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Charlotte hotels desperately try to counter stench
Charlotte Observer ^ | August 4, 2012 | Celeste Smith

Posted on 08/05/2012 5:42:46 PM PDT by southernnorthcarolina

When Democratic National Convention visitors arrive at Charlotte hotels and retail shops next month, there might be something in the air to help make these places feel a little more inviting.

Convention officials checking into the Westin uptown will encounter the smell of white tea in the hotel lobby. Shoppers strolling into Solstice Sunglasses at SouthPark mall may feel they’re on vacation because of the tropical coconut aroma there.

And members of the Texas and Montana delegations, staying at sprawling Great Wolf Lodge in Concord, might feel they’re in the great outdoors thanks to a Redwood Forest fragrance.

Behind all these sensory treats is Charlotte-based ScentAir, one of the three largest companies that specialize in scent marketing. That subtle art form of appealing to people’s subconscious through fragrance will play a part in some DNC experiences.

ScentAir fragrance systems will help set the mood at some of the delegate parties, according to the company, where workers test fragrances and dream up new scents at the headquarters not far from Carowinds.

Its custom scents also are a standard at many hotels housing convention guests – in both Charlotte and Tampa, Fla., the site of the Republican National Convention at the end of August. Besides the Westin’s signature white tea fragrance, scents include the crisp lemon, green florals, white tea and exotic spices that make up Holiday Inn’s distinct blend.

It’s all about leaving enduring impressions that help make customers feel more relaxed and welcome, according to Michael O’Day, ScentAir chief operating officer. “We’re really about enhancing the experience.”

Using fragrances to help set the mood for customers is a relatively new industry that started in the 1970s, according to Jennifer Dublino, chief operating officer at Scent Marketing Institute, a trade group and leading authority on sensory marketing.

Las Vegas casinos were among the early adopters, using coconut spice and other scents to deal with the mustiness and cigarette smoke that lingered in the windowless buildings. They discovered that people enjoyed the atmosphere and stayed longer, boosting casino revenues.

Today, about 80 percent of hotel chains use scent marketing in some way, Dublino said. More retailers are picking up on it, too, including Victoria’s Secret, Bath & Body Works, Juicy Couture and others.

Most ScentAir clients use the canister-like ScentWave System, which releases fragrant oil at set times. Other ScentAir technology, installed in HVAC systems, covers entire hotels and stores. Pricing for services begins at about $100 monthly.

Industry innovations include the scented highway billboard, which ScentAir and a marketing company tried in 2010 to promote grilled steak from the base of a sign along N.C. 150 in Mooresville.

Another company created a bus shelter in the UK that spelled of baked potatoes, courtesy of a heater. Even the London Olympics featured the “Scent of Victory” at the opening ceremony, according to Dublino – a mix of rosemary, lavender, peppermint and wheat.

ScentAir started in 1994 in Florida, when the company’s founder came up with scents for rides at Walt Disney World. Ten years later, the company moved to Charlotte. Today, it has more than 200 employees – about 100 in worldwide locations, and 100 at its headquarters in southwest Charlotte. The privately held company, which has more than 20,000 clients and 50,000 placements worldwide, doesn’t discuss revenues.

ScentAir’s 30,000-square-foot headquarters is divided into offices and cubicles, a manufacturing floor with assembly line workers compiling the systems, and lab areas with fragrance experts testing new scents. Synthetics or natural materials, such as wood, grass, teas, flowers and spices, go into making fragrances. Of the company’s 2,000 catalogued scents, about 400 are kept on-site all the time.

Also inside is a brightly painted VW bus decked out with scent chambers, which ScentAir brings to trade shows. Pick a scent from the touch screen window to smell fragrances. (“Wacky Weed” has been a hit at expos.)

Having a ScentAir presence at parties, hotels, bars and spas around town is one thing. But ScentAir would have loved having a unifying fragrance around town during convention week. The company made a pitch to DNC officials to create a signature scent to use at major events.

Exactly what fragrance would have been left up to brainstorming, according to Edward Burke, director of marketing.

“You could go with the all-American, simple but warm and inviting,” like hot apple pie, Burke said. Or patriotic themes, using the Declaration of Independence – and the smell of the parchment and ink used for that – as inspiration.

Convention officials didn’t take ScentAir up on the offer.

But Dublino, with the scent institute, thinks they should have.

“Scent would have been a great way to ... promote that sense of urgency and purpose,” she said. “That’s what the convention is based on; that’s why they do it.”


TOPICS: Politics/Elections; US: North Carolina
KEYWORDS: 2012dncconvention
Apologies for altering the title from that used by the Charlotte Observer, in violation of FR standards, but I thought it justified under the circumstances.

As Shakespeare wrote in The Merry Wives of Windsor, I expect that those in attendance will experience "the rankest compound of villainous smell that ever offended nostril." And the scent of all the rose petals in the world will be insufficient to overcome it.

1 posted on 08/05/2012 5:42:50 PM PDT by southernnorthcarolina
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To: southernnorthcarolina

No matter what Charlotte does, they won’t be able to cover up the stink of the ‘Rats.


2 posted on 08/05/2012 5:47:12 PM PDT by freedom1st
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To: southernnorthcarolina

I like the Westin scent


3 posted on 08/05/2012 5:48:09 PM PDT by abercrombie_guy_38
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To: southernnorthcarolina

Pull my finger...


4 posted on 08/05/2012 5:48:29 PM PDT by Oldeconomybuyer (The problem with socialism is that you eventually run out of other people's money.)
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To: southernnorthcarolina

It’s going to take a lot of TEA and TEA Partiers to cover the stench of RATS.


5 posted on 08/05/2012 5:50:23 PM PDT by bgill
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To: southernnorthcarolina

Oil based scents give me a migraine that won’t quit. I guess I need to check before getting a room in a hotel.


6 posted on 08/05/2012 5:51:56 PM PDT by ozaukeemom (Will there even be an election in 2016?)
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To: southernnorthcarolina

Great, get dosed with chemicals that smell like coconuts or white tea (whatever that is). Another reason to steer clear of Charlotte during that week. Not like I’d be going there anyway but when it comes to artificial scents, I can’t get away fast enough.


7 posted on 08/05/2012 5:51:56 PM PDT by Shannon
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To: southernnorthcarolina

You think it stinks NOW??? Wait until the DEMOCRATS arrive! Between the fact that they have never been introduced to hygiene and their every utterance being bullshyte, the stench will be a force of nature.


8 posted on 08/05/2012 5:52:26 PM PDT by IronJack (=)
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To: southernnorthcarolina

Do they have the contract for Air Force One?


9 posted on 08/05/2012 5:52:48 PM PDT by Venturer
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To: southernnorthcarolina

That will come in handy when the feces throwing protesters show up.


10 posted on 08/05/2012 5:53:23 PM PDT by LibertyRocks
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To: southernnorthcarolina

Such things are necessary when dealing with the Great Unwashed Mass of Democrats ... and in related news, Charlotte authorities are setting up mobile VD clinics ... and drug overdose facilities ... and gunshot trauma facilities ... and drunk tanks ... and busing in thousands of whores ... both straight and gay!

11 posted on 08/05/2012 5:54:17 PM PDT by Zakeet (Liberalism - Ideas so good that you have to be forced to accept them)
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To: southernnorthcarolina

What no Chicago Musk Oil or Eau de Bangkok???


12 posted on 08/05/2012 5:57:23 PM PDT by JimSEA
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To: Venturer

Air Force One? I hear they have those little pine tree deodorizers hanging in the cockpit.


13 posted on 08/05/2012 6:01:13 PM PDT by ladyjane
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To: southernnorthcarolina

Maybe they should use the fragrance of bales of money.


14 posted on 08/05/2012 6:13:41 PM PDT by Paladin2
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To: abercrombie_guy_38

That was part of my job, to develop inciting scents in the lobby and restaurants in Westin’s Hotel in Houston in 1972.. I have been using this in every food and beverage establishment, that I have owned or operated since that time..

I would spray garlic and basil oil in all of our Italian outlets, before every meal period.. I would spray lemon in our bars.. etc.. LOL


15 posted on 08/05/2012 6:18:01 PM PDT by carlo3b (Less Government, more Fiber..)
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To: JimSEA

Third world sewer smell would be most appropriate for today’s Democrat Part, because that’s the direction which they wish to drag America kicking and screaming.


16 posted on 08/05/2012 6:24:21 PM PDT by Vigilanteman (Obama: Fake black man. Fake Messiah. Fake American. How many fakes can you fit in one Zer0?)
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To: southernnorthcarolina

Two scents I didn’t see mentioned: peppermint oil & cedar leaf oil (repels rats).


17 posted on 08/05/2012 6:28:28 PM PDT by MissMagnolia (Being powerful is like being a lady. If you have to tell people you are, you aren't. (M.Thatcher))
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To: southernnorthcarolina
Industry innovations include the scented highway billboard, which ScentAir and a marketing company tried in 2010 to promote grilled steak from the base of a sign along N.C. 150 in Mooresville.

Did it attract dogs?

18 posted on 08/05/2012 6:30:09 PM PDT by Tax-chick (Get another cat.)
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To: ozaukeemom

The same here. Between the oil and the carrier used, the same for perfumes, they make my life miserable.


19 posted on 08/05/2012 6:33:02 PM PDT by A Strict Constructionist (We're an Oligrachy...Resistance to tyrants is obedience to God. Thomas Jefferson)
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Perhaps we should wait to see what the Pew Poll says about this.


20 posted on 08/05/2012 6:37:22 PM PDT by southernnorthcarolina ("Better be wise by the misfortunes of others than by your own." -- Aesop)
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To: southernnorthcarolina

I long for the good old days when politics smelled like cigar smoke.


21 posted on 08/05/2012 6:39:15 PM PDT by CrazyIvan (Obama's birth certificate was found stapled to Soros's receipt.)
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To: southernnorthcarolina
Oh, I thought they meant after the DNC convention.
22 posted on 08/05/2012 6:48:00 PM PDT by NonValueAdded (Steyn: "One can argue about whose fault it is, but not ... whose responsibility it is: it's his")
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To: ladyjane

I would bet the one hanging in Obama’s compartment is Vanilla.


23 posted on 08/05/2012 6:58:27 PM PDT by Venturer
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To: southernnorthcarolina
The company made a pitch to DNC officials to create a signature scent to use at major events.

I know the winning recipe: 1 part marijuana. 1 part freshly polished jack boots. 1 part patchouli. 1 part spent 7.62 X 39 shells. 1 part graft money. 1 part detonated semtex. 1 part stained Oval Office carpet. 1 part blood and fear smell from Lubyanka KGB prison in Moscow. 15 parts bovine excrement. Oh, wait! They already reek of those things. Oh well, back to the fragrance lab . . .
24 posted on 08/05/2012 7:16:20 PM PDT by WorkingClassFilth (I'm for Churchill in 1940!)
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To: southernnorthcarolina

I wonder how much it would cost to produce a scent that makes people subconsciously favor tax cuts? Surely the Koch Brothers would pony up the money to fill the convention hall with this.


25 posted on 08/05/2012 7:24:39 PM PDT by OrangeHoof (Our economy won't heal until one particular black man is unemployed.)
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To: southernnorthcarolina

At least one hotel should have the appropriate smells for queers, freaks and perverts. Possible research should be done in SF bathhouses, LA porn studios, and other hotel that have hosted gay pride marches, etc. to get that exact authentic smell that these patrons strive for. I’m sure that they will be able to book up very quickly once the word gets out.


26 posted on 08/05/2012 7:30:12 PM PDT by RetiredTexasVet (Skittle pooping unicorns are more common than progressives with honor & integrity.)
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To: RetiredTexasVet

“And the devil came here yesterday. Yesterday the devil came here. Right here.” [crosses himself] “And it smells of sulfur still today.”


27 posted on 08/05/2012 7:37:46 PM PDT by null and void (Day 1293 of our ObamaVacation from reality - Heroes aren't made Frank, they're cornered...)
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To: southernnorthcarolina

Will there be any soma to go with the scents?


28 posted on 08/05/2012 7:42:16 PM PDT by BBell (And Now for Something Completely Different)
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To: southernnorthcarolina
Charlotte, may I suggest:


29 posted on 08/05/2012 8:13:29 PM PDT by anymouse (God didn't write this sitcom we call life, he's just the critic.)
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To: southernnorthcarolina

What about the smell of rotting fish?

I was told a fish rots from the head FIRST!

Hi Ho, Hi Ho, Obama got to go!


30 posted on 08/05/2012 8:21:26 PM PDT by hapnHal (hapnHal)
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To: carlo3b
That was part of my job, to develop inciting scents in the lobby and restaurants in Westin’s Hotel in Houston in 1972.. I have been using this in every food and beverage establishment, that I have owned or operated since that time..

Don't ionizers do the same job, without the scent? Are ionizers as effective as a scent?

31 posted on 08/05/2012 9:17:10 PM PDT by Kennard
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To: freedom1st

“No matter what Charlotte does, they won’t be able to cover up the stink of the ‘Rats.”

My thinking too. Smell-nice stuff before the convention is an easy thing. Overcoming the stench the Rats will leave behind may take years. The odors of our horses’ droppings are pure perfume by comparison.

Now, one other thought...think of the stench that will be linguring in the White Hut after the present usurpers are finally evicted...


32 posted on 08/05/2012 9:23:49 PM PDT by GGpaX4DumpedTea (I am a Tea Party descendant...steeped in the Constitutional Republic given to us by the Founders.)
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To: carlo3b
That was part of my job, to develop inciting scents in the lobby and restaurants in Westin?s Hotel in Houston in 1972...

In about the same decade our firm had a fragrance and flavor mfr seeking to move their Long Island plant. Received a quick education in that arcane business. Quickly learned to wear casual clothes on plant visits. Clothes became saturated with All the plant atmospheric smells. Being built like an NFL lineman but smelling like all the south of the border bordellos was no way to walk through mid-town Manhattan.

Even the correspondence reeked of that combo smell.

At the first meeting in the client's Manhattan office's which contained the small formulating labs we were introduced to the 'noses', the exception people that could detect the various nuances. At the big sit down in the conference room I was surprised to see the 'noses' sit down and immediately pull out TWO packs of cigarettes each. They chained smoked through out the meeting.

The big deal for the industry at that time was embedding scents in various plastic polymer compounds, an example of which are the cedar scented platic storage bins.

33 posted on 08/06/2012 3:51:32 AM PDT by Covenantor ("Men are ruled...by liars who refuse them news, and by fools who cannot govern." Chesterton)
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