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Today' Co-Host Matt Lauer’s Popularity Plunges 25% With Viewers In New Q Scores Report
NY Daily News ^ | Thursday, September 20, 2012, 1:35 PM | Don Kaplan

Posted on 09/20/2012 5:28:20 PM PDT by drewh

He’s gone from hero to zero.

In less than a year, “Today” show host Matt Lauer’s “likability” has plummeted 25%, according to the Q Scores, an influential survey used by companies and advertisers to help make major decisions.

"Is it only 25 percent? Because it actually feels much worse," Lauer told the News.

The shocking Q Score comes on the heels of internal research conducted by NBC brass that had the same findings, The News has learned.

“It raises a flag,” said Henry Schafer, executive vice president of Q Scores.

“If you’re [the “Today” show] you have to figure out what corrective actions you can take to curtail this kind of warning signal.

These morning shows are driven by personalities — so there’s a real challenge out there for NBC News,” he said.

(Excerpt) Read more at nydailynews.com ...


TOPICS: Business/Economy; Culture/Society; News/Current Events; US: New York
KEYWORDS: liberalmedia; mediawingofthednc; morningjoe; nbcnews; partisanmediashills
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To: AU72

Matt Wower, as Tom Brokaw would say...


21 posted on 09/20/2012 6:36:58 PM PDT by Eric in the Ozarks (I didn't post this. Someone else did.)
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To: drewh

Willard Scott used to play Bozo the Clown

His replacement Al Roker IS Bozo the Clown.


22 posted on 09/20/2012 6:41:54 PM PDT by Venturer
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To: drew

What’s shocking is that that no-talent jerk is still on the air.


23 posted on 09/20/2012 6:41:54 PM PDT by Bigg Red (Pray for our republic.)
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To: drewh
Stands to reason Lauer is a staunch Obamaphile - the two of them have narcissist tendenies way over and above the norm. Watching either of them is nauseating and mute buttons are required for either when speaking.

Lauer and his cronies have made themselves irrelevant. They have alienated more than half the American population with their strong leftist agenda.

Advertisers would be wise to note the disengagement of such a large viewing audience and figure a way (local newspapers one suggestion) to reach the millions who have tuned out socialist media (most for at least the past four (4) years). No one I know watches network TV news. However, many do watch local news and weather. There is a reason Rush Limbaugh has such a high number of listeners each day; people are hungry for the REAL news (that is free of leftist slant).

24 posted on 09/20/2012 6:49:46 PM PDT by MamaDearest
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To: drewh

It should be renamed the “yesterday” show.


25 posted on 09/20/2012 7:03:03 PM PDT by Morris70
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To: drewh
I've called him Matt “Liar” for years. I do not allow any of these weird lib programs on in my home.

We have about 30 family members that hang out here at various times and if some young wife or husband of my kids puts on any liberal SH!T the whole room gets a lecture.

That includes cartoons for my grand kids. Go outside and play. TV is not a babysitter, it is absolute poison.

26 posted on 09/20/2012 7:20:58 PM PDT by liberty or death
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To: drewh

Metrosexual commie-pinko ... A sorry excuse of a man.


27 posted on 09/20/2012 7:29:32 PM PDT by ConservativeInPA (The truth hurts)
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To: GBA
The only time I enjoyed seeing Matt Lauer was at the end of "Land of the Lost".

Other than that, I've never had any use for Lauer, or the show he's on.

Can't blame him for NBC's horrible Olympic coverage. It was bad before Lauer, and it will be bad long after Lauer.

He did chase me away from "Royal Pains". Not that it wasn't becoming unwatchable before he guested, but I had no use for it after it was announced that he was going to be on it.

28 posted on 09/20/2012 7:47:54 PM PDT by Calvin Locke
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To: Calvin Locke

He has the touch.


29 posted on 09/20/2012 7:51:32 PM PDT by GBA
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To: Hotlanta Mike

#13, great job, but where is the honorary member perky Katie?


30 posted on 09/20/2012 7:54:24 PM PDT by Marathoner (If the bastard were to win reelection, let America burn. IDGAF anymore.)
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To: drewh

Didn’t he blow off the moment of silence to honor the 9/11 victims last week, in favor of some dopey set of celeb babes?

I don’t get how anyone can get away with THAT, certainly not in New York, from where they broadcast.

Arrogance.


31 posted on 09/20/2012 8:06:58 PM PDT by stanne
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To: drewh

Translation: Matt, you are not pimping the Food Stamp President adequately. We have received calls from Jay Carney, who is not really the sharpest knife in the drawer, and he is complaining. Remember what happened to Ann? I know she tried to be a little more vicious, including letting the spittle fly in a couple of interviews, but that wasn’t good enough. Look Matt, we really like you, but you’re really going to have to step it up. Let’s see some name calling, cutting the interviewee off, making obscene gestures when disagreeing, fake spitting on the floor periodically during the interview, insulting their spouses and children, etc. What we’re looking for is more of a combination of temperament of Bill Maher, Jon Stewart, and Dave Letterman. We know you can do it ... you’re on NBC and you can go any lower, well maybe CNN, but they are overloaded with crap heads already.


32 posted on 09/20/2012 8:20:54 PM PDT by RetiredTexasVet (You can never blame a progressive for a failure .... it's always the fault of someone else.)
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To: drewh

Bring back J. Fred Muggs!


33 posted on 09/20/2012 8:29:43 PM PDT by Tony in Hawaii (Evacuate? In our moment of triumph?)
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To: SkyPilot
MSM Now Hiring!

(heterosexual white males need not apply)

Whats that line from Stalag 17...?

"Funny, ain't it? In your own FatherIand, by your own Soldaten"

...couldn't happen to a nicer POS, if he gets canned.

34 posted on 09/20/2012 9:04:05 PM PDT by RckyRaCoCo (I prefer liberty with danger to peace with slavery, IXNAY THE TSA!)
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To: FlingWingFlyer
He’s a big lib as well as a cheap shot artist.

Democrat journ-O-lists don't get any slimier than Lauer:

Matt Lauer is a lying scumbag (must-see video)

35 posted on 09/20/2012 9:09:21 PM PDT by Lancey Howard
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To: SnuffaBolshevik

You think Lauer’s Q rating is bad, just check his network.


36 posted on 09/20/2012 9:43:24 PM PDT by CT
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To: FlingWingFlyer

Let me put that more succinctly: He’s a dick.


37 posted on 09/20/2012 10:05:28 PM PDT by pankot
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To: drewh

I call him the “human rat.” Can’t stand the guy. He makes me physically ill to even look at.


38 posted on 09/20/2012 10:50:55 PM PDT by MCH
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