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Media Feature: The Beginning of the End for Ron Johnson at JCPenney
MarketWatch ^ | Aug. 22, 2012 | JON C. OGG

Posted on 08/23/2012 8:27:28 AM PDT by george76

the poor turnaround that Ron Johnson has engineered at JCPenney Co. Inc. (NYSE: JCP). Our take is that this is the beginning of the end and is a prelude to Ron Johnson's termination.

Shares have gone from $60 five years ago to under $25 again, and the 52-week range is $19.06 to $43.18. Johnson has been on the job now for just under a year

...

Perhaps chimpanzees could have done as well.

Howard Davidowitz, of the retail consulting firm Davidowitz & Associates, said on Bloomberg TV that Ron Johnson will "be a goner" in another nine months if this continues. He noted how Johnson did not even test his price-matching strategy before launching it and then undoing it. Davidowitz said that Johnson needs to seriously slow the pace of change, do some more in-store stores that were a success, and

(Excerpt) Read more at marketwatch.com ...


TOPICS: Business/Economy; Extended News; News/Current Events
KEYWORDS: davidowitz; gayseepennies; homosexualagenda; homosexuality; howarddavidowitz; jcpenney; johnson; pareto; paretoprinciple; ronjohnson

1 posted on 08/23/2012 8:27:31 AM PDT by george76
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To: george76

399 reasons which all avoid discussing gay moms in the catalog


2 posted on 08/23/2012 8:29:03 AM PDT by Buckeye McFrog
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To: george76
Perhaps chimpanzees could have done as well.

Perhaps? When was jettisoning 98% of your customers to please 2% ever a good strategy?

3 posted on 08/23/2012 8:29:54 AM PDT by Vigilanteman (Obama: Fake black man. Fake Messiah. Fake American. How many fakes can you fit in one Zer0?)
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To: wagglebee; little jeremiah

JC Penney’s Still Promoting Homosexuality.

JC Penney’s featuring a lesbian couple for Mother’s Day. Now they’ve done another ad... for Father’s Day.

http://crtraditionalism.wordpress.com/2012/05/31/jc-penneys-still-promoting-homosexuality/


4 posted on 08/23/2012 8:33:36 AM PDT by george76 (Ward Churchill : Fake Indian, Fake Scholarship, and Fake Art)
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To: george76

It’s amazing to me how liberals can’t recognize that most of us don’t see homosexuality as being normal, or wholesome.

I tolerate it, but I view a homosexual much the way I view someone with cancer. The affliction doesn’t define them, but I wouldn’t wish the affliction on anyone.


5 posted on 08/23/2012 8:38:31 AM PDT by brownsfan (Voting for Obama again is like backing the Titanic up and hitting the iceburg again!)
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To: george76

Catering to perverts and other left wingers. Not a winning strategy unless you run a bath house.


6 posted on 08/23/2012 8:39:09 AM PDT by youngidiot (The name's Bond. James Bond. James Bond Jovi.)
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To: george76

the elimination of sales and coupons spelled the demise of Penney’s. The ads were just the finishing touch.


7 posted on 08/23/2012 8:39:22 AM PDT by swpa_mom
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To: george76
Mrs. Thorne and Little Miss Perfect Thorne went back-to-school shopping the other day and took a moment to look at the new JCP.

They reported that it looks like a bargain basement with murky lighting. JCP is trying to look hip, dontcha know?

Bye, bye Johnson. James Cash Penney may very well come out of his grave to wrest his "Golden Rule" business from the psychotic, rectal Left.

8 posted on 08/23/2012 8:40:36 AM PDT by Dr. Thorne (Don't vote for anyone who takes contributions from Goldman Sachs)
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To: george76

Another pro-homo turn-around specialist.

How did Obama pass him by when he picked his economic czars?


9 posted on 08/23/2012 8:41:37 AM PDT by Iron Munro ("In any compromise between good and evil, it is only evil that can profit." - Ayn Rand)
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To: brownsfan

Advertising agencies sell the myth that a bad ad is a neutral rather than a negative.

They are blind to the fact that a bad ad will COST SALES.

Look at the superbowl snickers commercial where two men “kissed”. It cost snicker candy bar sales.


10 posted on 08/23/2012 8:42:00 AM PDT by longtermmemmory (VOTE! http://www.senate.gov and http://www.house.gov)
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To: george76

I went to Penney’s last weekend to get a tee shirt with a pocket, my normal fashion. As I walked by the men’s shirt section, a guy was ranting to his wife, “A sports shirt without a pocket in a “slim fit”!! Who the hell would want it, let alone fit in it?”

They dump their traditional working class family customers for the “fabulous” crowd. What could possibly go wrong.


11 posted on 08/23/2012 8:43:55 AM PDT by JimSEA
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To: george76

People should talk to real consumers before they try to upend a store’s image. The ads were horrible, their new pricing was terrible, and their focus on a gay spokesperson couldn’t have been worse. He brought this company down as fast as he could single handed. One might call him the obama hussein of the retail industry.


12 posted on 08/23/2012 8:47:32 AM PDT by freeangel ( (free speech is only good until someone else doesn't like it)
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To: brownsfan
Gee,

Sure haven't seen that type of advertising since they canned Michael Francis. Oh, and Ellen Degeneres has been kind of quiet for them lately.

Word has it their apology is being said via substantial donations to the USO, 4H, Boys and Girls clubs and several other classic American organizations.

Personally, I think they learned an expensive lesson and are trying to recover from it.

Semper Fi

13 posted on 08/23/2012 8:50:20 AM PDT by dd5339 (A sheepdog, a warrior, someone who is walking the hero's path.)
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To: Dr. Thorne
I also dislike the bilingual signage. The language in this country is English. Penneys is catering to certain groups — first, the illegals and now the gays — and marginalizing everyone else. Alienate the majority of the consumers and your business will fail.
14 posted on 08/23/2012 8:51:33 AM PDT by fatnotlazy
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To: Vigilanteman
When was jettisoning 98% of your customers to please 2% ever a good strategy?

Well, there's the Pareto Principle. They've not just taken it to the extreme, but completely ignored the reality of both their business and their customer base.

Making $$$ off the hoi polloi without being insulting apparently doesn't get them enough invitations to the cultural elite parties.

I don't think they know that they are spending all their ad dollars on a market, most of whom wouldn't be caught dead at JCP, and those that would, are too few, not affluent, and are too geographically dispersed to make up for all the lost business that supported JCP, and more than likely, weren't all that upset by the pre-gay advertising.

15 posted on 08/23/2012 8:59:29 AM PDT by Calvin Locke
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To: george76

It’s amazing how so many geniuses will try every possible solution except good products at good prices.

You don’t really need marketing if you have that - word gets around faster than you can put together brainstorming session for a single ad campaign.


16 posted on 08/23/2012 9:22:55 AM PDT by chrisser (Starve the Monkeys!)
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To: chrisser
It’s amazing how so many geniuses will try every possible solution except good products at good prices.

But sometimes they are fabulously successful at selling crap for high prices, at least for awhile. Exhibit A is sitting in the white house.

17 posted on 08/23/2012 9:31:49 AM PDT by Vigilanteman (Obama: Fake black man. Fake Messiah. Fake American. How many fakes can you fit in one Zer0?)
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To: george76

the reason JCP started going down hill even before this creep is because the got read of the tried and true trusted lines of clothing and decided to become ‘hipper’....dolts


18 posted on 08/23/2012 9:42:25 AM PDT by Nifster
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To: JimSEA

I went to Penney’s last weekend to get a tee shirt with a pocket, my normal fashion. As I walked by the men’s shirt section, a guy was ranting to his wife, “A sports shirt without a pocket in a “slim fit”!! Who the hell would want it, let alone fit in it?”

They dump their traditional working class family customers for the “fabulous” crowd. What could possibly go wrong.


I agree with you and as a plug for my new favorite online place to buy my work clothes and day to day stuff I recommend WWW.duluthtrading.com.

I have been very pleased with everything I have bought from them.


19 posted on 08/23/2012 9:48:48 AM PDT by The Working Man
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To: brownsfan
“I tolerate it, but I view a homosexual much the way I view someone with cancer. The affliction doesn’t define them, but I wouldn’t wish the affliction on anyone.”

since a number of women in my family have, have had and are in danger of having breast cancer I don't see lgbt people at all like them. Instead I view lgbt people like child rapist who have served their time, have to tolerate them because it's the law but, have as little as possible to do with them and keep a close eye on them.

20 posted on 08/23/2012 9:50:18 AM PDT by fella ("As it was before Noah, so shall it be again.")
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To: george76

They lost me as a customer when they turned gay.

Won’t go back either. Nothing in their stores that I want. If I want it bad enough I’ll find it someplace else.


21 posted on 08/23/2012 10:20:45 AM PDT by History Repeats (Drink plenty of TEA, but avoid the Koolaid.)
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To: george76
OOPS.


22 posted on 08/25/2012 12:11:21 PM PDT by a fool in paradise (Only Obama put a dog on the roof of his mouth. Dogs are friends, not food.)
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