100% no BS: I was at the gym the other night when this ad came on. At my gym each elliptical trainer has its own TV. Most of the time people are watching the normal stations, so it is not uncommon for one of the bigger TVs to be playing the same thing as the little TVs on the elliptical trainer
When this ad came on, the young woman, early-20s, immediately became glued to this ad on the TV on the elliptical trainer. Two other women who did not have TVs on tredmills became glued to the bigger TV that was playing this ad. I am not sure how they will vote, but it is not going to be due to a lack of attention to this ad.
Apparently, this ad was good enough to hold their attention. In fact, if it can keep the young woman’s attention off me at the gym, it must be a good ad.
That’s encouraging. I think people have gotten to the point where they WANT to be convinced.