Skip to comments.Cumulus Lost Millions on Rush Limbaugh Boycott
Posted on 05/09/2012 12:49:45 PM PDT by bluerose
"It's the first time anyone actually gave a dollar amount regarding the Rush Limbaugh Sandra Fluke incident. Monday evening Cumulus CEO Lew Dickey said the advertiser boycott cost his company "a couple million" dollars in ad revenue in the first quarter and "a couple million" in the second quarter.
He said things look like they will be back to normal in June. Cumulus carries Rush Limbaugh 38 markets and blames 1% of the 3.5% drop in revenue for the quarter on the Rush boycott. Dickey said Cumulus was "hit pretty hard by this."
(Excerpt) Read more at radioink.com ...
The OWS spammers don't actually purchase anything, they just complain.
This is what we call here in Tennessee-bovine scatology. There has to be more to this story. I dunno. Rush has so many new advertisers/sponsers now. Yawn. Whatever. Sounds like some lib trying to make himself feel better.
Cumulus? They are the ones carrying Huckabee’s station on many channel’s so they can save money and not have to pay Premiere for Rush.
This is a phoney hit on Rush by Cumulus. They are still trying to pimp that loser Huckabee as a Rush alternative, on their other stations, in his time slot. The only reason that they even have Rush on at all is that he is so profitable they can’t afford to lose him in some markets.
BTW, why didn’t anyone ask this guy about where the other 2.5% loss went in their 3.5% drop in revenue at Cumulus?
I do notice that Sheri’s Berries is advertising hard on all of the Conservative talk shows other than Rush. (Rush refused to take them back).
Hannity, Quinn and Rose, all the Salem Hosts, all pushing Sheri’s Berries hard and often.
Frankly I wish they would have all refused as well. If Conservative talk show hosts don’t hang together, they will most assuredly hang separately.
I don’t understand.
Did they lose money because the customer rebelled on Rush?
Or did they lose money because of less advertising?
What? Rush’s show didn’t miss a minute of ad time. Local markets may have lost paid slots because they didn’t have time to sell new ads. But something filled the spot. It didn’t sit idle.
Blow your smoke somewhere else.
Don’t buy anything this man sells! He’s a Huck-a-whore!
Good point about Huckabee. Too bad Rush can’t drop Cumulus.
>>>Rush puts a brave face on this but here in the NYC metro area, I’m hearing quite a few PSAs on WABC.
That’s WABC’s doing - not Rush.
They'd all trade places with Cumulus or Rush in an instant.
Rush just might take a day off in the near future and visit their grave sites, smoke a cigar and......
Hopefully you’re talking to the Cumulus guy.
You’re just full of good stuff today! I just saw your Dana Milbank thread, where you are getting some well-deserved flames.
So lets see if I have this right. Couple million first quarter, couple million from second quarter? Lets round that to 5 million.
That represents the 3.5% drop .... and they blame 1% of that drop due to rush. So 1% of 5 million equals a GRAND TOTAL of [gasp] $50,000.
Did I do my math right? Cause $50K seems to me to be a paultry outcome for a boycott.
I smell a hint of ozone. Does this one like kitty chow?
The drop might just be due to what they had to spend to actually be on Rush.
I just heard Hannity mention 1-800 Flowers. Think that is different from Pro-Flowers. Haven’t heard anything yet on Sheri’s Berries from Hannity.
This is BS. For every advertiser Rush “lost” there were 3 begging to get on. Big picture...Rush scores.
Perhaps you missed THIS, n00b.
"[Cumulus] said things look like they will be back to normal in June."
And that's after the normal billing-cycle delay is figured in, so on a net-60, they were back to normal in March.
and I guess Cumulus now has grounds to sue David Brock and Media Matters?
Hmmmmm. I wonder if the Cumulus guy needs to be zotted?
Actually, go through the comments under that article and you start to get the sense that Cumulus has a vested interest in bringing this issue back to the forefront, and making it seem worse than it was.
The Vested Interest is the launch of Mike Huckabee as a direct competitor to Limbaugh BY CUMULUS.
Further, the executive says that CUMULUS lost money... but Cumulus is not Rush’s broadcast parent nor his holding company. They are a hanger-on-the-side.
It’s an attempt to smear Limbaugh, for strictly monetary reasons.
Which, I have to admit, I admire much more than the attempts to smear him for partisan or ideological reasons. :)
I do notice that Sheris Berries is advertising hard on all of the Conservative talk shows other than Rush.
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I received an email solicitation from Shari’s Berries and sent them a ‘nice’ response, basically saying that since I hadn’t heard Rush advertising them - after previously giving them a good boost - I would have to assume that they were joining the silly boycott. I went on to say that I found in a business situation that it behooved one to sort of remain neutral and not take a stand on controversial issues as you would definitely tend to tick about 1/2 your customers off.
I put in an ‘apology’ in case I may have been wrong etc...
They sent me a cordial msg back - at least someone ‘read’ it and they apologized for any inconvenience and promised to remove me from their lists.
They neither confirmed nor denied they had joined the ‘boycott’ but did state they were not presently advertising on Rush.
Over the air, on the real WABC.
Yeah. I guess they just decided they'd like to give away some expensive airtime.
Do you have any clue how all this works?
Total BS article. No broadcaster measures clients, advertisers or %. They measure “avails”. Avails are available commercial slots (or inventory) on any radio or TV station. Rush never has any avails. If a advertiser left, another one stepped in to fill the avails. Since he has a waiting list there’s always someone waiting to advertise.
My mental arithmetic has fallen off badly since 8th grade (when we had to do it!) . . . how much is 1% of 3.5%?
(Yes, I know that's not what they mean . . . but my English skills haven't fallen off!)
Correct. Absolute BS.
Cumulus is one of the most highly debt-leveraged media groups out there, and they've been trying for years a variety of marketing tactics/schemes to stay afloat. This, and their Huckabee deal is just one more example.
Reporters: learn the difference between “percent” and “percentage points” (right after you learn to add).
>>>Do you have any clue how all this works?
Yes, I do. Rush’s program airs with national ads, and in some markets barter ads... and local stations fill the rest of the time. If WABC has no “run of schedule” ads for their own local advertisers to fill the time left to them in Rush’s show, they run PSAs and promos... if WABC can’t sell their local avails, that’s WABC’s problem, not Rush’s.
See? I have a clue arseportal.
Total mistatements, especially in the headline. They lost $1 million on what- 250 million? Is that, like, 1% on a boycott? In the meantime, Rush’s listening audience increased, and his company posted record profits.
This is where the truth lies: “CUMULUS OWNS JUST 38 of the 600 stations that air the Rush Limbaugh Show, which is nationally syndicated by Cumulus’s competitor, Clear Channel Media. For its part, CLEAR CHANNEL (Rush’s company) SAW TOTAL REVENUES INCREASE 6 percent the first quarter of 2011 to $671.5 million in the first quarter of 2012, according to MediaPost.
Talk about misleading articles! Meanwhile, lib media outfits are bleeding listeners and money.
Check out this article on the same subject, and it’s far more informative:
Your name-calling notwithstanding you really do not have a clue.
The fact the WABC cannot or will not sell ad time on the most listened to radio program in NYC at that time should be a clue to you. These are slots that were always sold before the Fluke debacle. I'm a big Rush-fan, but only them braindead wouldn't notice.
You have less of a clue than you think I do...
That WABC can’t fill their local avails during Rush’s show is NOT Rush’s fault. Or Problem. It’s WABC’s alone.
How stupid can you be?
Maybe things are different in Iowa, but usually selling airtime that reaches a million people isn't a big problem.
But it’s WABC’s problem... Not Rush’s.
>>>How stupid can you be?
Not as stupid as you.
“That represents the 3.5% drop .... and they blame 1% of that drop due to rush. So 1% of 5 million equals a GRAND TOTAL of [gasp] $50,000.
Did I do my math right? Cause $50K seems to me to be a paultry outcome for a boycott.”
The way I read what they were trying to say (using your $5M):
Over the most recent 2 quarters, their revenues were down about $5M from the 2 quarters previous, from $143M to $138M (3.5% of $143M is about $5M).
Of that $5M loss, about $1.5M would arguably be attributed to the Rush boycott effect and the other $3.5M to other unspecified reasons.
In other words, the $1.5M loss is roughly 1% of the $143M revenue figure, and the $3.5M loss is roughly 2.5% of that revenue figure.
At least, that’s the way I understood what he was trying to say.
I'm surprised you've lasted at FR as you apparently have. For some reason I cannot recall having seen any of your posts previously. And if I see any further insulting posts from you to me, you might be gone. It's up to you if you want to try.
You asked a question. I answered. Get over it.
Thanks for the link.
Is this true?
Rush went into great detail on this issue: The reports of large numbers of advertisers “jumping ship” are mostly a result of LOCAL businesses bailing. E.g. if your local A.M. station carries Rush and one or two people call Kenny’s Klunkers Used Cars and complain, Kenny will ask the station not to run his adverts from noon to 15:00.
Then you have your companies that own a group of stations and at the top (!) EIB itself. ISTR Rush saying he lost a few big (carbonite) advertisers but there were a LOT more waiting in the wings.
Whatever else we know or think we know, we can rest assured the scumbags on the Left will do ANYthing they can to silence opposing speech.
But its WABCs problem... Not Rushs.
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AND, if WABC can’t (or won’t) sell the spots, they will NOT pay Rush’s fee, hence either forcing him to drop his rate or cancelling all together.
I seem to remember when XM/Cerius Radio started, Rush basically said he wouldn’t join because it would end up costing him money.
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