Not like I'm going back.
Posted on 06/19/2012 8:13:51 AM PDT by ponygirl
In the latest sign of turbulent times at J.C. Penney Co., the mid-price department store chain said Michael Francis, the former Target Corp. executive brought in to help redefine the brand, is leaving the company. In a terse statement issued late Monday, the department store operator gave no reason for the abrupt departure of Francis, who had been on the job for a little over eight months. As president, Francis was responsible for the marketing of a controversial new pricing plan that aims to get rid of hundreds of sales events. He was also oversaw merchandising and product development.
Shares fell nearly 6 percent in after-hours trading.
Read more: http://www.foxnews.com/us/2012/06/18/jc-penney-says-president-francis-is-leaving/#ixzz1yFi5lKfu
(Excerpt) Read more at foxnews.com ...
I’ll never understand why well established brands spend egregious coin rebranding themselves instead of providing new products or services.
Eliminating sales was just plain stupid.
My grandmother could have told him that...
Not like I'm going back.
Heterophobic Marketing Strategy wasn’t the way to go?
It’s incontrovertible that their recent merchandising changes have proven disastrous.
I know people who used to shop with them regularly who are extremely unhappy and simply vacated the place.
This was prior to any gay ads, though I’m sure that didn’t help.
That’s not why their stores now look as empty as the Moon.
It was unpopular merchandising changes, if you read what the article is “crediting” this departing executive with, who implemented them for eight months and created an utter debacle.
I’m sure gay ads didn’t help, but if you assume this is all about gay ads you’d be way off.
People I know who abandoned the store did it from day one of the merchandising changes they despised and before any gay ads ran.
Yet another sign of the eventual demise of this once-great retailer. Pandering to gay consumers was an act of desperation, and only served to alienate their other customers. Early next year, look for J.C. Penney to announce they are closing some of their “less profitable” stores. Hopefully new management will take over, put an end to this ridiculous marketing strategy based on political correctness, and will redirect the company’s focus back towards their more traditional customers.
Will the company thus end the celebration of sodomy in its marketing campaign?
Yep. trying to suck in new customers won't lick your financial problems.
Guess somebody actually believed 2% of the population really really really has more money than the other 98%.
That's like somebody throwing their entire life savings into lottery tickets because there is so much money in the lottery.
Will the company thus end the celebration of sodomy in its marketing campaign?
Will the company thus end the celebration of sodomy in its marketing campaign?
I doubt they’ll gain back the confidence of the consumer just because they stop being GayC Penney. (if the do) I would never entertain the notion of returning to this store. Can’t trust them now.
As if gays would pile into their faux-wood-trimmed station wagons with test-tube kids in the way-back and motor on down to a J.C. Penneys anyway!
Before the homosexual ads showed up in May and June, there was the hiring of Ellen to be the face of JCP.
My wife and I cut up our JCP cards that day.
To this day I refuse to even enter a Chili's restaurant because of their homosexual spokesperson from years ago.
And I also announced the other day at the car wash that I would not be back as their TV set in the waiting room was always tuned to Ellen.
They endorse homo marriage. I will never shop there again.
Please stop using the term “gay”. There is nothing “gay” about these perverts. They are homosexuals, sodomites, plain and simple. I have a lovely sister whose name is Gay and I cringe every time I see the term “gay” used for perversion. This is their way of making it seem like what they do is OK, and it’s not. We shouldn’t indulge them by using their verbage.
JC and a ton of other retailers forgot one important aspect of the ‘shopping experience’ for many.
It’s recreational.
Sure, you need ‘stuff’ but you can fill than need at another retailer if you aren’t enjoying the ‘shopping experience. And gutting the ‘sales’ that many enjoy, thought they aren’t really sales at all, or associating the brand with a 2% minority when the vast majority are on/of a different mindset greatly reduces the desire to ‘recreate’ in that facility/with that company.
JC and like outlets/retailers have pushed customers to the competition or just eliminated the recreational aspect overall for their primary base - women with credit cards. They now just shop online or at places where they don’t have their ‘fun’ removed by corporate policy. And the money they save gets spent on other ‘fun’ activities.
Perhaps they should have asked actual shopping women or their husbands for this bit of info rather that a guy wishing he was a woman.
Society changes has forced many stores to revamp. It is a tough business. Things get soiled, stolen, styles constantly changing. This last advertising JC Pennys has been doing is very costly and not that enticing. MOO! This guy has lost business and perhaps many customers. Hopefully they can recover.
I used to LOVE JCP. But this new marketing ploy is not good. I do not even look at their ads. Even if I was not offended by their trend toward supporting gay families, I hate the “specific” single item strategy in their recent ads. They show like ONE polo shirt style, say the price is always $19.99 or whatever... instead of having a sale of 40% off on all men’s knit shirts. If I don’t like the one pictured, I am not even going there. If I do like the one pictured, I am not going there, because it would seem like the single item might be selling in the hundreds or thousands, and who wants the same shirt everyone else has?
I was in the store a few months back, looking for “clearance” racks on baby clothes. They did not have “clearance” racks any more. Not good.
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