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Your Baby Can Read Company Going out of Business
Associated Press ^ | July 16, 2012 | DAVID CRARY

Posted on 07/16/2012 11:35:40 AM PDT by reaganaut1

Edited on 07/16/2012 11:40:25 AM PDT by Admin Moderator. [history]

The company that persuaded hundreds of thousands of parents to buy Your Baby Can Read products is going out of business, citing the high cost of fighting complaints alleging its ads were false.

Your Baby Can LLC announced the decision on its website.


(Excerpt) Read more at abcnews.go.com ...


TOPICS: Business/Economy; Culture/Society
KEYWORDS: literacy
I have not used "Your Baby Can Read" and doubt that trying to teach infants and toddlers does much good. But I don't think it does any harm, either, and the idea that someone can complain to the government and put an educational company out of business for "inflated claims" scares me. Can I sue the public schools and have them shut down for all the inflated claims they make? Or can I start small and sue the publishers of Everyday Math? In a free country, people who think an educational program doesn't work publicize their complaints, but they don't get the government to take the product off the shelves. Btw, the Amazon reviews of the company's products are mostly favorable. Many of the people who actually bought the product like it.
1 posted on 07/16/2012 11:35:48 AM PDT by reaganaut1
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To: reaganaut1

If it keeps one baby from learning to read, it’s worth it.


2 posted on 07/16/2012 11:37:57 AM PDT by null and void (Day 1272 of our ObamaVacation from reality - Heroes aren't made Frank, they're cornered...)
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To: reaganaut1
"Your Baby Can Read"

For those who find Hooked on Phonics just too hard.

3 posted on 07/16/2012 11:40:54 AM PDT by sportutegrl
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To: null and void

My grandson learned to read by the time he was 15 months old, using Your Baby Can Read. When he was two, he could read every word in his vocabulary and some that were not even in his vocabulary, like “Chimpanzee”.

I took him to a little zoo when he was 15 months old and pointed to the pig barn, which was labeled, “Pigs” and he told me what it said. I also tested him with flash cards and he was actually able to read them.


4 posted on 07/16/2012 11:44:56 AM PDT by Eva
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To: reaganaut1

Do they have a program to teach my dog to read?


5 posted on 07/16/2012 11:45:37 AM PDT by nickcarraway
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To: reaganaut1

A much simpler business model would be “Yo Chile Ignerint”.
Easily designed curriculum, minimal study time.. send money
and we can assure that at a minimum... Yo Chile Ignerint.

I missed my calling in marketing, tell you what.


6 posted on 07/16/2012 11:45:46 AM PDT by humblegunner (Pablo, being wily, pities the fool.)
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To: reaganaut1

I used similar techniques (in an earlier decade) to teach my child to recognize colors at age 4 months and to read independently by age 3. While the other parent and all four grandparents scoffed, he skipped a grade and remained a top-notch student all the way through the doctorate, in spite of several family tragedies and upheavals that statistically are found more often in kids who fail.

If you can read, you can learn or solve many other fields and problems. If you can’t read, everything is a struggle.

It is probable that the complainants expected to open a package, sneer at the instructions and have magic happen with no effort. Losers. To try to get paid off for it is evil.


7 posted on 07/16/2012 11:46:29 AM PDT by Albion Wilde ("Real men are not threatened by strong women." -- Sarah Palin)
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To: reaganaut1

Gov’t agencies love to protect us from such evil entrepreneurs, while potential terrorists walk across our borders daily.


8 posted on 07/16/2012 11:47:36 AM PDT by Rennes Templar (Nov. 7. Morning in America again.)
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To: sportutegrl

Hooked on Phonics doesn’t work on babies. Your baby can read does.

The problem that a lot of people have with the Your baby can read program is that they allow the child to watch other tv. My daughter never turned the tv on during the day for her son.


9 posted on 07/16/2012 11:47:36 AM PDT by Eva
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To: nickcarraway
Do they have a program to teach my dog to read?

Now that's something that would interest me. LOL.

10 posted on 07/16/2012 11:49:31 AM PDT by OldPossum ( "it's" is the contraction of either "it is" or "it has"; "its" is the possessive pronoun)
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To: Albion Wilde

Actually, it’s more likely that your child was an outlier. The majority of kids cannot read at such an early age no matter how much chest thumping you do. It’s not the parents’ fault as so many would love to believe here. It’s not for lack of trying, it’s just a fact.

These ads were clearly false.


11 posted on 07/16/2012 11:50:35 AM PDT by AlmaKing
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To: Eva

My aunt learned to read at 4 while looking at the book as my grandfather read her stories. They later found she had a genius-level IQ. She used to read calculus books for enjoyment!


12 posted on 07/16/2012 11:51:04 AM PDT by Twotone (Marte Et Clypeo)
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To: reaganaut1
I never used any product like this to teach my kids, but don't doubt that it does them some good. I think teaching your child to read is the number 1 thing a parent can do to ensure their child's success. When my youngest was born, I read to her every night before she was even sitting alone. She paid attention to the pictures and then later, apparently, the words, because before she even started school she began to read billboards, trucks and packages to me. And I don't mean she recognized the brand names, etc., she was reading words she could not possible guess at. Later in school, she was reading at a 12th grade level in the 6th grade & is a spelling and grammer nazi. She began college last year with the idea of a degree in English, but changed to geology by the end of the year.

Today, she is playing with the Tarleton band for Governor Perry at a political event. She's not too impressed, though, as she considers him a rino, as do I.
13 posted on 07/16/2012 11:52:30 AM PDT by texas_mrs
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To: reaganaut1

I’m waiting for “Your Baby Can Do Analytical Calculus.”


14 posted on 07/16/2012 11:53:11 AM PDT by JaguarXKE (If my Fluffy had a puppy, it would look like the puppy Obama ate!)
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To: reaganaut1

“Your Baby Can LLC”

hmmm... your baby can form business entities?


15 posted on 07/16/2012 11:54:05 AM PDT by MrB (The difference between a Humanist and a Satanist - the latter knows whom he's working for)
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To: Albion Wilde

Agreed! If you don’t do another thing for your child’s education, you give them a great gift by instilling the ability and love for reading and open up a whole world of possibilities within their reach.


16 posted on 07/16/2012 11:56:20 AM PDT by texas_mrs
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To: AlmaKing

You should definitely punish your children severely, if they don’t read by age 2. That’s good parenting.


17 posted on 07/16/2012 11:56:41 AM PDT by nickcarraway
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To: JaguarXKE
I’m waiting for “Your Baby Can Do Analytical Calculus.”

Your baby can do seal training. Either the SEAL type of silent infiltration and killing or seal tricks of balancing a ball on his nose and catching a fish in mid-air would be cool.

18 posted on 07/16/2012 11:59:51 AM PDT by KarlInOhio (You only have three billion heartbeats in a lifetime.How many does the government claim as its own?)
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To: reaganaut1

I certainly attribute the YBCR program in large part to our 4 year old granddaughter’s ability to read so well.


19 posted on 07/16/2012 12:00:08 PM PDT by OB1kNOb (The prudent see danger and take refuge, but the simple keep going and pay the penalty. - Prov 22:3)
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To: reaganaut1

I’ve never used it for my kids or granddaughter. I’m a believer that children should learn to read the old-fashioned, phonetic way.


20 posted on 07/16/2012 12:03:54 PM PDT by ScottinVA (Buying Drain-O requires photo I.D... yet voting doesn't???)
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To: OldPossum

I think dogs can “read”. I watched Dogs Decoded and there was a dog who could look at a picture of a toy and then go into another room and bring that toy back. That is just a step away from reading. If the toy had a word on it, like “ball” and then they would gradually fade out the outline and color, I believe the dog would be able to look at the word “ball” and go choose the ball from among the other toys. My son was reading the newspaper when he was a year old and I had never really “taught” him to read. He picked it up from road signs, store signs, his alphabet blocks, etc. I don’t know that there was any huge advantage in it though.


21 posted on 07/16/2012 12:06:56 PM PDT by Anima Mundi (ENVY IS JUST PASSIVE, LAZY GREED)
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To: Mrs. Frogjerk

Ping!


22 posted on 07/16/2012 12:07:23 PM PDT by frogjerk (OBAMA NOV 2012 = HORSEMEAT)
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To: texas_mrs

Woohoo! Go, Texans!


23 posted on 07/16/2012 12:21:16 PM PDT by bgill
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To: AlmaKing
Actually, it’s more likely that your child was an outlier. The majority of kids cannot read at such an early age no matter how much chest thumping you do.

Well, I guess my cat was an outlier, too; I used the same techniques to teach her hundreds of concepts. She got to choose her own supper and treat flavor preferences, could count to four, and would answer commands to go back into the house or jump into her basket to be brushed, etc. Mammals learn through love and encouragement.

I believe in the potentials of all children and know that many more can be taught much better than they are currently being taught. If you haven't seen the wonderful movie Stand and Deliver about the real life of the hispanic ghetto educator Jaime Escalante, do yourself a favor and rent it.

Also, the books of Jane Goodall and Temple Grandin are very insightful. Both learned to communicate and understand other mammal species, which has led to greater insight of some of the underlying ways humans communicate.

24 posted on 07/16/2012 12:29:24 PM PDT by Albion Wilde ("Real men are not threatened by strong women." -- Sarah Palin)
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To: nickcarraway

“Do they have a program to teach my dog to read?”

Leashed on Phonics is a good program. What kind of dog is it? You will have to check on the dialect.


25 posted on 07/16/2012 12:32:18 PM PDT by EQAndyBuzz (ABO 2012)
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To: texas_mrs
I think teaching your child to read is the number 1 thing a parent can do to ensure their child's success. When my youngest was born, I read to her every night before she was even sitting alone....

Great job, Mom!! I totally agree!

26 posted on 07/16/2012 12:32:45 PM PDT by Albion Wilde ("Real men are not threatened by strong women." -- Sarah Palin)
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To: JaguarXKE
I’m waiting for “Your Baby Can Do Analytical Calculus.”

See post 24 -- "Your Ghetto High School Kid Can Do Analytical Calculus."

27 posted on 07/16/2012 12:35:30 PM PDT by Albion Wilde ("Real men are not threatened by strong women." -- Sarah Palin)
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To: MrB

With a good lawyer....yeah........


28 posted on 07/16/2012 12:37:12 PM PDT by Red Badger (Think logically. Act normally.................)
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To: reaganaut1

I may have to rethink the new business venture I was about to launch: “Your Baby Can Drive.”


29 posted on 07/16/2012 12:41:08 PM PDT by GreenHornet
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To: reaganaut1

The government/education mafia claims another victim.


30 posted on 07/16/2012 12:41:51 PM PDT by BigBobber
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To: sportutegrl
So now the market will be more flooded with Chinese knock offs of these products like “Hooked On Phoenix” and coloring books titled "Schenect The Dots.”
31 posted on 07/16/2012 12:44:05 PM PDT by Hillarys Gate Cult (Liberals make unrealistic demands on reality and reality doesn't oblige them.)
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To: bgill


BLEED PURPLE! :)

32 posted on 07/16/2012 12:51:16 PM PDT by texas_mrs
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To: humblegunner
A much simpler business model would be “Yo Chile Ignerint”.

Wonderful. Now I have people standing around outside my office wondering what I'm snickering about. ;-)
33 posted on 07/16/2012 1:01:58 PM PDT by Milton Miteybad (I am Jim Thompson. {Really.})
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To: JaguarXKE

All babies are born with the innate ability to do analytical calculus. It’s just that they forget how by the time they learn to write standard notation.


34 posted on 07/16/2012 1:02:12 PM PDT by Boogieman
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To: JaguarXKE

Obama promises that if he is re-elected, it will be “Your Baby Can Fly.”


35 posted on 07/16/2012 1:09:11 PM PDT by karnage
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To: Twotone
My aunt learned to read at 4 while looking at the book as my grandfather read her stories.

Our #2 son learned to read about that age, and in the same way. When he moved from his crib to a bed, I'd lay down with him and read until he fell asleep. I'd point to the words as I read them, and before I knew it, he was reading all on his own.

On a family trip, a few months before he turned 4, we were traveling with hubby's sister and b-i-l, and trading drivers as we rode through the night. At one point, b-i-l was driving our car while hubby was driving the little bus his sister's family was using. I slept in the back seat of our car, and #2 son was in his booster seat in the front seat with my b-i-l. A few hours later, when we stopped for breakfast, b-i-l asked, "Did you know David could read?" I said sure, and asked how he knew. He said that David read all the highway signs for him as he drove down I-81! ;o)

36 posted on 07/16/2012 1:10:19 PM PDT by SuziQ
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To: reaganaut1
The company that persuaded hundreds of thousands of parents to buy Your Baby Can Read products is going out of business, citing the high cost of fighting complaints alleging its ads were false.

Isn't private enterprise wonderful? if there is a problem, the public solved it.

Why can't this be applied to government?
That is a totally serious question!

37 posted on 07/16/2012 1:13:43 PM PDT by publius911 (Formerly Publius 6961, formerly jennsdad)
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To: nickcarraway
Do they have a program to teach my dog to read?

Sure.
Any mammal except politicians...

38 posted on 07/16/2012 1:16:26 PM PDT by publius911 (Formerly Publius 6961, formerly jennsdad)
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To: EQAndyBuzz
Leashed on Phonics is a good program. What kind of dog is it? You will have to check on the dialect.

"Aye, tis' troof."

- A. Wheaten Terrier

39 posted on 07/16/2012 1:17:28 PM PDT by Rinnwald
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To: humblegunner
I missed my calling in marketing, tell you what.

That's fraud, dude!
You can't sell training to people to be what they already are.

40 posted on 07/16/2012 1:19:01 PM PDT by publius911 (Formerly Publius 6961, formerly jennsdad)
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To: reaganaut1

The first time your baby asks you to explain any provocative billboard in a major metropolitan area, you will reconsider the entire enterprise.


41 posted on 07/16/2012 1:21:48 PM PDT by esquirette ("Our hearts are restless until they find rest in Thee." ~ Augustine)
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To: Eva
NEWSFLASH

Some babies are smarter than others. Also, many young parents cannot actually .... well ... read. So, they haven't a prayer of using the program.

42 posted on 07/16/2012 1:51:33 PM PDT by Kenny Bunk (So, Scalia, Alito, Thomas, and FU Roberts can't figure out if Obama is a Natural Born Citizen?)
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To: publius911
That's fraud, dude!
You can't sell training to people to be what they already are.

That be capitalism.

43 posted on 07/16/2012 2:01:31 PM PDT by humblegunner (Pablo, being wily, pities the fool.)
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To: humblegunner

I sent my kid to the Evelyn Woodhead Sped Reedin Korse.


44 posted on 07/16/2012 2:02:17 PM PDT by dfwgator (FUJR (not you, Jim))
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To: null and void

The idea and logic of “your baby CAN read” (not ‘will’, definitely, just ‘can’) is built on a few already achieved understandings about human language skills.

Humans - infants and children - have language skills earlier than do they have the skill to speak - which involves certain physical changes and mastery of the voice, not just ‘mental’ ability.

Humans are able to learn and recognize the meaning of sounds communicated to them - “NO!!!!” - much sooner than they can speak. Mastery of understanding what is meant by a spoken word demonstrates that the skill to recognize an idea through symbols is already there (symbolism - a sound we make in speech is but a sound-symbol for an idea).

Humans can identify symbols that they are taught are attached to either words (sounds) or ideas, earlier than they can speak. It has been shown that “baby’s” ARE able to learn a small dictionary of symbols from “American Sign Language” earlier than they they will speak. (in the last five years, babies among my relatives have done so).

So, both symbols and sounds can be learned and applied (by the human brain) for communication in a time frame that is possible to achieve before the ability to speak takes hold.

It is certainly “possible”, with training (when the spelling of the word “cat” is always shown along with the image of a cat and the sound of the word cat), and “reading ability” (recognizing the word symbols identified with an image) to begin (rudimentary) even before normal speech does.

Regardless, the obviously well funded advocacy group that filed the complaint with the FTC had deep enough pockets to damage the finances of the company. Too bad.


45 posted on 07/16/2012 2:12:56 PM PDT by Wuli
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To: GreenHornet
I may have to rethink the new business venture I was about to launch: “Your Baby Can Drive.”

I was thinking of, "Your Baby Can Make Up Words That Only He Understands."

46 posted on 07/16/2012 5:00:13 PM PDT by dr_lew
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To: Anima Mundi

Thank you for your post 21. Sorry to be so tardy in responding. I just now signed back on again.

That’s a fascinating story about the dog “reading” an instruction. They are fascinating creatures, aren’t they? Our two provide Mrs. OP and me with enormous pleasure. I cannot imagine a world without them.


47 posted on 07/16/2012 5:25:50 PM PDT by OldPossum ( "it's" is the contraction of either "it is" or "it has"; "its" is the possessive pronoun)
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To: humblegunner

“A much simpler business model would be “Yo Chile Ignerint”.”

Too late, public schools have been working that one for years.


48 posted on 07/16/2012 5:35:35 PM PDT by Rebelbase (The most transparent administration ever is clear as mud.)
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