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New York Probes Energy-Drink Makers
The Wall Street Journal ^ | August 28, 2012 | REED ALBERGOTTI And MIKE ESTERL

Posted on 08/28/2012 12:15:07 PM PDT by John W

New York's attorney general is investigating whether the multibillion-dollar energy-drink industry is deceiving consumers with misstatements about the ingredients and health value of its products.

Eric T. Schneiderman issued subpoenas in July to PepsiCo Inc. maker of AMP, Monster Beverage Corp. and Living Essentials LLC, maker of 5-hour Energy drink, according to a person familiar with the matter. The subpoenas asked for information on the companies' marketing and advertising practices.

The caffeine-heavy, carbonated beverages have become ubiquitous at grocery stores, gas stations and checkout counters across the country. Makers of the drinks, which are often sweetened with flavors such as grape or mixed berry, say they boost energy with a mix of additives including B-vitamins, taurine and ginseng. AMP's website, for example, says the B-vitamins and caffeine in its Boost drinks offers "the kick you need to tackle the early morning meeting." On its website, 5-hour Energy says it gives "hours of energy" with "no crash later."

(Excerpt) Read more at online.wsj.com ...


TOPICS: News/Current Events; US: New York
KEYWORDS:

1 posted on 08/28/2012 12:15:13 PM PDT by John W
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To: John W

” Eric T. Schneiderman issued subpoenas...”

In order to get media attention for himself.


2 posted on 08/28/2012 12:18:02 PM PDT by stephenjohnbanker (God, family, country, mom, apple pie, the girl next door and a Ford F250 to pull my boat.)
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To: John W

All this just to get the Michael Savage family? His son founded Rockstar Inc. Hey! It could be.


3 posted on 08/28/2012 12:21:39 PM PDT by WilliamofCarmichael (If modern America's Man on Horseback is out there, Get on the damn horse already!)
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To: John W

I actually like 5-Hour Energy

If I wake up on a Saturday Morning and dont want to waste what little time I have sleeping I drink one and its off I go

I get a lot of stuff done, then at the end of the day I feel happy I accomplished a lot and nicely tired out from hard work (a good feeling)


4 posted on 08/28/2012 12:21:56 PM PDT by Mr. K ("The spread of evil is the symptom of a vacuum [of good]")
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To: stephenjohnbanker

Once again, half of the Pols in Albany are on the take, the other half are on the make and this is what they are investigating, Energy Drinks? Pre-Loaded Caffiene Bombs?
Puhleeze.


5 posted on 08/28/2012 12:22:28 PM PDT by Shady (The Tea Party is the Party of the American People, Working and creating wealth in SPITE of OBAMA!)
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To: Shady

Nailed it.


6 posted on 08/28/2012 12:25:01 PM PDT by stephenjohnbanker (God, family, country, mom, apple pie, the girl next door and a Ford F250 to pull my boat.)
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To: John W
I don't know about this here.

Lemme slam down another Monster-Red Bull cocktail and ruminate about it.
7 posted on 08/28/2012 12:29:24 PM PDT by Milton Miteybad (I am Jim Thompson. {Really.})
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To: John W

So i guess NY has no other more important issue to deal with right now, like budgets, cops who can’t shoot, people fleeing, etc?


8 posted on 08/28/2012 12:30:53 PM PDT by matt04
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To: Shady
Energy Drinks? Pre-Loaded Caffiene Bombs?

As long as they don't have salt, transfats, sugar, tobacco, baby formula, or gun powder in it and it isn't served on a tennis racket, what does he care?

9 posted on 08/28/2012 12:36:08 PM PDT by EGPWS (Trust in God, question everyone else)
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To: John W

“The caffeine-heavy, carbonated beverages ...”

Lies.

The energy drinks mentioned are not “caffeine-heavy”. For instance, Red Bull, the original “energy-drink” contains less caffeine than an cup of ordinary coffee. The taurine, ginseng, vitamins, etc. are not just miscellaneous additives — they are the active ingredients that make the drinks work.

I use energy drinks occasionally & I can attest that they do what they claim to do. They give you a boost, without the jitters that would accompany a large dose of caffeine. (OTOH, if you guzzle these drinks to keep awake while binge drinking, you are a moron.)

There have been numerous articles pushing the “caffeine-heavy” theme. At first, I attributed that to laziness on the part of the “reporters” — accompanied by their complete ignorance on the subject. It would be too much to ask them to research the subject, before writing about it. That would require, for instance, actually reading the list of ingredients. Now, I’m convinced they’re simply lying to promote some twisted agenda or another.


10 posted on 08/28/2012 12:38:16 PM PDT by USFRIENDINVICTORIA
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To: John W

I have no idea how we all survived before NY stepped in and started investigating. It is for our own good.


11 posted on 08/28/2012 12:52:34 PM PDT by Drill Thrawl (I can haz CW 2 now?)
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To: John W
I don't know the core of what this particular line of investigation is REALLY trying to uncover... BUT..

Anyone here seen a public school classroom with many young people who are/have been consuming mass quantities of these "energy drinks"? "Monster" is an appropriate description.

Which brings me to an almost totally unrelated issue with "Monster" branded energy drinks - their ultra-predatory copyright/trademark activity.

THIS IS NOT A SOLICITATION FOR MONEY Here is an example:

Monster Fishkeepers "monstered" by Monster Energy Drinks


12 posted on 08/28/2012 1:15:22 PM PDT by TheBattman (Isn't the lesser evil... still evil?)
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To: John W

A couple of sublingual B-12 tabs with a cuppa and I’m good to go - saves a ton of money that way.


13 posted on 08/28/2012 2:17:29 PM PDT by NonValueAdded (Tantaros: "Plainly put, Romney and Ryan can't push granny off the cliff. Obama beat them to it.")
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