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Cumulus Lost Millions on Rush Limbaugh Boycott
Radio Ink MAgazine ^ | 5/9/12

Posted on 05/09/2012 12:49:45 PM PDT by bluerose

"It's the first time anyone actually gave a dollar amount regarding the Rush Limbaugh Sandra Fluke incident. Monday evening Cumulus CEO Lew Dickey said the advertiser boycott cost his company "a couple million" dollars in ad revenue in the first quarter and "a couple million" in the second quarter.

He said things look like they will be back to normal in June. Cumulus carries Rush Limbaugh 38 markets and blames 1% of the 3.5% drop in revenue for the quarter on the Rush boycott. Dickey said Cumulus was "hit pretty hard by this."

(Excerpt) Read more at radioink.com ...


TOPICS: News/Current Events
KEYWORDS: anticonservative; boycott; cumulus; fluke; lewdickey; liberalfascism; radio; rushlimbaugh; sandrafluke; talkradio; tolerantleft; waronrush
Is this true? Huffpo has the list of 39 advertisers who left. I also just added a lot more businesses to my boycott list. No surprise with JCP with their recent gay/lesbian ads.
1 posted on 05/09/2012 12:49:55 PM PDT by bluerose
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To: bluerose
The advertisers who left got hit harder.

The OWS spammers don't actually purchase anything, they just complain.

2 posted on 05/09/2012 12:53:00 PM PDT by E. Pluribus Unum (Do I really need a sarcasm tag? Seriously? You're that dense?)
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To: bluerose

This is what we call here in Tennessee-bovine scatology. There has to be more to this story. I dunno. Rush has so many new advertisers/sponsers now. Yawn. Whatever. Sounds like some lib trying to make himself feel better.


3 posted on 05/09/2012 12:53:03 PM PDT by murrie (For God so loved the world, that he gave His only begotten Son..........)
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To: bluerose

Cumulus? They are the ones carrying Huckabee’s station on many channel’s so they can save money and not have to pay Premiere for Rush.


4 posted on 05/09/2012 12:56:32 PM PDT by NeoCaveman ("If I had a son he'd look like B.O.'s lunch" - Rin Tin Tin)
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To: bluerose

This is a phoney hit on Rush by Cumulus. They are still trying to pimp that loser Huckabee as a Rush alternative, on their other stations, in his time slot. The only reason that they even have Rush on at all is that he is so profitable they can’t afford to lose him in some markets.

BTW, why didn’t anyone ask this guy about where the other 2.5% loss went in their 3.5% drop in revenue at Cumulus?


5 posted on 05/09/2012 12:57:38 PM PDT by Lazlo in PA (Now living in a newly minted Red State.)
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To: E. Pluribus Unum

I do notice that Sheri’s Berries is advertising hard on all of the Conservative talk shows other than Rush. (Rush refused to take them back).

Hannity, Quinn and Rose, all the Salem Hosts, all pushing Sheri’s Berries hard and often.

Frankly I wish they would have all refused as well. If Conservative talk show hosts don’t hang together, they will most assuredly hang separately.


6 posted on 05/09/2012 12:57:39 PM PDT by Buckeye McFrog
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To: bluerose

I don’t understand.
Did they lose money because the customer rebelled on Rush?
Or did they lose money because of less advertising?


7 posted on 05/09/2012 12:58:43 PM PDT by donhunt (Certified and proud "Son of a Bitch".)
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To: murrie
Rush puts a brave face on this but here in the NYC metro area, I'm hearing quite a few PSAs on WABC.

ML/NJ

8 posted on 05/09/2012 12:59:54 PM PDT by ml/nj
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To: bluerose

What? Rush’s show didn’t miss a minute of ad time. Local markets may have lost paid slots because they didn’t have time to sell new ads. But something filled the spot. It didn’t sit idle.

Blow your smoke somewhere else.


9 posted on 05/09/2012 1:00:30 PM PDT by jch10
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To: Buckeye McFrog
Frankly I wish they would have all refused as well. If Conservative talk show hosts don’t hang together, they will most assuredly hang separately.

VERY few talk radio hosts have the clout to tell the radio network who to take in advertising, and certainly not because they pulled from a competitor. (They might have more say on disallowing ads for strip clubs, etc.)
10 posted on 05/09/2012 1:01:17 PM PDT by Dr. Sivana (There is no salvation in politics.)
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To: jch10

Don’t buy anything this man sells! He’s a Huck-a-whore!


11 posted on 05/09/2012 1:01:40 PM PDT by King Hawk
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To: King Hawk
He’s a Huck-a-whore!
I laughed so hard I got the hiccups.
12 posted on 05/09/2012 1:09:23 PM PDT by Clara Lou
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Comment #13 Removed by Moderator

To: NeoCaveman

Good point about Huckabee. Too bad Rush can’t drop Cumulus.


14 posted on 05/09/2012 1:17:16 PM PDT by bluerose
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To: ml/nj

>>>Rush puts a brave face on this but here in the NYC metro area, I’m hearing quite a few PSAs on WABC.

That’s WABC’s doing - not Rush.


15 posted on 05/09/2012 1:18:45 PM PDT by Keith in Iowa (Willard Romney, purveyor of the world's finest bullmitt. | FR Class of 1998 |)
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To: bluerose
This is a minuscule story in comparison to the MSM losses in circulation, millions in subscription revenue, tens of millions in ad revenue, millions audience in share, hundreds of layoffs including higher management.

They'd all trade places with Cumulus or Rush in an instant.

Rush just might take a day off in the near future and visit their grave sites, smoke a cigar and......

16 posted on 05/09/2012 1:18:47 PM PDT by Navy Patriot (Join the Democrats, it's not Fascism when WE do it and the law is what WE say it is.)
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To: jch10

Hopefully you’re talking to the Cumulus guy.


17 posted on 05/09/2012 1:20:12 PM PDT by bluerose
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To: torchy

You’re just full of good stuff today! I just saw your Dana Milbank thread, where you are getting some well-deserved flames.


18 posted on 05/09/2012 1:20:19 PM PDT by Cyber Liberty (Obama considers the Third World morally superior to the United States.)
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To: bluerose

So lets see if I have this right. Couple million first quarter, couple million from second quarter? Lets round that to 5 million.

That represents the 3.5% drop .... and they blame 1% of that drop due to rush. So 1% of 5 million equals a GRAND TOTAL of [gasp] $50,000.

Did I do my math right? Cause $50K seems to me to be a paultry outcome for a boycott.


19 posted on 05/09/2012 1:20:58 PM PDT by taxcontrol
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To: Cyber Liberty; torchy
You’re just full of good stuff today! I just saw your Dana Milbank thread, where you are getting some well-deserved flames.

I smell a hint of ozone. Does this one like kitty chow?

20 posted on 05/09/2012 1:21:59 PM PDT by NeoCaveman ("If I had a son he'd look like B.O.'s lunch" - Rin Tin Tin)
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To: NeoCaveman; torchy
RE Torchy:


21 posted on 05/09/2012 1:24:40 PM PDT by Cyber Liberty (Obama considers the Third World morally superior to the United States.)
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To: taxcontrol

The drop might just be due to what they had to spend to actually be on Rush.


22 posted on 05/09/2012 1:25:24 PM PDT by Nateman (If liberals are not screaming you are doing it wrong!)
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To: Buckeye McFrog

I just heard Hannity mention 1-800 Flowers. Think that is different from Pro-Flowers. Haven’t heard anything yet on Sheri’s Berries from Hannity.


23 posted on 05/09/2012 1:27:27 PM PDT by bluerose
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To: bluerose

This is BS. For every advertiser Rush “lost” there were 3 begging to get on. Big picture...Rush scores.


24 posted on 05/09/2012 1:28:33 PM PDT by albie
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To: ml/nj
'm hearing quite a few PSAs on WABC.

Are you listening over the air of online? Very often they have to resort to PSA's because they can't sell enough online ads.

25 posted on 05/09/2012 1:28:45 PM PDT by Buckeye McFrog
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To: torchy
Mostly PSAs (i.e. no $$$).

Perhaps you missed THIS, n00b.

"[Cumulus] said things look like they will be back to normal in June."

And that's after the normal billing-cycle delay is figured in, so on a net-60, they were back to normal in March.

26 posted on 05/09/2012 1:28:54 PM PDT by Lazamataz (To the wall, street occupiers!!!!!)
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To: Lazamataz

and I guess Cumulus now has grounds to sue David Brock and Media Matters?


27 posted on 05/09/2012 1:30:51 PM PDT by Buckeye McFrog
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To: torchy
Oh, and look at this particular comment from one of the radio insiders that frequent that forum: "I wonder if that comment would have made if Cumulus had not just launched a head-to-head competitor to Rush!!!"

Hmmmmm. I wonder if the Cumulus guy needs to be zotted?

28 posted on 05/09/2012 1:32:03 PM PDT by Lazamataz (To the wall, street occupiers!!!!!)
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To: Buckeye McFrog

Actually, go through the comments under that article and you start to get the sense that Cumulus has a vested interest in bringing this issue back to the forefront, and making it seem worse than it was.

The Vested Interest is the launch of Mike Huckabee as a direct competitor to Limbaugh BY CUMULUS.

Further, the executive says that CUMULUS lost money... but Cumulus is not Rush’s broadcast parent nor his holding company. They are a hanger-on-the-side.

It’s an attempt to smear Limbaugh, for strictly monetary reasons.

Which, I have to admit, I admire much more than the attempts to smear him for partisan or ideological reasons. :)


29 posted on 05/09/2012 1:36:20 PM PDT by Lazamataz (To the wall, street occupiers!!!!!)
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To: Buckeye McFrog

I do notice that Sheri’s Berries is advertising hard on all of the Conservative talk shows other than Rush.
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
I received an email solicitation from Shari’s Berries and sent them a ‘nice’ response, basically saying that since I hadn’t heard Rush advertising them - after previously giving them a good boost - I would have to assume that they were joining the silly boycott. I went on to say that I found in a business situation that it behooved one to sort of remain neutral and not take a stand on controversial issues as you would definitely tend to tick about 1/2 your customers off.
I put in an ‘apology’ in case I may have been wrong etc...

They sent me a cordial msg back - at least someone ‘read’ it and they apologized for any inconvenience and promised to remove me from their lists.

They neither confirmed nor denied they had joined the ‘boycott’ but did state they were not presently advertising on Rush.


30 posted on 05/09/2012 1:38:42 PM PDT by xrmusn (#6/98# Let's start from scratch by voting ALL incumbents out.)
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To: Buckeye McFrog
Are you listening over the air of online?

Over the air, on the real WABC.

ML/NJ

31 posted on 05/09/2012 1:41:37 PM PDT by ml/nj
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To: Keith in Iowa
That’s WABC’s doing - not Rush.

Yeah. I guess they just decided they'd like to give away some expensive airtime.

Do you have any clue how all this works?

ML/NJ

32 posted on 05/09/2012 1:44:34 PM PDT by ml/nj
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To: bluerose

Total BS article. No broadcaster measures clients, advertisers or %. They measure “avails”. Avails are available commercial slots (or inventory) on any radio or TV station. Rush never has any avails. If a advertiser left, another one stepped in to fill the avails. Since he has a waiting list there’s always someone waiting to advertise.


33 posted on 05/09/2012 1:45:42 PM PDT by Deb (Beat him, strip him and bring him to my tent!)
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To: bluerose
and blames 1% of the 3.5% drop in revenue for

My mental arithmetic has fallen off badly since 8th grade (when we had to do it!) . . . how much is 1% of 3.5%?

(Yes, I know that's not what they mean . . . but my English skills haven't fallen off!)

34 posted on 05/09/2012 1:49:46 PM PDT by maryz
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To: Lazlo in PA; bluerose
This is a phoney hit on Rush by Cumulus.

Correct. Absolute BS.

Cumulus is one of the most highly debt-leveraged media groups out there, and they've been trying for years a variety of marketing tactics/schemes to stay afloat. This, and their Huckabee deal is just one more example.

35 posted on 05/09/2012 1:51:47 PM PDT by tarheelswamprat
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To: maryz

Hear hear!

Reporters: learn the difference between “percent” and “percentage points” (right after you learn to add).


36 posted on 05/09/2012 1:57:14 PM PDT by USFRIENDINVICTORIA
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To: ml/nj

>>>Do you have any clue how all this works?

Yes, I do. Rush’s program airs with national ads, and in some markets barter ads... and local stations fill the rest of the time. If WABC has no “run of schedule” ads for their own local advertisers to fill the time left to them in Rush’s show, they run PSAs and promos... if WABC can’t sell their local avails, that’s WABC’s problem, not Rush’s.

See? I have a clue arseportal.


37 posted on 05/09/2012 2:05:35 PM PDT by Keith in Iowa (Willard Romney, purveyor of the world's finest bullmitt. | FR Class of 1998 |)
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To: bluerose

LOL.

Total mistatements, especially in the headline. They lost $1 million on what- 250 million? Is that, like, 1% on a boycott? In the meantime, Rush’s listening audience increased, and his company posted record profits.

This is where the truth lies: “CUMULUS OWNS JUST 38 of the 600 stations that air the Rush Limbaugh Show, which is nationally syndicated by Cumulus’s competitor, Clear Channel Media. For its part, CLEAR CHANNEL (Rush’s company) SAW TOTAL REVENUES INCREASE 6 percent the first quarter of 2011 to $671.5 million in the first quarter of 2012, according to MediaPost.

Talk about misleading articles! Meanwhile, lib media outfits are bleeding listeners and money.

Check out this article on the same subject, and it’s far more informative:

http://www.breitbart.com/Big-Journalism/2012/05/09/Limbaugh-boycott-fails


38 posted on 05/09/2012 3:26:19 PM PDT by I still care (I miss my friends, bagels, and the NYC skyline - but not the taxes. I love the South.)
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To: Keith in Iowa
See? I have a clue arseportal.

Your name-calling notwithstanding you really do not have a clue.

The fact the WABC cannot or will not sell ad time on the most listened to radio program in NYC at that time should be a clue to you. These are slots that were always sold before the Fluke debacle. I'm a big Rush-fan, but only them braindead wouldn't notice.

ML/NJ

39 posted on 05/09/2012 3:49:26 PM PDT by ml/nj
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To: ml/nj

You have less of a clue than you think I do...

That WABC can’t fill their local avails during Rush’s show is NOT Rush’s fault. Or Problem. It’s WABC’s alone.


40 posted on 05/09/2012 3:53:15 PM PDT by Keith in Iowa (Willard Romney, purveyor of the world's finest bullmitt. | FR Class of 1998 |)
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To: Keith in Iowa
Just a big coincidence, right?

How stupid can you be?

Maybe things are different in Iowa, but usually selling airtime that reaches a million people isn't a big problem.

ML/NJ

41 posted on 05/09/2012 4:12:51 PM PDT by ml/nj
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To: ml/nj

But it’s WABC’s problem... Not Rush’s.


42 posted on 05/09/2012 5:02:22 PM PDT by Keith in Iowa (Willard Romney, purveyor of the world's finest bullmitt. | FR Class of 1998 |)
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To: ml/nj

>>>How stupid can you be?

Not as stupid as you.


43 posted on 05/09/2012 5:03:18 PM PDT by Keith in Iowa (Willard Romney, purveyor of the world's finest bullmitt. | FR Class of 1998 |)
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To: taxcontrol

“That represents the 3.5% drop .... and they blame 1% of that drop due to rush. So 1% of 5 million equals a GRAND TOTAL of [gasp] $50,000.

Did I do my math right? Cause $50K seems to me to be a paultry outcome for a boycott.”

The way I read what they were trying to say (using your $5M):

Over the most recent 2 quarters, their revenues were down about $5M from the 2 quarters previous, from $143M to $138M (3.5% of $143M is about $5M).

Of that $5M loss, about $1.5M would arguably be attributed to the Rush boycott effect and the other $3.5M to other unspecified reasons.

In other words, the $1.5M loss is roughly 1% of the $143M revenue figure, and the $3.5M loss is roughly 2.5% of that revenue figure.

At least, that’s the way I understood what he was trying to say.


44 posted on 05/09/2012 5:11:49 PM PDT by Let_It_Be_So (Once you see the Truth, you cannot "unsee" it, no matter how hard you may try.)
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To: Keith in Iowa
Not as stupid as you.

I'm surprised you've lasted at FR as you apparently have. For some reason I cannot recall having seen any of your posts previously. And if I see any further insulting posts from you to me, you might be gone. It's up to you if you want to try.

ML/NJ

45 posted on 05/09/2012 5:25:29 PM PDT by ml/nj
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To: ml/nj

You asked a question. I answered. Get over it.


46 posted on 05/09/2012 5:28:45 PM PDT by Keith in Iowa (Willard Romney, purveyor of the world's finest bullmitt. | FR Class of 1998 |)
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To: I still care

Thanks for the link.


47 posted on 05/09/2012 5:55:13 PM PDT by bluerose
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To: bluerose

Is this true?


Rush went into great detail on this issue: The reports of large numbers of advertisers “jumping ship” are mostly a result of LOCAL businesses bailing. E.g. if your local A.M. station carries Rush and one or two people call Kenny’s Klunkers Used Cars and complain, Kenny will ask the station not to run his adverts from noon to 15:00.

Then you have your companies that own a group of stations and at the top (!) EIB itself. ISTR Rush saying he lost a few big (carbonite) advertisers but there were a LOT more waiting in the wings.

Whatever else we know or think we know, we can rest assured the scumbags on the Left will do ANYthing they can to silence opposing speech.

HTH, HAND,
P.


48 posted on 05/10/2012 4:42:52 AM PDT by Peet (Cogito ergo dubito.)
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To: Keith in Iowa

But it’s WABC’s problem... Not Rush’s.
- - - - - - - - - - - - - - - - - - - - - - - — - - - - -
AND, if WABC can’t (or won’t) sell the spots, they will NOT pay Rush’s fee, hence either forcing him to drop his rate or cancelling all together.
I seem to remember when XM/Cerius Radio started, Rush basically said he wouldn’t join because it would end up costing him money.


49 posted on 05/10/2012 8:01:18 AM PDT by xrmusn (#6/98# Let's start from scratch by voting ALL incumbents out.)
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