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Skip to comments.Team Obama: Focus groups told us they wanted a speech that was flat, repetitive, and disappointing
Posted on 09/07/2012 5:28:40 PM PDT by chessplayer
Such is the genius of The One that even his biggest failures are actually huge successes that most people simply havent appreciated yet.
"While the pundits are generally calling the presidents Thursday night address mediocre, Obama and his advisers had taken great pains to avoid soaring rhetoric that might have been derided as empty."
"Indeed, they extensively tested the presidents speech in dial groups, a type of focus group where voters twist dials to register approval or disapproval of specific passages, and say it tested off the charts. The reaction, they say, was more positive than to Obamas 2008 acceptance speech in Denver."
"In short, the president deliberately dialed it down, stopping well short of the altitudes he is capable of reaching. Perhaps that will prove to be a mistake, but the decision to go with a less rousing approach was carefully considered."
"The campaigns primary goal at the Democratic convention was to provide a concrete sense of what Obama would do in a second term. That was what independent voters wanted, according to the research, and that was the focus in Charlotte."