Skip to comments.Bye Bye Cheerios?: General Mills announces support for gay ‘marriage’
Posted on 06/16/2012 2:35:19 PM PDT by IbJensen
ST. PAUL, Minnesota, June 15, 2012 (LifeSiteNews.com) - Minnesota-based food giant General Mills has publicly come out in opposition to a proposed constitutional amendment banning same-sex marriage in Minnesota.
Currently same-sex marriage is against the law in Minnesota. However, in November, Minnesotans will vote on the amendment which would insert the true definition of marriage in the state constitution, making it much more difficult to introduce gay marriage in the future.
According to a post put up Thursday, June 14 on the General Mills company blog by Ken Charles, vice president of global diversity and inclusion, General Mills CEO Ken Powell on Wednesday addressed 400 local gay, lesbian, bisexual, and transgender professionals and announced that the company opposes the amendment.
While General Mills doesnt normally take positions on ballot measures, this is a business issue that impacts our employees, Charles said in his post. I am proud to see our company join the ranks of local and national employers speaking out for inclusion. We do not believe the proposed constitutional amendment is in the best interests of our employees or our state economy - and as a Minnesota-based company, we oppose it.
Click like if you want to defend true marriage.
Obviously, there are strongly held views on both sides, Charles said. We acknowledge those views, including those on religious grounds. We respect and defend the right of others to disagree. But we truly value diversity and inclusionand that makes our choice clear. General Mills mission is Nourishing Lives. Not just some. But all.
Brian Brown, president of the National Organization for Marriage (NOM), a major advocate for the marriage amendment, blasted the General Mills Corporation for effectively declaring a war on marriage with its own customers.
Marriage as the union of one man and one woman is profoundly in the common good, and it is especially important for children, said Brown.
General Mills makes billions marketing cereal to parents of young children. It has now effectively declared a war on marriage with its own customers when it tells the country that it is opposed to preserving traditional marriage, which is what the Minnesota Marriage Protection Amendment does.
NOM points out that a national survey conducted by the Alliance Defense Fund last year showed that 63% of people with children living in their home, believe marriage should be defined ONLY as a union between one man and one woman. Just thirty-five percent of people with children at home disagreed with the statement. Overall, the ADF survey found that 62% of adults believe marriage is only the union of a man and a woman.
This will go down as one of the dumbest corporate PR stunts of all time, said Brown. Its ludicrous for a big corporation to intentionally inject themselves into a divisive social issue like gay marriage. Its particularly dumb for a corporation that makes billions selling cereal to the very people they just opposed.
The National Organization for Marriage stated it has sent letters to Minnesotas 50 largest companies and the Minnesota Chamber of Commerce, asking them to remain neutral on the marriage issue.
The move by General Mills was sharply criticized by the Minnesota For Marriage Campaign, which said that opposing the amendment thrust the company into a war against marriage that goes against the beliefs of an overwhelming majority of their customers and the best interest of their shareholders.
It is very disappointing that General Mills has decided to play PC politics by pandering to a small but powerful interest group that is bent on redefining marriage, the core institution of society, said John Helmberger, Chairman of Minnesota for Marriage, in a statement.
Marriage is more than a commitment between two people who love each other. It was created by God for the care and well-being of the next generation. The amendment is about preserving marriage and making sure that voters always remain in control over the definition of marriage in our state, and not activist judges or politicians.
General Mills Canada Corp 5825 Explorer Drive Mississauga, ON L4W 5P6 Phone: (905) 212-4000 Consumer comments/questions: (toll-free) 1-800-516-7780
General Mills Inc. P.O. Box 9452 Minneapolis, MN 55440 Phone: 1-800-248-7310 Fax: 1-763-764-8330 Email: via website form (http://www.generalmills.com/ContactUs.aspx)
there are no-name brands ,no idea who makes them
It was evident fifty years ago.
It’s funny, General Mills cereals are geared toward children for the most part. Homosexuals have a hard time having children of their own. So how are their children going to support general Mills by purchasing their products if there aren’t all that many of them in the first place?
To me it’s just another example of how Corporations in America have become short term thinkers. The BOTTOM LINE right now is what counts, not the bottom line in the years ahead.
The homofascists are doing this. Behind closed doors they tell these companies to buckle under, or we’ll sue you into oblivion.
Bye bye general mills!
General Mills = Ghomorrah Mills.
There goes my HoneyNut Cheerios
I should add that I really don’t hold this against General Mills. All they really want to do is make delicious breakfast cereals and run their company with a minimum of hassles, but their lawyers advised them to acquiesce or face a flood of very costly litigation.
General Mills ... THE BREAKFAST OF HOMOSEXUALS.
Yep, that will sell. LOL
You could always switch to Fruit Loops.
Better to stay silent and not express any opinion whatsoever.
A new one to add to the list. At this point, I may actually have to put it on paper with my over 50 memory.
The old Jesse Jackson approach.
Somewhat agree with petitfour, but when companies are faced with a "damned if you do or damned if you don't" situation, the cheaper way is often better for the next quarter's proft margin.
Or worse, we'll find out where you live and behead your children. There is NO DOUBT in my mind the majority of capitulators in this country and others, whether it be media, companies, Pentagon officials and politicians, have been threatened in person.
Don’t ingest fecal matter: injest Cheerios!
It’s safe to lick your spoon, not the dipstick!
General Mills probably won’t go under, but they may see some sort of backlash in coming months and years, for stepping into an overtly political position. What individual members of the board, or highly placed officers, may do with their own resources, is their decision. But to place the faith, trust and reputation of the corporation into the hands of really treacherous and manipulative activists who have no agenda beyond disrupting the already rather tattered social fabric of this country, is to place the fortunes of General Mills in jeopardy.
For people who are demanding their “civil rights”, the various activists are behaving in a decidedly uncivil manner.
Are they gonna re-brand these as Cherri Holes?
Ya’ll should read the comments AFTER the article....Fall of the Republic type stuff.
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With a title like that for one of its officers, what else would you expect?
General Mills will regret this move. $$$$$$$
Add to that Nature Valley granola bars, Pillsbury, and other brands.
I was seriously considering travelling to Minnesota for the weekend for the Nature Valley Grand Prix Bicycle Race to maintain the tradition of the Grim Reaper. I would dress as the Grim Reaper and go to the worst hill on the course. No more.
Grits is my breakfast! Sometimes a couple poached eggs. Cereal, to me, is like eating cardboard chunks, drenched in milk and sugar. No thanks!
A stand against all cereals is a stand for good health!
Grains are no healthier than margarine or crisco; the cream in the milk (source of CLA) is the only food in a bowl of that crap.
Write them off!
>> “Cereal, to me, is like eating cardboard chunks, drenched in milk and sugar” <<
Before anyone boycotts General Mills, Google General Mills Products and see how many hundreds, if not thousands of products you need to keep track of.
If your movement is sexualizing Cheerios, you are perverse and evil.
Breakfast cereals include Basic 4, Boo Berry, Buc Wheats, Cheerios and its variants, Chex and its variants, Cinnamon Toast Crunch, Cocoa Puffs, Cookie Crisp, Count Chocula, Crazy Cow, Fiber One, Franken Berry, French Toast Crunch, General Mills Kaboom, Gold Flakes, Golden Grahams, Chocolate Golden Grahams, Hidden Treasures, Honey Nut Clusters, Jurassic Park Crunch, Kix, Lucky Charms, Oatmeal Crisp, Raisin Nut Bran, Reese's Puffs, Total, Trix, and Wheaties. (Some are marketed outside the US and Canada by the Cereal Partners joint venture using the Nestlé brand).
Baking goods include Betty Crocker, Bisquick, Gold Medal Flour, Jus-Rol, Knack & Back, La Salteña, Pillsbury, V. Pearl, and Wanchai Ferry. General Mills also produces fruit snacks like Fruit by the Foot, Fruit Gushers, Fruit Roll-Ups, and Fruit Shapes.
The company's grain snacks include Bugles, Cascadian Farms, Chex Mix, Gardetto's, Nature Valley, and Fiber One bars. It also produces Häagen-Dazs ice cream outside of the US. Its meal products include Betty Crocker, Diablitos Underwood, Green Giant, Hamburger Helper, Old El Paso, and Wanchai Ferry. It also produces organic foods like Cascadian Farms and Muir Glen. Other brands include Frescarini, Latina, Totinos, Jeno's, Progresso, Columbo, and Yoplait (51%).
JC Penney makes a shirt I really like. But won’t be ordering anymore. General Mills is gone for me now too.
If parents stop letting their kids choose the cereal, it could make a huge difference.
Freepers should copy this article, along with the product list. Leave copies on store shelves where the products are.
“Ken Charles, vice president of global diversity and inclusion...”
All I’m saying is anyone with a title like that is probably not the sort one would enjoy having a beer with. I mean come on. It’s like something out of dystopian sci-fi.
Let them go bankrupt then. I couldn’t care less; I don’t eat their crappy bowls of carbs anyway.
If that is the case - why does General Mills have a Vice President of Global Diversity & Inclusion??
I should add that I really dont hold this against General Mills. All they really want to do is make delicious breakfast cereals and run their company with a minimum of hassles, but their lawyers advised them to acquiesce or face a flood of very costly litigation.I disagree.
It's called Culture Wars and you have to choose a side.
GM chose their side, and I choose to put them on my Personal Permanent Boycott List.
I'll switch to the in-store brand. It's cheaper anyway.
Thank you for that list and duly noted. When I boycott, I take it seriously. Not one of their products will darken my door. I also emailed them.
You made me hungry for grits... I’ll have to have grits tomorrow morning.
I wonder if one can just sign an affidavit stating one is a faggot when applying for this job or if one has to actually prove it during the interview.
Looking at gunner for his expertise on the subject.
FUGM. Bye. No more dinero your way-o.
Garbage, pure adulterated garbage!
Too bad nobody at GM has a spine to dare these buggerers to sh*t on them for refraining from making a public pronouncement.
They would overplay their hand, and in the meantime every faithful church in the country would be cheering Cheerios.
Stick Brand X in a Cheerios box. Bet they won’t know the difference.
The sexualizing is, of course, done at the corporate Director of Diversity level. My god! No wonder they charge so much for these boxes of carbohydrates. Wonder what this useless twit draws in annual wages?
By buying the damned cereal, joyously munched on by scads of queers, we would, in fact, be sexualizing the Cheerios! Buying General Mills products merely gives them a sense that they're doing good by furnishing somewhat nourishing boxes of pellets.
I am done with General Mills as much as possible. Too damn bad, too, 'cause I really like Wheaties. I'll eat generic cereals if I have to. Or Quaker Oats. Or Kellogg's.