Posted on 09/10/2012 11:46:24 AM PDT by BUSHdude2000
I recently had a nice conversation with an old friend Grif, who now lives in Kentucky. He has been struggling some lately in finding the best way to sell conservatism, while avoiding the ‘warts’ if you will. As the discussion progressed it was clear that most of the ‘warts’ revolved around religion. My first instinct is that it sounds like he needs to be selling Christ and not Conservatism but I will defer for now. My advice to him was to ‘sell the sizzle’. It used to be the #1 rule in marketing; I suppose it still ranks up there close. Our Founders created a government, a constitutional republic, with a singular purpose. The purpose of our government, which has been lost in the last century, is to protect the Life, Liberty and Property of its citizens. That’s it. That’s the whole enchilada as we Texans like to say. Of these, the sizzle is Liberty.
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No thanks.
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