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Chick-Fil-A Brand Approval Rating Plummets
Towelroad ^ | July 28 2012 | A. Towleroad

Posted on 07/30/2012 11:37:57 AM PDT by scottjewell

The controversy caused by Chick-fil-A COO Dan Cathy's interview, in which he said the company was "guilty as charged" for making large donations to anti-gay causes, has not been good for the restaurant's brand, GLAAD reports:

Chick-Fil-A and the Top National QSR Sector were measured with YouGov BrandIndex's Index score, the company's flagship brand health measurement.

The Index score is an average of key scores measuring quality, impression, value, reputation, satisfaction and willingness to recommend. All measurements were filtered for adults 18+ who have eaten fast food in the past month. The Top National QSR sector average includes such brands as Pizza Hut, Arby's, Papa John's, Domino's, Taco Bell, KFC, McDonald's, Burger King, and Long John Silver's.

Chick-fil-A's index score has dropped 26 points since Dan Cathy's interview:

YouGov BrandIndex measurement scores range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.

On July 16th, the day the Baptist Press published its Dan Cathy interview, Chick-Fil-A's Index score was 65, a very substantial 19 points above the Top National QSR Sector average score that day of 46.

Four days later, Chick-Fil-A had fallen to 47 score, three points below the Top National QSR Sector average score of 50. This past Wednesday, Chick-Fil-A had a 39 score compared to the Top National QSR Sector average score of 43.

(Excerpt) Read more at towleroad.com ...


TOPICS: Culture/Society; News/Current Events
KEYWORDS: chickfila; glaad; homosexualagenda; nambla
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Well, I bet it will rise again after August. GLAAD always think they have the last word on cultural moments.

More reason to support CFA.

1 posted on 07/30/2012 11:37:58 AM PDT by scottjewell
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To: scottjewell

I don’t live near one but I will be looking for their locations online before I travel. They will get my business.


2 posted on 07/30/2012 11:39:55 AM PDT by Combat_Liberalism
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To: scottjewell

are they public?

it would be a REAL GOOD time to buy their stock (I bet next quarters earnings reports are through the roof)

Anyone see how packed the stores are recently?


3 posted on 07/30/2012 11:40:49 AM PDT by Mr. K ("The spread of evil is the symptom of a vacuum [of good]")
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To: scottjewell

Next time warn that the link is to a homosexual site.


4 posted on 07/30/2012 11:40:49 AM PDT by Jeff Chandler (You didn't build that. We built that ... city on rock and roll.)
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To: scottjewell
The controversy caused by Chick-fil-A COO Dan Cathy's interview, in which he said the company was "guilty as charged" for making large donations to anti-gay causes, has not been good for the restaurant's brand, GLAAD reports:

There's an unbiased source. /s

5 posted on 07/30/2012 11:42:12 AM PDT by dfwgator (FUJR (not you, Jim))
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To: Mr. K
It's a privately held company.
6 posted on 07/30/2012 11:43:10 AM PDT by Hillarys Gate Cult (Liberals make unrealistic demands on reality and reality doesn't oblige them.)
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To: scottjewell
The controversy caused by media outcry over Chick-fil-A COO Dan Cathy's interview, in which he said the company was "guilty as charged" for making large donations to pro-Christian causes, has not been good for the restaurant's brand, GLAAD reports.

There ... I fixed it.

7 posted on 07/30/2012 11:43:12 AM PDT by al_c (http://www.blowoutcongress.com)
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To: scottjewell

I’m going to stick my neck out, and call BS on this one as Chick-Fil-A’s locally are crammed with customers which to me says the restaurants approval rating is still up there, and this article is perhaps Leftist wishful thinking.


8 posted on 07/30/2012 11:43:56 AM PDT by rockinqsranch (Dems, Libs, Socialists, call 'em what you will, they ALL have fairies livin' in their trees.)
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To: scottjewell

The only “approval rating” that counts is the cashflow,

and from what I’ve heard, it’s BOOMING since the interview, and especially since the homos decided to attack them.


9 posted on 07/30/2012 11:44:33 AM PDT by MrB (The difference between a Humanist and a Satanist - the latter knows whom he's working for)
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To: Jeff Chandler

Sorry. These are the sites that have the more obscure news pieces.


10 posted on 07/30/2012 11:45:20 AM PDT by scottjewell
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To: al_c

Wouldn’t it be refreshing if these leftists just came out and said

“WE OPPOSE CHRISTIAN BELIEFS AND VALUES”...?


11 posted on 07/30/2012 11:45:20 AM PDT by MrB (The difference between a Humanist and a Satanist - the latter knows whom he's working for)
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To: scottjewell

Market Evaluater: YOUgov. Really. It was probably ^commissioned^ by GLAAD.


12 posted on 07/30/2012 11:45:42 AM PDT by Cletus.D.Yokel (Catastrophic Anthropogenic Climate Alterations - The acronym explains the science.)
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To: rockinqsranch

scottjewell
Since Jan 2, 2011

Journalist from greater metro New York City area.
Neo-conservative.

A NOOB and a TOAD! Admins you need to look at this one HARD!


13 posted on 07/30/2012 11:46:17 AM PDT by US Navy Vet (Go Packers! Go Rockies! Go Boston Bruins! See, I'm "Diverse"!)
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To: scottjewell

Wishful thinking on the part of the sodomites, me thinks. CFA’s in NE Florida have been busier than ever since this nonsense started. I predict they will have a very good month of August.


14 posted on 07/30/2012 11:47:00 AM PDT by Afterguard
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To: scottjewell

Fiction. They are very good at creating perception for the masses but this one will not have th elegs they hope. With over 65% in every vote when the people were actually allowed to vote on it the sentiment is still massivly against gay marriage as they demand it. This, like the lie that gay marriage is, will not harm Chick-Fil-A. I am willing to be it will be quite the opposite.


15 posted on 07/30/2012 11:47:06 AM PDT by ICE-FLYER (God bless and keep the United States of America)
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To: scottjewell

I’ve never eaten at a Chick-Fil-A before. The nearest one is 40 miles away. But my approval rating has gone from 0 to 100 since that interview.


16 posted on 07/30/2012 11:47:37 AM PDT by running_dog_lackey
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To: rockinqsranch

“Chick-Fil-A’s locally are crammed with customers”

The only poll that counts :)


17 posted on 07/30/2012 11:47:45 AM PDT by Heart of Georgia (Boston's mayor is anti-Christian and anti-free speech.)
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To: scottjewell

The “PROPA GAY DA” must continue to promote the bad people fraud that it is, and Zero is their sunshine.


18 posted on 07/30/2012 11:48:13 AM PDT by JudgemAll (Democrats Fed. job-security Whorocracy & hate:hypocrites must be gay like us or be tested/crucified)
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To: scottjewell

In the meantime, pro-homosexual JCPenney’s score has skyrocketed. You know, the same JCPenney that’s a step away from bankruptcy.


19 posted on 07/30/2012 11:49:03 AM PDT by henkster (We're the slaves of the phony leaders...)
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To: running_dog_lackey

I never eaten there either since last week. LOL.

All I can say, it now is my joint. I love them and they love me.


20 posted on 07/30/2012 11:50:16 AM PDT by JudgemAll (Democrats Fed. job-security Whorocracy & hate:hypocrites must be gay like us or be tested/crucified)
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To: scottjewell

GLAAD

Not conflict of interest here...


21 posted on 07/30/2012 11:50:16 AM PDT by DoughtyOne (Remove all Democrats from the Republican party, and we won't have much Left, just a lot of Right.)
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To: US Navy Vet

A “metro” journalist from the greater New York City area?


22 posted on 07/30/2012 11:50:26 AM PDT by MrB (The difference between a Humanist and a Satanist - the latter knows whom he's working for)
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To: scottjewell
The posted pic says "adults those 18+ who have eaten fast food in past month". Did any of those eat at Chick-Fil-A?

This "news" is designed to be picked up by the lamestream media and disseminated as real news. That is its only purpose.

23 posted on 07/30/2012 11:50:26 AM PDT by jeffc (Welcome to the United Socialist States of America)
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To: scottjewell

As another poster said the other day, if the homosexuals keep up this protest we’ll need reservations to get a Chick-Fil-A sandwich. All this free advertising has been a bonus to the company. Even with the daily increase in business their service is still excellent.


24 posted on 07/30/2012 11:51:15 AM PDT by 1035rep
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To: Mr. K

I went on Saturday and it was down at the Mall. However, this is Annapolis so you can explain that easily. I think they will be down some this quarter but they will recover. The whole thing is crazy to me. They have the gayest guy I ever saw working there. Just because they don’t approve gay marriage does not mean they are anti-gay (although should be....at least the pushing it on people part).


25 posted on 07/30/2012 11:51:18 AM PDT by napscoordinator
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To: scottjewell

The second sentence at the linked site says “A site with homosexual tendencies” which rather colors what they have to say don’t you think?


26 posted on 07/30/2012 11:51:28 AM PDT by whatshotandwhatsnot (Islam & OWS Wants You Dead!)
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To: napscoordinator

Our local one has been packed.


27 posted on 07/30/2012 11:52:43 AM PDT by AppyPappy (If you really want to annoy someone, point out something obvious that they are trying hard to ignore)
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To: MrB

Cruise by DU sometime. They don’t hesitate.


28 posted on 07/30/2012 11:53:32 AM PDT by showme_the_Glory (ILLEGAL: prohibited by law. ALIEN: Owing political allegiance to another country or government)
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To: scottjewell; windcliff; stylecouncilor

I’m eating a Chick-Fil-A Spicy Chicken Sandwich as I write this. Hmmm-hmmm. I’d recommend one to every homosexual I know.


29 posted on 07/30/2012 11:53:59 AM PDT by onedoug
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To: rockinqsranch
I’m going to stick my neck out, and call BS on this one as Chick-Fil-A’s locally are crammed with customers which to me says the restaurants approval rating is still up there, and this article is perhaps Leftist wishful thinking.

The only indicator which matters is CFA sales. The opinions of people who only eat at McD and never eat at CFA anyway is irrelevant.

30 posted on 07/30/2012 11:54:29 AM PDT by PapaBear3625 (If I can't be persuasive, I at least hope to be fun.)
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To: scottjewell

Yeh, I believe this “poll” just like I believe the “poll” that Obama’s approval rating is still @ 50%.

Whatever MSM.....I’m not buying YOUR BS anymore.


31 posted on 07/30/2012 11:56:01 AM PDT by Lucky9teen (Peace is that brief glorious moment in history when everybody stands around reloading.~Thomas Jeffer)
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To: Jeff Chandler

I glanced at the link after reading your post. Maybe it’s me but “Towel Road” is pretty much a dead giveaway.


32 posted on 07/30/2012 11:56:01 AM PDT by maddog55 (OBAMA: Why stupid people shouldn't vote!)
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To: MrB

“Wouldn’t it be refreshing if these leftists just came out and said

“WE OPPOSE CHRISTIAN BELIEFS AND VALUES”...?”

I wish that they were so honest.


33 posted on 07/30/2012 11:56:01 AM PDT by scottjewell
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To: scottjewell
Chick-Fil-A Brand Approval Rating Plummets

For fairness purposes, this poll was taken across a country-wide spread in San Francisco, Chicago and Boston.

34 posted on 07/30/2012 11:56:15 AM PDT by Talisker (One who commands, must obey.)
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To: scottjewell

Why are you even printing such vile propaganda from such a crap website? You might as well put links up directly to DU.


35 posted on 07/30/2012 11:56:29 AM PDT by LibFreeUSA
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To: MrB

Agreed. :-)


36 posted on 07/30/2012 11:57:01 AM PDT by scottjewell
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To: scottjewell

Well a high QSR score and $2 can you get a cup of coffee. Regardless of this, I think Chick-Fil-A will be just fine, especially with these idiots mayors that flipped the script on this whole situation and made Cathy look like the victim, which he is as he was only expressing his own thoughts and opinions and beyond the usual outrage, he was threatened with being prevented from opening restaurants in several cities which basically crossed a major line and put several on the left in his corner.

Give it a few months and this faux controversy will be dead other than late-night television hosts making jokes about gay chicken.


37 posted on 07/30/2012 11:57:38 AM PDT by PhxTM06
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To: scottjewell

When will the faggot Nazis demand that a Cross be pained on the door on any business that has Christian values? How long before the Leftist/faggot/muslim Fascists demand we Christians wear a arm band or badge with a Cross on it a’la the Star of David in Nazi Germany??


38 posted on 07/30/2012 11:58:44 AM PDT by texson66 (In the words of Kent Brockman, "As for myself, I welcome our new commie overlords...")
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To: rockinqsranch

“I’m going to stick my neck out, and call BS on this one as Chick-Fil-A’s locally are crammed with customers which to me says the restaurants approval rating is still up there, and this article is perhaps Leftist wishful thinking.”

I think you’re right - either that, or it was a temporary dip and it will come up at next scoring.

More reason than ever to keep supporting CFA.


39 posted on 07/30/2012 11:58:43 AM PDT by scottjewell
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To: scottjewell

Why the hell even give that site any cred?


40 posted on 07/30/2012 11:58:55 AM PDT by Osage Orange (8675309)
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To: Talisker
For fairness purposes, this poll was taken across a country-wide spread in San Francisco, Chicago and Boston.

You left out Key West and Fire Island.

41 posted on 07/30/2012 11:59:54 AM PDT by dfwgator (FUJR (not you, Jim))
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To: DoughtyOne

Of course GLAAD is biased.


42 posted on 07/30/2012 12:00:17 PM PDT by scottjewell
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To: scottjewell
Take a look at the website of YouGov Brand Index. It's a British company doing surveys and so forth... mostly online. What is missing from their glowing reports is any indication of how the surveys are conducted, the kinds of questions asked, and so forth. In fact, it looks as if anyone - like you and I - can sign up for the service and conduct our own surveys. Nowhere on the website did I see a disclaimer about the reliability of the surveys themselves.

My gut feeling is that this is a merely a leftist website designed to manipulate public opinion.

In fact, everyone I have met and talked with about the Chick-Fil-A issue has come down on the side of the restaurant. As a teacher, I have a direct line to liberal, leftist, young, and sometimes clueless opinion, and the responses I'm hearing are all on the side of the restaurant, ranging from ho-hum who cares to folks actively seeking a Chick-Fil-A to eat there. No one suggests activism, protests, things like that.

Here's a photo from a former student posted on Facebook - a blue-blood liberal most of the time - showing what seems to be the real opinion of most people. I agree that the poster misrepresents the Chick-Fil-A position, too - but it also represents an overall disgust of the leftist position. (Hope the link works!)

43 posted on 07/30/2012 12:00:21 PM PDT by redpoll
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To: scottjewell

Who runs this poll, the homosexual lobby?


44 posted on 07/30/2012 12:01:07 PM PDT by donna ("...gay couples raising kids. That's the American way..." -Mitt Romney)
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Comment #45 Removed by Moderator

To: running_dog_lackey

The nearest one to us is a bit over 50 miles away. We are making a special trip there on Aug.1. Hey - it’s a nice excuse for a mid-week “Sunday drive” with my Husband, and there will be lovely chicken, milkshakes, coleslaw, and waffle fries waiting for us at the end of the trip.

Very much looking forward to the day.


46 posted on 07/30/2012 12:01:36 PM PDT by Ladysforest
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To: whatshotandwhatsnot

Of course it colors what they say. I don’t agree with their perspective, but its interesting to get conservative reactions, which are always shrewd and intelligent.


47 posted on 07/30/2012 12:01:55 PM PDT by scottjewell
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To: maddog55

Yes, Andy Towelroad is a gay advocate for certain.


48 posted on 07/30/2012 12:02:54 PM PDT by scottjewell
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To: scottjewell

Stopped by CFA at lunch today. At 1:00 there usually isn’t a wait... there was today.


49 posted on 07/30/2012 12:03:08 PM PDT by Jaded (Really? Seriously?)
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To: scottjewell

This is all smoke and mirrors by the gay lobbiests. Tie them to Sandusky-like and NAMBLA behavior and watch them back off.


50 posted on 07/30/2012 12:03:33 PM PDT by jersey117
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