Skip to comments.Chick-Fil-A Brand Approval Rating Plummets
Posted on 07/30/2012 11:37:57 AM PDT by scottjewell
The controversy caused by Chick-fil-A COO Dan Cathy's interview, in which he said the company was "guilty as charged" for making large donations to anti-gay causes, has not been good for the restaurant's brand, GLAAD reports:
Chick-Fil-A and the Top National QSR Sector were measured with YouGov BrandIndex's Index score, the company's flagship brand health measurement.
The Index score is an average of key scores measuring quality, impression, value, reputation, satisfaction and willingness to recommend. All measurements were filtered for adults 18+ who have eaten fast food in the past month. The Top National QSR sector average includes such brands as Pizza Hut, Arby's, Papa John's, Domino's, Taco Bell, KFC, McDonald's, Burger King, and Long John Silver's.
Chick-fil-A's index score has dropped 26 points since Dan Cathy's interview:
YouGov BrandIndex measurement scores range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.
On July 16th, the day the Baptist Press published its Dan Cathy interview, Chick-Fil-A's Index score was 65, a very substantial 19 points above the Top National QSR Sector average score that day of 46.
Four days later, Chick-Fil-A had fallen to 47 score, three points below the Top National QSR Sector average score of 50. This past Wednesday, Chick-Fil-A had a 39 score compared to the Top National QSR Sector average score of 43.
(Excerpt) Read more at towleroad.com ...
More reason to support CFA.
I don’t live near one but I will be looking for their locations online before I travel. They will get my business.
are they public?
it would be a REAL GOOD time to buy their stock (I bet next quarters earnings reports are through the roof)
Anyone see how packed the stores are recently?
Next time warn that the link is to a homosexual site.
There's an unbiased source. /s
There ... I fixed it.
I’m going to stick my neck out, and call BS on this one as Chick-Fil-A’s locally are crammed with customers which to me says the restaurants approval rating is still up there, and this article is perhaps Leftist wishful thinking.
The only “approval rating” that counts is the cashflow,
and from what I’ve heard, it’s BOOMING since the interview, and especially since the homos decided to attack them.
Sorry. These are the sites that have the more obscure news pieces.
Wouldn’t it be refreshing if these leftists just came out and said
“WE OPPOSE CHRISTIAN BELIEFS AND VALUES”...?
Market Evaluater: YOUgov. Really. It was probably ^commissioned^ by GLAAD.
Since Jan 2, 2011
Journalist from greater metro New York City area.
A NOOB and a TOAD! Admins you need to look at this one HARD!
Wishful thinking on the part of the sodomites, me thinks. CFA’s in NE Florida have been busier than ever since this nonsense started. I predict they will have a very good month of August.
Fiction. They are very good at creating perception for the masses but this one will not have th elegs they hope. With over 65% in every vote when the people were actually allowed to vote on it the sentiment is still massivly against gay marriage as they demand it. This, like the lie that gay marriage is, will not harm Chick-Fil-A. I am willing to be it will be quite the opposite.
I’ve never eaten at a Chick-Fil-A before. The nearest one is 40 miles away. But my approval rating has gone from 0 to 100 since that interview.
“Chick-Fil-As locally are crammed with customers”
The only poll that counts :)
The “PROPA GAY DA” must continue to promote the bad people fraud that it is, and Zero is their sunshine.
In the meantime, pro-homosexual JCPenney’s score has skyrocketed. You know, the same JCPenney that’s a step away from bankruptcy.
I never eaten there either since last week. LOL.
All I can say, it now is my joint. I love them and they love me.