Skip to comments.J.C. Penney stock crashes with news of gay marriage support
Posted on 07/19/2012 3:25:37 PM PDT by NYer
Simply put, people are not shopping at J.C. Penney. AFA and OneMillionMoms are showing success in the effort to educate people to Penney's aggressive national campaign to promote "gay" marriage.
The company is going downhill fast. Since February, the company stock has lost more than half its value, and Standard & Poor's Ratings Services lowered its credit rating on J.C. Penney Co. further into "junk" status.
Snapshot of J.C. Penney under same-sex marriage crusade
|February 2012||May 2012||June 2012||July 2012|
|JCP announces Ellen DeGeneres as their new spokesperson.||JCP launches catalog ad featuring two "gay" moms.||JCP launches catalog ad featuring two "gay" dads.||JCP stock rated "junk" by S&P. JCP fires marketing exec.|
|Stock price falls to $35.67||Stock price falls to $25.83||Stock price falls to $20.02|
First-year CEO Ron Johnson's decisions have led to disastrous results for the company. Rather than build on the faith-based traditions of founder James Cash Penney, Johnson has abandoned family values and taken the company into a financial tailspin by embracing social activism.
Families are the backbone of Penney's existence. As long as it pushes homosexual marriage, families will go elsewhere.
Make a personal phone call to J.C. Penney's customer service department. Urge them to return to family values and stop pushing the gay marriage agenda.
Their numbers are 972-431-8200 (customer service) and 972-431-1000 (corporate headquarters).
Because JCP blocks emails from our server, you can also write a personal email to J.C. Penney at this email address: firstname.lastname@example.org.
"In what will go down as the stupidest PR stunt in modern history General Mills as a company has endorsed same sex marriage," said group spokesman Andy Parrish in an email. "I know it seems odd for a company who spends billions of dollars marketing products to moms and dads with young children to do such a thing, but General Mills has tried to please a small minority of individuals who feel entitled to change the definition for all society "
I liked JCP for their clothing line, but won’t shop there now.
Loved GM cereals, but since they celebrate sodomy, I quit buying...I’m doing fine with Kellogg’s and Quaker Oats...fell in love again with Cap’n Crunch Peanut Butter! :)
Politics and business don’t mix. Why in the name of Sam Hernandez would you want to alienate potentially half of your clientele? For every gay you get you lose six “non-gays”. If I were a stockholder I would vote out the entire boad of directors on general principle.
While I’m soo very tired of people/companies/whatever coming out “in support of gay marriage” I wonder what Penny’s stock was before the announcement.
Seems like a half/non story to me. Penny’s has been struggling for years.
like you I will no longer shop there. have not used my JCPenny charge for many years. will give them a call in the morning and make sure it is canceled.
If JCP doesn’t turn things around, and fast, I can see them being a ‘zero’. Then again, there’s usually strong support at $0. LOL
IMO, what REALLY killed them wasn’t so much the gay marriage stuff as it was their stopping coupons going out to customers. My wife used to get great coupons from them all the time, which lead her to often go to their stores. Once the coupons stopped coming, she stopped going back.
I don’t think they need to push “traditional values” either. How about staying the hell away from ALL ‘social issues’, and just being a great store?
If I want to learn about social issues and related matters, I’ll go to church. When I go to a dammed store, I want to BUY STUFF!!! If I wanted to learn about gay marriage, gay people in general, or anything else to do with gayness, I’ll go to San Francisco.... NOT JCP!
Go Ellen....Depraved “shark” preying on society at large. Maybe you can get the stock down to 10 by Christmas.
I’m shocked! You mean social activism, pandering to homosexual’s and trying half-arsed advertising strategies that may have worked for Apple which is able to maintain high profit margins due to its legion of fanboy followers doesn’t reflect well in running a chain of department stores? Whoulda thunk it!
If only there were a store that advertised to families, no, not pandering with a bunch of American flags and apple pie served at the counter, but just offering good quality product at a reasonable price with helpful, knowledgeable employees and a focus on minimizing fluff and overhead without bending to left-leaning trends or social activism.....that would just be amazing
Exactly what I was getting at!!!! Well said!
As Michael Jordon always used to say: “Republicans buy shoes too”.
To be perfectly fair, JCP’s stock has been tanking since 2007. It bounced back a bit in 2009. The problem is that JCP doesn’t have anything anyone wants. Trying to gay-wash their retail operations isn’t going to help at all - gay people wouldn’t be caught dead in JCP merchandise as it is not stylish enough, and it would just turn off whatever conservative or religious shoppers (not just Christian, but Jewish and Islamic) that still shop there (for whatever reason.
Personally, I can’t say I participated in the boycott - because it isn’t a boycott if you weren’t going to shop there anyway. I haven’t bought anything from JCP in over 15 years. :P
Why must they get into these issues on one side or the other? It is bad for business for the whole country when something like this happens, not just for Penney.
Just to add that I don’t think it’s there gay-friendly stance that has hurt them as much as incompetent leadership. Starbucks and General Mills both came out in favor of gay marriage and haven’t had any troubles outside of limited protests/petition signings.
JC Penney however has turned into an absolute garbage store, the selection is terrible, the prices are mediocre, the service is crap and all the social activist stuff just piles on top there, the new CEO has been nothing short of a disaster and has brought that company to its knees.
It’s the same with Hollywood. I stopped going to movies years ago. They lose millions of customers by playing politics with everything.