Posted on 07/30/2012 11:37:57 AM PDT by scottjewell
The controversy caused by Chick-fil-A COO Dan Cathy's interview, in which he said the company was "guilty as charged" for making large donations to anti-gay causes, has not been good for the restaurant's brand, GLAAD reports:
Chick-Fil-A and the Top National QSR Sector were measured with YouGov BrandIndex's Index score, the company's flagship brand health measurement.
The Index score is an average of key scores measuring quality, impression, value, reputation, satisfaction and willingness to recommend. All measurements were filtered for adults 18+ who have eaten fast food in the past month. The Top National QSR sector average includes such brands as Pizza Hut, Arby's, Papa John's, Domino's, Taco Bell, KFC, McDonald's, Burger King, and Long John Silver's.
Chick-fil-A's index score has dropped 26 points since Dan Cathy's interview:
YouGov BrandIndex measurement scores range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.
On July 16th, the day the Baptist Press published its Dan Cathy interview, Chick-Fil-A's Index score was 65, a very substantial 19 points above the Top National QSR Sector average score that day of 46.
Four days later, Chick-Fil-A had fallen to 47 score, three points below the Top National QSR Sector average score of 50. This past Wednesday, Chick-Fil-A had a 39 score compared to the Top National QSR Sector average score of 43.
(Excerpt) Read more at towleroad.com ...
GLAAD
Not conflict of interest here...
A “metro” journalist from the greater New York City area?
This "news" is designed to be picked up by the lamestream media and disseminated as real news. That is its only purpose.
As another poster said the other day, if the homosexuals keep up this protest we’ll need reservations to get a Chick-Fil-A sandwich. All this free advertising has been a bonus to the company. Even with the daily increase in business their service is still excellent.
I went on Saturday and it was down at the Mall. However, this is Annapolis so you can explain that easily. I think they will be down some this quarter but they will recover. The whole thing is crazy to me. They have the gayest guy I ever saw working there. Just because they don’t approve gay marriage does not mean they are anti-gay (although should be....at least the pushing it on people part).
The second sentence at the linked site says “A site with homosexual tendencies” which rather colors what they have to say don’t you think?
Our local one has been packed.
Cruise by DU sometime. They don’t hesitate.
I’m eating a Chick-Fil-A Spicy Chicken Sandwich as I write this. Hmmm-hmmm. I’d recommend one to every homosexual I know.
The only indicator which matters is CFA sales. The opinions of people who only eat at McD and never eat at CFA anyway is irrelevant.
Yeh, I believe this “poll” just like I believe the “poll” that Obama’s approval rating is still @ 50%.
Whatever MSM.....I’m not buying YOUR BS anymore.
I glanced at the link after reading your post. Maybe it’s me but “Towel Road” is pretty much a dead giveaway.
“Wouldn’t it be refreshing if these leftists just came out and said
“WE OPPOSE CHRISTIAN BELIEFS AND VALUES”...?”
I wish that they were so honest.
For fairness purposes, this poll was taken across a country-wide spread in San Francisco, Chicago and Boston.
Why are you even printing such vile propaganda from such a crap website? You might as well put links up directly to DU.
Agreed. :-)
Well a high QSR score and $2 can you get a cup of coffee. Regardless of this, I think Chick-Fil-A will be just fine, especially with these idiots mayors that flipped the script on this whole situation and made Cathy look like the victim, which he is as he was only expressing his own thoughts and opinions and beyond the usual outrage, he was threatened with being prevented from opening restaurants in several cities which basically crossed a major line and put several on the left in his corner.
Give it a few months and this faux controversy will be dead other than late-night television hosts making jokes about gay chicken.
When will the faggot Nazis demand that a Cross be pained on the door on any business that has Christian values? How long before the Leftist/faggot/muslim Fascists demand we Christians wear a arm band or badge with a Cross on it a’la the Star of David in Nazi Germany??
“I’m going to stick my neck out, and call BS on this one as Chick-Fil-A’s locally are crammed with customers which to me says the restaurants approval rating is still up there, and this article is perhaps Leftist wishful thinking.”
I think you’re right - either that, or it was a temporary dip and it will come up at next scoring.
More reason than ever to keep supporting CFA.
Why the hell even give that site any cred?
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