Skip to comments.Chick-Fil-A Brand Approval Rating Plummets
Posted on 07/30/2012 11:37:57 AM PDT by scottjewell
The controversy caused by Chick-fil-A COO Dan Cathy's interview, in which he said the company was "guilty as charged" for making large donations to anti-gay causes, has not been good for the restaurant's brand, GLAAD reports:
Chick-Fil-A and the Top National QSR Sector were measured with YouGov BrandIndex's Index score, the company's flagship brand health measurement.
The Index score is an average of key scores measuring quality, impression, value, reputation, satisfaction and willingness to recommend. All measurements were filtered for adults 18+ who have eaten fast food in the past month. The Top National QSR sector average includes such brands as Pizza Hut, Arby's, Papa John's, Domino's, Taco Bell, KFC, McDonald's, Burger King, and Long John Silver's.
Chick-fil-A's index score has dropped 26 points since Dan Cathy's interview:
YouGov BrandIndex measurement scores range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.
On July 16th, the day the Baptist Press published its Dan Cathy interview, Chick-Fil-A's Index score was 65, a very substantial 19 points above the Top National QSR Sector average score that day of 46.
Four days later, Chick-Fil-A had fallen to 47 score, three points below the Top National QSR Sector average score of 50. This past Wednesday, Chick-Fil-A had a 39 score compared to the Top National QSR Sector average score of 43.
(Excerpt) Read more at towleroad.com ...
More reason to support CFA.
I don’t live near one but I will be looking for their locations online before I travel. They will get my business.
are they public?
it would be a REAL GOOD time to buy their stock (I bet next quarters earnings reports are through the roof)
Anyone see how packed the stores are recently?
Next time warn that the link is to a homosexual site.
There's an unbiased source. /s
There ... I fixed it.
I’m going to stick my neck out, and call BS on this one as Chick-Fil-A’s locally are crammed with customers which to me says the restaurants approval rating is still up there, and this article is perhaps Leftist wishful thinking.
The only “approval rating” that counts is the cashflow,
and from what I’ve heard, it’s BOOMING since the interview, and especially since the homos decided to attack them.
Sorry. These are the sites that have the more obscure news pieces.
Wouldn’t it be refreshing if these leftists just came out and said
“WE OPPOSE CHRISTIAN BELIEFS AND VALUES”...?
Market Evaluater: YOUgov. Really. It was probably ^commissioned^ by GLAAD.
Since Jan 2, 2011
Journalist from greater metro New York City area.
A NOOB and a TOAD! Admins you need to look at this one HARD!
Wishful thinking on the part of the sodomites, me thinks. CFA’s in NE Florida have been busier than ever since this nonsense started. I predict they will have a very good month of August.
Fiction. They are very good at creating perception for the masses but this one will not have th elegs they hope. With over 65% in every vote when the people were actually allowed to vote on it the sentiment is still massivly against gay marriage as they demand it. This, like the lie that gay marriage is, will not harm Chick-Fil-A. I am willing to be it will be quite the opposite.
I’ve never eaten at a Chick-Fil-A before. The nearest one is 40 miles away. But my approval rating has gone from 0 to 100 since that interview.
“Chick-Fil-As locally are crammed with customers”
The only poll that counts :)
The “PROPA GAY DA” must continue to promote the bad people fraud that it is, and Zero is their sunshine.
In the meantime, pro-homosexual JCPenney’s score has skyrocketed. You know, the same JCPenney that’s a step away from bankruptcy.
I never eaten there either since last week. LOL.
All I can say, it now is my joint. I love them and they love me.
Not conflict of interest here...
A “metro” journalist from the greater New York City area?
This "news" is designed to be picked up by the lamestream media and disseminated as real news. That is its only purpose.
As another poster said the other day, if the homosexuals keep up this protest we’ll need reservations to get a Chick-Fil-A sandwich. All this free advertising has been a bonus to the company. Even with the daily increase in business their service is still excellent.
I went on Saturday and it was down at the Mall. However, this is Annapolis so you can explain that easily. I think they will be down some this quarter but they will recover. The whole thing is crazy to me. They have the gayest guy I ever saw working there. Just because they don’t approve gay marriage does not mean they are anti-gay (although should be....at least the pushing it on people part).
The second sentence at the linked site says “A site with homosexual tendencies” which rather colors what they have to say don’t you think?
Our local one has been packed.
Cruise by DU sometime. They don’t hesitate.
I’m eating a Chick-Fil-A Spicy Chicken Sandwich as I write this. Hmmm-hmmm. I’d recommend one to every homosexual I know.
The only indicator which matters is CFA sales. The opinions of people who only eat at McD and never eat at CFA anyway is irrelevant.
Yeh, I believe this “poll” just like I believe the “poll” that Obama’s approval rating is still @ 50%.
Whatever MSM.....I’m not buying YOUR BS anymore.
I glanced at the link after reading your post. Maybe it’s me but “Towel Road” is pretty much a dead giveaway.
“Wouldnt it be refreshing if these leftists just came out and said
WE OPPOSE CHRISTIAN BELIEFS AND VALUES...?”
I wish that they were so honest.
For fairness purposes, this poll was taken across a country-wide spread in San Francisco, Chicago and Boston.
Why are you even printing such vile propaganda from such a crap website? You might as well put links up directly to DU.
Well a high QSR score and $2 can you get a cup of coffee. Regardless of this, I think Chick-Fil-A will be just fine, especially with these idiots mayors that flipped the script on this whole situation and made Cathy look like the victim, which he is as he was only expressing his own thoughts and opinions and beyond the usual outrage, he was threatened with being prevented from opening restaurants in several cities which basically crossed a major line and put several on the left in his corner.
Give it a few months and this faux controversy will be dead other than late-night television hosts making jokes about gay chicken.
When will the faggot Nazis demand that a Cross be pained on the door on any business that has Christian values? How long before the Leftist/faggot/muslim Fascists demand we Christians wear a arm band or badge with a Cross on it a’la the Star of David in Nazi Germany??
“Im going to stick my neck out, and call BS on this one as Chick-Fil-As locally are crammed with customers which to me says the restaurants approval rating is still up there, and this article is perhaps Leftist wishful thinking.”
I think you’re right - either that, or it was a temporary dip and it will come up at next scoring.
More reason than ever to keep supporting CFA.
Why the hell even give that site any cred?
You left out Key West and Fire Island.
Of course GLAAD is biased.
My gut feeling is that this is a merely a leftist website designed to manipulate public opinion.
In fact, everyone I have met and talked with about the Chick-Fil-A issue has come down on the side of the restaurant. As a teacher, I have a direct line to liberal, leftist, young, and sometimes clueless opinion, and the responses I'm hearing are all on the side of the restaurant, ranging from ho-hum who cares to folks actively seeking a Chick-Fil-A to eat there. No one suggests activism, protests, things like that.
Here's a photo from a former student posted on Facebook - a blue-blood liberal most of the time - showing what seems to be the real opinion of most people. I agree that the poster misrepresents the Chick-Fil-A position, too - but it also represents an overall disgust of the leftist position. (Hope the link works!)
Who runs this poll, the homosexual lobby?
The nearest one to us is a bit over 50 miles away. We are making a special trip there on Aug.1. Hey - it’s a nice excuse for a mid-week “Sunday drive” with my Husband, and there will be lovely chicken, milkshakes, coleslaw, and waffle fries waiting for us at the end of the trip.
Very much looking forward to the day.
Of course it colors what they say. I don’t agree with their perspective, but its interesting to get conservative reactions, which are always shrewd and intelligent.
Yes, Andy Towelroad is a gay advocate for certain.
Stopped by CFA at lunch today. At 1:00 there usually isn’t a wait... there was today.
This is all smoke and mirrors by the gay lobbiests. Tie them to Sandusky-like and NAMBLA behavior and watch them back off.