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Apple CEO: "We are extremely sorry" for Maps frustration
CNN/Money ^ | 09/28/2012 | By David Goldman

Posted on 09/28/2012 7:46:27 AM PDT by Responsibility2nd

NEW YORK (CNNMoney) -- In a rare public apology, Apple CEO Tim Cook on Friday wrote an open letter to customers that acknowledged widespread complaints about the company's new Maps application.

"At Apple, we strive to make world-class products that deliver the best experience possible to our customers," Cook wrote. "With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better." (Click here to view the full letter).

After using Google's (GOOG, Fortune 500) mapping data for five years, Apple (AAPL, Fortune 500) went in a new direction with the iOS 6 update to its mobile operating system, which rolled out to millions of iPhones, iPads and iPod Touch devices on Sept. 19. The new Apple Maps is also built into all iPhone 5s, which went on sale a week ago.

(Excerpt) Read more at money.cnn.com ...


TOPICS: Business/Economy; Miscellaneous
KEYWORDS: apple
I want an iPhone 5. I do. But this Maps fiasco is a deal breaker.

If I am forced to download Google maps, then why not stick with an Android.

1 posted on 09/28/2012 7:46:30 AM PDT by Responsibility2nd
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To: Responsibility2nd

I’m surprised they’re apologizing. Are they bracing for “spontaneous outbreaks of democracy”?


2 posted on 09/28/2012 7:47:54 AM PDT by P.O.E. (Pray for America)
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To: Responsibility2nd

So make sure you buy something from Samsung - that way you really stick it to them ;-)


3 posted on 09/28/2012 7:48:10 AM PDT by fremont_steve
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To: Responsibility2nd

I love Apple but apologizing is weak. I say fix the problem for IPhone 6 and be done. Everyone uses Garmin GPS products anyway for maps and driving.


4 posted on 09/28/2012 7:53:04 AM PDT by napscoordinator (GOP Candidate 2020 - "Bloomberg 2020 - We vote for whatever crap the GOP puts in front of us.")
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To: fremont_steve
The apologies really should be going to Samsung and all the other recipients of frivolous lawsuits from the most massive armada of gangster lawyers ever assembled in the history of the world. Every phone I have has a rectangular shape with rounded corners and many of them came out be for the first iPhone was a glimmer in Steve Jobs’s head.
5 posted on 09/28/2012 7:55:49 AM PDT by fireman15 (Check your facts before making ignorant statements.)
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To: Responsibility2nd

How does this stuff get out of the door? Doesn’t anyone actually turn on the things and try to use them?? Or is Marketing so in control, they know it’s Cr@P and figure sell the things and we will deal with the blowback?


6 posted on 09/28/2012 7:56:15 AM PDT by Gadsden1st
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To: Responsibility2nd

Updated my iPAd a few days ago and was horrified by the new maps. Use to be able to find anything almost automatically. Was truly amazing. Now everything is oriented the wrong way. Really awful.


7 posted on 09/28/2012 7:56:29 AM PDT by all the best (`~!)
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To: Responsibility2nd

I’ve never been an Apple fan... I equate them to a fashion designer and not an innovator of technology. (Right or wrongly)

I will never forgive them for not encouraging an open hardware platform for their PC, like IBM did with theirs back in the 80’s.... and I’ll tell you what I see the same kind of arrogance with cell phones.


8 posted on 09/28/2012 7:56:37 AM PDT by mike_9958
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To: Responsibility2nd

Google wasn’t broken, but Apple decided to fix it anyway.

I’m not one to complain about billionaires fighting each other but in this case it’s appropriate.


9 posted on 09/28/2012 7:57:23 AM PDT by relictele
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To: napscoordinator

Every thing Apple (tm) does is always the best. No matter what. Best design. Best engineering. Best programming. Best support... Coolest...Hip...All the hot girls will want... sigh! :( :( :(

The Magic (tm) is gone.

(Sent from Android Galaxy Nexus)


10 posted on 09/28/2012 7:58:14 AM PDT by epluribus_2
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To: napscoordinator

Well, when you line up to buy the IPhone 27 in 8 months, maybe it will be working.


11 posted on 09/28/2012 7:58:23 AM PDT by Gadsden1st
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To: Responsibility2nd
Welcome to the Apple version of perfection.

No other company in the world in held to such exacting standards of customer satisfaction, and rightly so, given their past performance.

Really, you can go ahead and upgrade to an iPhone with confidence:
First, you're not likely to even see a glitch in Maps if you use it, and
Two, Apple will likely have any minor glitches fixed by the next software upgrade... that's why they have the reputation they enjoy.

12 posted on 09/28/2012 7:58:32 AM PDT by doc11355
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To: Gadsden1st

Well, when you line up to buy the IPhone 27 in 8 months, maybe it will be working.

lol. I actually am still on the IPhone 4 (horrors...lol)


13 posted on 09/28/2012 7:59:54 AM PDT by napscoordinator (GOP Candidate 2020 - "Bloomberg 2020 - We vote for whatever crap the GOP puts in front of us.")
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To: all the best

Apples core users (heh heh) do not need maps. They live on campus and walk or take public transportation to the coffee shop and clubs. Then live the rest of their lives like they are still in a public school.


14 posted on 09/28/2012 8:00:45 AM PDT by epluribus_2
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To: Gadsden1st
How does this stuff get out of the door?

It probably worked fine in Cupertino.

15 posted on 09/28/2012 8:01:22 AM PDT by Rio (Tempis fugit.)
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To: Responsibility2nd

That’s not a flaw, that’s a built in feature!


16 posted on 09/28/2012 8:02:52 AM PDT by Obadiah (The corrupt MSM is the enemy of the American people.)
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To: epluribus_2

... and expect everyone else to live like that, too. Many go into politics/policy.


17 posted on 09/28/2012 8:03:18 AM PDT by epluribus_2
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To: Responsibility2nd

Maybe some Chinese slave software engineer bollixed up on purpose. Slaves can revolt and slaves can sabotage


18 posted on 09/28/2012 8:03:56 AM PDT by dennisw (Government be yo mamma - Re-elect Barack Obama)
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To: Responsibility2nd

It’s not just the iPhone 5. This is iOS 6 pushing the change, not a device-specific issue.

If you have an Apple device and have recently upgraded to iOS 6, you’re affected.


19 posted on 09/28/2012 8:14:16 AM PDT by rarestia (It's time to water the Tree of Liberty.)
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To: rarestia

I’m seeing this. See post 7.


20 posted on 09/28/2012 8:18:48 AM PDT by Responsibility2nd (NO LIBS. This Means Liberals and (L)libertarians! Same Thing. NO LIBS!!)
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To: Responsibility2nd

Has anyone ever heard of “Maps” or a “ Thomas Guide”?? It is pretty sad that the vast majority of Americans are dependent on an electronic device to find the corner ATM or Starbucks. Back when I was a kid, we actually taught people how to do these things, like Reading and Navigating, But then again you could not get a High School Diploma without Passing Drivers ED and Drivers Training and getting a License. All you poor saps dependent on your GPS for guidance will be the ones wandering aimlessly into the night when the power goes out. Not to mention Most GPS’s will not find the way to a whole lot of places and you will end up lost anyway.


21 posted on 09/28/2012 8:20:49 AM PDT by eyeamok
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To: rarestia

I just upgraded my Iphone 3s (it was free) to IOS6 and the maps function looks the same?


22 posted on 09/28/2012 8:23:25 AM PDT by Lx (Do you like it, do you like it. Scott? I call it Mr. and Mrs. Tennerman chili.)
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To: Lx

It was listed as a “feature upgrade” in the release notes. Just saying.


23 posted on 09/28/2012 8:25:36 AM PDT by rarestia (It's time to water the Tree of Liberty.)
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To: relictele

Actually, google was broken in iOS. In that Apple’s license with google was restrictive in what they could offer, such as voice turn by turn directions, whereas android users got it built in. Also, Apple had roughly a year left on their license (when the new map app was first announced) before it had to be renewed, and renewal was not going to free up any of google’s restrictions, so Apple cut the cord.

As for errors, that’s back end data. A refresh of the OS shouldn’t be required to correct maps.


24 posted on 09/28/2012 8:25:45 AM PDT by AFreeBird
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To: eyeamok

My Ipad has a metal spiral running across the top of it and I enter data with a graphite center stylus.


25 posted on 09/28/2012 8:34:27 AM PDT by Gadsden1st
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To: Responsibility2nd

I still use folding paper maps and never get lost. Just give me an address and I can find it and probably arrive at the business or home sooner than people who use GPS.


26 posted on 09/28/2012 8:41:51 AM PDT by Arrowhead1952 ("It's better to vote for a Republican you don't know than wind up with a dim you don't like".)
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To: eyeamok

I had a friend who visited...We drove around in his GPS equipped automobile. I told I knew how to get to various places but he insisted on using his GPS. Towards the end he got frustrated with GPS and told me to direct him


27 posted on 09/28/2012 8:47:11 AM PDT by dennisw (Government be yo mamma - Re-elect Barack Obama)
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To: Responsibility2nd

28 posted on 09/28/2012 9:23:28 AM PDT by Slyfox
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To: all the best

Thanks for confirming my concern. I won’t update my iPads until I can install Google Maps, hopefully within a month.


29 posted on 09/28/2012 9:27:35 AM PDT by Go_Raiders (The wrong smoke detector might just kill you - http://www.theworldfiresafetyfoundation.org)
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To: Responsibility2nd

It’s the end of the world as we know it.


30 posted on 09/28/2012 9:40:32 AM PDT by Paleo Conservative
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To: Responsibility2nd
New Apple Maps:


31 posted on 09/28/2012 9:43:24 AM PDT by VeniVidiVici (Congrats to Ted Kennedy! He's been sober for two years now!!)
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To: Responsibility2nd

Nothing stops you from launching Safari, going to maps.google.com, and making a alias icon on your desktop.


32 posted on 09/28/2012 9:47:32 AM PDT by Dr. Sivana ("I love to watch you talk talk talk, but I hate what I hear you say."--Del Shannon)
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To: Responsibility2nd

The “Maps” thing is so over-blown. A large number of users live in major metro areas and see no problems at all. It works just fine for me, as do turn-by-turn directions.

Not to say there aren’t problems, especially for people outside the US (where most of the severe problems seem to be surfacing), but they’ll be fixed.

Odds are, if you live in a major metro area in the US, you won’t have any real problem with the new Maps.


33 posted on 09/28/2012 10:07:49 AM PDT by kevkrom (Those in a rush to trample the Constitution seem to forget that it is the source of their authority.)
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Comment #34 Removed by Moderator

To: Arrowhead1952

I have to go somewhere within ~100 miles..... All I need is print out one or two google maps. I also have ye old folding maps. But for someone driving around a lot to new places every day like delivery or sales...Then GPS unit makes sense with some backup folding paper maps.


35 posted on 09/28/2012 10:25:16 AM PDT by dennisw (Government be yo mamma - Re-elect Barack Obama)
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To: dennisw
All I need is print out one or two google maps.

I do that too, but it ticks my wife off that I can drive to an address without using GPS. I know someone who ended up in a "not so nice hood" because he followed his GPS. I can look at a map and have good idea where I need to go and get there without some sexy voice telling me where to turn.

36 posted on 09/28/2012 12:29:25 PM PDT by Arrowhead1952 ("It's better to vote for a Republican you don't know than wind up with a dim you don't like".)
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To: dennisw
All I need is print out one or two google maps.

I do that too, but it ticks my wife off that I can drive to an address without using GPS. I know someone who ended up in a "not so nice hood" because he followed his GPS. I can look at a map and have good idea where I need to go and get there without some sexy voice telling me where to turn.

37 posted on 09/28/2012 12:30:17 PM PDT by Arrowhead1952 ("It's better to vote for a Republican you don't know than wind up with a dim you don't like".)
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To: Responsibility2nd

They made the decision easy for you. You can’t download google maps on your iPhone. Google earth, yes, but I would not recommend it for getting around. Map Quest is free, and works OK enough, but I would much rather have google maps.


38 posted on 09/28/2012 12:50:18 PM PDT by McCloud-Strife ( USA 1776-2008)
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To: Tzar

Most people still learn to walk and light a fire, so I hardly see how your comment makes any sense at all. On the other hand the vast majority of people cannot read, let alone read a map. I would also point out that when I took all of the various written tests with regards to my Pilot license and instrument rating, Everything was done the old fashioned way BY HAND with a pencil and paper and a slide rule. So back to my point, we are CRIPPLING everyone by making things too easy without ever teaching the basics and fundamentals.


39 posted on 09/28/2012 8:14:41 PM PDT by eyeamok
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Comment #40 Removed by Moderator

To: napscoordinator

You better check again. Sales of stand alone GPS units have been killed by phones, and future market forecasts are nothing but doom and gloom. I’m not typing it in, but check out the June issue of Wired. Big story on it. Garmin is reporting almost all of it’s profits are now in aviation.


41 posted on 09/29/2012 10:13:17 AM PDT by Melas (u)
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To: Responsibility2nd

60% percent profits built on the backs of very cheap Chinese labor and a gullible public willing to shell out all that money to them. What else could you expect?


42 posted on 09/30/2012 4:31:31 PM PDT by dennisw (Government be yo mamma - Re-elect Barack Obama)
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To: Paleo Conservative

We’re all gonna die!


43 posted on 09/30/2012 4:35:11 PM PDT by Revolting cat! (Bad things are wrong!)
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To: Paleo Conservative; a fool in paradise
" Apple reports sales of more than 5 million iPhone 5 units during the first weekend of product launch."

No joke, folks. There are 5 million+ iPhone 5 users worldwide who lost their way and can't find a direction out now. The lost 5 million of 2012!

44 posted on 09/30/2012 4:39:20 PM PDT by Revolting cat! (Bad things are wrong!)
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To: Revolting cat!

They could have hired me to test it but apparently they decided to cut a few corners in quality assurance.


45 posted on 10/01/2012 7:57:20 AM PDT by a fool in paradise (Obama likes to claim credit for getting Osama. Why hasn't he tried Khalid Sheikh Mohammed yet?)
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