Skip to comments.MSNBC Tops Fox News On Back-To Back Nights In Primetime Demo
Posted on 09/19/2012 2:38:55 PM PDT by My Favorite Headache
Last night, for the second night in a row, MSNBC beat Fox News in primetime (8-11pm) in the key adults 25-54 demo. On Monday MSNBC averaged 471,000 demo viewers to Fox News Channels 469,000. On Tuesday, MSNBC drew 575,000 demo viewers, to FNCs 526,000. We will have the full ratings numbers in The Scoreboard a little later on.
The number one show in the demo on cable news is always, always The OReilly Factor unless there is some sort of unusual news event or huge booking.
Last night, there was no big news event, but the number one show in the demo was MSNBCs The Rachel Maddow Show. This is despite the fact that OReilly had a big (and younger-skewing) guest in Comedy Centrals Jon Stewart. Maddow at 9pm drew 703,000 demo viewers to OReillys 682,000 at 8pm.
Last night in head to head match ups, MSNBCs The Ed Show was fewer than 200,000 viewers behind the Factor in the demo, while Maddow and The Last Word had clean wins over Hannity and On the Record, respectively. In total viewers, OReilly doubled Ed in the ratings, while Hannity led Maddow by 206,000 viewers. At 10 PM, On the Record topped The Last Word by 100,000 total viewers.
FNC remains the top cable news channel in total viewers, but advertisers buy against adults 25-54 (that is why we have always led with the demo in The Scoreboard), so this shift has the potential to be a seismic one if MSNBC can maintain it.
Speaking of which...betcha Beck is why Fox News is down in the ratings...Blaze TV is live and launched this week on Dish Network.
Why watch libs on Fox when you can get the real thing at MSNBC.
Yeah I seldom watch FOX since they got rid of Beck. There was no more informative and educational TV out there.
Looks like he’s starting to make inroads with satellite TV.
Is Fox down or is MSNBC up?
Fox News is deteriorating.. ‘The Five’ is a joke. Who wants to see people sit around a table arguing. Anyone can make that happen. Glenn Beck’s Internet show is the most informative of them all.
Do you know which Dish channel Beck is on?
I honestly think some watch MSNBC (I do, but only a little) for the absolute train wreck-ness.
Blaze TV is live 24/7 on channel 212 on Dish Network
I believe 212
Wanna make a bet it is the Blaze doing it? On The Five about 20 mins ago...Gregg Gutfeld just called “The Blaze” “An entertainment site”.
I believe he just fired off the first shot at Beck.
Yep. Fox has completely lost me. I tuned in the week of the convention because any other network is unbearable, but haven’t been back since. They have really screwed up trying to look ‘fair’. Their coverage during the primaries was awful. Chasing Beck out was stupid. Giving the inside the beltway intelligentsia most of the airtime is pointless. I can get better new coverage on the web.
Thanks so much.
I really like The Five except Beckel.
212 on Dish Network.
O’Reilly doesn’t go up against Maddow...
I don’t know how they are figuring those ratings.
I used to watch Fox and Friends in the mornings at least but now I watch the BBC news because they have actual news.
It’s funny how hard FOX tries to be fair, and yet the left remains frothing at the mouth about them.
It’s one thing to present the news as unbiased as possible (which I think they do), but it another to hire on leftist wingnuts to add commentary. If I wanted leftist wingnut commentary, I would watch MSNBC.
No big news event?
I don’t know; maybe all the libs tuned in to hear more about Romney’s “devastating” secret tape and how Jimmy Carter’s grandson saved the election. /heavy sarcasm
Anyone have the long-term trendlines on this? It would be interesting to see if MSNBC was the result of them gaining viewers, FOX losing viewers or some combination of both (and to what extent).
I watched Beck his first night, and I haven’t been back to Fox since.
I do watch msnbc at times. Why only watch a channel you agree with all the time? I want to know what the enemy is up to.
I do think Beck has a good thing going with the Dish deal. Once he get’s another show or two, he’ll really impact Foxs’ numbers.
Cavuto's GM rant on Monday was fantastic.
Maybe FNC will hire another Obama cheerleader
Sorry I don’t watch prime time news. I am watching Dr Eugene Scott at that hour./sarcasm
I tell everyone I know to watch MSNBC as often as Fox so one can see the vicious nasty crap that comes from MSNBC.
I used to watch O’Reilly before he turned hardcore populist and caved in to Barack Obama. If he wanted to vet the President he could have and in the process, help save our country. I listen to Hannity in the afternoon so I really have no need to hear him again. The model of debating libtards has grown tiresome. These people are so demented and have so many mental problems, I just don’t care to see them anymore.
Editorial Director at mediabistro.com
VP, Editorial Director at mediabistro.com
Past Executive Producer at MSNBC
Doubtful, I am.
FYI, our documentary movie, “Rockin’ the Wall,” will be on Dish starting Jan 1.
You don't have Dish Network do you Cripple?
I flipped Faux News the bird when they flipped it to Sarah.
Could Beck’s Blaze TV be cutting into Fox News viewer numbers? I know I’ve been watching. Is it an uptick in MSDNC numbers or a drop in Fox numbers?
Agree - don’t think this is accurate HOWEVER since FOX has actually led some broadcasts (Shepard Smith) with the video being the reason for the attack - I have decided they have nothing new to offer.
Unless something big happens between now and the election I think I will listen to country music. Helps the blood pressure.
I quit watching Fox after they kid gloved the Marxist in Chief. Made me sick to see the truth hidden and allow the POS to waltz in like Baby Doc from Haiti. When the entire media is repeating the same lie, does it matter which channel you turn to?
I’ve got Comcast.
Stopped watching O'Realy years ago when he trashed the Swift Boat people and Free Republic.
If I want to find out what is actually going on in the world, I go to THE premiere website where nearly 100% of conservative talk show hosts including RUSH and Howie Carr go to get their "show prep" = Free Republic.
Ditto. FNC is now competing with their own business channel, because it feels more like news.
It is impossible to get news on the West Coast after 5PM from Fox. Everyone goes home and you are stuck with the idiots.
By far, Fox is the thinnest on the ground in terms of people out there gathering news. They break almost nothing first.
During the Egyptian coup, I had it tuned to CNN against my will because at least they had people there covering it.
It’s a bad product, made by a lazy manufacturer who lacked any competitors to keep them sharp. They owned the right, because the right had no where else to go. Now we are just sick of the quality of the product.
If it stays this bad, the cleavage factor has to go way, way up to get me to tune in because there’s no other reason any more.
Fox News as a news organization sucks. It’s really a joke.
OReily NEVER had competition before Blaze TV.
Lets see, we have light in the loafers smith, a slew of producers/directors who are just doing the selective story editing as cnn and msnbc.
I wonder if msnbc went up or it is just fox going down.
They had John Steward on? He is ratings poison on FNC.
Congrats, LS! Can’t wait to see it!
Probably a little of both but mainly PMSNBC up...
Ratings for Fox or MSNBC tend to go up when there is something (or someone) for that side to get angry about.
The hard-core lefties were throwing a fit about the Romney tapes, and they tuned in so they could listen to someone yell about it.
While Fox is far from perfect, I expect this to be a short-term spike for MSNBC.
RUSH, Howie, et. al: 3 hours of "talk" show consisting of over an hour and a half or more of commercials, discussing stories we already know about. Who needs em? We have FR!
It’s turned into a circle jerk. It’s all about the “talent” rather than the news.
It actually pisses me off, because, frankly I used to fall back to FR for news and its lost a few steps lately with with primary rancor.
A lot of sharp people left, and they didn’t take the trolls with them.
Best news I can get my hands on all day is still the WSJ, and I KNOW that has its limitations.
My company makes an automated news aggregation system and I’m hear to tell you that getting decent information is a very big problem right now. It feels like the holes in organizations are getting plugged faster than before.
There was a site called ‘f*ckedcompany.com’ that was around from 2000 to around 2009 or so. People stuck in crappy companies would post memos and emails from inside the company to document the idiocy of what was going on inside.
Very good source of news back in the day about corporations. The comments by the CEO of FedEx yesterday reminded me a little bit of the candor you used to be able to find there.
Fox doesn’t want to spin, it doesn’t really want to be fair, and it doesn’t want to provide any news. It wants ratings, and they hire hot, smart women to deliver a slight variation of the same news you can get elsewhere.
The major difference between Fox and the others is that Fox doesn’t lead with Romney’s ‘secret tape’. It’ll talk about it, but after the obvious big news of the day, which is the goat humpers breaking out into ‘mating season’ in the sandbox and backward Asian nations. Fox still manages to get to it, but later.
During the day, even on FBC, its analysis, not news. Spare me. If you are going to do that, Nicole Petalides is going to have to go bare midriff.
FNC is too NYC to be of significant use.
The Five seems more staged than substance.