Skip to comments.GM signs on as Manchester United's auto sponsor
Posted on 05/31/2012 11:09:04 AM PDT by TopDeadCenter
Terms of the five-year deal, announced in Shanghai on Thursday, were not disclosed. GM is hoping to piggyback on Manchester United's fan base of an estimated 659 million people to boost its Chevy brand, especially in such growing Asian car markets as China, where the soccer club has 108 million fans.
"If our aspirations are to build global icon status for Chevrolet ... soccer far and away is the world's biggest sport," Paul Edwards, GM executive director of global marketing strategy, said in an interview. "Manchester United stands head and shoulders above the other teams in terms of scale, brand value and their legacy in the sport."
The announcement comes about two weeks after GM said it would drop ads both on Facebook, due to low consumer impact, and during next year's Super Bowl broadcast, as the projected price tag -- $4 million per 30-second spot -- was too high.
(Excerpt) Read more at chicagotribune.com ...
Oops, got my Monty Python mixed up. My bad, that is actually West Ham United.
United is going to need the money to compete with their cross-town rivals.
All the statements about Man U are absolutely correct. They’re also reasons why the club should have nothing whatsoever to do with GM. It’s sort of like Renoir being sponsored by a solid waste removal firm.
It’s almost as bad as bleedin’ Budweiser being the Official Beer of the FA Cup.
And another years worth of whatever Scholes is drinking.
Well at least Bud has that imported beer distinction....
It was signed not in Detroit or in Manchester, but in Shanghai, China.
If GM can afford to shell out $$$ to Manchester United, why not give the $$$ to the US TAXPAYERS!!
The Glaziers (the owners) are morons (they own the Tampa Bay Bucs)
I do believe that soccer will replace American football in another generation or so. My teenage son barely watches the NFL any more. He used to be a HUGE fan of Donovan McNabb and the Eagles, but all he and his friends talk about nowadays is European soccer, especially the Premier League. Combine that with the liability issue due to concussions and other injuries, and I think the days of the kind of football we grew up with are numbered.