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3 reasons Microsoft's Surface is no joke
Fortune ^ | June 22, 2012 | Don Sears

Posted on 06/23/2012 7:18:05 AM PDT by SmokingJoe

Many have scoffed at the idea that Redmond's tablet will succeed. But there are three crucial reasons to take the effort seriously. By Don Sears

FORTUNE -- Do not underestimate Microsoft's Surface tablet move. Its gambit to design and build its own hardware is a bold play to develop a thriving ecosystem of new products. It is centered on Microsoft's dominant property: the operating system. Monday's flashy Surface launch may have felt like an Apple event with its bright, pastel-colored keyboard, slick introductory videos and breathless hyping from little-known engineers. But, in fact, Microsoft's play is anything but Apple-like. The company is clearly trying to make tablets into hybrid PC-mobile devices, something its California rival has said is a bad idea. We don't yet know all of Surface's details -- battery life, pricing, official release dates are all to-be-determined for instance. But here are three important reasons Microsoft's Surface is likely to be anything but dead on arrival:

Reason #1: Microsoft can build an ecosystem

Microsoft (MSFT) has had success in the consumer market with the Xbox and most recently with the Kinect motion-control devices. The Xbox has become a household name with major brand extensions as an entertainment device. Microsoft disrupted gaming, and it can disrupt hardware.

Microsoft has serious engineering chops. Josh Topolosky, Editor-in-Chief of The Verge and not exactly a fanboy, was blown away by a visit to Microsoft's R&D in 2011. He wrote of that visit: "[MS] showed me a project … which would allow you to create a virtual window from one room to another, utilizing a variety of display, motion sensing, and 3D technologies… dubbed … the 'magic wall.' It was nuts. It was awesome. It was ambitious. The whole time, all I could think was: where has Microsoft been hiding guys like this?"

(Excerpt) Read more at tech.fortune.cnn.com ...


TOPICS: Business/Economy; Miscellaneous; News/Current Events; Technical
KEYWORDS: ipad; microsoft; surface; tablets
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Reason #2: Microsoft will use its enterprise and developer bases

Reason #3: Microsoft's targets are the laptop and Google, not just the iPad

More at link.

1 posted on 06/23/2012 7:18:18 AM PDT by SmokingJoe
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To: SmokingJoe
Businessweek:

Beneath Microsoft's Surface, a New Tablet and Bold Strategy

http://www.businessweek.com/articles/2012-06-19/beneath-microsofts-surface-a-new-tablet-and-bold-strategy#

2 posted on 06/23/2012 7:23:29 AM PDT by SmokingJoe
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To: SmokingJoe

I’m looking forward to seeing one of these. At the very least it will push Apple and android ahead.


3 posted on 06/23/2012 7:23:29 AM PDT by Lurkina.n.Learnin (The democratic party is the greatest cargo cult in history.)
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To: Lurkina.n.Learnin

Probably already comes with all the viruses per loaded.....


4 posted on 06/23/2012 7:32:17 AM PDT by BubbaJunebug
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To: SmokingJoe

Informative article. Thanks for posting.


5 posted on 06/23/2012 7:34:02 AM PDT by NEWwoman (God Bless America)
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To: SmokingJoe

“We don’t yet know all of Surface’s details”

Typical Micrososft. The proof is in the pudding. Anyone can ship spec sheets


6 posted on 06/23/2012 7:45:49 AM PDT by Nifster
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To: SmokingJoe
True. But right now it's just more vaporware.

They call it "Surface", because it's all surface, there is nothing underneath.

Still one can hope for a rip-roaring success, one that drives down prices and improves capability across the board.

7 posted on 06/23/2012 7:46:42 AM PDT by null and void (Day 1250 of our ObamaVacation from reality - Obama is not a Big Brother [he's a Big Sissy...])
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To: SmokingJoe
I'll believe it when I see it and read about 50 consumer reviews.

Then we'll see about the pricing. I never owned an Apple gadget until 3 years ago and now I'm a believer. MS sucks compared to Apple. Pure and simple, you can do more, perhaps, but it is a hellacious ride to stable functionality. The Apple equipment had worked, unceasingly since it came out of the box.

Then we'll check out the pricing. At $250 I'm willing to investigate an MS gadget. At a comparable price with Apple, I'll buy the Apple. I know it works.

MS has to enter the market at a reasonable price, then build on reliability and innovative utility.

As I said, I'll believe it when I see it.

Until then, I approach this like I approach a used, union made GM.

That's just the reputation they've earned. Skepticism.

And yeah, we own Xboxes in this house. The original machines were a POS. Red ring of death anyone? It's become a common cultural meme because the hardware sucked so bad.

Why would I expect anything more?

Hope I'm surprised, but I doubt I will be. They have to come in at a lower price or they won't bring in anyone but the MSbots. If they come in too low of a price, chances are the units will be garbage.

8 posted on 06/23/2012 7:48:59 AM PDT by Caipirabob (I say we take off and Newt the site from orbit. It's the only way to be sure...)
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To: SmokingJoe
The happiest day of my life would be the day I never had to deal with governments or pay taxes again, and that's never going to happen in this life.

The second happiest day of my life will be the day I never have to deal with MicroSoft or any of its bullshit software ever again and that day is coming, in about two years.

9 posted on 06/23/2012 7:51:42 AM PDT by varmintman
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To: BubbaJunebug
Probably already comes with all the viruses per loaded.....

Those of us heaviy invested in having to use/teach/configure Microsoft products call the glitches "Undocumented Features".

10 posted on 06/23/2012 7:52:04 AM PDT by trebb ("If a man will not work, he should not eat" From 2 Thes 3)
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To: SmokingJoe

“Reason #1: Microsoft can build an ecosystem”

ecosystem???????


11 posted on 06/23/2012 7:56:08 AM PDT by Proud2BeRight
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To: Proud2BeRight
ecosystem???????

Tongue in cheek way of saying "full of bugs?"
12 posted on 06/23/2012 7:58:05 AM PDT by Renderofveils (My loathings are simple: stupidity, oppression, crime, cruelty, soft music. - Nabokov)
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To: trebb

Wimp.com has a video of the Surface freezing

during the presentation.

It does look promising,but I don`t know if I`m

gonna dump my iPad tho


13 posted on 06/23/2012 7:58:59 AM PDT by Harold Shea (RVN `70 - `71)
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To: varmintman

If MS wasn’t around, you’d still be using stencils. MS bashers are whiners.


14 posted on 06/23/2012 8:03:12 AM PDT by SgtHooper (The last thing I want to do is hurt you. But it's still on the list.)
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To: SgtHooper

If MS wasn’t around we’d be using LINUX, OS2, WordPerfect, Borland development tools, QuattroPro, Mozilla browsers and any number of similar superior products and all of those products wold be 30 years further down the road than they are now. MicroSoft is in the basic business of locking down 80% market shares with fascist marketing and 3’rd rate software.


15 posted on 06/23/2012 8:07:24 AM PDT by varmintman
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To: Renderofveils

I had been thinking “ecosystem” was a new corporate babble word but you may have it with “full of bugs”..


16 posted on 06/23/2012 8:09:43 AM PDT by Proud2BeRight
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To: Nifster

Competition = good.

(I must admit MS isn’t noted for their “user friendly” designs. It will be interesting to see if their hardware is similar)


17 posted on 06/23/2012 8:12:27 AM PDT by nascarnation
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To: SmokingJoe
The use of the singular "Surface' or "Microsoft Tablet" is bogus.

In typical Microsoft fashion, they couldn't decide who and what their market is, so they announced two different and incompatible tablets, running two different and incompatible OSs, which will run (and force developers to create) two versions of their aps.

And those tablets come with keyboards! What an innovation that is. That almost makes these tablets seem like... lightweight laptops.

These things will land with a thud.
18 posted on 06/23/2012 8:20:14 AM PDT by frankenMonkey (This tagline for rent. Inquire within.)
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To: SmokingJoe
Reason #1: Microsoft can build an ecosystem

Microsoft can't necessarily build an ecosystem. Remember PlaysForSure for music? Yeah, those people got reamed when Microsoft dumped it. And not many besides Zune owners have heard of its incompatible successor, the Zune Marketplace.

2 and 3 are reasonable, especially 2. Microsoft has traditionally been pretty good at leveraging customer bases to enter others -- look at the illegal leveraging of desktops to get into the server market. Now they'll be going the other way. Microsoft can really do this right in the enterprise. Within the next couple months, before the Surface is out, they need to release a free update to SCCM that fully controls both Surface editions. If that update isn't already beta, some manager somewhere needs to be fired.

19 posted on 06/23/2012 8:29:30 AM PDT by antiRepublicrat
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To: BubbaJunebug
Probably already comes with all the viruses per loaded.....

The same, tired, old, useless, and uninformed comments.
20 posted on 06/23/2012 8:50:47 AM PDT by adorno
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To: null and void
They call it "Surface", because it's all surface, there is nothing underneath.

Below the surface, lies Windows 8, which is a lot more powerful OS than anything Apple or Google offer. In fact, I've been using Windows 8 for the last month as the only OS on my computers, and, it's worked flawlessly, and with greater speed, and a few more features. And, believe it or not, what defines a computer, is not the hardware features that come with it, but the software that knows how to make things work flawlessly and smoothly and to expectations.

And, why would anybody denigrate a product which they haven't even seen or touched yet? What's in it for you, except, a dislike for anything Microsoft? It's just hardware and software, and there's no need to get emotional about it.
21 posted on 06/23/2012 8:57:25 AM PDT by adorno
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To: adorno
I don't suppose you read all three sentences in my most, did you?
22 posted on 06/23/2012 8:59:23 AM PDT by null and void (Day 1250 of our ObamaVacation from reality - Obama is not a Big Brother [he's a Big Sissy...])
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To: null and void

...post...


23 posted on 06/23/2012 9:02:59 AM PDT by null and void (Day 1250 of our ObamaVacation from reality - Obama is not a Big Brother [he's a Big Sissy...])
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To: null and void
I don't suppose you read all three sentences in my most, did you?

Sure I did. But, the one that stands out, is the one I quoted, and the one which renders your other sentences superfluous. Your last sentence came across as an attempt to rescue yourself from your second.
24 posted on 06/23/2012 9:07:13 AM PDT by adorno
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To: adorno

Translation: I hit a nerve.


25 posted on 06/23/2012 9:27:04 AM PDT by null and void (Day 1250 of our ObamaVacation from reality - Obama is not a Big Brother [he's a Big Sissy...])
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To: frankenMonkey

The Apple philosophy is to limit what devices can do, and Microsoft’s is to expand the things they can do. MS wants to be all things to all people. That’s hard to do.

But Job’s “total control” gave us such wonders as the one-button mouse, the keyboard with no cursor keys, cases you can’t open without special tools, and Big Brother oversite of what “apps” users are allowed to run.

The Surface has a lot of new technology that redefines how a table can be used. The iPad is for content consumers only. The Surface is clearly intended for content consumers and content creators. All things to all people.

I willing to bet in three years the iPad will look a lot more like the Surface than visa versa.


26 posted on 06/23/2012 9:43:26 AM PDT by BigBobber
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To: SmokingJoe
Been reading the Microsoft haters on here. Same with all the articles in the other stories I read about the Surface and even Windows phone 8. I'm puzzled by the emotion people are attaching to their devices. If you don't like something, don't use it. But to declare and even wish/hope/fight for the failure of a product or company is just plain stupid...IMHO. I'm surprised that people on here are not cheering for competition....isn't that the conservative values....competition makes everybody better. I've used I-phone, Android and Windows phones. They all have their good points. I am currently using the Windows phone and for me and my needs, it has been the most easy to use and I've never had one glitch. But I don't hate the other companies.

Just my two hundredths of a dollar on the subject.

27 posted on 06/23/2012 9:48:09 AM PDT by Jerry Attrick
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To: SmokingJoe
Been reading the Microsoft haters on here. Same with all the articles in the other stories I read about the Surface and even Windows phone 8. I'm puzzled by the emotion people are attaching to their devices. If you don't like something, don't use it. But to declare and even wish/hope/fight for the failure of a product or company is just plain stupid...IMHO. I'm surprised that people on here are not cheering for competition....isn't that the conservative values....competition makes everybody better. I've used I-phone, Android and Windows phones. They all have their good points. I am currently using the Windows phone and for me and my needs, it has been the most easy to use and I've never had one glitch. But I don't hate the other companies.

Just my two hundredths of a dollar on the subject.

28 posted on 06/23/2012 9:48:20 AM PDT by Jerry Attrick
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To: Jerry Attrick

Worth repeating...


29 posted on 06/23/2012 10:00:37 AM PDT by null and void (Day 1250 of our ObamaVacation from reality - Obama is not a Big Brother [he's a Big Sissy...])
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To: SmokingJoe

MS has always needed someone with the vision of a Steve Jobs at the helm.

If they could find such a one then even at this late date they could move in a new and exciting direction.

I’d start by creating a new tablet design that ran a custom version of MS Linux. I’d include Win7 as a virtual OS that ran under that custom Linux to handle legacy. I’d have a nice LARGE monitor and wireless keyboard/mouse for the tablet. I’d fix it so just placing the tablet close to the monitor would charge it and connect it up using RF. No cables!


30 posted on 06/23/2012 10:07:39 AM PDT by Bobalu (It is not obama we are fighting, it is the media.)
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To: varmintman; SgtHooper

If MS wasn’t around we’d be using LINUX, OS2, WordPerfect, Borland development tools, QuattroPro, Mozilla browsers and any number of similar superior products and all of those products wold be 30 years further down the road than they are now. MicroSoft is in the basic business of locking down 80% market shares with fascist marketing and 3’rd rate software

Bump := Bump +1;

Yep.

Microsoft has always been better at destroying their competition than they were at innovating anything.

 

Azure?  LOL.  I think of it as Micro$oft Virtual Picks and Shovels.   Pass the "Cumpute" Salt.

31 posted on 06/23/2012 10:09:57 AM PDT by OldEarlGray (The POTUS is FUBAR until the White Hut is sanitized with American Tea)
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To: BigBobber
"All things to all people" is what is so frustrating (for me, at least) about Microsoft. It ends up not doing any one particular thing the best it could be done.

If you want content consumption, do a tablet.
If you want content creation, do a computer.
32 posted on 06/23/2012 10:12:03 AM PDT by frankenMonkey (This tagline for rent. Inquire within.)
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To: Proud2BeRight

>>ecosystem???????

Think of it as that which grows out of a framework of buzzwords and bullshyte.

 

Got RPC?

 

33 posted on 06/23/2012 10:13:58 AM PDT by OldEarlGray (The POTUS is FUBAR until the White Hut is sanitized with American Tea)
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To: BigBobber

“The Apple philosophy is to limit what devices can do, and Microsoft’s is to expand the things they can do.”

That, and affordability, are the big reasons why MS dominates the market, and Apple fans just can’t process that. Most people want a computer that will do what they want it to do, not what the manufacturer decides that they should want to do.


34 posted on 06/23/2012 10:31:08 AM PDT by Boogieman
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To: Jerry Attrick

Apple fans love to feel superior; it’s just part of the Apple culture that Jobs encouraged. They get off on looking down on other people who don’t join their cool kids club.


35 posted on 06/23/2012 10:35:35 AM PDT by Boogieman
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To: Boogieman

When will they price the Surface?


36 posted on 06/23/2012 10:37:54 AM PDT by Tau Food (Tom Hoefling for President - 2012)
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To: Caipirabob

“At a comparable price with Apple, I’ll buy the Apple. I know it works.”

Me too! Actually, I’ll continue to buy Apple products. I had my “time with” PC’s. PC’s are like old British cars, you have to have two of them to be certain that one will be working when you need it.


37 posted on 06/23/2012 10:40:22 AM PDT by vette6387
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To: Tau Food

When it goes on sale, duh.


38 posted on 06/23/2012 10:41:03 AM PDT by Boogieman
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To: nascarnation

I agree that competion is good. It pushes innovation and cost reductions.


39 posted on 06/23/2012 10:44:44 AM PDT by Nifster
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To: OldEarlGray

As near as I can tell, Borland never did anything wrong or made any sort of a bad move. They should be a very major company and would be other than having been steamrolled and dogged at every step and every move they ever made.


40 posted on 06/23/2012 11:05:26 AM PDT by varmintman
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To: OldEarlGray

What is RPC mean?


41 posted on 06/23/2012 11:29:37 AM PDT by Proud2BeRight
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To: varmintman
Borland is a lesson in what happens when the Rainbow Progressive camel is allowed to get its nose into the tent.
 
Back circa 1990, IIRC, they were one of the first tech companies to offer same sex benefits.
 
The cancer of an activist agenda progressing within self-evidently made The Company less able to respond to competitive pressures that came from without.
 
Deja Vu -- How did Bradley Mannning circumvent MAC (Mandatory Access Control security)?  Hmmm.

42 posted on 06/23/2012 11:30:05 AM PDT by OldEarlGray (The POTUS is FUBAR until the White Hut is sanitized with American Tea)
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To: SmokingJoe

I’m not in the market for any TabletToy at this time, but just one look at that ridiculous screen format (what is that, 2:1?) would immediately make me look elsewhere.


43 posted on 06/23/2012 11:31:54 AM PDT by Moltke (Always retaliate first.)
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To: OldEarlGray

DOS isn’t done until Lotus won’t run.


44 posted on 06/23/2012 11:39:21 AM PDT by null and void (Day 1250 of our ObamaVacation from reality - Obama is not a Big Brother [he's a Big Sissy...])
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To: Proud2BeRight

RPC = Remote Procedure Call.

Aka WCF aka DCOM/COM aka OLE aka...

XEROX/SRI RPC

http://www.google.com/#hl=en&sclient=psy-ab&q=XEROX+SRI+Remote+Procedure+Calls

There is nothing new under the Sun.


45 posted on 06/23/2012 11:54:36 AM PDT by OldEarlGray (The POTUS is FUBAR until the White Hut is sanitized with American Tea)
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To: null and void

http://www.google.com/#hl=en&sclient=psy-ab&q=Jim+Manzi+Cashectomy+Borland

Same ol’.


46 posted on 06/23/2012 11:57:52 AM PDT by OldEarlGray (The POTUS is FUBAR until the White Hut is sanitized with American Tea)
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To: OldEarlGray

Microsoft deprecated RPC (DCE) in Windows 8 and is switching to WS-MAN (WinRM) for remote management and control. For example the new Server Manager in Windows Server 2012 is all WinRM.

See http://redmondmag.com/blogs/it-decision-maker/2012/05/ws-man-in-remoting.aspx


47 posted on 06/23/2012 12:10:53 PM PDT by Gideon7
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To: OldEarlGray

Microsoft deprecated RPC (DCE) in Windows 8 and is switching to WS-MAN (WinRM) for remote management and control. For example the new Server Manager in Windows Server 2012 is all WinRM.

See http://redmondmag.com/blogs/it-decision-maker/2012/05/ws-man-in-remoting.aspx


48 posted on 06/23/2012 12:11:40 PM PDT by Gideon7
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To: Gideon7

Microsoft Newspeak.

The Service Interface of WCF is an implementation of RPC.

Quack, Waddle, Duck.


49 posted on 06/23/2012 12:16:04 PM PDT by OldEarlGray (The POTUS is FUBAR until the White Hut is sanitized with American Tea)
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To: null and void
Translation: I hit a nerve.

Yeah, sure.

Keep thinking that if it makes you feel better.

I have no dog in the fight, and I could care less about who wins in the hardware/software wars, since, to me, they're all just tools to get the job done. I just don't go around, like a little boy, trying to score fanboy points about things that don't really matter.
50 posted on 06/23/2012 12:16:30 PM PDT by adorno
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