[9YearLurker]

Notice how he takes a chunk of his column to go through the fiction that his 16.9 ounce bottle is ‘two servings’, and so there are actually only 35 calories per serving in his product?

[zeugma]

Notice how he takes a chunk of his column to go through the fiction that his 16.9 ounce bottle is ‘two servings’, and so there are actually only 35 calories per serving in his product?

Yeah. Pretty silly. Intelligent folk realize the "serving size" is the multiplier for anything on the label.

[HiTech RedNeck]

I think the FDA with its nutritional label standardization rules, which specify the range that a “serving” should fall in, is to blame for this arbitrary distinction. Otherwise it would make sense to call the whole 16.9 ounce bottle one serving.