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Merging Of Internet And Interstate: An Outdoor Advertising Revolution
SeekingAlpha ^ | August 24, 2012 | Scott Ryan

Posted on 08/28/2012 5:46:30 AM PDT by publius321

After my 1,200 mile road trip from Florida to Pennsylvania in August, passing many billboards on the way, I noticed a significant increase in digital billboards over last year's road trip.

With many hours to ruminate, it became apparent to me that the direction in which the outdoor advertising industry is going - will inevitably be similar to Internet advertising... (continued)

(Excerpt) Read more at seekingalpha.com ...


TOPICS: Business/Economy; Editorial; News/Current Events
KEYWORDS: daktronics; google; lamarclearchannel

1 posted on 08/28/2012 5:46:41 AM PDT by publius321
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To: publius321

Using the RFID chip in your toll pass clipped on your windshield, the billboard company will know who you are. For example, if you are a fisherman, bait store locations will appear on the billboard, along with your FreeRepublic synonym.


2 posted on 08/28/2012 5:52:38 AM PDT by cicero2k
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To: publius321
What is old is new again.

We'll be seeing the modern equivalent of Burma Shave ads again.

3 posted on 08/28/2012 5:57:30 AM PDT by glorgau
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To: publius321

At least you don’t have to wait for the end of the advertising to see the rest of the road.


4 posted on 08/28/2012 6:02:50 AM PDT by CPOSharky (zero slogan: Expect less, pay more. (apologies to Target))
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To: cicero2k

“...along with your FreeRepublic synonym.”

I guess it’s time for me to change my FR handle to:

“Kiss My A$$, Barack”


5 posted on 08/28/2012 6:17:00 AM PDT by moovova (OMG...Obama Must Go)
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To: publius321

Could be fun! I’ll have to brush up on my hacking skills for these billboards... What do you think, Miss November or Miss July?


6 posted on 08/28/2012 6:18:15 AM PDT by Traveler59 ( Truth is a journey, not a destination.)
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To: Traveler59

Why don’t you do something really obnoxious like put up a Reagan quote or a Bible scripture.

Porn is so common.


7 posted on 08/28/2012 6:25:40 AM PDT by dangerdoc (see post #6)
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To: publius321

The advertising industry would sell the sky if they could. I kind of liked not seeing billboards everywhere, but they seem to be back in force.


8 posted on 08/28/2012 6:28:04 AM PDT by wideminded
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To: publius321

The advertising industry would sell the sky if they could. I kind of liked not seeing billboards everywhere, but they seem to be back in force.


9 posted on 08/28/2012 6:28:22 AM PDT by wideminded
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To: cicero2k
will inevitably be similar to Internet advertising...

You'll ignore it. It will then become more in your face; you'll learn to ignore that too. It will then become even more intrusive, and someone will invent the automotive version of pop-up-blockers and ad-filters.

10 posted on 08/28/2012 7:16:53 AM PDT by Brookhaven (Freedom--tastes like chicken)
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To: publius321

I have a phrase for billboards, “litter on a stick”. IMHO, billboards should be banned especailly being a distraction on the highway. Drive I-70 across Missouri and it is pretty bad. I would favor small signs before each exit to tell what is available like for gas, hotels and restaurants.

The digital billboards are more of a distraction.


11 posted on 08/28/2012 9:21:30 AM PDT by CORedneck
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To: wideminded
I think that I shall never see
A billboard lovely as a tree.
Indeed, unless the billboards fall,
I'll never see a tree at all.

Ogden Nash

12 posted on 08/28/2012 12:27:07 PM PDT by thulldud (Is it "alter or abolish" time yet?)
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To: publius321

see rock city


13 posted on 08/28/2012 3:29:28 PM PDT by AndrewB (FUBO)
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