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Today' Co-Host Matt Lauer’s Popularity Plunges 25% With Viewers In New Q Scores Report
NY Daily News ^ | Thursday, September 20, 2012, 1:35 PM | Don Kaplan

Posted on 09/20/2012 5:28:20 PM PDT by drewh

He’s gone from hero to zero.

In less than a year, “Today” show host Matt Lauer’s “likability” has plummeted 25%, according to the Q Scores, an influential survey used by companies and advertisers to help make major decisions.

"Is it only 25 percent? Because it actually feels much worse," Lauer told the News.

The shocking Q Score comes on the heels of internal research conducted by NBC brass that had the same findings, The News has learned.

“It raises a flag,” said Henry Schafer, executive vice president of Q Scores.

“If you’re [the “Today” show] you have to figure out what corrective actions you can take to curtail this kind of warning signal.

These morning shows are driven by personalities — so there’s a real challenge out there for NBC News,” he said.

(Excerpt) Read more at nydailynews.com ...


TOPICS: Business/Economy; Culture/Society; News/Current Events; US: New York
KEYWORDS: liberalmedia; mediawingofthednc; morningjoe; nbcnews; partisanmediashills

1 posted on 09/20/2012 5:28:24 PM PDT by drewh
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To: drewh

Legend in his own mind.


2 posted on 09/20/2012 5:29:27 PM PDT by AU72
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To: drewh

He’s a big lib as well as a cheap shot artist.


3 posted on 09/20/2012 5:30:10 PM PDT by FlingWingFlyer (Proud to be a 53 percenter American.)
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To: AU72

Legend in his own mind.


Agree.

To me he’s a wussified semblance of a man.


4 posted on 09/20/2012 5:32:44 PM PDT by patriotspride
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To: FlingWingFlyer

see how lib he stays when bozo takes all his money for redistribution.


5 posted on 09/20/2012 5:33:00 PM PDT by Surrounded_too
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To: drewh

Fired!


6 posted on 09/20/2012 5:36:14 PM PDT by PGR88
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To: drewh

Fired!


7 posted on 09/20/2012 5:36:19 PM PDT by PGR88
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To: drewh
This is all about the dust-up with fellow Statist and “news reader” propagandist Ann Curry.
8 posted on 09/20/2012 5:38:04 PM PDT by rollo tomasi (Working hard to pay for deadbeats and corrupt politicians.)
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To: drewh

Sausage hider.


9 posted on 09/20/2012 5:38:36 PM PDT by SnuffaBolshevik (In a tornado, even turkeys can fly.)
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To: drewh

Hmmm ..... Matt Liar going to get the Ann Curry treatment?


10 posted on 09/20/2012 5:39:06 PM PDT by MissMagnolia (Being powerful is like being a lady. If you have to tell people you are, you aren't. (M.Thatcher))
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To: PGR88

AL ROKER DISSES MATT LAUER FOR ANN CURRY ON TODAY SHOW http://www.youtube.com/watch?v=PcD0leBWe1M


11 posted on 09/20/2012 5:39:47 PM PDT by drewh
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To: drewh

People remember how he treated Sarah.


12 posted on 09/20/2012 5:42:02 PM PDT by E. Pluribus Unum (Government is the religion of the sociopath.)
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To: drewh

13 posted on 09/20/2012 5:43:08 PM PDT by Hotlanta Mike (Resurrect the House Committee on Un-American Activities (HUAC)...before there is no America!)
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To: drewh

IMHO, once is became obvious that NBC was all-in for Obama this election cycle, it dragged his and everybody at NBC News down. I bet Brian Williams Q rating is in the toilet as well. Lester Holt too. That entire organization is a bunch of Obama news-pimps. Can you imagine what Ed Schultz and Chris Matthews register? Is there such a thing as a negative Q rating?


14 posted on 09/20/2012 5:43:40 PM PDT by castowell (I am Andrew Breitbart!)
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To: drewh
Where's Matt now?


15 posted on 09/20/2012 5:44:36 PM PDT by theDentist (FYBO/FUBO; qwerty ergo typo : i type, therefore i misspelll)
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To: FlingWingFlyer

We conservatives must find a way to economically defeat these smarmy, arrogant biased liberals. They are not very pretty when exposed.


16 posted on 09/20/2012 5:44:52 PM PDT by The_Media_never_lie (They lie when it suits them! The crooked MS media must be defeated any way it can be done!)
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To: AU72; drewh
He also stuck his penis into every swooning liberal woman he could find - finally drove his liberal wife away as well.


17 posted on 09/20/2012 5:47:44 PM PDT by SkyPilot
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To: drewh
They should survey non-viewers.

There is ZERO reason to watch the today show to begin with, and yet, Matt Lauer lowers that number somehow.

They obviously don't pay him enough for doing the impossible.

18 posted on 09/20/2012 5:52:25 PM PDT by GBA
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To: AdmSmith; AnonymousConservative; Berosus; bigheadfred; Bockscar; ColdOne; Convert from ECUSA; ...

Thanks drewh. “Morning” Joe Scarborough about to move to the big time?


19 posted on 09/20/2012 6:04:40 PM PDT by SunkenCiv (https://secure.freerepublic.com/donate/)
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To: drewh

You mean, other than the fact that he’s a dweebish butt-boy for the Obama Regime and the DemRats, is totally obnoxious, and always looks like he was on a week-long bender?

Can’t imagine.


20 posted on 09/20/2012 6:07:36 PM PDT by RightOnline (I am Andrew Breitbart!)
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To: AU72

Matt Wower, as Tom Brokaw would say...


21 posted on 09/20/2012 6:36:58 PM PDT by Eric in the Ozarks (I didn't post this. Someone else did.)
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To: drewh

Willard Scott used to play Bozo the Clown

His replacement Al Roker IS Bozo the Clown.


22 posted on 09/20/2012 6:41:54 PM PDT by Venturer
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To: drew

What’s shocking is that that no-talent jerk is still on the air.


23 posted on 09/20/2012 6:41:54 PM PDT by Bigg Red (Pray for our republic.)
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To: drewh
Stands to reason Lauer is a staunch Obamaphile - the two of them have narcissist tendenies way over and above the norm. Watching either of them is nauseating and mute buttons are required for either when speaking.

Lauer and his cronies have made themselves irrelevant. They have alienated more than half the American population with their strong leftist agenda.

Advertisers would be wise to note the disengagement of such a large viewing audience and figure a way (local newspapers one suggestion) to reach the millions who have tuned out socialist media (most for at least the past four (4) years). No one I know watches network TV news. However, many do watch local news and weather. There is a reason Rush Limbaugh has such a high number of listeners each day; people are hungry for the REAL news (that is free of leftist slant).

24 posted on 09/20/2012 6:49:46 PM PDT by MamaDearest
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To: drewh

It should be renamed the “yesterday” show.


25 posted on 09/20/2012 7:03:03 PM PDT by Morris70
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To: drewh
I've called him Matt “Liar” for years. I do not allow any of these weird lib programs on in my home.

We have about 30 family members that hang out here at various times and if some young wife or husband of my kids puts on any liberal SH!T the whole room gets a lecture.

That includes cartoons for my grand kids. Go outside and play. TV is not a babysitter, it is absolute poison.

26 posted on 09/20/2012 7:20:58 PM PDT by liberty or death
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To: drewh

Metrosexual commie-pinko ... A sorry excuse of a man.


27 posted on 09/20/2012 7:29:32 PM PDT by ConservativeInPA (The truth hurts)
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To: GBA
The only time I enjoyed seeing Matt Lauer was at the end of "Land of the Lost".

Other than that, I've never had any use for Lauer, or the show he's on.

Can't blame him for NBC's horrible Olympic coverage. It was bad before Lauer, and it will be bad long after Lauer.

He did chase me away from "Royal Pains". Not that it wasn't becoming unwatchable before he guested, but I had no use for it after it was announced that he was going to be on it.

28 posted on 09/20/2012 7:47:54 PM PDT by Calvin Locke
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To: Calvin Locke

He has the touch.


29 posted on 09/20/2012 7:51:32 PM PDT by GBA
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To: Hotlanta Mike

#13, great job, but where is the honorary member perky Katie?


30 posted on 09/20/2012 7:54:24 PM PDT by Marathoner (If the bastard were to win reelection, let America burn. IDGAF anymore.)
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To: drewh

Didn’t he blow off the moment of silence to honor the 9/11 victims last week, in favor of some dopey set of celeb babes?

I don’t get how anyone can get away with THAT, certainly not in New York, from where they broadcast.

Arrogance.


31 posted on 09/20/2012 8:06:58 PM PDT by stanne
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To: drewh

Translation: Matt, you are not pimping the Food Stamp President adequately. We have received calls from Jay Carney, who is not really the sharpest knife in the drawer, and he is complaining. Remember what happened to Ann? I know she tried to be a little more vicious, including letting the spittle fly in a couple of interviews, but that wasn’t good enough. Look Matt, we really like you, but you’re really going to have to step it up. Let’s see some name calling, cutting the interviewee off, making obscene gestures when disagreeing, fake spitting on the floor periodically during the interview, insulting their spouses and children, etc. What we’re looking for is more of a combination of temperament of Bill Maher, Jon Stewart, and Dave Letterman. We know you can do it ... you’re on NBC and you can go any lower, well maybe CNN, but they are overloaded with crap heads already.


32 posted on 09/20/2012 8:20:54 PM PDT by RetiredTexasVet (You can never blame a progressive for a failure .... it's always the fault of someone else.)
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To: drewh

Bring back J. Fred Muggs!


33 posted on 09/20/2012 8:29:43 PM PDT by Tony in Hawaii (Evacuate? In our moment of triumph?)
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To: SkyPilot
MSM Now Hiring!

(heterosexual white males need not apply)

Whats that line from Stalag 17...?

"Funny, ain't it? In your own FatherIand, by your own Soldaten"

...couldn't happen to a nicer POS, if he gets canned.

34 posted on 09/20/2012 9:04:05 PM PDT by RckyRaCoCo (I prefer liberty with danger to peace with slavery, IXNAY THE TSA!)
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To: FlingWingFlyer
He’s a big lib as well as a cheap shot artist.

Democrat journ-O-lists don't get any slimier than Lauer:

Matt Lauer is a lying scumbag (must-see video)

35 posted on 09/20/2012 9:09:21 PM PDT by Lancey Howard
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To: SnuffaBolshevik

You think Lauer’s Q rating is bad, just check his network.


36 posted on 09/20/2012 9:43:24 PM PDT by CT
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To: FlingWingFlyer

Let me put that more succinctly: He’s a dick.


37 posted on 09/20/2012 10:05:28 PM PDT by pankot
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To: drewh

I call him the “human rat.” Can’t stand the guy. He makes me physically ill to even look at.


38 posted on 09/20/2012 10:50:55 PM PDT by MCH
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