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MSNBC Tops Fox News On Back-To Back Nights In Primetime Demo
TV Newser ^ | 9/19/2012 | Alex Weprin

Posted on 09/19/2012 2:38:55 PM PDT by My Favorite Headache

Last night, for the second night in a row, MSNBC beat Fox News in primetime (8-11pm) in the key adults 25-54 demo. On Monday MSNBC averaged 471,000 demo viewers to Fox News Channel’s 469,000. On Tuesday, MSNBC drew 575,000 demo viewers, to FNC’s 526,000. We will have the full ratings numbers in The Scoreboard a little later on.

The number one show in the demo on cable news is always, always “The O’Reilly Factor” unless there is some sort of unusual news event or huge booking.

Last night, there was no big news event, but the number one show in the demo was MSNBC’s “The Rachel Maddow Show.” This is despite the fact that O’Reilly had a big (and younger-skewing) guest in Comedy Central’s Jon Stewart. Maddow at 9pm drew 703,000 demo viewers to O’Reilly’s 682,000 at 8pm.

Last night in head to head match ups, MSNBC’s “The Ed Show” was fewer than 200,000 viewers behind the “Factor” in the demo, while Maddow and “The Last Word” had clean wins over “Hannity” and “On the Record,” respectively. In total viewers, O’Reilly doubled “Ed” in the ratings, while “Hannity” led Maddow by 206,000 viewers. At 10 PM, “On the Record” topped “The Last Word” by 100,000 total viewers.

FNC remains the top cable news channel in total viewers, but advertisers buy against adults 25-54 (that is why we have always led with the demo in The Scoreboard), so this shift has the potential to be a seismic one if MSNBC can maintain it.


TOPICS: News/Current Events
KEYWORDS: msnbc
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Fox better shake things up..Hey Roger..how about getting rid of Geraldo and your dismal weekend roster...just awful. Also, how about releasing the videos and info on Obama you wouldn't let Glenn Beck do.

Speaking of which...betcha Beck is why Fox News is down in the ratings...Blaze TV is live and launched this week on Dish Network.

1 posted on 09/19/2012 2:38:58 PM PDT by My Favorite Headache
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To: My Favorite Headache

Why watch libs on Fox when you can get the real thing at MSNBC.


2 posted on 09/19/2012 2:40:23 PM PDT by dragonblustar (Allah Ain't So Akbar!)
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To: My Favorite Headache

Yeah I seldom watch FOX since they got rid of Beck. There was no more informative and educational TV out there.

Looks like he’s starting to make inroads with satellite TV.


3 posted on 09/19/2012 2:42:42 PM PDT by cripplecreek (What does it profit a man if he gains the whole world but loses his soul?)
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To: My Favorite Headache

Is Fox down or is MSNBC up?


4 posted on 09/19/2012 2:43:14 PM PDT by TheErnFormerlyKnownAsBig (It is going to be Foot to Ass combat on election day....my foot and a Rat's ass.)
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To: My Favorite Headache
Yes - get rid of that SOB Geraldo!



Genuflectimus non ad principem sed ad Principem Pacis!

Listen, O isles, unto me; and hearken, ye people, from far; The LORD hath called me from the womb; from the bowels of my mother hath he made mention of my name. (Isaiah 49:1 KJV)

5 posted on 09/19/2012 2:43:20 PM PDT by ConorMacNessa (HM/2 USN, 3/5 Marines RVN 1969 - St. Michael the Archangel defend us in Battle!)
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To: dragonblustar

Fox News is deteriorating.. ‘The Five’ is a joke. Who wants to see people sit around a table arguing. Anyone can make that happen. Glenn Beck’s Internet show is the most informative of them all.


6 posted on 09/19/2012 2:44:29 PM PDT by GeorgeWashingtonsGhost
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To: My Favorite Headache

Do you know which Dish channel Beck is on?


7 posted on 09/19/2012 2:44:29 PM PDT by Rushmore Rocks
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To: My Favorite Headache

I honestly think some watch MSNBC (I do, but only a little) for the absolute train wreck-ness.


8 posted on 09/19/2012 2:44:40 PM PDT by jra
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To: Rushmore Rocks

Blaze TV is live 24/7 on channel 212 on Dish Network


9 posted on 09/19/2012 2:45:26 PM PDT by My Favorite Headache (In a world where I feel so small, I can't stop thinking big.)
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To: Rushmore Rocks

I believe 212


10 posted on 09/19/2012 2:45:26 PM PDT by ilgipper
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To: GeorgeWashingtonsGhost

Wanna make a bet it is the Blaze doing it? On The Five about 20 mins ago...Gregg Gutfeld just called “The Blaze” “An entertainment site”.

I believe he just fired off the first shot at Beck.


11 posted on 09/19/2012 2:46:52 PM PDT by My Favorite Headache (In a world where I feel so small, I can't stop thinking big.)
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To: My Favorite Headache

Yep. Fox has completely lost me. I tuned in the week of the convention because any other network is unbearable, but haven’t been back since. They have really screwed up trying to look ‘fair’. Their coverage during the primaries was awful. Chasing Beck out was stupid. Giving the inside the beltway intelligentsia most of the airtime is pointless. I can get better new coverage on the web.


12 posted on 09/19/2012 2:47:44 PM PDT by ilgipper
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To: My Favorite Headache
What, OReilly’s heart stopping expose of Kate Middleton's boobs didn't pull’em in? Worthless.
13 posted on 09/19/2012 2:48:45 PM PDT by throwback (The object of opening the mind, is as of opening the mouth, is to shut it again on something solid.)
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To: My Favorite Headache; ilgipper

Thanks so much.


14 posted on 09/19/2012 2:49:48 PM PDT by Rushmore Rocks
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To: GeorgeWashingtonsGhost

I really like The Five except Beckel.


15 posted on 09/19/2012 2:50:13 PM PDT by KansasGirl ("If you have a business, you didn't build that. Somebody else made that happen."--B. Hussein Obama)
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To: Rushmore Rocks

212 on Dish Network.


16 posted on 09/19/2012 2:51:07 PM PDT by KansasGirl ("If you have a business, you didn't build that. Somebody else made that happen."--B. Hussein Obama)
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To: My Favorite Headache

O’Reilly doesn’t go up against Maddow...

http://tvbythenumbers.zap2it.com/2012/09/19/cable-news-ratings-for-tuesday-september-18-2012/149221/

I don’t know how they are figuring those ratings.


17 posted on 09/19/2012 2:52:28 PM PDT by kcvl
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To: ilgipper

I used to watch Fox and Friends in the mornings at least but now I watch the BBC news because they have actual news.


18 posted on 09/19/2012 2:52:34 PM PDT by cripplecreek (What does it profit a man if he gains the whole world but loses his soul?)
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To: ilgipper

It’s funny how hard FOX tries to be fair, and yet the left remains frothing at the mouth about them.

It’s one thing to present the news as unbiased as possible (which I think they do), but it another to hire on leftist wingnuts to add commentary. If I wanted leftist wingnut commentary, I would watch MSNBC.


19 posted on 09/19/2012 2:53:45 PM PDT by drbuzzard (All animals are created equal, but some are more equal than others.)
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To: My Favorite Headache

No big news event?

I don’t know; maybe all the libs tuned in to hear more about Romney’s “devastating” secret tape and how Jimmy Carter’s grandson saved the election. /heavy sarcasm


20 posted on 09/19/2012 2:53:56 PM PDT by rightwingintelligentsia (Be careful of believing something just because you want it to be true.)
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To: My Favorite Headache

Anyone have the long-term trendlines on this? It would be interesting to see if MSNBC was the result of them gaining viewers, FOX losing viewers or some combination of both (and to what extent).


21 posted on 09/19/2012 2:54:24 PM PDT by tanknetter
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To: My Favorite Headache

I watched Beck his first night, and I haven’t been back to Fox since.

I do watch msnbc at times. Why only watch a channel you agree with all the time? I want to know what the enemy is up to.

I do think Beck has a good thing going with the Dish deal. Once he get’s another show or two, he’ll really impact Foxs’ numbers.


22 posted on 09/19/2012 2:55:16 PM PDT by Sporke (USS Iowa BB-61)
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To: My Favorite Headache
I watch FoxBusiness anymore - they aren't skewed (as) left as Fox & cover most of the news that matters from a business perpective.

Cavuto's GM rant on Monday was fantastic.

23 posted on 09/19/2012 2:56:26 PM PDT by mykroar (October race/religious riots bring November martial law. Voting postponed for your safety.)
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To: My Favorite Headache

Maybe FNC will hire another Obama cheerleader


24 posted on 09/19/2012 2:56:34 PM PDT by GeronL (The Right to Life came before the Right to Pursue Happiness)
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To: KansasGirl

thanks


25 posted on 09/19/2012 2:56:53 PM PDT by Rushmore Rocks
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To: My Favorite Headache

Sorry I don’t watch prime time news. I am watching Dr Eugene Scott at that hour./sarcasm
Freegards
LEX


26 posted on 09/19/2012 2:57:07 PM PDT by lexington minuteman 1775
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To: dragonblustar
Why watch libs on Fox when you can get the real thing at MSNBC.

Exactly. FNC went NE Republican and left grass roots conservative.
27 posted on 09/19/2012 2:57:43 PM PDT by snarkytart
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To: My Favorite Headache

I tell everyone I know to watch MSNBC as often as Fox so one can see the vicious nasty crap that comes from MSNBC.


28 posted on 09/19/2012 2:57:58 PM PDT by CGASMIA68
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To: My Favorite Headache

I used to watch O’Reilly before he turned hardcore populist and caved in to Barack Obama. If he wanted to vet the President he could have and in the process, help save our country. I listen to Hannity in the afternoon so I really have no need to hear him again. The model of debating libtards has grown tiresome. These people are so demented and have so many mental problems, I just don’t care to see them anymore.


29 posted on 09/19/2012 2:58:35 PM PDT by NoobRep
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To: My Favorite Headache

Chris Ariens

Editorial Director at mediabistro.com

VP, Editorial Director at mediabistro.com

Past Executive Producer at MSNBC

TVNewser Staff
Chris Ariens
Managing Editor


30 posted on 09/19/2012 3:00:19 PM PDT by kcvl
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To: My Favorite Headache

Doubtful, I am.


31 posted on 09/19/2012 3:00:40 PM PDT by TankerKC (If Mitt Romney is elected, everyone in the US will die!)
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To: My Favorite Headache

FYI, our documentary movie, “Rockin’ the Wall,” will be on Dish starting Jan 1.


32 posted on 09/19/2012 3:01:30 PM PDT by LS ("Castles Made of Sand, Fall in the Sea . . . Eventually (Hendrix))
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To: cripplecreek
Yes he Is, I just got done watching his new show right now.

You don't have Dish Network do you Cripple?

I flipped Faux News the bird when they flipped it to Sarah.

33 posted on 09/19/2012 3:02:17 PM PDT by KC_Lion ( Wherever I find myself standing, I forever stand with Israel.)
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To: My Favorite Headache

Could Beck’s Blaze TV be cutting into Fox News viewer numbers? I know I’ve been watching. Is it an uptick in MSDNC numbers or a drop in Fox numbers?


34 posted on 09/19/2012 3:02:58 PM PDT by peeps36 (America is being destroyed by filthy traitors in the political establishment)
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To: TankerKC

Agree - don’t think this is accurate HOWEVER since FOX has actually led some broadcasts (Shepard Smith) with the video being the reason for the attack - I have decided they have nothing new to offer.

Unless something big happens between now and the election I think I will listen to country music. Helps the blood pressure.


35 posted on 09/19/2012 3:05:58 PM PDT by jeeperz
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To: dragonblustar

I quit watching Fox after they kid gloved the Marxist in Chief. Made me sick to see the truth hidden and allow the POS to waltz in like Baby Doc from Haiti. When the entire media is repeating the same lie, does it matter which channel you turn to?


36 posted on 09/19/2012 3:06:06 PM PDT by liberty or death
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To: KC_Lion

I’ve got Comcast.


37 posted on 09/19/2012 3:06:38 PM PDT by cripplecreek (What does it profit a man if he gains the whole world but loses his soul?)
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To: dragonblustar
Haven't watched FOX News since they kicked Glenn out (yes I do not believe the cover story) and replaced him with "The Five" = 4 liberals and a quasi conservative and added Whoraldo, the guy who got kicked out of NPR, the black communist who regularly appears on O'Realy and the other host of liberals infecting FOX "fair and unbalanced" News.

Stopped watching O'Realy years ago when he trashed the Swift Boat people and Free Republic.

If I want to find out what is actually going on in the world, I go to THE premiere website where nearly 100% of conservative talk show hosts including RUSH and Howie Carr go to get their "show prep" = Free Republic.

38 posted on 09/19/2012 3:08:21 PM PDT by Jmouse007 (Lord deliver us from evil, in Jesus name, amen.)
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To: mykroar

Ditto. FNC is now competing with their own business channel, because it feels more like news.

It is impossible to get news on the West Coast after 5PM from Fox. Everyone goes home and you are stuck with the idiots.

By far, Fox is the thinnest on the ground in terms of people out there gathering news. They break almost nothing first.

During the Egyptian coup, I had it tuned to CNN against my will because at least they had people there covering it.

It’s a bad product, made by a lazy manufacturer who lacked any competitors to keep them sharp. They owned the right, because the right had no where else to go. Now we are just sick of the quality of the product.

If it stays this bad, the cleavage factor has to go way, way up to get me to tune in because there’s no other reason any more.


39 posted on 09/19/2012 3:08:28 PM PDT by RinaseaofDs (Does beheading qualify as 'breaking my back', in the Jeffersonian sense of the expression?)
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To: RinaseaofDs

Fox News as a news organization sucks. It’s really a joke.


40 posted on 09/19/2012 3:09:10 PM PDT by dfwgator (I'm voting for Ryan and that other guy.)
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To: My Favorite Headache

OReily NEVER had competition before Blaze TV.

Lets see, we have light in the loafers smith, a slew of producers/directors who are just doing the selective story editing as cnn and msnbc.

I wonder if msnbc went up or it is just fox going down.


41 posted on 09/19/2012 3:11:18 PM PDT by longtermmemmory (VOTE! http://www.senate.gov and http://www.house.gov)
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To: All

They had John Steward on? He is ratings poison on FNC.


42 posted on 09/19/2012 3:13:08 PM PDT by longtermmemmory (VOTE! http://www.senate.gov and http://www.house.gov)
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To: LS

Congrats, LS! Can’t wait to see it!


43 posted on 09/19/2012 3:13:20 PM PDT by JennysCool (My hypocrisy goes only so far)
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To: TheErnFormerlyKnownAsBig

Probably a little of both but mainly PMSNBC up...


44 posted on 09/19/2012 3:16:26 PM PDT by rockrr (Everything is different now...)
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To: My Favorite Headache

Ratings for Fox or MSNBC tend to go up when there is something (or someone) for that side to get angry about.

The hard-core lefties were throwing a fit about the Romney tapes, and they tuned in so they could listen to someone yell about it.

While Fox is far from perfect, I expect this to be a short-term spike for MSNBC.


45 posted on 09/19/2012 3:16:47 PM PDT by whitey righty
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To: Jmouse007
One more thing regarding talk show hosts including RUSH and Howie Carr. I rarely listen to them any more because I have usually aleady read everything they discuss and complain about (without actually ever doing anything to actually CHANGE what they habitiually complain about) at least 4 hours to 2 days beforehand here on Free Republic.

RUSH, Howie, et. al: 3 hours of "talk" show consisting of over an hour and a half or more of commercials, discussing stories we already know about. Who needs em? We have FR!

46 posted on 09/19/2012 3:18:31 PM PDT by Jmouse007 (Lord deliver us from evil, in Jesus name, amen.)
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To: dfwgator

It’s turned into a circle jerk. It’s all about the “talent” rather than the news.


47 posted on 09/19/2012 3:19:31 PM PDT by des
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To: des

48 posted on 09/19/2012 3:20:34 PM PDT by dfwgator (I'm voting for Ryan and that other guy.)
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To: dfwgator

It actually pisses me off, because, frankly I used to fall back to FR for news and its lost a few steps lately with with primary rancor.

A lot of sharp people left, and they didn’t take the trolls with them.

Best news I can get my hands on all day is still the WSJ, and I KNOW that has its limitations.

My company makes an automated news aggregation system and I’m hear to tell you that getting decent information is a very big problem right now. It feels like the holes in organizations are getting plugged faster than before.

There was a site called ‘f*ckedcompany.com’ that was around from 2000 to around 2009 or so. People stuck in crappy companies would post memos and emails from inside the company to document the idiocy of what was going on inside.

Very good source of news back in the day about corporations. The comments by the CEO of FedEx yesterday reminded me a little bit of the candor you used to be able to find there.

Fox doesn’t want to spin, it doesn’t really want to be fair, and it doesn’t want to provide any news. It wants ratings, and they hire hot, smart women to deliver a slight variation of the same news you can get elsewhere.

The major difference between Fox and the others is that Fox doesn’t lead with Romney’s ‘secret tape’. It’ll talk about it, but after the obvious big news of the day, which is the goat humpers breaking out into ‘mating season’ in the sandbox and backward Asian nations. Fox still manages to get to it, but later.

During the day, even on FBC, its analysis, not news. Spare me. If you are going to do that, Nicole Petalides is going to have to go bare midriff.


49 posted on 09/19/2012 3:20:58 PM PDT by RinaseaofDs (Does beheading qualify as 'breaking my back', in the Jeffersonian sense of the expression?)
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To: snarkytart

FNC is too NYC to be of significant use.

The Five seems more staged than substance.


50 posted on 09/19/2012 3:23:34 PM PDT by longtermmemmory (VOTE! http://www.senate.gov and http://www.house.gov)
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