastes burnt and oxidized. (yuck)
Check out "sweetMarias.com" they have a great selection of roasters and green beans. You will never go back.
Stay away from Caribou, they are owned by the National bank of Bahrain and support Islamic causes......
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