Skip to comments.MSNBC Tops Fox News On Back-To Back Nights In Primetime Demo
Posted on 09/19/2012 2:38:55 PM PDT by My Favorite Headache
Last night, for the second night in a row, MSNBC beat Fox News in primetime (8-11pm) in the key adults 25-54 demo. On Monday MSNBC averaged 471,000 demo viewers to Fox News Channels 469,000. On Tuesday, MSNBC drew 575,000 demo viewers, to FNCs 526,000. We will have the full ratings numbers in The Scoreboard a little later on.
The number one show in the demo on cable news is always, always The OReilly Factor unless there is some sort of unusual news event or huge booking.
Last night, there was no big news event, but the number one show in the demo was MSNBCs The Rachel Maddow Show. This is despite the fact that OReilly had a big (and younger-skewing) guest in Comedy Centrals Jon Stewart. Maddow at 9pm drew 703,000 demo viewers to OReillys 682,000 at 8pm.
Last night in head to head match ups, MSNBCs The Ed Show was fewer than 200,000 viewers behind the Factor in the demo, while Maddow and The Last Word had clean wins over Hannity and On the Record, respectively. In total viewers, OReilly doubled Ed in the ratings, while Hannity led Maddow by 206,000 viewers. At 10 PM, On the Record topped The Last Word by 100,000 total viewers.
FNC remains the top cable news channel in total viewers, but advertisers buy against adults 25-54 (that is why we have always led with the demo in The Scoreboard), so this shift has the potential to be a seismic one if MSNBC can maintain it.
Speaking of which...betcha Beck is why Fox News is down in the ratings...Blaze TV is live and launched this week on Dish Network.
Why watch libs on Fox when you can get the real thing at MSNBC.
Yeah I seldom watch FOX since they got rid of Beck. There was no more informative and educational TV out there.
Looks like he’s starting to make inroads with satellite TV.
Is Fox down or is MSNBC up?
Fox News is deteriorating.. ‘The Five’ is a joke. Who wants to see people sit around a table arguing. Anyone can make that happen. Glenn Beck’s Internet show is the most informative of them all.
Do you know which Dish channel Beck is on?
I honestly think some watch MSNBC (I do, but only a little) for the absolute train wreck-ness.
Blaze TV is live 24/7 on channel 212 on Dish Network
I believe 212
Wanna make a bet it is the Blaze doing it? On The Five about 20 mins ago...Gregg Gutfeld just called “The Blaze” “An entertainment site”.
I believe he just fired off the first shot at Beck.
Yep. Fox has completely lost me. I tuned in the week of the convention because any other network is unbearable, but haven’t been back since. They have really screwed up trying to look ‘fair’. Their coverage during the primaries was awful. Chasing Beck out was stupid. Giving the inside the beltway intelligentsia most of the airtime is pointless. I can get better new coverage on the web.
Thanks so much.
I really like The Five except Beckel.
212 on Dish Network.
O’Reilly doesn’t go up against Maddow...
I don’t know how they are figuring those ratings.
I used to watch Fox and Friends in the mornings at least but now I watch the BBC news because they have actual news.
It’s funny how hard FOX tries to be fair, and yet the left remains frothing at the mouth about them.
It’s one thing to present the news as unbiased as possible (which I think they do), but it another to hire on leftist wingnuts to add commentary. If I wanted leftist wingnut commentary, I would watch MSNBC.
No big news event?
I don’t know; maybe all the libs tuned in to hear more about Romney’s “devastating” secret tape and how Jimmy Carter’s grandson saved the election. /heavy sarcasm
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