There was a time a few years ago when a certain celebrity chef's face seemed to be plastered onto every cracker box in the grocery store. My kids even noticed that there was no escape from the ubiquitous troll, because the displays would be all over the stores. I explained to them that it was a case of extreme overexposure of a spokesperson, such that 1) consumers would get sick of her rancid smile, and 2) it showed that she was willing to promote all sorts of garbage without any sense of discriminating taste or values, thereby establishing her credibility as less than Zero.
I've noticed a lot of her junk kitchenware piled up on the clearance shelves.
I know who you mean. Nobody’s ever going to accuse Anthony Bourdain of being insincerely chirpy ;-).