Skip to comments.Do you buy Apple and fly Virgin because you think they're 'cool'? Grow up, for God's sake
Posted on 09/25/2012 6:20:40 AM PDT by markomalley
The concept of cool is, appropriately, like a snowball. Just when you think youve got a grasp of it, it melts away. Still, cool is the most resilient of slang words. While other terms have become cringeworthy from overuse, cool has stayed firmly within the lexicon. Cool is put in service to describe a galaxy of objects and incidents from fleeting moments to multi-billion-pound brands. It's the beatnik's curse.
Whole industries exist to tell us what's cool now, what will be cool next and when the cool evaporates. The annual CoolBrands survey, published this week, is just one small outcrop of the cool industry, a pseudoscientific barometer of the brands the British public considers desirable.
The problem with apportioning cool rankings according to the whims of a panel of 39 experts and a 200-strong sample from the general public is clear when you dig into social networking data. Figures supplied by the social media monitoring agency Brandwatch reveal Apple's "cool" is a more complicated concept than you might think.
On average, 10,000 people a week tweet about Apple and its products being cool, compared to just 4,000 saying the same for Samsung. But closer inspection reveals that the percentage of positive tweets about both brands is roughly the same, while more negative sentiments are expressed about Apples products. Cool can only get you so far.
Similarly, Virgin Atlantic which came in at number eight in the top 20 is at the heart of a disconnect between its apparent cool and the publics response. Brandwatchs analysis suggests Twitter users are more likely to discuss it in negative terms than rival carriers British Airways and Emirates.
(Excerpt) Read more at blogs.telegraph.co.uk ...
Free Republic is Cool
If Steve Jobs were a 1% Republican,the liberal media would
be in a frenzy over the company’s use of slave labor in China.
Having an abysmally deficient vocabulary is apparently “cool.” It may even be “awesome.”
My beeber is presently stuned — that’s cool. I’m series.
Steve Jobs is Cold
“Cool” is what OTHER people label something that they like. As a user, I couldn’t possibly care less what other people think about my car, my computer, my tablet, my phone, my home or my lawn mower.
I bought them for ME, not for your approval.
If you don’t like Apple, please do not buy anything made by Apple. If you don’t like Virgin Airlines, please fly someone else. I, and my fellow passengers won’t miss you a bit. Like everything else - you tend to get what you pay for.
Apple’s stuff is innovative and just works. The buying and services experiences are almost always good. There are generally no buggy first releases. Our house is full of Apple products. Who gives a rat’s patootie about “cool”? “Cool” is not a reason to buy anything.
Except Presidents, of course. There “cool” matters a whole lot, and we’ve got the “coolest” one on the entire planet.
No, I bought apple (again) at $250 a share because I thought it would go up (I was told I was wrong to think that)
Probably, but the only way to know for sure is to count the number of tweets that say that.
‘Marcel Dansel argued that chasing cool is ...the central behavioural trait of teenagerhood” and this is the wish list born of extended adolescence.” ‘
My Samsung Gravity III stops a hole in the IPhone 5, bigger screen , better GPS, faster, more memory, has had 4g since the Gravity S...hows that for cool, hipsters..oh yea you guys got Angry Birds before us Android folks /snark. Its fairly common knowledge, iPhones are for fags or women, not very cool for a guy not a poster child for Low-T.
Free Republic will always be cool.
That Apple IFReep thing is never gonna catch on. (hahaha)
The Samsung Gravity or Galaxy??
Do you vote for an unqualified mulatto with an unknown background, because it’s cool?
It hasn’t been all that long ago Apple was considered Dead, not Cool. It’s one of the great come back stories in American business.
I got 50 shares at 217! I’m smiling now!
Although thinking about taking my gains now before the crash in November.
I really do wish we had a capable APP though.
I’d help donate to pay for development of a strong one.
Sorry my Galaxy..I used have the Gravity...slide out keyboard...how 2009
I watched a Korean show with subtitles, ROOFTOP PRINCE, and it seemed like every character had the Samsung Galaxy Note.
Talk about using a show to advertise.
The phones seemed really cool though. Great show too.
Are there any similar apps out there that could be stripped down and applied to this site?
2. Virgin Atlantic introduced incredibly high levels of service, elegant use of space, and affordable luxury in the transatlantic market while lumbering unionized fossilariums like United and TWA were still flying dingy, boring and expensive airplanes that were out of date and falling apart. The most fabulous trip I ever had was in Virgin Upper Class after Air France overbooked me in Business Class and I demanded they find a business seat for me.
There, Free Marketeers of Free Republic. That's why people pay a premium for Apple and Virgin products: because the value is there.
People think value is cool, because you don't end up looking like a schmuck when you buy something like that.
And hipsters are all about image. The image you get from buying these products and services is that you're a smart person who may spend a fair amount of cash, but you get what you paid for, and maybe a bit more.
Maybe, just maybe, Steven Jobs and Richard Branson got that.
And your maps app actually works!
I wouldn’t know, this is the only message board I use.
American Thinkers app is good, but that isn’t really a discussion site or app.
No I buy Apple because for me they’re the best products on the market. I love my iPhone, iPad, and MacBook, they just happen to be cool while being very highly effective.
As an engineer, I buy Apple because it works.
And works well.
If I want hobby ware, I’ll go back to Microsoft.
You said it all. The whole Apple aura is pathetic and the hipsters& gays & techno-challenged women that form its targeted buying demographic is pathetic.
That’s odd. My home built Win7 computer. Quad core/8gb ram works flawlessly. Apple would rip me off for something like $2000 for the same horsepower but with OS/X which I don’t want or need.
Apple 15” laptops start at $1,799.00. Only a fool spends this much on a 15” laptop
Agree with you totally.
I buy Apple products because they best suit my needs, I fly whoever has the cheapest ticket at the times I want to go.
I do not need these thing to feel ‘cool’ either you are or you are not - I am.
Me too, and for ease of use. It makes me laugh every time I see a help thread on FR by some PC user. You could probably publish a book with them all.
I recently purchased a Nexus tablet. Very inexpensive, fast, and more than meets my needs. Is it cool? Who cares?
Yep. Living as a free man or woman is the ultimate cool. The Founders were cool as is the Constitution. The other side is loaded with lack of self assurance and needing affirmation from others.
No, I buy Apple products (laptops only) because I find OS-X (and MacOS before it) to be superior in terms of stability and user-friendliness to any version of Windows. Were I in the market for a desktop computer I’d buy Apple for the same reasons.
At my office, where I had a choice of Windows or Ubuntu Linux, I chose Linux for the same reasons.
If I ever get a tablet or a smart-phone, I may or may not be willing to pay a premium for Apple’s very nice consumer product design (”coolness”), but certainly won’t if I’m convinced that an Android device offers superior stability and user-friendliness.
The most annoying person I have known in my life is an Android freak. Just sayin’.
That's the reason a lot of the imbeciles in America voted for 0bama in '08!
Lucky you, I sold out at $600!!
The only time I was in a i mac store was to get an add on ten key for my 27 imac that mrs al baby got me for Christmas
i spent 50 bucks and you would have thought i bought out the store excellent service
What I like about buying my Macbook from the Apple Store, is if I have a problem, I bring it in, and get it fixed within 2 or 3 days.......Good luck with all that if you buy a laptop at Best Buy.
Dell XPS 15" laptop: $1999
Well you can’t sell too early but you can sell too late just sayin
That's why people pay a premium for Apple and Virgin products: because the value is there.
People think value is cool, because you don't end up looking like a schmuck when you buy something like that.
Sure you could buy a cheaper laptop.
But then you’d have to use it.
Not sure about Apple, but a lot of professional gamers like a powerful PC laptop with a smaller screen due to being able to see all the opponents at once in their FOV.
1. Apple's hardware architecture has always been one of the cleanest and best in the business, and their software is beyond compare, they created the entire market for graphical user interfaces 2. Virgin Atlantic introduced incredibly high levels of service, elegant use of space, and affordable luxury in the transatlantic market while lumbering unionized fossilariums like United and TWA were still flying dingy, boring and expensive airplanes that were out of date and falling apart. The most fabulous trip I ever had was in Virgin Upper Class after Air France overbooked me in Business Class and I demanded they find a business seat for me. There, Free Marketeers of Free Republic. That's why people pay a premium for Apple and Virgin products: because the value is there. People think value is cool, because you don't end up looking like a schmuck when you buy something like that. And hipsters are all about image. The image you get from buying these products and services is that you're a smart person who may spend a fair amount of cash, but you get what you paid for, and maybe a bit more. Maybe, just maybe, Steven Jobs and Richard Branson got that.
I don't know about Emirates or BA, but Virgin is far far more pleasant to fly on than most of the other airlines I've traveled with of late, including SW, which is OK, except for the hard seats. BA codeshares with Delta, so you can book a transatlantic flight on BA, but find yourself boarding a Delta plane. I use a Mac for the simple reason that, expensive as they are, it's worth it to me to minimize virus and spybot worries. If and when those emerge as greater problems for Macs, I'll rethink it all. I recently replaced my Mac, but shopped PC's as well. One of the PC salesman told me, "get a Mac." I'm 64 years old, cool has nothing to do with it. "Cool" is reserved for my 16 year old Dodge diesel 4x4 pickup truck.
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