Skip to comments.Target offers same-sex wedding registries; vows political neutrality
Posted on 07/28/2012 6:22:55 AM PDT by TurboZamboni
When gay couples are ready to get married, Target is happy to help them celebrate.
The Minneapolis-based discount chain is running an ad featuring two grooms as an invitation to other gay and lesbian couples to set up their wedding registries at Target.
"Be yourself, together," the text of the ad reads. "Build a Target Wedding Gift Registry as unique as the two of you."
Does this mean Target Corp. is ready to make a commitment, too? Is Minnesota's most prominent corporation taking a public stand supporting gay marriage -- and opposing the Minnesota marriage amendment, which is coming to a vote in November?
(Excerpt) Read more at twincities.com ...
People with MBAs sure are stupid.
That’s sick, not neutral !
I am a capitalist—I believe in the capitalist system and I give applause to any business that works to keep up their sales! I give Kudos to Target! i do not agree with Gay marriage—but I do agree with making money!
Okay...Penney’s, Target, General Mills, Starbucks...am I missing anyone?
Sounds like you need to open a clinic offering cut-rate abortions.
Every morning when I wake up and find that G-d has not buried this country in fire and brimstone; I marvel at His patience.
In this case they are appealing to even a smaller percentage. Not all gays marry. It’s my understanding that past the first year, the number of weddings held in Mass. have been fairly low.
I don’t think they are doing appropriate market research for this. I would want to see the numbers of actual registered marriages from the states who have “gay marriage” to see if diverting advertising dollars is worth it.
I am also wondering if focus groups for the advertising campaign (if they actually had any) don’t have the Bradley effect to keep people from appearing
“intolerant.” Seriously, want 26 year old woman is going to want to register at a place that is advertising for two men?
They had already captured the 2”, did Gays not previously shop before being given special status/rights?
It's all about lefty ideology, and Gays running many of the Marketing Depts.
I think it’s amusing that “detestable” big businesses are turning liberal causes into marketing schemes. I support traditional marriage but as a libertarian/conservative, if Target can make a buck of these people, so be it. If they lose a buck because others won’t shop there, so be that too. Let the market decide.
I just don't see how trying to appeal to 2% of a market while losing a likely 60% equals capitalism rather than being an open attempt at public business suicide.
Perhaps Amazon. Bezos is giving his own money in that case, though. But he is Amazon and Amazon is him.
GM flew the homo flag over their Fort Wayne manufacturing plant about a month ago. Maybe it was a rogue plant manager. Have to wait and see.
There aren't enough retail establishments like Chick-Fil-A and In-N-Out.
I think the market is no where near 2%, it’s much lower. Gays themselves are not in lockstep regarding gay marriage. I know a number of gays who believe marriage should be one man/one woman.
His money came from us. I choose to withhold that money.
Well, that pretty much ends my Target shopping. I don’t patronize JC Penneys anymore either, and will continue to patronize those businesses who either uphold God’s Word regarding marriage or who at least have the good sense to remain politically neutral.
that list is getting longer- General Mills,Amazon,etc.
Don’t forget The Muppets (Jim Henson Company), too.
Don’t buy any fudge there.
Shouldn’t their wedding guests be donating their “gifts” to the Obama campaign?
If they can make enough money off gays to stay in business , why should anyone complain?
If gay business is what they want that is what they should get. Straights can shop elsewhere.
The problem is, that 2% has the backing of a bunch of liberals and PC nitwits, that’s how it came to this point.
I am a capitalistI believe in the capitalist system and I give applause to any business that works to keep up their sales! I give Kudos to Target! i do not agree with Gay marriagebut I do agree with making money!
Never did like Target so now it’s on my ever growing list of banned stores.
I guess they’re thinking this will bring about a significant increase in the sale of vaseline.
Target’s run by a bunch of Minnesota liberals, mostly Feminazis. They used to be huge corporate supporters of Planned Deadbabyhood, but some pro-lifers bought enough stock to introduce a shareholder resolution challenging the practice, so the libs folded. Maybe that will have to happen again.
"Elsewhere" these days is pretty much limited to Chick-fil-A.
You cannot serve both God and mammon. Judas made money too.
“I think its amusing that detestable big businesses are turning liberal causes into marketing schemes. “
You have it backwards. As noted by others, this is bad marketing, they are now marketing for something that is doesnt exist in 43 states, they gain a tiny market maybe but put off many others ... but its effective in moving our culture, normalizing the previously unthinkable.
This is hijacking marketing for liberal causes.
Probably not the dumbest post of the day, but I'll bet you make the top 10. :)
” we all know how profitable and popular social Marxism is! “
Indeed. Lenin’s remark holds.
Shopper: “I am looking for enough rope for the capitalists to hang themselves with?”
Clerk: “That’s in Aisle 11, right next to the Petards you can hoist yourself on.”
I submit that all the people that were incinerated in Sodom and Gommorah weren’t actual Sodomites. There were most likely a fair number of “Capitalists” who supported the practitioners for profit or out of convenience.
What stores can we go to that will like CONSERVATIVES???
The Salvation Army.
Maybe it’s time they expand their clothing line:
“Target...vows political neutrality”
Were they stopping them from registering their pretend weddings there before this? NO! So the fact is that what Target is doing is anything but politically neutral.
Without doubt, they have definite weak points. As members of an elite, particularly MBA holders from the top-flight schools, they're prone to overestimate the influence of a small minority that's hyped all over the place. They themselves are a small, albeit exclusive, minority. Camille Paglia noted that male homosexuals are aristocratic at heart. What better group o' guys to tickle the vanity of a top-drawer MBA holder?
The guys seem to be forgetting an old truth: "If you want to live in Manhattan, you sell to the Bronx. If you want to live in the Bronx, you sell to Manhattan."
These people know that after a brief spurt of interest everyone will settle back into going along to get along, so they do whatever makes them a buck and gets them free publicity with pats on their little heads from the "in crowd". The way they see it, Americans have so far accepted everything that's been shoved down their throats from kindergarten condoms to contraception and abortion, so any negative effects will be minor and short lived at best. If it's like everything else that's "upset" average folks it'll be over with in time for them to have great Black Friday sales numbers. As with so many things in the past, it'll amount to a month or so of somewhat lower sales after which they'll win back shoppers by tossing them a bone like putting a little cross on the Pilgram in their Thanksgiving Day sales flyer or using "Merry Christmas" in a few ads rather than "Happy Holidays".
The King Barry round table of Christians in Name Only and Cafeteria Catholics expect you to lay down and roll over the same way the majority rolled over and begged for more rather than making it as hard to run an abortion clinic as it would be to run a Jim Crow lunch counter again in Birmingham. Ending Jim Crow was a cause worth being jailed and having mass demonstrations over but ending the ritual murder of millions of infants and the spreading of the queer agenda isn't? No wonder the democrat fascists have run the country for eighty years and get whatever they want; they're obviously far more dedicated to Fascist ideology than Christians are dedicated to living for Christ and having society reflect Christian values.
It's time for Americans to fish or cut bait, especially those who call themselves Christian. Companies either have to pay a large and long term penalty when they defy Christian and traditional American values, or the people who call themselves Christian need to sit down, shut up, and stop pretending they believe in and stand up for Jesus Christ who lowered Himself to the level of a human, then was mocked, tortured, crucified for them.
So how should your children and grandchildren bet, Christians? Should they bet you'll raise enough Hell to roll all of this back or should they bet on another thirty years of those responsible for them burying their heads in the sand and pretending that some band of magicians will just make this all disappear one afternoon?
Better still, maybe they should bet on the 88 reasons why the Great Surrender & Evacuation will happen before 1988 as a way to rationalize sitting on the sidelines and doing nothing.
OK, I got that off my chest.
Sorry for the rant, but Orange Juice sales suffered more and longer for having Anita Bryant as the Growers spokeswoman when the queers were upset than the supporters of mass murder and the queer agenda have ever suffered for forcing their agenda on society even though eighty percent of the population pretends to be Christian.
It will affect my shopping at target. I now throw away the target add from the sunday paper without looking at it. The more they get involved with the issue, the more I am turned away. These are people doing something wrong.
These companies might want to research the gay lifestyle a little more closely. They do not lead the same type of lifestyle as most people. Their purchasing habits are quite different.
I can see Amazon pandering. They probably get gay business. Target may get some business but not their wedding business. JC Penney has always be a traditional American store. Gays rarely go there. It is not dramatic enough.
We need more companies like Chic-fil-A who know who their coustomer base is and are careful not to offend them. These coporate atrocities do not seem to mind if their ads are offensive to parents and small children. Not to mention that gay marraige is still against the law in most states so they are encouraging them to break it.
Target a few years ago was pro-family. The sodomites boycotted the store over some flap, saying Target didn’t like them. So now Target caves to the radical degenerates. Sad. I will never shop at Target again. When I find out that any store has caved into the sodomite agenda they have gotten their last dollar from me.
“The dispute began last summer, when Minneapolis-based Target gave $150,000 to MN Forward, a political group that was backing a conservative Minnesota gubernatorial candidate opposed to gay marriage”
Now target grabs the vaseline every time a sodomite walks through the door.
Having worked in marketing/PR for a number of years it always comes down to the profit motive. These companies would not be getting on this line of marketing unless they thought they could make a buck off it. What they’re adopting is whatever they think the popular culture is tuned into. Like selling tie-dyed clothing during the hippie movement.
Once they find out they can’t make any moeny off what they’re doing, you’ll hear no more about it.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.