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Some retailers’ efforts now include Gay Pride Month ads and events
Columbus Dispatch ^ | June 15 2012 | Tim Feran

Posted on 06/17/2012 8:11:16 AM PDT by scottjewell

Retailers are going mainstream with ad campaigns aimed at gay customers in an effort to get their merchandise into more consumer closets.

“Retailers, particularly fashion retailers, always like to be ahead of the curve,” said local retail analyst Chris Boring of Boulevard Strategies. “In 2012, supporting gay rights and accepting gays is pretty mainstream.”

In one high-profile move, J.C. Penney is running an ad for Father’s Day featuring a gay Texas couple and their two children. A month ago, the retailer had an ad for Mother’s Day showing a lesbian couple with their children. The iconic retailer also has tapped openly gay comedian and talk show host Ellen DeGeneres as a company spokeswoman.

Macy’s, meanwhile, is marking June, Gay Pride month, with special in-store events, special merchandise and active support of parades around the country.

They join a who’s who of other big-name retailers — including Limited Brands, Abercrombie & Fitch and Target — sponsoring local Gay Pride parades and touting their companies as gay-friendly.

The change is driven as much by changing views as it is by the profit motive.

A recent Pew Research Center survey found a dramatic shift in public opinion. In 2004, 60 percent of the American public opposed gay marriage, and only 29 percent supported it. Today, approval of gay marriage tops 40 percent, and among young people born after 1980, support for gay marriage is over 60 percent.

“There’s a dramatic difference among age groups,” Boring said. “That’s important. From a retailer’s standpoint, they’re going to connect with younger customers and that’s what Penney’s is trying to do. They’re trying to burnish their brand as being progressive and leading edge.”

There is big money at stake in gaining that image, too, said Matt Wilson of SBC Advertising.

“Depending on what report you read, ... (lesbian, gay, bisexual and transgender) buying power in America ranges anywhere from $850 million to $2 trillion annually,” Wilson said. Compared with the average consumer, this group” is twice as likely to have graduated from college, twice as likely to have per capita income of $60,000-plus and twice as likely to have household income exceeding $250,000."

“In an economy in which the mainstream customer is losing buying power, the LGBT public becomes a valuable and easily activated supplement, ff only you’ve got the guts to acknowledge it positively and publicly,” Wilson said.

There are consequences, he noted, because those who run such ads often “wind up on a conservative mom group’s hit list.”

“The American Family Association’s ‘One Million Moms’ group, for example, has expressed disapproval of some companies’ efforts to reach out to the gay community.

Penney’stook some heat for its Father’s Day ad.

“One Million Moms is disturbed that J.C. Penney's is continuing down the same path of promoting sin in their advertisements,” the group said in a statement issued soon after the ad rolled out. “Scripture says multiple times that homosexuality is wrong, and God will not tolerate this sinful nature.”

Penney’s also endured criticism from that group for using DeGeneres in its ads. But a Penney’s spokeswoman said the company stands by her.

“We are extremely proud to have her on our team,” said Penney’s spokeswoman Kate Coultas.

Some retailers are going beyond marketing in to the demographic in general and are specifically acknowledging “pride” month by selling special T-shirts and other merchandise.

Macy’s, for example, has a “Pride + Joy” campaign that features merchandise, in-store fashion events, commemorative advertising and gift registry booths for same-sex couples.

Others, such as Abercrombie & Fitch, eschew such special offerings, preferring to show their support in their everyday business dealings with customers and employees.

“For us, it means a whole integration of policy,” said Todd Corley, Abercrombie’s vice president of diversity. “For me, the most important thing is when an employee asks, ‘What do you do for me as a person?’ I can tell you. You can see a shirt, but are we holding people accountable?”

The trendy retailer is a founding partner of the European Diversity Awards, which recognize those who foster the embrace of people of all kinds and abilitiesas well as a lead sponsor in the “ Who’s Who in GLBT in Columbus” book.

“We seek out opportunities wherever we are,” Corley said.

Whether companies produce T-shirt and sponsor parades or not, “The public declaration of support is the thing,” Wilson said. “It’s a legitimizing force in a consumer-fueled culture. The LBGT community is a brand loyal consumer base who are willing and able to shell out a little more for a product and service because a company has decided to side with the community. ”

As this year’s Columbus gay-pride activities take place today and Saturday, corporate support of this demographic is becoming more and more the norm, said Karla Rothan, executive director of Stonewall Columbus.

“None of our businesses want people to think they’re not inclusive. (Support of the parade) is a perfect way to show they welcome our business and they welcome our talent.”


TOPICS: Culture/Society
KEYWORDS: anuses; anuslovers; anuspride; barf; boycotttheleft; celebrateperversity; corporatesocialism; cultureofcorruption; culturewar; fdrq; homosexualagenda; indoctrination; lavendermafia; moralabsolutes
This is from a couple of days ago, but is relevant to Father's Day weekend. I think if one looks at the pictures attached to this piece from the Colombus Dispatch, it is clear that Mother's Day and Father's Day are now openly celebrated as victories of the gender wars, along with everything else.

My grandfather worked for Heinz corporation and I was dismayed also by this ad of theirs which runs openly in Europe (which sets the stage always for the next phase here) - from gay closet to gay agenda to mainstream is "Mission Accomplished": http://www.youtube.com/watch?v=nLNPdZPSII0

1 posted on 06/17/2012 8:11:27 AM PDT by scottjewell
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To: scottjewell

Expunge God and spirituality from society and invariable something will fill the vacuum.

So damned sad what has happened to America.


2 posted on 06/17/2012 8:16:40 AM PDT by ScottinVA (Buying Drain-O requires photo I.D... yet voting doesn't???)
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To: scottjewell
"aimed at gay customers... to get their merchandise into more... closets."
3 posted on 06/17/2012 8:19:13 AM PDT by avacado
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To: ScottinVA

invariable=invariably


4 posted on 06/17/2012 8:20:22 AM PDT by ScottinVA (Buying Drain-O requires photo I.D... yet voting doesn't???)
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To: ScottinVA

Yes, and this vacume was of course strategically created, with much cunning.

This link hadn’t posted before.
Although this has yet to run in the U.S., as stated we are always just a bit behind with the agenda, so it does foretell the future. Notice how the children call the one gay partner, “Mum”:

http://www.youtube.com/watch?v=nLNPdZPSII0


5 posted on 06/17/2012 8:37:49 AM PDT by scottjewell (homosexual agenda,)
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To: scottjewell

Addendum on Heinz ad:

Of course Heinz said that it ran the ad due to the “Mum” only being imagined as a NY Deli man. But in our era, it is clear it was a test run of a gay marriage type ad. I have seen now that it was pulled, but the trend continues to build, such as the new GAP gay ads and those of McDonald’s in France.


6 posted on 06/17/2012 8:42:05 AM PDT by scottjewell (homosexual agenda,)
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To: scottjewell

To me the Ellen ads and the “gay parents” ads are two completely different things. The Ellen ads had nothing to do with pushing an agenda and they were pretty cute. The fact that it was Ellen made no difference...there is no explanation needed to your kids, no blatant agenda. But the ads with same sex parents are offensive on Mothers’ and Fathers’ Days. People have to explain it to their kids, it is really in your face. I hate it when holidays are used this way. By the way, I want to go back to having “GEORGE WASHINGTON’S BIRTHDAY” not “Presidents’ Day” and change MLK DAY to “Diversity Day or Social Leader’s Day or some other “group” name that would include not only MLK, but Chavez and other such movement people. If we are to have only one day with a specific person’s name on it, it should be George Washington. It must be taken back the same way it was taken away...little by little. All these little things really add up.


7 posted on 06/17/2012 8:55:45 AM PDT by Anima Mundi (ENVY IS JUST PASSIVE, LAZY GREED)
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To: Anima Mundi
I agree: The blatancy is really the only thing objectionable. It must be taken back the same way it was taken away...little by little. All these little things really add up. Agreed. But this will mean a counter-agenda of some 30+ years. The will to do it has to be stronger than it has been.
8 posted on 06/17/2012 9:01:35 AM PDT by scottjewell (homosexual agenda,)
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To: scottjewell

I noticed that Macy’s was supporting homosexual pride month so I called them, told them if they choose to support that I also can choose to support other stores that do not. I cancelled my credit card with them as a result. Don’t just let you mouth do the talking but also let your feet to the walking.


9 posted on 06/17/2012 9:11:06 AM PDT by GrandmaPatriot
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To: scottjewell
They are proud to be filthy sodomists!

Sodom and Gomorrah here we come!!!!!

"Those who cannot remember the past are condemned to repeat it" -- George Santayana


10 posted on 06/17/2012 9:11:17 AM PDT by Iron Munro (John Adams: 'Two ways to enslave a country. One is by the sword, the other is by debt')
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To: scottjewell
they need to be shown that pandering to the filthy 1% is NOT good for their bottom line...
11 posted on 06/17/2012 9:12:16 AM PDT by Chode (American Hedonist - *DTOM* -ww- NO Pity for the LAZY)
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To: ScottinVA

Why do the queers get a whole month? I could get real sick of that by about, say, day two.


12 posted on 06/17/2012 9:13:18 AM PDT by beelzepug ("Blind obedience to arbitrary rules is a sign of mental illness")
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To: GrandmaPatriot

I did not know this about Macy’s. Macy’s is the only store I shop in because they carry a particular brand of clothing that I have been wearing for years (for older ladies type clothing). Now it looks as though I will have to make do with whatever is left in my closet because I will no longer patronize them. I haven’t been inside a Penney’s in years anyway so that’s a moot point.

I hate what is happening to our society. It’s as though people have no sense of decorum any more. Be gay if that’s your prediliction. You don’t have to push it in everybody’s face. Straight people don’t go around braying publicly about their sexual preferences. Why is it SOP with gays?

Honestly, some days I think I’ve lived too long...........


13 posted on 06/17/2012 9:39:35 AM PDT by wayoverthehill
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To: scottjewell

Yes and I use their advertising to make sure I avoid and not spend at their establishments. I am doing just fine purchase wise without them, all of them.


14 posted on 06/17/2012 9:54:45 AM PDT by Pilated
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To: wayoverthehill

I agree with what everyone is saying. I think canceling your account with a company which embraces what you find immoral is noble and good.

But I have been following this issue for quite some time, and I have concluded that market forces are more important in America (and the rest of the civilized world) than natural law or the Bible, or traditional values, let alone Christian values.

In 2008, Campbell’s Soup corporation ran an ad in a gay publication, featuring 2 lesbians with their adopted son. The Family Research Council wrote them, appalled, and threatened Campbell’s with a boycott. Their reply? No apologies, they would do what the market deemed best, and indeed they planned on running more gay ads in more gay publications. They said the the FRC was welcome to boycott them, it did not matter to them. ~~~ Recall, even if gays themselves make up only 1-2 % of the population, there is a vast vast army of urban liberals (feminists, those who love promiscuity and recreational drugs and Lady Gaga concerts and spending money without being burdened with marriage or family ) who embrace the gay agenda because it helps to prop up their own so well.


15 posted on 06/17/2012 9:54:51 AM PDT by scottjewell (homosexual agenda,)
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To: wayoverthehill

Howdy Ma’am,

Exactly!

What next “Celebrate Perversity” month?

Or worse, those of us who do not support the perverse sexual deviancy will be ostracised.In a way we already are, since we are bombarded with this crap daily.

My list of retailers is growing shorter everyday.


16 posted on 06/17/2012 10:17:54 AM PDT by Fully Awake DAV (Navy Vet when homosexuality was not tolerated)
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To: wayoverthehill

Amen to that. Me too.


17 posted on 06/17/2012 10:38:33 AM PDT by GrandmaPatriot
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To: scottjewell

African-Americans should be insulted. Black History Month (28.25 days) is shorter than Gay Pride Month (30 days).


18 posted on 06/17/2012 10:45:26 AM PDT by reg45 (Barack 0bama: Implementing class warfare by having no class!)
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To: GrandmaPatriot
I've had it in for Macys ever since the took over Marshall Fields and changed the name.
19 posted on 06/17/2012 10:51:28 AM PDT by reg45 (Barack 0bama: Implementing class warfare by having no class!)
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To: wayoverthehill

See #19


20 posted on 06/17/2012 10:55:11 AM PDT by reg45 (Barack 0bama: Implementing class warfare by having no class!)
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To: beelzepug

See #18.


21 posted on 06/17/2012 10:57:01 AM PDT by reg45 (Barack 0bama: Implementing class warfare by having no class!)
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To: scottjewell
The slots of many top jobs at the fashion industries currently are occupied by gays.

Sarah Jessica Parker and Vogue joined forces to have an Obama fund-raiser the other day, to promote the power of the current fashion power-houses which are largely gay-oriented.

I do believe that if Romney wins in Nov. some of these people will have seen their best days behind them. Thus, the current move to push their power to the max before they are decimated by a possibly coming tsunami i.e. major fashion changes if conservatives start winning the culture wars.

22 posted on 06/17/2012 11:13:12 AM PDT by what's up
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To: what's up
I hope you are right. I myself am not so sure Romney is in any way a cultural conservative: The Mitt Romney Deception--- Despite recent statements across the country by Governor Mitt Romney claiming he's pro-life, pro-family and a committed conservative, a broad investigation of his actual statements, actions, and public positions over the years indicates that he has spent his entire career speaking and governing as a liberal - and that his new found conversion to conservatism very likely coincides with his candidacy for the presidency.. .. One of the few conservative publications to expose Romney's liberalism is the conservative weekly Human Events which (in a 2005 article) listed Romney at number eight on its list of "Top Ten Republicans in Name Only (RINOs)." Indeed, this report will demonstrate that Romney was probably the most pro-abortion and pro-gay rights Republican official in the nation for the last decade. The idea that he has suddenly become a conservative after a decade of liberal actions and statements would be merely amusing were it not for the fact that he's running for the presidency and that many conservatives are falling for this act. http://massresistance.org/docs/marriage/romney/record/
23 posted on 06/17/2012 11:28:25 AM PDT by scottjewell (homosexual agenda,)
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To: scottjewell
I think Romney could have hemmed and hawed when asked the gay marriage question. He didn't. He came out with a black and white answer. Man and women.

He's not the Hollyweird and fashion industry hob-nobber that Obama is. Even if he turns out not to be the conservative some think he is, he's not the freakshow we currently have.

And the people who have gained power under Obama's freakshow are screaming and grasping now because they know their days are numbered.

24 posted on 06/17/2012 12:01:10 PM PDT by what's up
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To: what's up

Maybe you are right. I sure hope so. ;)


25 posted on 06/17/2012 12:18:15 PM PDT by scottjewell (homosexual agenda,)
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To: reg45

Marshall Field’s was THE store when I was growing up in Chicago. They had everything! And if they didn’t have it, you didn’t really need it. I was thrilled when they came to Texas but the store here was but a pale imitation of the original so I wasn’t too broken up when they withdrew from the DFW market.

Macy’s took over Foley’s, which had taken over Titche’s or Sanger-Harris (can’t exactly remember - it’s been so long ago). Didn’t know Field’s was part of that group so that’s interesting to learn.


26 posted on 06/17/2012 12:21:36 PM PDT by wayoverthehill
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To: scottjewell

J C Penny and others will do this until it costs them financially. Then they will stop. Just watch!


27 posted on 06/17/2012 12:24:56 PM PDT by maxwellsmart_agent
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To: wayoverthehill
Marshall Field and Company


28 posted on 06/17/2012 12:48:37 PM PDT by reg45 (Barack 0bama: Implementing class warfare by having no class!)
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To: scottjewell

The same Leftist infested corporations that refuse to recognize Christmas, instead referring it to a “holiday season” that ends on December 26th, BEFORE the New Year’s holiday.

Screw politically correct liberal red diaper doper baby bastards.


29 posted on 06/17/2012 1:50:22 PM PDT by a fool in paradise (The media ignored the 40th anniversary of Bill Ayers' Pentagon bombing but not Watergate. Ask Why.)
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To: scottjewell; Revolting cat!
“Depending on what report you read, ... (lesbian, gay, bisexual and transgender) buying power in America ranges anywhere from $850 million to $2 trillion annually,” Wilson said. Compared with the average consumer, this group” is twice as likely to have graduated from college, twice as likely to have per capita income of $60,000-plus and twice as likely to have household income exceeding $250,000."

and four times more likely to have a sex dungeon.

30 posted on 06/17/2012 1:52:43 PM PDT by a fool in paradise (The media ignored the 40th anniversary of Bill Ayers' Pentagon bombing but not Watergate. Ask Why.)
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To: Anima Mundi

Ellen is the face of the radical homosexual agenda. Anything with her face on it is understood to be about the sodomites.


31 posted on 06/17/2012 1:54:23 PM PDT by fwdude ( You cannot compromise with that which you must defeat.)
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To: maxwellsmart_agent

Then they will ask for a government bailout.

The corporations went politically correct and corrupt in the last generation.

Corporations push the liberal agenda on employees (diversity training can include promotion of the homosexual agenda as well as information sessions on greenie weenie global warming scares).

They wonder why they are not as productive, because they were subverted within by those seeing re-education centers that do not benefit the bottom line. It’s about a socialist agenda, not productivity.


32 posted on 06/17/2012 2:00:40 PM PDT by a fool in paradise (The media ignored the 40th anniversary of Bill Ayers' Pentagon bombing but not Watergate. Ask Why.)
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To: reg45

Thanks! That was a very interesting read. Sounds like a lot of Chicagoans are still holding a grudge about the changeover to Macy’s. I suppose if I still lived in Chicago I would be among them.

In the meantime, I have great memories of Saturday shopping trips and lunches with my Mom. It was a tradition with us.


33 posted on 06/17/2012 2:49:08 PM PDT by wayoverthehill
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To: scottjewell

You are right, but it is daunting to think of thirty years. And it will take something really dramatic to ignite the enthusiasm. I can’t even imagine what it would be. Perhaps the batch of “home schooled” kids coming to maturity will be independent thinking, smart and able to move things. It does not take a lot of people. We have to realize that a small vocal, determined group wins the day.


34 posted on 06/17/2012 3:13:05 PM PDT by Anima Mundi (ENVY IS JUST PASSIVE, LAZY GREED)
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To: wayoverthehill

Macy’s took over the Bon Marche, too. I have not shopped there since. Interesting that their logo is a big, red star.


35 posted on 06/17/2012 11:40:58 PM PDT by beelzepug ("Blind obedience to arbitrary rules is a sign of mental illness")
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To: Anima Mundi

I think you may have hit the nail on the head with the idea of home schooled kids arriving at maturity. Plus, Christian kids who went to public schools, and sat in silence as the indoctrination took place (who will now say, “Did you think we weren’t watching, and arriving at our own conclusions?”).

Thanks to all for reading, and for posting comments. I believe this is one of those “it has to get worse to get better” situations. As we hit rock bottom culturally, we can only go up.


36 posted on 06/18/2012 5:39:15 AM PDT by scottjewell (homosexual agenda,)
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To: scottjewell

Unfortunately, Romney does hide his pro-gay past:

http://dailydish.typepad.com/.a/6a00d83451c45669e20162ff58753c970d-300wi


37 posted on 06/18/2012 6:23:13 AM PDT by scottjewell (homosexual agenda,)
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To: scottjewell

All one has to do is listen to this exchange between a shareholder with over 720,000 signatures pleading with Home Depot to stay neutral regarding the gay agenda (get that, he was only being asked to remain NEUTRAL, not to take an antigay stance) and the response and you can see that the Left has totally, totally won the culture wars:

http://www.youtube.com/watch?v=HlUjAVnJNNs&feature=youtu.be


38 posted on 06/18/2012 9:12:28 AM PDT by scottjewell (homosexual agenda,)
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