Skip to comments.Do you buy Apple and fly Virgin because you think they're 'cool'? Grow up, for God's sake
Posted on 09/25/2012 6:20:40 AM PDT by markomalley
The concept of cool is, appropriately, like a snowball. Just when you think youve got a grasp of it, it melts away. Still, cool is the most resilient of slang words. While other terms have become cringeworthy from overuse, cool has stayed firmly within the lexicon. Cool is put in service to describe a galaxy of objects and incidents from fleeting moments to multi-billion-pound brands. It's the beatnik's curse.
Whole industries exist to tell us what's cool now, what will be cool next and when the cool evaporates. The annual CoolBrands survey, published this week, is just one small outcrop of the cool industry, a pseudoscientific barometer of the brands the British public considers desirable.
The problem with apportioning cool rankings according to the whims of a panel of 39 experts and a 200-strong sample from the general public is clear when you dig into social networking data. Figures supplied by the social media monitoring agency Brandwatch reveal Apple's "cool" is a more complicated concept than you might think.
On average, 10,000 people a week tweet about Apple and its products being cool, compared to just 4,000 saying the same for Samsung. But closer inspection reveals that the percentage of positive tweets about both brands is roughly the same, while more negative sentiments are expressed about Apples products. Cool can only get you so far.
Similarly, Virgin Atlantic which came in at number eight in the top 20 is at the heart of a disconnect between its apparent cool and the publics response. Brandwatchs analysis suggests Twitter users are more likely to discuss it in negative terms than rival carriers British Airways and Emirates.
(Excerpt) Read more at blogs.telegraph.co.uk ...
Free Republic is Cool
If Steve Jobs were a 1% Republican,the liberal media would
be in a frenzy over the company’s use of slave labor in China.
Having an abysmally deficient vocabulary is apparently “cool.” It may even be “awesome.”
My beeber is presently stuned — that’s cool. I’m series.
Steve Jobs is Cold
“Cool” is what OTHER people label something that they like. As a user, I couldn’t possibly care less what other people think about my car, my computer, my tablet, my phone, my home or my lawn mower.
I bought them for ME, not for your approval.
If you don’t like Apple, please do not buy anything made by Apple. If you don’t like Virgin Airlines, please fly someone else. I, and my fellow passengers won’t miss you a bit. Like everything else - you tend to get what you pay for.
Apple’s stuff is innovative and just works. The buying and services experiences are almost always good. There are generally no buggy first releases. Our house is full of Apple products. Who gives a rat’s patootie about “cool”? “Cool” is not a reason to buy anything.
Except Presidents, of course. There “cool” matters a whole lot, and we’ve got the “coolest” one on the entire planet.
No, I bought apple (again) at $250 a share because I thought it would go up (I was told I was wrong to think that)
Probably, but the only way to know for sure is to count the number of tweets that say that.
‘Marcel Dansel argued that chasing cool is ...the central behavioural trait of teenagerhood” and this is the wish list born of extended adolescence.” ‘
My Samsung Gravity III stops a hole in the IPhone 5, bigger screen , better GPS, faster, more memory, has had 4g since the Gravity S...hows that for cool, hipsters..oh yea you guys got Angry Birds before us Android folks /snark. Its fairly common knowledge, iPhones are for fags or women, not very cool for a guy not a poster child for Low-T.
Free Republic will always be cool.
That Apple IFReep thing is never gonna catch on. (hahaha)
The Samsung Gravity or Galaxy??
Do you vote for an unqualified mulatto with an unknown background, because it’s cool?
It hasn’t been all that long ago Apple was considered Dead, not Cool. It’s one of the great come back stories in American business.
I got 50 shares at 217! I’m smiling now!
Although thinking about taking my gains now before the crash in November.