Free Republic
Browse · Search
News/Activism
Topics · Post Article

Skip to comments.

Retailers See Gay Population as Next Audience to Court
WSJ ^ | July 9, 2012 | Karen Talley

Posted on 07/16/2012 8:12:42 AM PDT by kevcol

click here to read article


Navigation: use the links below to view more comments.
first 1-5051-62 next last
And the results?

JC Penney: "more aggressive than other large retailers in courting gays"
While trading on above-average volume, JC Penney (JCP) decreased today, hitting and then dropping past its previous 52-week low to $20.70. The stock price is down 4.4% with a volume of 7.7 million. The stock is trading at 85.7% of its 50-day moving average and 65.7% of its 200-day moving average.


1 posted on 07/16/2012 8:12:50 AM PDT by kevcol
[ Post Reply | Private Reply | View Replies]

To: kevcol

when you suck up to less than 4% of the population.. The same 4% that does a very good job of pissing off the other 96% of said population....

Your sales nose dive.

Duh..


2 posted on 07/16/2012 8:15:00 AM PDT by cableguymn (For the first time in my life. I fear my country's government.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: kevcol

Attention all fudge packers ,,,, clean up in isle 3 .


3 posted on 07/16/2012 8:15:04 AM PDT by Lionheartusa1 (-: Socialism is the equal distribution of misery :-)
[ Post Reply | Private Reply | To 1 | View Replies]

To: kevcol

Why can’t these people just sell stuff and leave the social indoctrination to the activists?

Oh, I forgot. The activists are running the companies. And the news media. And the schools.


4 posted on 07/16/2012 8:17:30 AM PDT by Right Wing Assault (Dick Obama is more inexperienced now than he was before he was elected.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: cableguymn

Maybe the 4% has grown considerably. That tells me it’s a lifestyle of choice.


5 posted on 07/16/2012 8:17:40 AM PDT by tsowellfan (http://www.cafenetamerica.com/)
[ Post Reply | Private Reply | To 2 | View Replies]

To: tsowellfan

Obviously, gay people see less need to hide these days, causing an illusion of larger numbers.


6 posted on 07/16/2012 8:19:11 AM PDT by Capn Freedom
[ Post Reply | Private Reply | To 5 | View Replies]

To: kevcol
They are turning their attention to gays and lesbians, a group that wields substantial buying power...
Trees. I thought of this in the equivalence of trees.

A lumber yard intends to sell toothpicks instead of studs and beams.
What a waste. Good luck with that, lumberyard.

7 posted on 07/16/2012 8:19:20 AM PDT by philman_36 (Pride breakfasted with plenty, dined with poverty, and supped with infamy. Benjamin Franklin)
[ Post Reply | Private Reply | To 1 | View Replies]

To: kevcol

Aren’t white people the largest minority in the world?


8 posted on 07/16/2012 8:20:03 AM PDT by Leep (Enemy of the StatistI)
[ Post Reply | Private Reply | To 1 | View Replies]

To: tsowellfan
Maybe the 4% has grown considerably. That tells me it’s a lifestyle of choice.

People who believe in nothing will believe in anything.

9 posted on 07/16/2012 8:21:06 AM PDT by E. Pluribus Unum (Government is the religion of the sociopath.)
[ Post Reply | Private Reply | To 5 | View Replies]

To: kevcol
When we got married in 1972, our first credit card was JC Penney. Our quarters were stocked from that retailer for years. They sold us the basics with no frills. Now they are selling foo foo stuff at high prices. Too bad they lost track of the core American market.

A year ago, I cut up the card, not interested in someone who is not interested in us..

10 posted on 07/16/2012 8:21:34 AM PDT by pfflier
[ Post Reply | Private Reply | To 1 | View Replies]

To: kevcol
If I were back to school shopping for a school aged boy, I would make it a point to avoid retailers who market to gays. I wouldn't want my kid to go anywhere near their dressing rooms.

Call me a homophobe if you want, but it is the same common sense reasoning I use not to drive into certain neighborhoods after dark.

11 posted on 07/16/2012 8:23:35 AM PDT by Vigilanteman (Obama: Fake black man. Fake Messiah. Fake American. How many fakes can you fit in one Zer0?)
[ Post Reply | Private Reply | To 1 | View Replies]

To: cableguymn

That 4% of the population does have a lot of purchasing power. Given the nature of their “lifestyle” you sure have lots of money to spend when you do not have kids to clothe, feed, etc.


12 posted on 07/16/2012 8:23:39 AM PDT by C19fan
[ Post Reply | Private Reply | To 2 | View Replies]

To: tsowellfan

Same-sex greeting cards??? Really????

What groups will they advertise/pander to next? Will they pander to the gang bangers of the world, and have sales on Trayvon Martin style hoodies???

Will they pander to the drug addicts, or the hoarders next? Hoarder type people would be good customers, because they fill their houses with so much C**p everywhere. Let’s have adds showing houses filled to the brim, so you can’t even walk in there. But if the stuff is from JC Penney, it’s all good.

Cater to the baby mamas too. And why not go for homeless chic too????? There’s lots of marketing possibilities.

Gay activists tell us that it’s “hetero-normative” to have adds which show moms and dads and kids, because that sets a standard which hurts the self esteem of those who don’t fit in. So, there you have it. Retailers want to make a political statement with all of this.


13 posted on 07/16/2012 8:26:00 AM PDT by Dilbert San Diego
[ Post Reply | Private Reply | To 5 | View Replies]

To: cableguymn

“...when you suck up to less than 4% of the population..”

####

4% !?!

Homosexuals are lucky if they comprise 2% of the population.


14 posted on 07/16/2012 8:26:06 AM PDT by EyeGuy (Armed, judgmental, fiscally responsible heterosexual.)
[ Post Reply | Private Reply | To 2 | View Replies]

To: tsowellfan
Maybe the 4% has grown considerably.

They count prison inmates in this number. (If they had a choice, they'd be heterosexuals, but their choices are limited.)
Yes, the prisons are full. In some places, they're setting them free due to lack of space and/or funding.

Things aren't always what they seem, and it appears Penny's is falling for the deception.

15 posted on 07/16/2012 8:26:42 AM PDT by concerned about politics ("Get thee behind me, Liberal")
[ Post Reply | Private Reply | To 5 | View Replies]

To: C19fan
Given the nature of their “lifestyle” you sure have lots of money to spend when you do not have kids to clothe, feed, etc.

...and you also save $$$ when going out for the evening consists of a trip to the local park or public bathroom vs. dinner, movie, show, excusion.
16 posted on 07/16/2012 8:28:08 AM PDT by kevcol
[ Post Reply | Private Reply | To 12 | View Replies]

To: kevcol

17 posted on 07/16/2012 8:28:18 AM PDT by P-Marlowe (There can be no Victory without a fight and no battle without wounds.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: kevcol

Will this include courting the Sandusky’s, the Dahmer’s, the John Gacey’s, and the genitally-mutilated transgender freaks?


18 posted on 07/16/2012 8:30:50 AM PDT by Neoliberalnot (Marxism works well only with the uneducated and the unarmed.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: tsowellfan
Nope, just a very influential 4%.

Yes it is a lifestyle of choice. The entertainment industry is crawling with 'em and look at how they try to portray homosexuality as normal. Try watching a whole session of "So You Think You Can Dance" to get a good feel of the not so subliminal propaganda barrage.

The younger generation isn't more gay, they have just been bombed with the "normalcy" concept so much they have accepted the propaganda.

19 posted on 07/16/2012 8:30:58 AM PDT by pfflier
[ Post Reply | Private Reply | To 5 | View Replies]

To: Lionheartusa1

Attention all fudge packers ,,,, clean up in isle 3 .”

Coprophiles on call to isle 3.


20 posted on 07/16/2012 8:32:35 AM PDT by Neoliberalnot (Marxism works well only with the uneducated and the unarmed.)
[ Post Reply | Private Reply | To 3 | View Replies]

To: pfflier

When we got married in 1972, our first credit card was JC Penney. Our quarters were stocked from that retailer for years. They sold us the basics with no frills. Now they are selling foo foo stuff at high prices. Too bad they lost track of the core American market.


That reminds me of a story one of my co-workers told me about his home town in Alabama. The quick version goes like this:

A entrepreneur gets the idea to sell reasonably priced plain furniture to the townsfolk. He does well, actually he does very well and before he dies has five stores scattered around the state. His business model is successful.

His two daughters take over the business upon his death, now these two Southern belles have been raised in near opulence and have always had the best that Daddy’s money could buy. So what do they do?

Well not knowing the clientele of the stores their Father built up from nothing they change the furnishings from those “plain and tacky’ furnishings to the sort of things they have always had in their own homes.

Bottom line; in less than five years their stores have all gone out of business. And all because they didn’t know or understand their customer base.

The same thing will happen to J.C. Penny and Target, et al. Their customer base is or at least ‘was’ families with children.


21 posted on 07/16/2012 8:34:18 AM PDT by The Working Man
[ Post Reply | Private Reply | To 10 | View Replies]

To: kevcol; Liz
The stock owners of JCP aka GayPenney have taken it in the rear with the GayPenney's in your face Gay marketing approach this year:

B&B's, bars and restaurants may do well if they advertise and want the gay business, others will probably fare like GayPenney has this year.

22 posted on 07/16/2012 8:35:40 AM PDT by Grampa Dave (ILLEGAL IMMIGRATION IS DESTROYING AMERICA-LOOK AT WHAT IT DID TO THE WHITE HOUSE!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: kevcol; blam
Gays are 2% OF the population. Not 10%.

Giving the finger to the 98% who aren't gay is brilliant marketing... and for all those companies that agree - I say 'go for it'. And while they're at it, shove those unappealing 'green' products that cost more and don't work down our throats. That will also increase popularity...

And one more thing - while you're at it - marketing based on sexual practices - don't forget the R Kelly types - he's the rapper who likes to pee on underaged girls. Don't discriminate against his type.

23 posted on 07/16/2012 8:36:29 AM PDT by GOPJ (Innocent people dying was the objective of Fast and Furious......... Ann Coulter)
[ Post Reply | Private Reply | To 1 | View Replies]

To: kevcol
The stock owners of JCP aka GayPenney have taken it in the rear with the GayPenney's in your face Gay marketing approach this year:

B&B's, bars and restaurants may do well if they advertise and want the gay business, others will probably fare like GayPenney has this year.

24 posted on 07/16/2012 8:36:55 AM PDT by Grampa Dave (ILLEGAL IMMIGRATION IS DESTROYING AMERICA-LOOK AT WHAT IT DID TO THE WHITE HOUSE!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: kevcol; blam
Gays are 2% OF the population. Not 10%.

Giving the finger to the 98% who aren't gay is brilliant marketing... and for all those companies that agree - I say 'go for it'. And while they're at it, shove those unappealing 'green' products that cost more and don't work down our throats. That will also increase popularity...

And one more thing - while you're at it - marketing based on sexual practices - don't forget the R Kelly types - he's the rapper who likes to pee on underaged girls. Don't discriminate against his type.

Hey Kraft Foods - are you with us?

25 posted on 07/16/2012 8:37:23 AM PDT by GOPJ (Innocent people dying was the objective of Fast and Furious......... Ann Coulter)
[ Post Reply | Private Reply | To 1 | View Replies]

To: kevcol

I like Stafford shirts from Penney’s. Who sells something similar?


26 posted on 07/16/2012 8:40:33 AM PDT by Right Wing Assault (Dick Obama is more inexperienced now than he was before he was elected.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: kevcol
They should fire the dumbell who revealed their inner marketing strategies to the public. If they want to do this, that is fine- that's their decision- but releasing that info publicly is a marketing action in itself, and not a good one.

not all their customers care about social agenda of their vendors

and there will be a majority of those who are annoyed by it

27 posted on 07/16/2012 8:41:08 AM PDT by Mr. K (OBAMA MUST BE STOPPED ROMNEY/GINGRICH)
[ Post Reply | Private Reply | To 1 | View Replies]

To: GOPJ
coming soon to a JC Penney/Target/Macys near you:


28 posted on 07/16/2012 8:41:10 AM PDT by kevcol
[ Post Reply | Private Reply | To 23 | View Replies]

To: kevcol; Liz
If anyone doubts how the gay in your face ads impacated GayCPenney look at the chart below in May and June after their in your face pro Gay Mother's Day and Father's ads ran.

The downward slope looks like a world class downhill ski slope.


29 posted on 07/16/2012 8:41:59 AM PDT by Grampa Dave (ILLEGAL IMMIGRATION IS DESTROYING AMERICA-LOOK AT WHAT IT DID TO THE WHITE HOUSE!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: kevcol
I suspect any company which promotes a homosexual agenda will find their action counter-productive. I once was a JC Penny customer, primarily because their store was on the route between work and home, but not any longer.
30 posted on 07/16/2012 8:42:52 AM PDT by elpadre (AfganistaMr Obama said the goal was to "disrupt, dismantle and defeat al-hereQaeda" and its allies.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: pfflier

“So YouThink You Can Dance” is my favorite show. There is nothing new for the last 100 years that a lot of male ballet and modern (contemporary) dancers are gay. Sexuality is not discussed on the show. The executive producer is a straight former dancer, and he insists every Dance be done by a male and a female, with a few rare exceptions that are very “straight” like 3 guys doing a Broadway baseball routine, etc. And the hip hop dancers are nearly always straight.

Half the guys on Hollywood Squares were gay and that was in the 1960s.

SYTYCD doesn’t promote an agenda like Glee or the like.


31 posted on 07/16/2012 8:45:35 AM PDT by Yaelle
[ Post Reply | Private Reply | To 19 | View Replies]

To: kevcol

Why we avoid Alaska Airlines:

http://www.alaskaair.com/content/gay-travel.aspx


32 posted on 07/16/2012 8:47:49 AM PDT by cuban leaf (Were doomed! Details at eleven.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: kevcol

It’s never enough to simply cater to human beings. All their -isms must be included as well.


33 posted on 07/16/2012 8:48:22 AM PDT by onedoug
[ Post Reply | Private Reply | To 1 | View Replies]

To: kevcol

So 1-2 percent of the human race is a large enough group to sell out for?
So you pick up even 100% of them and you lose 1% of the other 98-99% of the human race and this makes sense to retailers?
IDIOTS..............


34 posted on 07/16/2012 8:48:31 AM PDT by SECURE AMERICA (Where can I sign up for the New American Revolution and the Crusades 2012?)
[ Post Reply | Private Reply | To 1 | View Replies]

To: cableguymn

Homosexuals are only 4% of the population that buy the EXACT same things that everybody else does, so they aren’t a “new untapped market”. The academic fools keep deluding themselves.


35 posted on 07/16/2012 8:49:35 AM PDT by Clock King
[ Post Reply | Private Reply | To 2 | View Replies]

To: kevcol

this junk is recycled every so often. Particularly after some homosexual is caught molesting boys scandal (see sandusky).

In the end the result is making any product a product to AVOID because of marketing. Whatever is sold to homosexuals agressivly becomes the stay away product. The same with using homosexuals as product promoters.

It becomes a pyric marketing victor which MIGHT gain a niche but cause 98% to not spend money on the product.


36 posted on 07/16/2012 8:50:38 AM PDT by longtermmemmory (VOTE! http://www.senate.gov and http://www.house.gov)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Lionheartusa1

I think that would be...clean up isle 2.


37 posted on 07/16/2012 8:51:26 AM PDT by Beagle8U (Free Republic -- One stop shopping ....... It's the Conservative Super WalMart for news .)
[ Post Reply | Private Reply | To 3 | View Replies]

To: kevcol

Maybe a god idea for the makers of K-Y Jelly™ and Vasoline™.


38 posted on 07/16/2012 8:52:20 AM PDT by central_va ( I won't be reconstructed and I do not give a damn.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Clock King

by their own admission in court papers they are only 2% and it is suspected the 2% is inflated by including the prison population.


39 posted on 07/16/2012 8:54:28 AM PDT by longtermmemmory (VOTE! http://www.senate.gov and http://www.house.gov)
[ Post Reply | Private Reply | To 35 | View Replies]

To: Grampa Dave

somebody in JCPenny marketing must have concluded the company will inevitably close so they are just “going in the bunker” and taking the ungrateful company with them.


40 posted on 07/16/2012 8:57:34 AM PDT by longtermmemmory (VOTE! http://www.senate.gov and http://www.house.gov)
[ Post Reply | Private Reply | To 29 | View Replies]

To: kevcol

btw, the homosexual Alaska Airlines site can not be accessed from the standard site. It is meant to be “under the radar”. That is, homosexuals know about it but your average American does not.

And it is not unintentional on the part of Alaska airlines. If you go to their site map from any screen (even one of the gay screens), it is not on the site map.

There are two ways to find it: 1. someone posts it like I did here or 2) you google alaska airlines and gay.

The company is trying to have their cake and eat it too. It is sleazy beyond belief.

And check out their “gay package deals” with a discount code. It would be interesting if a straight person used those discounts on a trip that coincides with one, though you may find the rest of the people on the plane a bit more interesting than normal.


41 posted on 07/16/2012 9:00:41 AM PDT by cuban leaf (Were doomed! Details at eleven.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: longtermmemmory

2% is the number that I’ve always heard. Much ado about nothing. However, it is standard operating procedure for all minorities, blacks, Jews, and homosexuals to inflate their representation in the population - or at least to try and make the MSM, Hollywood and the rest of the discretionary capitalistic environment to think they are.


42 posted on 07/16/2012 9:00:41 AM PDT by Gaffer (NOVEMBER !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!)
[ Post Reply | Private Reply | To 39 | View Replies]

To: pfflier
The American public has been a victum of the greatest PR scam of scams over the issue of queers.

The same old lies over and over will start to sound like the truth.

43 posted on 07/16/2012 9:02:38 AM PDT by oldtimer
[ Post Reply | Private Reply | To 19 | View Replies]

To: kevcol

JC Penney discriminates against black rappers like R Kelly who like to pee on underaged girls. Is JC Penney racist? Or do the judge people based on sexual practices? R Kelly and black rap ARTISTS have human rights too.

JC Penney is racist and sexist... and so is Kraft Foods - they discriminate against black rappers - black rappers who have different sex practices than uptight right wing Christians. It’s time for equality and human rights....


44 posted on 07/16/2012 9:03:44 AM PDT by GOPJ (Innocent people dying was the objective of Fast and Furious......... Ann Coulter)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Beagle8U

LOL (”isle” should be “aisle” though)

Too funny.


45 posted on 07/16/2012 9:03:53 AM PDT by Mich Patriot (Today if you invent a better mousetrap, the government comes along with a better mouse. RReagan)
[ Post Reply | Private Reply | To 37 | View Replies]

To: kevcol

The pedophile and goat market can’t be too far behind.


46 posted on 07/16/2012 9:04:00 AM PDT by WKUHilltopper (And yet...we continue to tolerate this crap...)
[ Post Reply | Private Reply | To 1 | View Replies]

To: kevcol

JC Penney discriminates against black rappers like R Kelly who likes to pee on underaged girls. Is JC Penney racist? Or do the judge people based on sexual practices? R Kelly and BLACK RAP ARTISTS have human rights too.

JC Penney is racist and sexist... and so is Kraft Foods - they discriminate against black rappers - black rappers who have different sex practices than uptight right wing Christians. It’s time for equality and human rights....


47 posted on 07/16/2012 9:04:45 AM PDT by GOPJ (Innocent people dying was the objective of Fast and Furious......... Ann Coulter)
[ Post Reply | Private Reply | To 1 | View Replies]

To: kevcol

I go to a store to buy a product at a fair price. I do not go to a store to learn about diversity or financially support a company’s political correctness.
If your store just oozes rainbows, it better be either a religious book store or a baby nursery themed outlet.
If I see guy/guy models, rainbow kerchiefs and ladies holding hands, you might as well put spiked dog collars and dildos in the window to complete the picture.
At which point, I retch just a little and walk on by.


48 posted on 07/16/2012 9:05:03 AM PDT by bossmechanic (If all else fails, hit it with a hammer)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Clock King
Homosexuals are only 4% of the population that buy the EXACT same things that everybody else does, so they aren’t a “new untapped market”. The academic fools keep deluding themselves.

Look, we're all having fun here - and you're being logical and truthful - - it's a buzzkill... (Just kidding - isn't it fun liberals can't do the logic OR the math?)

49 posted on 07/16/2012 9:09:32 AM PDT by GOPJ (Innocent people dying was the objective of Fast and Furious......... Ann Coulter)
[ Post Reply | Private Reply | To 35 | View Replies]

To: kevcol
a group that wields substantial buying power

Pure BS. They aren't any better off than heterosexsuals.

These jackasses make it sound as if homosexuals are the at the top positions of every corporate ladder and not hairdressers, female impersonators, public restroom prowlers, and out of work actors and dancers.

50 posted on 07/16/2012 9:12:57 AM PDT by N. Theknow (Kennedys=Can't drive, can't ski, can't fly, can't skipper a boat, but they know what's best for you.)
[ Post Reply | Private Reply | To 1 | View Replies]


Navigation: use the links below to view more comments.
first 1-5051-62 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
News/Activism
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson