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The 10 Commandments of Political Warfare for the Romney Campaign
Townhall.com ^ | 9/22/2012 | Steve Deace

Posted on 09/26/2012 7:48:13 PM PDT by JediJones

...this week, my fellow patriots, I come not bury the Republican presidential nominee, but rather to help him to drop the shovel and stop digging our grave.

The Romney Campaign has been playing right into the president’s hands. Romney needs a plan to turn the tables on Obama, and turn some of his own perceived weaknesses into strengths while putting the president back on the defensive. This week I offer the Romulans a plan to do exactly that, with a battle plan I use every night on my show to advance my principles and that I have used to help numerous candidates and causes over the past few years.

I call it my 10 Commandments of Political Warfare.

1. Never trust Republicrats.

2. Never attack what you’re not willing to kill.

3. Never accept the premise of your opponent’s argument.

4. If Obamacare is wrong, illegal, immoral, etc. then you have to attack it as such. Then again, that’s not an easy case to make for the guy that is essentially the architect of its predecessor. But when you surrender the moral high ground you just end up arguing your opponent’s point and not yours.

5. Reverse the premise of your opponent’s argument and use it against him.

6. Never, abandon your base (unless they are morally wrong). Things you can’t do: the RNC rules committee fiasco, joining the liberal media pile-on Todd Akin, avoiding Chick-fil-A like the plague, watering down Paul Ryan’s principled pro-life position to a milquetoast “with exceptions” sell-out, and doing nothing to help the marriage vote in North Carolina...

7. Define your opponent before they define themselves & define yourself before your opponent defines you.

8. Always make your opponent defend their record and/or their belief system.

9. Stay on message.

10. Play offense.

(Excerpt) Read more at townhall.com ...


TOPICS: Government; News/Current Events; Politics/Elections
KEYWORDS: barackobama; mittromney; republicans; stevedeace
This article comes from an hour Steve Deace did on his RADIO SHOW last week, which can be played online. It might be the best, most honest, most insightful hour of political talk radio I've heard this year. Go to the below link and listen to hour 2 to hear it.

http://stevedeace.com/headline/deace-show-podcast-09-21-12/

Deace's radio show started last year and is a breath of fresh air. It's the closest thing to Free Republic on the radio that I've heard. Deace is a true social and fiscal conservative who endorsed Newt Gingrich and did everything he could to derail Mitt Romney in both primaries. He is staunchly PRO-LIFE and actually talks about the issue often, as opposed to Limbaugh, Hannity, Levin, etc. who barely ever seem to acknowledge that abortion exists. Deace is also a no-spin guy who won't BS you and will bash the RINOs as hard as he bashes the liberals who wear the "D." Deace is not only dead right and an expert on the issues, but he understands the game of politics better than almost any talk show host out there. Also, since he's a guy in his '30s like me, I get more of his sense of humor and cultural references than I do most other hosts.

1 posted on 09/26/2012 7:48:23 PM PDT by JediJones
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To: JediJones

In other words, he needs to stop being Mitt Romney. That’s hard to do, I’m afraid.


2 posted on 09/26/2012 7:51:15 PM PDT by Cicero (Marcus Tullius)
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To: JediJones

THIS is the Democrat attack strategy : PURE ALINSKY

RULE 1: “Power is not only what you have, but what the enemy thinks you have.” Power is derived from 2 main sources – money and people. “Have-Nots” must build power from flesh and blood.

RULE 2: “Never go outside the expertise of your people.” It results in confusion, fear and retreat. Feeling secure adds to the backbone of anyone.

RULE 3: “Whenever possible, go outside the expertise of the enemy.” Look for ways to increase insecurity, anxiety and uncertainty.

RULE 4: “Make the enemy live up to its own book of rules.” If the rule is that every letter gets a reply, send 30,000 letters. You can kill them with this because no one can possibly obey all of their own rules.

RULE 5: “Ridicule is man’s most potent weapon.” There is no defense. It’s irrational. It’s infuriating. It also works as a key pressure point to force the enemy into concessions.

RULE 6: “A good tactic is one your people enjoy.” They’ll keep doing it without urging and come back to do more. They’re doing their thing, and will even suggest better ones.

RULE 7: “A tactic that drags on too long becomes a drag.” Don’t become old news.

RULE 8: “Keep the pressure on. Never let up.” Keep trying new things to keep the opposition off balance. As the opposition masters one approach, hit them from the flank with something new.

RULE 9: “The threat is usually more terrifying than the thing itself.” Imagination and ego can dream up many more consequences than any activist.

RULE 10: “If you push a negative hard enough, it will push through and become a positive.” Violence from the other side can win the public to your side because the public sympathizes with the underdog.

RULE 11: “The price of a successful attack is a constructive alternative.” Never let the enemy score points because you’re caught without a solution to the problem.

RULE 12: “Pick the target, freeze it, personalize it, and polarize it.” Cut off the support network and isolate the target from sympathy. Go after people and not institutions; people hurt faster than institutions.


3 posted on 09/26/2012 8:03:04 PM PDT by LeoWindhorse
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To: JediJones

Very rarely I have come across a successful business man who was not polite or was rude. In my 25 years in corporate world and 12 years in government jobs, I came across quite a few. The business people build relationships with clients by being nice.

I joined a cheap private golf club when I retired. Then I switched to a higher class (3 times as expensive) private club and was afraid of running into a lot of snotty rich people. Surprisingly, the richer they were, the nicer they were! Now I am back to public golf since we moved.

Romney spent most of his life in business world. It will be difficult for him to play a politician. The coming debates will be his ultimate test to demonstrate how he handles a community organizer (-rabble rouser) from Chicago. I am nervous as a cat on a hot tin roof.


4 posted on 09/26/2012 8:03:47 PM PDT by entropy12
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To: entropy12

“The coming debates will be his ultimate test to demonstrate how he handles a community organizer (-rabble rouser) from Chicago.”

No matter how well Mitt does in the debates the msm story line will be that Obama won. Now if Mitt really cleans his clock in the debates the msm will call it a tie and neither person won.


5 posted on 09/26/2012 8:11:44 PM PDT by Parley Baer
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