Skip to comments.Obama outspends Romney on online ads (Obama Spam)
Posted on 06/03/2012 5:32:03 PM PDT by tobyhill
President Barack Obama's re-election campaign is spending record amounts of money for online advertising and more than twice as much as his Republican rival, a CNN analysis of campaign finance data shows.
In the first few months of 2012, Obama's campaign bought nearly $16.4 million worth of online ads after spending almost $2.2 million last year -- even though he didn't face a Democratic challenger. That means he is on pace to spend a record amount on digital ads, according to ad spending experts.
The campaign for Mitt Romney, who survived a heated primary race to become the presumptive Republican nominee, spent $7.8 million for online ads this year, in addition to the $500,000 it spent in 2011. The numbers are compiled by the Federal Elections Commission from reports by the campaigns.
Zac Moffat, digital director for Romney's campaign, predicted online ad spending would pick up for both camps as the general election contest kicks into high gear.
(Excerpt) Read more at cnn.com ...
what a waste. My job has me online a lot.
Never seen a zero ad. Then again, it would not make me consider voting for him anyways.
Is the cost of these type ads determined by the number of clicks they elicit? If so, a massive click effort would be a way help Øbama blow through a chunk of his advertising money.
So...Romney’s own tactics might be used against him?
Whoever has the most cash wins? That’s just wrong.
Many of them are paid for by the click so I always click on Obama’s ads. Also they sometimes show up at conservative web sites who will get a cut, so it is a win-win!
I have seen MANY Obama ads online. I have seen very few online Romney ads in comparison.
I have seen several zero ads. I must have a cookie from somewhere that makes them think I am a worthwhile target. I am not too very sad that they are wasting money on me though.
As tempting as it may be, I don't consider it proper to click on an ad just to make somebody pay for it. Google offers rebates to advertisers when what they call "click fraud" is detected...such as clicking on the ads of a competitor's business just to use up their budget.
Quite correct. If you spend all your time clicking ads, they probably will get a rebate from Google. On the other hand, if you often want to check to see if dog is on the menu for the next winning contributor to Obama's campaign who gets a seat by the rest room at some Hollywood swell's mansion, then you are in the noise. What taps them out is many people occasionally clicking, not a few constantly clicking. For those interested, see http://support.google.com/adwords/bin/answer.py?hl=en&answer=6114 especially the paper at the bottom.
I hated 2008 for this reason. Late in the campaign on some non-political sites every single banner ad on a given page was Obama’s campaign.
I see them all the time drives me crazy sometimes 2 different ads at the same time and they also feature his wonderful family as well. When I see them I try to pull my browser sides in so they get covered up. Consider yourself lucky!
The ads are on Drudge a lot. Annoying!